Native video ads

Prerequisites

GADMediaContent

Native ads and custom native template ads provide access to a GADMediaContent class that is used to get information about media content which could be a video or an image. It is also used to control the video ad playback listen for playback events. You can access the media content object via the .mediaContent property on the ad.

The GADMediaContent object contains information such as the aspect ratio and duration of video. The snippet below shows how to get the aspect ratio and duration of a native ad.

Swift

if myNativeAd.mediaContent.hasVideoContent {

  let mediaAspectRatio = CGFloat(myNativeAd.mediaContent.aspectRatio)
  let duration = myNativeAd.mediaContent.duration
  ...
}

Objective-C

if(myNativeAd.mediaContent.hasVideoContent) {

  CGFloat mediaAspectRatio = myNativeAd.mediaContent.aspectRatio;
  NSTimeInterval duration = myNativeAd.mediaContent.duration;
   ...
}

GADVideoController

The GADMediaContent object has a reference to a GADVideoController object. The GADVideoController object allows publishers to respond to video events.

Ads served through line items can also be controlled with the GADVideoController.

This GADMediaContent object can be obtained by calling mediaContent.videoController.

Callbacks for video events

To handle specific video events you need to write a class that implements the GADVideoControllerDelegate protocol. The methods of the protocol are all optional.

The following example shows how to implement the delegate protocol:

Swift

class ViewController: GADUnifiedNativeAdLoaderDelegate, GADVideoControllerDelegate {
  private var adLoader: GADAdLoader?

  func viewDidLoad() {
    super.viewDidLoad()

    let videoOptions = GADVideoOptions()
    videoOptions.customControlsRequested = true
    adLoader = GADAdLoader(
        adUnitID: "ca-app-pub-3940256099942544/3986624511",
        rootViewController: self,
        adTypes: [kGADAdLoaderAdTypeUnifiedNative],
        options: [videoOptions])
    adLoader?.delegate = self
    adLoader?.load(GADRequest())

  }

  func adLoader(
      _ adLoader: GADAdLoader?,
      didReceive nativeAd: GADUnifiedNativeAd?
  ) {
    // Set the videoController's delegate to be notified of video events.
    nativeAd?.mediaContent.videoController.delegate = self
  }

  // GADVideoControllerDelegate methods
  func videoControllerDidPlayVideo(_ videoController: GADVideoController) {
    // Implement this method to receive a notification when the video controller
    // begins playing the ad.
  }

  func videoControllerDidPauseVideo(_ videoController: GADVideoController) {
    // Implement this method to receive a notification when the video controller
    // pauses the ad.
  }

  func videoControllerDidEndVideoPlayback(_ videoController: GADVideoController) {
    // Implement this method to receive a notification when the video controller
    // stops playing the ad.
  }

  func videoControllerDidMuteVideo(_ videoController: GADVideoController) {
    // Implement this method to receive a notification when the video controller
    // mutes the ad.
  }

  func videoControllerDidUnmuteVideo(_ videoController: GADVideoController) {
    // Implement this method to receive a notification when the video controller
    // unmutes the ad.
  }
}

Objective-C

@interface ViewController () <GADUnifiedNativeAdLoaderDelegate,
    GADVideoControllerDelegate>
@property(nonatomic, strong) GADAdLoader *adLoader;

@end

@implementation ViewController
- (void)viewDidLoad {
  [super viewDidLoad];

  GADVideoOptions *videoOptions = [[GADVideoOptions alloc] init];
  videoOptions.customControlsRequested = YES;
  self.adLoader =
      [[GADAdLoader alloc] initWithAdUnitID:@"ca-app-pub-3940256099942544/3986624511"
                         rootViewController:self
                                    adTypes:@[ kGADAdLoaderAdTypeUnifiedNative ]
                                    options:@[ videoOptions ]];
  self.adLoader.delegate = self;
  [self.adLoader loadRequest:[DFPRequest request]];

}

- (void)adLoader:(GADAdLoader *)adLoader
    didReceiveUnifiedNativeAd:(GADUnifiedNativeAd *)nativeAd {
  // Set the videoController's delegate to be notified of video events.
  nativeAd.mediaContent.videoController.delegate = self;
}

// GADVideoControllerDelegate methods
- (void)videoControllerDidPlayVideo:(nonnull GADVideoController *)videoController {
  // Implement this method to receive a notification when the video controller
  // begins playing the ad.
}

- (void)videoControllerDidPauseVideo:(nonnull GADVideoController *)videoController {
  // Implement this method to receive a notification when the video controller
  // pauses the ad.
}

- (void)videoControllerDidEndVideoPlayback:(nonnull GADVideoController *)videoController {
  // Implement this method to receive a notification when the video controller
  // stops playing the ad.
}

- (void)videoControllerDidMuteVideo:(nonnull GADVideoController *)videoController {
  // Implement this method to receive a notification when the video controller
  // mutes the ad.
}

- (void)videoControllerDidUnmuteVideo:(nonnull GADVideoController *)videoController {
  // Implement this method to receive a notification when the video controller
  // unmutes the ad.
}

@end

Read the Native ads policies and guidelines for more guidance on how to render your native ads.