AMP on Google Search guidelines

All of our guidelines for making a site Google-friendly also apply to AMP. This document covers additional guidelines that are specific to AMP on Google Search. To learn more about AMP on Google Search, read our developer guide.

  • Your AMP page must follow the AMP HTML specification. If you're just getting started, learn how to create your first AMP HTML page.
  • Users must be able to experience the same content and complete the same actions on AMP pages as on the corresponding canonical pages, where possible.
  • Your AMP URL scheme makes sense to the user.
  • Your AMP page must be valid so that your pages work as expected for users and can be included in AMP-related features. Pages with invalid AMP will not be eligible for some Search features.
  • If you add structured data to your page, make sure that you follow our structured data policies.


Are AMP pages mobile-only?

No. Since AMP pages can be viewed on all device types, build your AMP pages with responsive design.

How does AMP look on desktop?

AMP pages display equally well on both mobile and desktop screens. If AMP supports all the functionality that you need, you might consider creating your pages as standalone AMP pages to support both desktop and mobile visitors for the same page. However, AMP on desktop doesn't get search-specific features in Google Search results.