Featured snippets and your website
Featured snippets are special boxes where the format of a regular search result is reversed, showing the descriptive snippet first. They can also appear within a related questions group (also known as "People Also Ask"). Read more about how Google's Featured Snippets work.
How can I opt out of featured snippets?
There are two ways that you can opt out of featured snippets:
Block all snippets
To block all snippets (including featured snippets and regular snippets) from appearing for
a given page, add the
to that page.
- Text marked by the
data-nosnippetHTML attribute won't appear in featured snippets or regular snippets either.
- If both
data-nosnippetrules appear in a page,
nosnippettakes priority, and snippets won't be shown for the page.
Block featured snippets only
If you want to retain snippets in regularly-formatted search results, but you don't want to appear in
featured snippets, experiment with setting the
to lower lengths. Featured snippets will only appear if enough text can be shown to generate a
useful featured snippet.
Keep lowering the value if pages continue to show for featured snippets. In general, the
max-snippet rule setting, the less likely the page
will appear as a featured snippet.
Google does not provide an exact minimum length required to appear as a featured snippet. This is because the minimum length is variable based on a number of factors, including—but not limited to—the information in the snippet, the language, and the platform (mobile device, app, or desktop).
max-snippet setting doesn't guarantee that Google will
stop showing featured snippets for your page. If you need a guaranteed solution, use the
How can I mark my page as a featured snippet?
You can't. Google systems determine whether a page would make a good featured snippet for a user's search request, and if so, elevates it.
What happens when a user clicks a featured snippet?
Clicking a featured snippet takes the user directly to the section of the page that appeared in the featured snippet. Scrolling to the position that appeared in the snippet happens automatically, without any additional annotation by the site. If a browser doesn't support the underlying technology needed, or if our systems can't confidently determine exactly where within a page to direct a click, clicking a featured snippet will take a user to the top of the source web page.