Integrating Facebook Audience Network with Mediation

This guide is intended for publishers who want to use the Google Mobile Ads SDK to load and display ads from the Facebook Audience Network via mediation. It covers how to add Facebook ads to an ad unit's mediation configuration, how to set up Automatic data collection, and how to integrate the Facebook Audience Network SDK and adapter into an iOS app.

Supported ad formats and features

The Ad Manager mediation adapter for the Facebook Audience Network has the following capabilities:

Formats
Banners
Interstitials
Rewarded video
Rewarded Video (new APIs)
Native Ads - Custom Rendering
Features
Smart banners
Automatic Data Collection
Native Video

Requirements

  • Xcode 9.2 or higher
  • iOS Deployment target of 9.0 or higher
  • Google Mobile Ads SDK 7.46.0 or higher

Step 1: Set up Facebook Audience Network

Sign up and Log in to the Business Manager Start page.

Click Create a new Business Manager account and fill out the required fields with your business details.

Create a Facebook property

Once you've filled out the required information, you'll be prompted to create a property for your app. Enter the desired name of the property for your app and click Go to Monetization Manager.

Next, select iOS as the platform to monetize.

Indicate whether or not your app is live and click Submit.

You will be prompted to create an ad placement for your application. Select a format, fill out the form and click Next.

The next step presents an overview of the placement you created. Check the This app is using mediation checkbox and take note of the Placement ID, which will be used when setting up your AdMob Ad Unit ID.

In addition to the Placement ID, you'll also need the Facebook System User Access Token to set up your AdMob Ad Unit ID for mediation.

Create a Facebook application

Log in to your Facebook developer account. Navigate to the My Apps page by clicking the My Apps button in the top-right corner. Add your app to the Facebook console by clicking the Add a New App button.

Fill out the form and click Create App ID to add your app to Facebook.

Note the App ID of the app you created. This value is used in the next step. You can always find your App ID from the My Apps page.

Generate a system user access token

In order to set up Ad Network Optimization for Facebook Audience Network, you'll need to generate a system user access token and associate it with your property.

To generate a system user access token, sign in to Facebook Business Manager, click the Business Settings icon and navigate to System Users on the left navigation bar. If you don't already have a system user, click Add to create one.

Fill out the System User Name field, select Regular System User as the System User Role, and click Create System User.

To import your apps to Facebook Business, navigate to Accounts > Apps. Click Add and select Add an app.

Enter the App ID created from the previous step and click the Add App to continue.

Navigate to Data Sources > Properties. Take note of the Property ID as this will be needed in the next step. Select the property you created in the previous step and click Add People.

Select the System User created earlier, turn on Admin Access and click Assign.

Click Add Assets, select your app from the list to associate it to the property and click Add.

Navigate back to System Users, select the user you created, and click Generate New Token.

Select your app from the list, add read_audience_network_insights as the Available Scopes for the token to be generated, and click Generate Token.

Finally, take note of your System User Access Token.

Step 2: Configure mediation settings for your Ad Manager ad unit

Sign in to your Ad Manager account. Navigate to Delivery > Yield groups and click the New yield group button.

Enter a unique Name for your yield group, set the Status to Active, select your Ad Format, and set the Inventory type to Mobile App. Under the Targeting > Inventory section, select the Ad Unit ID to which you want to add mediation.

Next, click the Add yield partner button.

If you already have a Yield partner for the Facebook Audience Network, you can simply select it. Otherwise, select Create a new yield partner.

Select Facebook as the Ad network and enter a unique Name. Enable Mediation and turn on Automatic data collection, and enter the System User Access Token and Property ID obtained in the previous section. App Access Token is deprecated and can be left blank. Click Save when done.

Once the Yield partner is selected, choose Mobile SDK mediation as the Integration type, iOS as the Platform, and Active as the Status. Enter the Placement ID obtained in the previous section and a Default CPM value.

Click Save at the bottom of the page when done.

Using rewarded video ads

In the settings for your rewarded video ad unit, provide values for the reward amount and reward type. Then, to ensure you provide the same reward to the user no matter which ad network is served, check the Override reward settings from third-party ad networks when using mediation box.

If you don't apply this setting, the Facebook adapter defaults to a reward of type "" (empty string) with a value of 1. The Facebook SDK does not provide specific reward values for its rewarded video ads.

Step 3: Import the Facebook Audience Network SDK and adapter

  • Add the following line to your project's Podfile:

    pod 'GoogleMobileAdsMediationFacebook'
    
  • From the command line run:

    pod install --repo-update

Manual integration

Step 4: Additional code required

No Additional code required for Facebook Audience Network integration.

Step 5: Test your implementation

See the Testing Audience Network Implementation guide guide for detailed instructions on how to enable Facebook test ads.

That's it! You now have a working mediation integration with Facebook's Audience Network.

Optional steps

Under the Google EU User Consent Policy, you must ensure that certain disclosures are given to, and consents obtained from, users in the European Economic Area (EEA) regarding the use of device identifiers and personal data. This policy reflects the requirements of the EU ePrivacy Directive and the General Data Protection Regulation (GDPR). When seeking consent, you must identify each ad network in your mediation chain that may collect, receive, or use personal data and provide information about each network's use. Google currently is unable to pass the user's consent choice to such networks automatically.

Please review Facebook's guidance for information about GDPR and Facebook advertising.

Using native ads

Some Facebook native ad assets do not map one to one to Google native ad assets. Such assets are passed back to the publisher in the extraAssets property of GADNativeAd. Here's a code example showing how to extract these assets:

Swift

let socialContext: String = unifiedNativeAd.extraAssets[GADFBSocialContext]

Objective-C

NSString *socialContext = unifiedNativeAd.extraAssets[GADFBSocialContext];

Using Facebook Native Ads without a MediaView

If your app renders native ads without a GADMediaView asset, Facebook Audience network requires that you implement their native banner ad format.

By default, the Facebook adapter requests native ads , which require a MediaView asset. To use Facebook's native banner ads instead, you must:

  • Upgrade to version 5.5.0.0 or higher of the Facebook adapter.
  • Pass an extra parameter into the ad request indicating you want to request a native banner ad, as shown below.

Swift

#import "FacebookAdapter.h"
//...

let request = DFPRequest()
let extras = GADFBNetworkExtras()
extras.nativeAdFormat = GADFBAdFormatNativeBanner
request.register(extras)

Objective-C

#import <FacebookAdapter/FacebookAdapter.h>
//...

DFPRequest *request = [DFPRequest request];
GADFBNetworkExtras * extras = [[GADFBNetworkExtras alloc] init];
extras.nativeAdFormat = GADFBAdFormatNativeBanner;
[request registerAdNetworkExtras:extras];

Ad rendering

The Facebook adapter returns its native ads as UnifiedNativeAd objects. It populates the following fields for a GADUnifiedNativeAd.

Field Populated by Facebook adapter
Headline
Image error
Body
App icon
Call to action
Advertiser Name
Star rating
Store
Price

The Facebook adapter does not provide direct access to the main image asset for its native ads. Instead, the adapter populates the GADMediaView with a video or an image.

For Native ads, Facebook Audience Network SDK itself populates its icon view with an image asset. To avoid potential null pointer errors, the Facebook adapter returns an empty GADNativeAdImage if your app calls the icon property on GADUnifiedNativeAd.

Impression and click tracking

Google Mobile Ads SDK uses the Facebook Audience Network SDK's callbacks for impression and click tracking, so the reports on both dashboards should match up with few or no discrepancies.

Facebook iOS Mediation Adapter Changelog

Version 5.6.0.0

  • Verified compatibility with FAN SDK 5.6.0.

Built and tested with

  • Google Mobile Ads SDK version 7.51.0.
  • FAN SDK version 5.6.0.

Version 5.5.1.1

  • Adapter now returns a non-zero mediaContent aspect ratio once the media view is rendered in a view.
  • Added additional logging for open bidding.

Version 5.5.1.0

  • Verified compatibility with FAN SDK 5.5.1.

Version 5.5.0.0

  • Verified compatibility with FAN SDK 5.5.0.
  • Now requires Google Mobile Ads SDK version 7.46.0 or higher.
  • Added support for Facebook's native banner ads.
  • Added code to properly handle the completion handlers after called.
  • Modified the code to follow Google's Objective-C code-style.

Version 5.4.0.0

  • Verified compatibility with FAN SDK 5.4.0.

Version 5.3.2.0

  • Verified compatibility with FAN SDK 5.3.2.

Version 5.3.0.0

  • Changed the mediation service string include adapter version.
  • Fixed a bug for native ads where AdOptions wasn't initialized correctly.

Version 5.2.0.2

  • Added open bidding capability to the adapter for all ad formats.

Version 5.2.0.1

  • Updated the adapter to use the new rewarded API.
  • Now requires Google Mobile Ads SDK version 7.41.0 or higher.

Version 5.2.0.0

  • Verified compatibility with FAN SDK 5.2.0.
  • Replaced FBAdChoicesView with FBAdOptionsView.

Version 5.1.1.1

  • Added support to populate advertiser name asset for Unified Native Ads.

Version 5.1.1.0

  • Verified compatibility with FAN SDK 5.1.1.

Version 5.1.0.0

  • Verified compatibility with FAN SDK 5.1.0.

Version 5.0.1.0

  • Verified compatibility with FAN SDK 5.0.1.

Version 5.0.0.0

  • Verified compatibility with FAN SDK 5.0.0.

Version 4.99.3.0

  • Verified compatibility with FAN SDK 4.99.3.

Version 4.99.2.0

  • Verified compatibility with FAN SDK 4.99.2.

Version 4.99.1.0

  • Verified compatibility with FAN SDK 4.99.1.

Version 4.28.1.2

  • Added adapterDidCompletePlayingRewardBasedVideoAd: callback to the adapter.

Version 4.28.1.1

  • Set mediation service for Facebook adapter.

Version 4.28.1.0

  • Verified compatibility with FAN SDK 4.28.1.
  • Updated rewarded video delegate method.

Version 4.28.0.0

  • Verified compatibility with FAN SDK 4.28.0.
  • Added support for Google Unified Native Ads.

Version 4.27.2.0

  • Verified compatibility with FAN SDK 4.27.2.

Version 4.27.1.0

  • Verified compatibility with FAN SDK 4.27.1.

Version 4.27.0.0

  • Verified compatibility with FAN SDK 4.27.0.

Version 4.26.1.0

  • Verified compatibility with FAN SDK 4.26.1.

Version 4.26.0.0

  • Added support for rewarded video ads.
  • Added support for native video ads.
  • Verified compatibility with FAN SDK 4.26.0.

Version 4.25.0.0

  • Updated the adapter's view tracking for native ads to register individual asset views with the Facebook SDK rather than the entire ad view. This means that background (or "whitespace") clicks on the native ad will no longer result in clickthroughs.
  • Verified compatibility with FAN SDK v4.25.0.

Version 4.24.0.0

  • Verified compatibility with FAN SDK 4.24.0.

Version 4.23.0.1

  • Added support for the backgroundShown property on Facebook's AdChoices view via network extras.
  • Updated the default AdChoices icon behaviour. The adapter lets Facebook set the default behaviour if no extras are provided.

Version 4.23.0.0

  • Verified compatibility with FAN SDK 4.23.0.

Version 4.22.1.0

  • Verified compatibility with FAN SDK 4.22.1.
  • Removed the support for armv7s architecture.

Version 4.22.0.0

  • Verified compatibility with FAN SDK 4.22.0.

Version 4.21.0.0

  • Verified compatibility with FAN SDK 4.21.0.

Version 4.20.2.0

  • Verified compatibility with FAN SDK 4.20.2.

Version 4.20.1.0

  • Verified compatibility with FAN SDK 4.20.1.

Version 4.20.0.0

  • Verified compatibility with FAN SDK 4.20.0.

Version 4.19.0.0

  • Verified compatibility with FAN SDK 4.19.0.

Version 4.18.0.0

  • Verified compatibility with FAN SDK 4.18.0.
  • Fixed a bug for native ads where AdChoices icon was rendering out of bounds.

Version 4.17.0.0

  • Changed the version naming system to [FAN SDK version].[adapter patch version].
  • Updated the minimum required Google Mobile Ads SDK to v7.12.0.
  • Added support for native ads.

Version 1.4.0

  • Requires Google Mobile Ads SDK 7.8.0 or higher.
  • Requires FAN SDK 4.13.1 or higher.
  • Adapter now uses [kFBAdSizeInterstitial] instead of [kFBAdSizeInterstital].
  • Enabled bitcode.

Version 1.2.1

  • Fixed a bug where interstitial presented and interstitial leaving application callbacks were not properly invoked.

Version 1.2.0

  • Sends callbacks when an ad is presented and dismissed.

Version 1.1.0

  • Added support for full width x 250 format when request is for kGADAdSizeMediumRectangle.

Version 1.0.1

  • Added support for kGADAdSizeSmartBanner.

Version 1.0.0

  • Initial release.