Markup software application information in the body of a web page to better display your app details in Google search results.
We are in the process of implementing JSON-LD support for this rich results type. At the current time, we recommend using microdata or RDFa.
Here's an example of a software app in JSON-LD using the Structured Data Testing Tool:
Here's an example of a software app in RDFa using the Structured Data Testing Tool:
Here's an example of a software app in Microdata using the Structured Data Testing Tool:
Here's how this sample works:
- Each listed app is enclosed in a
<div>, like this:
<div itemscope itemtype="http://schema.org/SoftwareApplication">
itemscopeindicates that the HTML enclosed in the
<div>is an item, and
itemtype="http://schema.org/SoftwareApplication"indicates that the item is a software app.
<div>describes properties of the app, such as its name, and required operating system. To label app properties, each element containing one of these properties, such as
<span>is assigned an
itempropattribute. For example:
<span itemprop="name">Angry Birds</span>
- The app includes nested
name property is required. In addition, rich results (previously known as
rich snippets) are currently shown only for software applications that provide at least two of
the following objects:
Structured data type definitions
You must include the required properties for your content to be eligible for display as a rich result. You can also include the recommended properties to add more information about your content, which could provide a better user experience.
The full definition of
SoftwareApplication is available at
The name of the app.
The aggregate rating of the app.
The type of software application (for example,
List of supported software application types
An offer to sell the app. For developers, Offer can indicate the marketplaces that carry the application.For marketplaces, use to indicate the price of the application for a specific app instance.
Operating systems required (for example, "Windows 7", "OSX 10.6", "Android 1.6")