Search experiences in South Africa: badge and refinement chip

This page describes features for South Africa in Google Search, including the South African badge and South African refinement chips, for travel, products, car hire, bus booking, and food delivery searches. These experiences aim to:

  • Improve the visibility of South African platforms on the search results page.
  • Make it easier for users to filter and explore South African results.

"South African" badge

A "South African" badge is shown on the search results page, for applicable web results and advertisements from eligible South African platforms. This badge doesn't change the ranking of results. This badge is available for web results for travel, car hire, bus booking, products, and food delivery queries in South Africa. It's also available for advertisements in travel and shopping for eligible South African platforms.

South African badge on a Google Search result

"South African" refinement chip

Refinement chips can help users focus the Search page on specific types of web results. Searchers in South Africa can activate the "South African" refinement chip at the top of the Search results page to refine their view to eligible South African travel and shopping platforms. Eligible South African platforms don't need to add any markup to appear using the refinement chip.

South African refinement chip in Google Search

Learn more and express interest

These experiences are launched to eligible sites in South Africa only. If your business is based in South Africa, you think you're eligible for these experiences, and you'd like to express interest, you can start by filling out this interest form.