Enable Web Stories in Google Search

A Web Story is a visual storytelling format in Google Search results that immerses the user in a tap-through full-screen experience. Web Stories can also appear in Google Images, Discover, and the Google app. This guide explains how Web Stories appear on Google, and how to enable a Web Story on Google.

How Web Stories appear on Google

Once Web Stories meet the criteria for Google Search, they can be eligible for display in a variety of ways on Google. For example, Web Stories can display as a single result, like this (this appearance is available in all regions and languages where Google Search is available):

A Web Story as a single result in Google Search

Web Stories can be included in a grid view. When people search for "things to do in New York", the grid view shows Web Stories from multiple publishers. When people search for a specific publisher, the grid view shows only Web Stories from that publisher's site. The grid view appearance is currently only available in English in the US.

Web Stories grid view in Google Search

Web Stories can also appear in Google Images. This appearance is available in all regions and languages where Google Search is available.

Web Stories in Google Images

Web Stories can appear in Discover. This appearance is currently only available in English in the US.

Web Story in Discover

Enabling Web Stories on Google

To make your Web Stories eligible for display on Google Search, Google Images, Discover, and the Google app, follow these steps:

  1. Build a Web Story with AMP.
  2. Make sure that the Web Story is valid and ready to serve on Google by using the AMP Test.
  3. Follow the Web Story Guidelines.
  4. Optional: To help Google better understand your Web Story, you can add structured data to your Web Story. When you add structured data, Web Stories can also be eligible for other types of rich results (for example, the Top stories carousel or a host carousel). Consider adding the applicable structured data, based on your content type:

We also recommend reviewing AMP's best practices for creating a successful Web Story.

Technical guidelines for Web Stories on Google

Here are some technical guidelines that can help your Web Story succeed on Google.

  • Completeness: Make sure that your Web Story is complete, tells the full story, and isn't overly commercial. Here are some examples of what to avoid:
    • Web Stories that require users to click links to other websites or apps to get essential information.
    • Web Stories that have more than one outlink or attachment per page. The outlinks and attachments must include the appropriate disclosures.
  • Affiliate programs: If you use affiliate links in your Web Stories, we recommend that you only use one affiliate link per story and that you follow the Quality guidelines for affiliate programs.
  • Story length: We recommend that the length of your Web Story be between 5-30 pages, with a suggested target of 10-20 pages.
  • Title length: Use shorter titles. We recommend that your title length be less than 40 characters.
  • Text: Keep the text on each page short (less than 200 characters per page). Focus each page to a single idea.
  • Video: If you use videos in your Web Stories, we recommend that videos be less than 15 seconds per page, and definitely less than 60 seconds per page. We also recommend that you provide captions for the video.

Policies for Web Stories on Google

To be eligible for display in Search and Discover, Web Stories must comply with the Webmaster Guidelines and the Google News Content Policies.

If Google receives a complaint that a Web Story may violate the law, the Web Story will be handled in accordance with Search Policies.