Enable Google Signals for server-side Tag Manager

Server-side Tag Manager supports Google signals for Google Analytics 4 (GA4) and Universal Analytics (UA).

Google Analytics 4 Universal Analytics

Before you begin

Before you can use Google signals in a server container:

• In Google Analytics, activate Google signals for the property you reference in your client-side Google tag.
• If you have more than one GA4 property, activate Google signals across your other properties.

• Make sure your client-side tag sends data to a server container and your server container processes incoming requests. Learn more.

• If you are serving Google scripts from your own servers, you need to enable region-specific settings for tags.

Use Google signals in a server container

To enable Google signals for server-side tagging:

1. Open Google Tag Manager

2. In your server container, open the Tags menu.

3. Create a new Google Analytics: GA4 tag or edit an existing tag.

4. Enter a Measurement ID. If you don't supply a Measurement ID, the server tag inherits the Google Signals settings of the Measurement ID used in the client-side Google tag.

   Repeat step 4 for all tags that are allowed to process Google signals.

Note: Google Signals sends pixels directly from the browser to Google. See the EU-focused data and privacy article for details on GA4 data handling.