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Server-side Tag Manager allows you to move your Google Ads remarketing tags from
the web page to the server. Moving these tags to the server will reduce the
amount of code you have to run in the page, and may help improve page load
times.
Once your Google Ads Remarketing tag works as intended, you can remove any
Remarketing tags with the same ID that are in a web container to avoid data duplication.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-10-09 UTC."],[[["\u003cp\u003eServer-side tagging in Google Tag Manager improves page load times by moving Google Ads remarketing tags from the webpage to the server.\u003c/p\u003e\n"],["\u003cp\u003eBefore implementation, ensure you have admin rights to Google Ads and Google Tag Manager, a configured Google Tag Manager account, a server container setup, and the Google Analytics: GA4 client established.\u003c/p\u003e\n"],["\u003cp\u003eThe Google Ads Remarketing tag is set up within the server container's tag settings by specifying the Conversion ID and triggering it on all pages.\u003c/p\u003e\n"],["\u003cp\u003eValidation involves using Tag Assistant to confirm tag firing and reviewing the console for data transmission errors within the server container preview mode.\u003c/p\u003e\n"],["\u003cp\u003eTo prevent data duplication after successful setup, remove any identical remarketing tags residing in web containers.\u003c/p\u003e\n"]]],[],null,["# Google Ads remarketing\n\nServer-side Tag Manager allows you to move your Google Ads remarketing tags from\nthe web page to the server. Moving these tags to the server will reduce the\namount of code you have to run in the page, and may help improve page load\ntimes.\n\nBefore you begin\n----------------\n\nThis article assumes that you have:\n\n- Admin rights to Google Ads and Google Tag Manager\n- [Set up Google Tag Manager](https://support.google.com/tagmanager/answer/6103696)\n- [Set up a server container](/tag-platform/tag-manager/server-side/overview)\n- [Set up the **Google Analytics: GA4** client](/tag-platform/tag-manager/server-side/send-data)\n\nSet up the Ads Remarketing tag in the server container\n------------------------------------------------------\n\nTo set up the Google Ads Remarketing tag:\n\n1. [Open Google Tag Manager](https://tagmanager.google.com)\n\n2. In your server container workspace, open the **Tags** menu on the left side of the page.\n\n3. Click **New** to add a new tag.\n\n4. Select the **Google Ads Remarketing** tag type.\n\n5. Enter the Conversion ID. [Help Center: How to find the Conversion ID](https://support.google.com/tagmanager/answer/6106960).\n\n6. In **Triggering** , add the **All Pages** trigger.\n\n7. Enter a tag name and click **Save** .\n\nValidate your setup\n-------------------\n\nOnce you start sending data with the server container, you can check to see if\nit's working properly by following these steps:\n\n1. Open your website.\n2. In your Google Tag Manager server container, select **Preview**. Tag Assistant will start and load your server container.\n3. The **Tags** tab shows you all tags that have fired. Make sure to check if the tag you configured fired.\n4. The **Console** tab shows any errors that occurred during the data transmission to the server container. Check for errors and resolve them.\n\nFor more help with debugging Tag Manager containers see [preview and debug help](/tag-platform/tag-manager/server-side/debug).\n\nNext steps\n----------\n\nOnce your Google Ads Remarketing tag works as intended, you can remove any\nRemarketing tags with the same ID that are in a web container to avoid data duplication."]]