Overview of Search appearance topics

The topics in this section describe how you can influence how your website appears in Google Search.

AI features Business details Byline dates Favicons Featured snippets Flexible Sampling general guidance Google Discover Images

Site names Sitelinks Snippets Title links Top Places List Translated results Videos Visual Elements gallery Web stories

Using structured data

Google uses structured data to understand the content on the page. You can help us by providing specific information about your site, which can help your site display in richer features in search results.

List of structured data markup that Google Search supports Understand how structured data works Generate structured data with JavaScript

General structured data guidelines Enriched search results

Features that use structured data

Here's a list of the features that use structured data:

Article Breadcrumb Carousel Course list Dataset Discussion forum Education Q&A Employer aggregate rating Event FAQ Image metadata Job posting

Local business Math solver Movie carousel Organization Practice problem Product: Product snippet Merchant listing Variants Merchant return policy Loyalty program Profile page

Q&A Recipe Review snippet Software app Speakable Subscription and paywalled content Vacation rental Video

Early Adopters Program

To ensure the best experience for users, Google pilots some features with a limited number of organizations. Here are the features that are currently in the Early Adopters Program:

• Package tracking
• Structured data carousels (beta)