Introduction to Structured Data Types

This reference section contains all the data types and their properties you'll need in order to mark up your content for inclusion in rich Search results from Google. Structured data markup typically uses the schema.org vocabulary—an open community effort to promote standard structured data in a variety of online applications. For that reason, the reference pages refer to schema.org for details on property types.

Before you start your markup, read through the Get to Know Search guides Search Features, Search Gallery, and Developer Checklist to make sure you're implementing for the Search feature you want.

This section organizes the data types into the following categories:

Site Structure and Authorized Presence

The Site Structure section covers the data types Breadcrumbs, Sitelinks Searchbox, and Sitename. The Authorized Presence section covers the data types Corporate Contacts, Logos, and Social Profile Links. The Enhance Your Site's Attributes guide provides implementation instructions for all of these data types, so check there if you need implementation details.

Creative Works

This section covers the data types Articles, Music, Recipes, Reviews, TV & Movies, and Videos. You'll find implementation details for these data types in the guides: Mark Up Your Content Items and Mark Up Your Lists.

Commerce

This section covers the data types Local Businesses, Events, and Products. You'll find implementation details for these data types in the Enhance Your Site's Attributes guide.

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