Campaign Management

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Workflow

API setup

• Set up AdWords API access

AdWords account setup

• Create AdWords manager account
• Create AdWords accounts
• Administering an existing AdWords account

Link Merchant Center with AdWords

• Accept link via AdWords

Create Shopping campaigns

• Create a Shopping campaign
• Manage a Shopping campaign with ad groups
• Create product groups
• Filter products in campaign
• Set up campaign priority
• Add negative keywords to campaign

Conversion tracking

• Enabling conversion tracking

Campaign reporting

• Reporting for Shopping campaigns