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The web view APIs for ads makes app signals available to the tags in your
WKWebView, helping to improve monetization for the
publishers that provided the content and protect advertisers from spam.
These app signals, such as app ID and app version, help activate Reporting
and Target in-app browser inventory
use cases that are otherwise only available on app traffic.
How it works
Communication with the Google Mobile Ads SDK only happens in response to ad
events triggered by any of the following:
The SDK adds message handlers to the registered WKWebView to listen for
these ad events. For a better sense of how this works, view the
source code of the
test page.
Update the Info.plist file with the following key and string value. This
bypasses a check the Google Mobile Ads SDK does for a
GADApplicationIdentifier value that applies to developers who implement ads
outside of a web view. If you miss this step and don't provide a
GADApplicationIdentifier, the Google Mobile Ads SDK throws a
GADInvalidInitializationException on app start.
Call
register(_:)
on the main thread to establish a connection with the JavaScript handlers in the
AdSense code or Google Publisher Tag within each WKWebView instance. This
should be done as early as possible, such as in the
viewDidLoad method of your view controller.
Swift
importWebKitclassViewController:UIViewController{varwebView:WKWebView!overridefuncviewDidLoad(){super.viewDidLoad()// Initialize a WKWebViewConfiguration object.letwebViewConfiguration=WKWebViewConfiguration()// Let HTML videos with a "playsinline" attribute play inline.webViewConfiguration.allowsInlineMediaPlayback=true// Let HTML videos with an "autoplay" attribute play automatically.webViewConfiguration.mediaTypesRequiringUserActionForPlayback=[]// Initialize the WKWebView with your WKWebViewConfiguration object.webView=WKWebView(frame:view.frame,configuration:webViewConfiguration)view.addSubview(webView)// Register the web view.MobileAds.shared.register(webView)}}
Objective-C
@importWebKit;#import "ViewController.h"@interfaceViewController()@property(nonatomic,strong)WKWebView*webView;@end@implementationViewController-(void)viewDidLoad{[superviewDidLoad];// Initialize a WKWebViewConfiguration object.WKWebViewConfiguration*webViewConfiguration=[[WKWebViewConfigurationalloc]init];// Let HTML videos with a "playsinline" attribute play inline.webViewConfiguration.allowsInlineMediaPlayback=YES;// Let HTML videos with an "autoplay" attribute play automatically.webViewConfiguration.mediaTypesRequiringUserActionForPlayback=WKAudiovisualMediaTypeNone;// Initialize the WKWebView with your WKWebViewConfiguration object.self.webView=[[WKWebViewalloc]initWithFrame:self.view.frameconfiguration:webViewConfiguration];[self.viewaddSubview:self.webView];// Register the web view.[GADMobileAds.sharedInstanceregisterWebView:self.webView];}
Test your integration
Before using your own URL, we recommend that you load the following URL to test
the integration:
The test URL shows green status bars for a successful integration if the
following conditions apply:
WKWebView connected to the Google Mobile Ads SDK
Next steps
Gather consent in WKWebView. The Web view APIs for Ads doesn't
propagate consent collected in the mobile app context using IAB TCF v2.0 or IAB CCPA
compliance frameworks to the tags in your web views. If you're interested in
implementing a single consent flow as the owner of both the WKWebView
and its corresponding web content being monetized, work with your consent
management platform to gather consent in the WKWebView context.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-09-04 UTC."],[[["\u003cp\u003eThe Web View APIs for Ads enable app signals to be available to ad tags within your WKWebView, enhancing monetization for publishers and protecting advertisers from spam.\u003c/p\u003e\n"],["\u003cp\u003eThese signals, such as app ID and version, unlock functionalities like reporting and targeted in-app browser inventory, previously exclusive to app traffic.\u003c/p\u003e\n"],["\u003cp\u003eTo utilize the APIs, you must register your WKWebView with the Google Mobile Ads SDK (version 9.6.0 or higher) and update your Info.plist file.\u003c/p\u003e\n"],["\u003cp\u003eThe SDK establishes communication with JavaScript handlers in your ad code (AdSense, Google Publisher Tag, or IMA for HTML5) solely during ad events.\u003c/p\u003e\n"],["\u003cp\u003eEnsure to gather user consent within the WKWebView context as the APIs do not automatically propagate consent collected in the mobile app using IAB frameworks.\u003c/p\u003e\n"]]],[],null,["The web view APIs for ads makes app signals available to the tags in your\n\n[WKWebView](//developer.apple.com/documentation/webkit/wkwebview), helping to improve monetization for the\npublishers that provided the content and protect advertisers from spam.\n\nThese app signals, such as app ID and app version, help activate [Reporting](//support.google.com/admanager/answer/14137220#report-on-in-app-webview-traffic)\nand [Target in-app browser inventory](//support.google.com/admanager/answer/14137220#target-in-app-webview-inventory)\nuse cases that are otherwise only available on app traffic.\n\n\nHow it works\n\nCommunication with the Google Mobile Ads SDK only happens in response to ad\nevents triggered by any of the following:\n\n- [AdSense code](//support.google.com/adsense/answer/9274634)\n- [Google Publisher Tag](//support.google.com/admanager/answer/181073)\n- [IMA for HTML5](//support.google.com/adsense/answer/6391192)\n\nThe SDK adds message handlers to the registered `WKWebView` to listen for\nthese ad events. For a better sense of how this works, view the\n[source code](//github.com/google/webview-ads/blob/main/test/index.html) of the\ntest page.\n| **Warning:** Don't call [`removeAllScriptMessageHandlers()`](//developer.apple.com/documentation/webkit/wkusercontentcontroller/3585114-removeallscriptmessagehandlers) from your `WKWebView` instance as this has unintended side effects. If needed, call [`removeScriptMessageHandler(forName:)`](//developer.apple.com/documentation/webkit/wkusercontentcontroller/1537532-removescriptmessagehandler) to remove individual message handlers instead.\n\nPrerequisites\n\n- [Google Mobile Ads SDK](/ad-manager/mobile-ads-sdk/ios/quick-start#import_the_mobile_ads_sdk) version 9.6.0 or higher.\n- Update the `Info.plist` file with the following key and string value. This\n bypasses a check the Google Mobile Ads SDK does for a\n `GADApplicationIdentifier` value that applies to developers who implement ads\n outside of a web view. If you miss this step and don't provide a\n `GADApplicationIdentifier`, the Google Mobile Ads SDK throws a\n `GADInvalidInitializationException` on app start.\n\n \u003c!-- Indicate Google Mobile Ads SDK usage is only for web view APIs for ads --\u003e\n \u003ckey\u003eGADIntegrationManager\u003c/key\u003e\n \u003cstring\u003ewebview\u003c/string\u003e\n\n\u003cbr /\u003e\n\nRegister the web view\n\nCall\n\n[`register(_:)`](/admob/ios/api/reference/Classes/GADMobileAds#-registerwebview:)\n\non the main thread to establish a connection with the JavaScript handlers in the\nAdSense code or Google Publisher Tag within each `WKWebView` instance. This\nshould be done as early as possible, such as in the\n\n`viewDidLoad` method of your view controller.\n\n\nSwift \n\n import WebKit\n\n class ViewController: UIViewController {\n\n var webView: WKWebView!\n\n override func viewDidLoad() {\n super.viewDidLoad()\n\n // Initialize a WKWebViewConfiguration object.\n let webViewConfiguration = WKWebViewConfiguration()\n // Let HTML videos with a \"playsinline\" attribute play inline.\n webViewConfiguration.allowsInlineMediaPlayback = true\n // Let HTML videos with an \"autoplay\" attribute play automatically.\n webViewConfiguration.mediaTypesRequiringUserActionForPlayback = []\n\n // Initialize the WKWebView with your WKWebViewConfiguration object.\n webView = WKWebView(frame: view.frame, configuration: webViewConfiguration)\n view.addSubview(webView)\n\n // Register the web view.\n MobileAds.shared.register(webView)\n }\n }\n\nObjective-C \n\n @import WebKit;\n\n #import \"ViewController.h\"\n\n @interface ViewController ()\n\n @property(nonatomic, strong) WKWebView *webView;\n\n @end\n\n @implementation ViewController\n\n - (void)viewDidLoad {\n [super viewDidLoad];\n\n // Initialize a WKWebViewConfiguration object.\n WKWebViewConfiguration *webViewConfiguration = [[WKWebViewConfiguration alloc] init];\n // Let HTML videos with a \"playsinline\" attribute play inline.\n webViewConfiguration.allowsInlineMediaPlayback = YES;\n // Let HTML videos with an \"autoplay\" attribute play automatically.\n webViewConfiguration.mediaTypesRequiringUserActionForPlayback = WKAudiovisualMediaTypeNone;\n\n // Initialize the WKWebView with your WKWebViewConfiguration object.\n self.webView = [[WKWebView alloc] initWithFrame:self.view.frame configuration:webViewConfiguration];\n [self.view addSubview:self.webView];\n\n // Register the web view.\n \\[GADMobileAds.sharedInstance registerWebView:self.webView\\];\n }\n\nTest your integration\n\nBefore using your own URL, we recommend that you load the following URL to test\nthe integration: \n\n https://google.github.io/webview-ads/test#api-for-ads-tests\n\nThe test URL shows green status bars for a successful integration if the\nfollowing conditions apply:\n\n- `WKWebView` connected to the Google Mobile Ads SDK\n\nNext steps\n\n- Gather consent in `WKWebView`. The Web view APIs for Ads doesn't propagate consent collected in the mobile app context using [IAB TCF v2.0](//iabeurope.eu/tcf-2-0/) or [IAB CCPA](//iabtechlab.com/wp-content/uploads/2019/11/Technical-Specifications-FAQ-US-Privacy-IAB-Tech-Lab.pdf) compliance frameworks to the tags in your web views. If you're interested in implementing a single consent flow as the owner of both the `WKWebView` and its corresponding web content being monetized, work with your consent management platform to gather consent in the `WKWebView` context."]]