This article is for developers who want to move their Cloud Retail tag off of the client and into a server container. Refer to the Google Cloud documentation for the Cloud Retail web container tag.
Before you begin
This guide assumes that you have done the following:
- Set up a server container in Tag Manager
- Set up a tagging server
- Set up the data flow from the web container to the server container
Set up the Cloud Retail tag
In your server container, open the Tags menu and create a New tag.
In Tag Configuration, select the Cloud Retail tag.
Set up the Cloud Retail tag:
- Under API Key, enter a valid Cloud Retail API key that supports the
projects.locations.catalogs.userEvents.collectmethod. - Under Project Number, enter the Google Cloud Project number for your Cloud Retail project.
- Under Fields to Overwrite, set up a visitor ID:
- Field Selector:
visitorId - Field Value: Enter a variable that resolves into a unique visitor ID from a GA4 event, for example, the client ID.
- Field Selector:
- Optional: To measure search events:
- Field Selector:
searchQuery - Field Value: Enter a variable that extracts the search query.
The search event is constructed by combining the search event query
with the impressions for the query, which are sent in
view_item_list.
- Field Selector:
- Under API Key, enter a valid Cloud Retail API key that supports the
In Triggering, select when the tag should trigger. Refer to the Google Cloud documentation for mappings between Google Analytics 4 trigger events and Cloud Retail events.
Name and Save your tag.