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Server-side tagging fundamentals

Learn how to deploy a tagging server on Google Cloud Platform and set up tags on a server.


About this course


Before you begin, read this section to understand who benefits the most from this resource and what will be covered.

What is server-side tagging?


In this chapter, you'll learn about the differences between client-side and server-side tagging. We also cover terminology you may not be familiar with, and how server-side tagging works on a technical level.

Why and when to use server-side tagging?


This chapter explains when it makes sense to use server-side tagging and the benefits you can get out of it.

Setting up a server container


This chapter shows you how to set up a Tag Manager server container and an App Engine server.

Configuring the Google Analytics 4 data stream


This chapter walks you through the steps to set up a data stream from your web container to the server container.

Testing your setup


This chapter shows you how to test your tagging setup using preview mode.

Planning infrastructure requirements and costs


So far, you have created a server for testing purposes. This chapter highlights the most important factors to consider before upgrading your infrastructure to handle live traffic.

Upgrade your servers to handle live traffic


This chapter walks you through the upgrade process. You will learn how to map your server to a domain of your choice. Additionally, you will learn how to move more and more tgas onto your server.

Monitoring your infrastructure


The last chapter of this course shows you how to monitor your infrastructure, so that you can handle anomalies.