Screenshot of rich snippet for a software application in search results

Specify the image Google Search uses for your organization's logo in Search results and in the Knowledge Graph. Google Search uses the markup in the use case example to recognize the image to use as the organization’s logo. This ensures that, when possible, the image appears in search results about the company. Markup like this is a strong signal to Google Search algorithms to show this image in Knowledge Graph displays.

Type Definitions


URL, required

The URL of the website associated with the logo.


URL, required

The fully-qualified URL of the logo.

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