Stay organized with collections Save and categorize content based on your preferences.

Structured data markup that Google Search supports

Google uses structured data to understand the content on the page and show that content in a richer appearance in search results, which is called a rich result. To make your site eligible for appearance as one of these rich results, follow the guide to learn how to implement structured data on your site. If you're just getting started, visit Understand how structured data works.

Structured data features

Article

A news, sports, or blog article displayed in various rich result features, such as the title of the article and larger-than-thumbnail images.

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article example in search results

Book

Book actions that enable users to buy the book that they find directly from Search results.

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book example in search results

Breadcrumb

Navigation that indicates the page's position in the site hierarchy.

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breadcrumb example in search results

Carousel

Rich results that display in a sequential list or gallery from a single site. This feature must be combined with one of the following features: Recipe, Course, Restaurant, Movie.

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example of an Article carousel in search results

Course

Educational courses that appear in a provider-specific list. Courses can include the course title, provider, and a short description.

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course example in search results

Dataset

Large data sets that appear in Google Dataset Search.

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dataset example in search results

Education Q&A

Education-related questions and answers that help students discover flashcards on Google Search.

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Education Q&A carousel in search results

EmployerAggregateRating

An evaluation of a hiring organization compiled from many users that's displayed in the job search experience on Google.

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employer aggregate rating example in search results

Estimated salary

Salary estimate information, such as salary ranges and region-based salary averages for job types, displayed in the job search experience on Google.

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salary estimate example in search results

Event

An interactive rich result that shows a list of organized events, such as concerts or art festivals, that people may attend at a particular time and place.

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event example in search results

Fact Check

A summarized version of a credible site's evaluation of a claim made by others.

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fact check example in search results

FAQ

A Frequently Asked Question (FAQ) page contains a list of questions and answers pertaining to a particular topic.

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FAQ example in search results

Home Activities

An interactive rich result where people can discover online activities that they can do from home.

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Home activities example in search results

How-to

A How-to walks users through a set of steps to successfully complete a task, featuring video, images, and text.

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How-to example in search results

Image Metadata

When you specify image metadata, Google Images can show more details about the image, such as who the creator is, how people can use an image, and credit information.

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An example of Image Metadata in Google Images

JobPosting

An interactive rich result that allows job seekers to find a job. The job search experience on Google can feature your logo, reviews, ratings, and job details.

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job posting example in search results

Learning Video

Help students and teachers discover and watch educational videos by adding Learning Video structured data to your educational videos.

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Example of a Learning Video rich result

Local Business

Business details displayed in the Google knowledge panel, including open hours, ratings, directions, and actions to book appointments or order items.

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local business example in search results

Logo

Your organization's logo in search results and Google knowledge panel.

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logo example in search results

Math solvers

Help students, teachers, and others with math problems by adding structured data to indicate the type of math problems and step-by-step walkthroughs for specific math problems.

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math solvers in search results

Movie

The movie carousel helps users explore lists of movies on Google Search (for example, "best movies of 2019"). You can provide details about the movies, such as the title of each movie, director information, and images.

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movie carousel example in search results

Practice problems

Help students, teachers, and parents with education by adding structured data to your practice problems in math and science subjects.

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practice problems in search results

Product

Information about a product, including price, availability, and review ratings.

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product example in search results

Q&A

Q&A Pages are web pages that contain data in a question and answer format, which is one question followed by its answers.

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question answer page example in search results

Recipe

Recipes that display as an individual rich result or part of a host carousel.

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recipe example in search results

Review snippet

A short excerpt of a review or a rating from a review website, usually an average of the combined rating scores from reviewers. A review snippet can be about Book, Recipe, Movie, Product, Software App, and Local business.

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review snippet example in search results

Sitelinks Search box

A search box that is scoped to your website when it appears as a search result.

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sitelink searchbox example in search results

Software App (beta)

Information about a software app, including rating information, a description of the app, and a link to the app.

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software app example in search results

Speakable

Allow search engines and other applications to identify news content to read aloud on Google Assistant-enabled devices using text-to-speech (TTS).

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speakable example that shows a conversation with the Google Home. A person
                        asks Google Home what's the latest news with Nasa. Google Home responds with
                        a list of three news articles.

Subscription and paywalled content

Indicate paywalled content on your site to help Google differentiate paywalled content from the practice of cloaking, which violates our spam policies.

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A New York Times paywall example that shows a reader has reached the limit
                        of articles

Video

Video information in search results, with the option to play the video, specify video segments, and live-stream content.

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video example in search results