Note: This developer site is moving to developers.google.com/tag-platform and will be redirected by September 30, 2021

Google Floodlight tags

Server-side Tag Manager allows you to move your Google Floodlight sales and counter tags from the web page to the server. Moving these tags to the server will reduce the amount of code you have to run in the page, and may help improve page load times.

Setup steps

This article describes how to configure your Tag Manager web container and server container to use Floodlight tags. This article assumes that you already have a server container created.

Send data from the web container to the server container.

All measurement for Ads products in a server container relies on the Google Analytics: GA4 Config tag in your web container to send data.

  1. Configure a Google Analytics: GA4 Configuration tag
  2. Set up a trigger for the configuration tag. The built-in All pages trigger is recommended for most cases.

Set up Google Analytics: GA4 client

Follow these instructions to set up your Google Analytics: GA4 client. If you already have a Google Analytics: GA4 client configured in your server container, you can skip this step.

Set up the Conversion Linker server-side tag

If you already have a Conversion Linker tag configured in your server container, you can skip this step.

From your server container workspace, select Tags on the left side of the page.

  1. Click New
  2. Select the Conversion Linker tag type Tag templates with Conversion Linker tag highlighted

  3. Set up the trigger that will cause the Conversion Linker server-side tag to fire.
    In most cases, you should use the built-in All pages trigger for this tag. Choose trigger dialog with All pages trigger highlighted

  4. Click Save Conversion Linker tag detail

Set up the Floodlight Counter tag in the server container

From your server container workspace, select Tags on the left side of the page

  1. Click New
  2. Select the Floodlight Counter tag type

Choose tag type dialog with Floodlight Counter tag highlighted

  1. To gather the values required for tag configuration, open another browser window and sign in to Campaign Manager 360. Click Advertisers, and then click the name of the advertiser. Enter these values in your new Tag Manager Floodlight Counter tag:
    • Advertiser ID: The Advertiser ID will appear on the advertiser details page just below the advertiser's name. This value is also found as the value of src= in a generated Floodlight tag snippet.
    • Group Tag String: In the Activity table, identify the activity you want to work with and find the group tag string listed in a column to the right. This is also found as the value of type= in a generated Floodlight tag snippet.
    • Activity Tag String: In the Activity table, identify the activity you want to work with and find the activity tag string listed in a column to the right. This is also found as the value of cat= in a generated Floodlight tag snippet.
  2. Set the desired Counting Method:
    • Standard: Counts every conversion.
    • Unique: Counts the first conversion for each unique user during each 24-hour day, from midnight to midnight, Eastern Time (US).
    • Per session: Counts one conversion per user per session. Session length is set by the site where the Floodlight tag is deployed.
  3. Open the Choose a trigger window.
  4. Select a desired trigger, such as All Pages.

Choose trigger dialog with All pages trigger highlighted

  1. Enter a tag name and click Save.

Screenshot showing the Floodlight Counter tag name field changed to Floodlight
Counter tag

Set up the Floodlight Sales tag in the server container

Setup steps for the Sales tag are the same as the steps for the Floodlight Counter tag apart from the step 2:

  • Select the Floodlight Sales tag type

Choose tag type dialog with Floodlight Counter tag highlighted

Order ID (Transaction ID), Revenue (Value) are automatically read from the corresponding ecommerce field.

Validate your implementation

Once you start sending data with the server container, you can check to see if it’s working properly by following these steps:

  1. Select Preview from the server container homepage.
  2. Click Tags. This will show the tags that have fired and can be used to validate whether the Ads Conversion Remarketing tag has fired.
  3. Click Errors. It is important to check the Errors section as well, since this will surface any errors that occurred during the transmission of data to the server container.