campaign

A campaign.

Attributed resources
accessible_bidding_strategy
bidding_strategy
campaign_budget
customer

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

Fields/Segments/Metrics

This page shows all metrics and segments that can be put in the same SELECT clause as the fields of campaign. However, when you specify campaign in the FROM clause, some metrics and segments cannot be used. Use the following filter to show only the fields that can be used when campaign is specified in the FROM clause.

Is campaign specified in the FROM clause of your query?

No Yes, it is

Resource fields accessible_bidding_strategy ad_serving_optimization_status advertising_channel_sub_type advertising_channel_type bidding_strategy bidding_strategy_system_status bidding_strategy_type campaign_budget creation_time dynamic_search_ads_setting.domain_name dynamic_search_ads_setting.language_code dynamic_search_ads_setting.use_supplied_urls_only end_date engine_id excluded_parent_asset_field_types final_url_suffix frequency_caps geo_target_type_setting.negative_geo_target_type geo_target_type_setting.positive_geo_target_type id labels last_modified_time manual_cpa manual_cpc.enhanced_cpc_enabled manual_cpm maximize_conversion_value.target_roas maximize_conversions.target_cpa_micros name network_settings.target_content_network network_settings.target_google_search network_settings.target_partner_search_network network_settings.target_search_network optimization_goal_setting.optimization_goal_types percent_cpc.cpc_bid_ceiling_micros percent_cpc.enhanced_cpc_enabled real_time_bidding_setting.opt_in resource_name selective_optimization.conversion_actions serving_status shopping_setting.campaign_priority shopping_setting.enable_local shopping_setting.feed_label shopping_setting.merchant_id shopping_setting.sales_country shopping_setting.use_vehicle_inventory start_date status target_cpa.cpc_bid_ceiling_micros target_cpa.cpc_bid_floor_micros target_cpa.target_cpa_micros target_cpm target_impression_share.cpc_bid_ceiling_micros target_impression_share.location target_impression_share.location_fraction_micros target_roas.cpc_bid_ceiling_micros target_roas.cpc_bid_floor_micros target_roas.target_roas target_spend.cpc_bid_ceiling_micros target_spend.target_spend_micros tracking_setting.tracking_url tracking_url_template url_custom_parameters url_expansion_opt_out

Segments ad_network_type asset_interaction_target.asset asset_interaction_target.interaction_on_this_asset conversion_action conversion_action_category conversion_action_name date day_of_week device month product_bidding_category_level1 product_bidding_category_level2 product_bidding_category_level3 product_bidding_category_level4 product_bidding_category_level5 product_brand product_channel product_channel_exclusivity product_condition product_country product_custom_attribute0 product_custom_attribute1 product_custom_attribute2 product_custom_attribute3 product_custom_attribute4 product_item_id product_language product_sold_bidding_category_level1 product_sold_bidding_category_level2 product_sold_bidding_category_level3 product_sold_bidding_category_level4 product_sold_bidding_category_level5 product_sold_brand product_sold_condition product_sold_custom_attribute0 product_sold_custom_attribute1 product_sold_custom_attribute2 product_sold_custom_attribute3 product_sold_custom_attribute4 product_sold_item_id product_sold_title product_sold_type_l1 product_sold_type_l2 product_sold_type_l3 product_sold_type_l4 product_sold_type_l5 product_store_id product_title product_type_l1 product_type_l2 product_type_l3 product_type_l4 product_type_l5 quarter week year

Metrics absolute_top_impression_percentage all_conversions all_conversions_by_conversion_date all_conversions_from_click_to_call all_conversions_from_directions all_conversions_from_interactions_rate all_conversions_from_interactions_value_per_interaction all_conversions_from_menu all_conversions_from_order all_conversions_from_other_engagement all_conversions_from_store_visit all_conversions_from_store_website all_conversions_value all_conversions_value_by_conversion_date all_conversions_value_per_cost average_cost average_cpc average_cpm clicks client_account_conversions client_account_conversions_value client_account_cross_sell_cost_of_goods_sold_micros client_account_cross_sell_gross_profit_micros client_account_cross_sell_revenue_micros client_account_cross_sell_units_sold client_account_lead_cost_of_goods_sold_micros client_account_lead_gross_profit_micros client_account_lead_revenue_micros client_account_lead_units_sold client_account_view_through_conversions content_budget_lost_impression_share content_impression_share content_rank_lost_impression_share conversions conversions_by_conversion_date conversions_from_interactions_rate conversions_from_interactions_value_per_interaction conversions_value conversions_value_by_conversion_date conversions_value_per_cost cost_micros cost_per_all_conversions cost_per_conversion cost_per_current_model_attributed_conversion cross_device_conversions cross_device_conversions_value cross_sell_cost_of_goods_sold_micros cross_sell_gross_profit_micros cross_sell_revenue_micros cross_sell_units_sold ctr historical_landing_page_quality_score historical_quality_score historical_search_predicted_ctr impressions interaction_rate interactions invalid_click_rate invalid_clicks lead_cost_of_goods_sold_micros lead_gross_profit_micros lead_revenue_micros lead_units_sold mobile_friendly_clicks_percentage search_absolute_top_impression_share search_budget_lost_absolute_top_impression_share search_budget_lost_impression_share search_budget_lost_top_impression_share search_click_share search_exact_match_impression_share search_impression_share search_rank_lost_absolute_top_impression_share search_rank_lost_impression_share search_rank_lost_top_impression_share search_top_impression_share top_impression_percentage value_per_all_conversions value_per_all_conversions_by_conversion_date value_per_conversion value_per_conversions_by_conversion_date visits

campaign.accessible_bidding_strategy Field description Resource name of AccessibleBiddingStrategy, a read-only view of the unrestricted attributes of the attached portfolio bidding strategy identified by 'bidding_strategy'. Empty, if the campaign does not use a portfolio strategy. Unrestricted strategy attributes are available to all customers with whom the strategy is shared and are read from the AccessibleBiddingStrategy resource. In contrast, restricted attributes are only available to the owner customer of the strategy and their managers. Restricted attributes can only be read from the BiddingStrategy resource. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

campaign.ad_serving_optimization_status Field description The ad serving optimization status of the campaign. Category ATTRIBUTE Data Type ENUM CONVERSION_OPTIMIZE OPTIMIZE ROTATE ROTATE_INDEFINITELY UNAVAILABLE UNKNOWN UNSPECIFIED Type URL google.ads.searchads360.v0.enums.AdServingOptimizationStatusEnum.AdServingOptimizationStatus Filterable True Selectable True Sortable True Repeated False

campaign.advertising_channel_sub_type Field description Optional refinement to advertising_channel_type. Must be a valid sub-type of the parent channel type. Can be set only when creating campaigns. After campaign is created, the field can not be changed. Category ATTRIBUTE Data Type ENUM APP_CAMPAIGN APP_CAMPAIGN_FOR_ENGAGEMENT APP_CAMPAIGN_FOR_PRE_REGISTRATION DISPLAY_EXPRESS DISPLAY_GMAIL_AD DISPLAY_MOBILE_APP DISPLAY_SMART_CAMPAIGN LOCAL_CAMPAIGN SEARCH_EXPRESS SEARCH_MOBILE_APP SHOPPING_COMPARISON_LISTING_ADS SHOPPING_SMART_ADS SMART_CAMPAIGN TRAVEL_ACTIVITIES UNKNOWN UNSPECIFIED VIDEO_ACTION VIDEO_NON_SKIPPABLE VIDEO_OUTSTREAM VIDEO_REACH_TARGET_FREQUENCY VIDEO_SEQUENCE Type URL google.ads.searchads360.v0.enums.AdvertisingChannelSubTypeEnum.AdvertisingChannelSubType Filterable True Selectable True Sortable True Repeated False

campaign.advertising_channel_type Field description The primary serving target for ads within the campaign. The targeting options can be refined in network_settings. This field is required and should not be empty when creating new campaigns. Can be set only when creating campaigns. After the campaign is created, the field can not be changed. Category ATTRIBUTE Data Type ENUM DISCOVERY DISPLAY HOTEL LOCAL LOCAL_SERVICES MULTI_CHANNEL PERFORMANCE_MAX SEARCH SHOPPING SMART TRAVEL UNKNOWN UNSPECIFIED VIDEO Type URL google.ads.searchads360.v0.enums.AdvertisingChannelTypeEnum.AdvertisingChannelType Filterable True Selectable True Sortable True Repeated False

campaign.bidding_strategy Field description Portfolio bidding strategy used by campaign. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

campaign.bidding_strategy_system_status Field description The system status of the campaign's bidding strategy. Category ATTRIBUTE Data Type ENUM ENABLED LEARNING_BUDGET_CHANGE LEARNING_COMPOSITION_CHANGE LEARNING_CONVERSION_SETTING_CHANGE LEARNING_CONVERSION_TYPE_CHANGE LEARNING_NEW LEARNING_SETTING_CHANGE LIMITED_BY_BUDGET LIMITED_BY_CPC_BID_CEILING LIMITED_BY_CPC_BID_FLOOR LIMITED_BY_DATA LIMITED_BY_INVENTORY LIMITED_BY_LOW_PRIORITY_SPEND LIMITED_BY_LOW_QUALITY MISCONFIGURED_CONVERSION_SETTINGS MISCONFIGURED_CONVERSION_TYPES MISCONFIGURED_SHARED_BUDGET MISCONFIGURED_STRATEGY_TYPE MISCONFIGURED_ZERO_ELIGIBILITY MULTIPLE MULTIPLE_LEARNING MULTIPLE_LIMITED MULTIPLE_MISCONFIGURED PAUSED UNAVAILABLE UNKNOWN UNSPECIFIED Type URL google.ads.searchads360.v0.enums.BiddingStrategySystemStatusEnum.BiddingStrategySystemStatus Filterable True Selectable True Sortable True Repeated False

campaign.bidding_strategy_type Field description The type of bidding strategy. A bidding strategy can be created by setting either the bidding scheme to create a standard bidding strategy or the bidding_strategy field to create a portfolio bidding strategy. This field is read-only. Category ATTRIBUTE Data Type ENUM COMMISSION ENHANCED_CPC INVALID MANUAL_CPA MANUAL_CPC MANUAL_CPM MANUAL_CPV MAXIMIZE_CONVERSIONS MAXIMIZE_CONVERSION_VALUE PAGE_ONE_PROMOTED PERCENT_CPC TARGET_CPA TARGET_CPM TARGET_IMPRESSION_SHARE TARGET_OUTRANK_SHARE TARGET_ROAS TARGET_SPEND UNKNOWN UNSPECIFIED Type URL google.ads.searchads360.v0.enums.BiddingStrategyTypeEnum.BiddingStrategyType Filterable True Selectable True Sortable True Repeated False

campaign.campaign_budget Field description The budget of the campaign. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

campaign.create_time Field description The timestamp when this campaign was created. The timestamp is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss" format. create_time will be deprecated in v1. Use creation_time instead. Category ATTRIBUTE Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.creation_time Field description The timestamp when this campaign was created. The timestamp is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss" format. Category ATTRIBUTE Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.dynamic_search_ads_setting.domain_name Field description Required. The Internet domain name that this setting represents, for example, "google.com" or "www.google.com". Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.dynamic_search_ads_setting.language_code Field description Required. The language code specifying the language of the domain, for example, "en". Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.dynamic_search_ads_setting.use_supplied_urls_only Field description Whether the campaign uses advertiser supplied URLs exclusively. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.end_date Field description The last day of the campaign in serving customer's timezone in YYYY-MM-DD format. On create, defaults to 2037-12-30, which means the campaign will run indefinitely. To set an existing campaign to run indefinitely, set this field to 2037-12-30. Category ATTRIBUTE Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.engine_id Field description ID of the campaign in the external engine account. This field is for non-Google Ads account only, for example, Yahoo Japan, Microsoft, Baidu etc. For Google Ads entity, use "campaign.id" instead. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.excluded_parent_asset_field_types Field description The asset field types that should be excluded from this campaign. Asset links with these field types will not be inherited by this campaign from the upper level. Category ATTRIBUTE Data Type ENUM AD_IMAGE BOOK_ON_GOOGLE BUSINESS_LOGO BUSINESS_NAME CALL CALLOUT CALL_TO_ACTION_SELECTION DESCRIPTION DISCOVERY_CAROUSEL_CARD HEADLINE HOTEL_CALLOUT HOTEL_PROPERTY LANDSCAPE_LOGO LEAD_FORM LOGO LONG_HEADLINE MANDATORY_AD_TEXT MARKETING_IMAGE MEDIA_BUNDLE MOBILE_APP PORTRAIT_MARKETING_IMAGE PRICE PROMOTION SITELINK SQUARE_MARKETING_IMAGE STRUCTURED_SNIPPET UNKNOWN UNSPECIFIED VIDEO YOUTUBE_VIDEO Type URL google.ads.searchads360.v0.enums.AssetFieldTypeEnum.AssetFieldType Filterable True Selectable True Sortable False Repeated True

campaign.final_url_suffix Field description Suffix used to append query parameters to landing pages that are served with parallel tracking. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.frequency_caps Field description A list that limits how often each user will see this campaign's ads. Category ATTRIBUTE Data Type MESSAGE Type URL google.ads.searchads360.v0.common.FrequencyCapEntry Filterable False Selectable True Sortable False Repeated True

campaign.geo_target_type_setting.negative_geo_target_type Field description The setting used for negative geotargeting in this particular campaign. Category ATTRIBUTE Data Type ENUM PRESENCE PRESENCE_OR_INTEREST UNKNOWN UNSPECIFIED Type URL google.ads.searchads360.v0.enums.NegativeGeoTargetTypeEnum.NegativeGeoTargetType Filterable True Selectable True Sortable True Repeated False

campaign.geo_target_type_setting.positive_geo_target_type Field description The setting used for positive geotargeting in this particular campaign. Category ATTRIBUTE Data Type ENUM PRESENCE PRESENCE_OR_INTEREST SEARCH_INTEREST UNKNOWN UNSPECIFIED Type URL google.ads.searchads360.v0.enums.PositiveGeoTargetTypeEnum.PositiveGeoTargetType Filterable True Selectable True Sortable True Repeated False

campaign.id Field description The ID of the campaign. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.labels Field description The resource names of labels attached to this campaign. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated True

campaign.last_modified_time Field description The datetime when this campaign was last modified. The datetime is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss.ssssss" format. Category ATTRIBUTE Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.manual_cpa Field description Standard Manual CPA bidding strategy. Manual bidding strategy that allows advertiser to set the bid per advertiser-specified action. Supported only for Local Services campaigns. Category ATTRIBUTE Data Type MESSAGE Type URL google.ads.searchads360.v0.common.ManualCpa Filterable False Selectable True Sortable False Repeated False

campaign.manual_cpc.enhanced_cpc_enabled Field description Whether bids are to be enhanced based on conversion optimizer data. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.manual_cpm Field description Standard Manual CPM bidding strategy. Manual impression-based bidding where user pays per thousand impressions. Category ATTRIBUTE Data Type MESSAGE Type URL google.ads.searchads360.v0.common.ManualCpm Filterable False Selectable True Sortable False Repeated False

campaign.maximize_conversion_value.target_roas Field description The target return on ad spend (ROAS) option. If set, the bid strategy will maximize revenue while averaging the target return on ad spend. If the target ROAS is high, the bid strategy may not be able to spend the full budget. If the target ROAS is not set, the bid strategy will aim to achieve the highest possible ROAS for the budget. Category ATTRIBUTE Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.maximize_conversions.target_cpa_micros Field description The target cost per acquisition (CPA) option. This is the average amount that you would like to spend per acquisition. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.name Field description The name of the campaign. This field is required and should not be empty when creating new campaigns. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.network_settings.target_content_network Field description Whether ads will be served on specified placements in the Google Display Network. Placements are specified using the Placement criterion. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.network_settings.target_google_search Field description Whether ads will be served with google.com search results. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.network_settings.target_partner_search_network Field description Whether ads will be served on the Google Partner Network. This is available only to some select Google partner accounts. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.network_settings.target_search_network Field description Whether ads will be served on partner sites in the Google Search Network (requires target_google_search to also be true). Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.optimization_goal_setting.optimization_goal_types Field description The list of optimization goal types. Category ATTRIBUTE Data Type ENUM APP_PRE_REGISTRATION CALL_CLICKS DRIVING_DIRECTIONS UNKNOWN UNSPECIFIED Type URL google.ads.searchads360.v0.enums.OptimizationGoalTypeEnum.OptimizationGoalType Filterable True Selectable True Sortable False Repeated True

campaign.percent_cpc.cpc_bid_ceiling_micros Field description Maximum bid limit that can be set by the bid strategy. This is an optional field entered by the advertiser and specified in local micros. Note: A zero value is interpreted in the same way as having bid_ceiling undefined. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.percent_cpc.enhanced_cpc_enabled Field description Adjusts the bid for each auction upward or downward, depending on the likelihood of a conversion. Individual bids may exceed cpc_bid_ceiling_micros, but the average bid amount for a campaign should not. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.real_time_bidding_setting.opt_in Field description Whether the campaign is opted in to real-time bidding. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.resource_name Field description The resource name of the campaign. Campaign resource names have the form: customers/{customer_id}/campaigns/{campaign_id} Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

campaign.selective_optimization.conversion_actions Field description The selected set of conversion actions for optimizing this campaign. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated True

campaign.serving_status Field description The ad serving status of the campaign. Category ATTRIBUTE Data Type ENUM ENDED NONE PENDING SERVING SUSPENDED UNKNOWN UNSPECIFIED Type URL google.ads.searchads360.v0.enums.CampaignServingStatusEnum.CampaignServingStatus Filterable True Selectable True Sortable True Repeated False

campaign.shopping_setting.campaign_priority Field description Priority of the campaign. Campaigns with numerically higher priorities take precedence over those with lower priorities. This field is required for Shopping campaigns, with values between 0 and 2, inclusive. This field is optional for Smart Shopping campaigns, but must be equal to 3 if set. Category ATTRIBUTE Data Type INT32 Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.shopping_setting.enable_local Field description Whether to include local products. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.shopping_setting.feed_label Field description Feed label of products to include in the campaign. Only one of feed_label or sales_country can be set. If used instead of sales_country, the feed_label field accepts country codes in the same format for example: 'XX'. Otherwise can be any string used for feed label in Google Merchant Center. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.shopping_setting.merchant_id Field description ID of the Merchant Center account. This field is required for create operations. This field is immutable for Shopping campaigns. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.shopping_setting.sales_country Field description Sales country of products to include in the campaign. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.shopping_setting.use_vehicle_inventory Field description Whether to target Vehicle Listing inventory. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.start_date Field description The date when campaign started in serving customer's timezone in YYYY-MM-DD format. Category ATTRIBUTE Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.status Field description The status of the campaign. When a new campaign is added, the status defaults to ENABLED. Category ATTRIBUTE Data Type ENUM ENABLED PAUSED REMOVED UNKNOWN UNSPECIFIED Type URL google.ads.searchads360.v0.enums.CampaignStatusEnum.CampaignStatus Filterable True Selectable True Sortable True Repeated False

campaign.target_cpa.cpc_bid_ceiling_micros Field description Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.target_cpa.cpc_bid_floor_micros Field description Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.target_cpa.target_cpa_micros Field description Average CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.target_cpm Field description A bidding strategy that automatically optimizes cost per thousand impressions. Category ATTRIBUTE Data Type MESSAGE Type URL google.ads.searchads360.v0.common.TargetCpm Filterable False Selectable True Sortable False Repeated False

campaign.target_impression_share.cpc_bid_ceiling_micros Field description The highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.target_impression_share.location Field description The targeted location on the search results page. Category ATTRIBUTE Data Type ENUM ABSOLUTE_TOP_OF_PAGE ANYWHERE_ON_PAGE TOP_OF_PAGE UNKNOWN UNSPECIFIED Type URL google.ads.searchads360.v0.enums.TargetImpressionShareLocationEnum.TargetImpressionShareLocation Filterable True Selectable True Sortable True Repeated False

campaign.target_impression_share.location_fraction_micros Field description The chosen fraction of ads to be shown in the targeted location in micros. For example, 1% equals 10,000. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.target_roas.cpc_bid_ceiling_micros Field description Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.target_roas.cpc_bid_floor_micros Field description Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.target_roas.target_roas Field description The chosen revenue (based on conversion data) per unit of spend. Category ATTRIBUTE Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.target_spend.cpc_bid_ceiling_micros Field description Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.target_spend.target_spend_micros Field description The spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field is deprecated and should no longer be used. See https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html for details. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.tracking_setting.tracking_url Field description The url used for dynamic tracking. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.tracking_url_template Field description The URL template for constructing a tracking URL. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

campaign.url_custom_parameters Field description The list of mappings used to substitute custom parameter tags in a tracking_url_template, final_urls, or mobile_final_urls. Category ATTRIBUTE Data Type MESSAGE Type URL google.ads.searchads360.v0.common.CustomParameter Filterable False Selectable True Sortable False Repeated True

campaign.url_expansion_opt_out Field description Represents opting out of URL expansion to more targeted URLs. If opted out (true), only the final URLs in the asset group or URLs specified in the advertiser's Google Merchant Center or business data feeds are targeted. If opted in (false), the entire domain will be targeted. This field can only be set for Performance Max campaigns, where the default value is false. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.ad_network_type Field description Ad network type. Category SEGMENT Data Type ENUM CONTENT MIXED SEARCH SEARCH_PARTNERS UNKNOWN UNSPECIFIED YOUTUBE_SEARCH YOUTUBE_WATCH Type URL google.ads.searchads360.v0.enums.AdNetworkTypeEnum.AdNetworkType Filterable True Selectable True Sortable True Repeated False

segments.asset_interaction_target.asset Field description The asset resource name. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.asset_interaction_target.interaction_on_this_asset Field description Only used with CustomerAsset, CampaignAsset and AdGroupAsset metrics. Indicates whether the interaction metrics occurred on the asset itself or a different asset or ad unit. Category SEGMENT Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.conversion_action Field description Resource name of the conversion action. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.conversion_action_category Field description Conversion action category. Category SEGMENT Data Type ENUM ADD_TO_CART BEGIN_CHECKOUT BOOK_APPOINTMENT CONTACT CONVERTED_LEAD DEFAULT DOWNLOAD ENGAGEMENT GET_DIRECTIONS IMPORTED_LEAD LEAD OUTBOUND_CLICK PAGE_VIEW PHONE_CALL_LEAD PURCHASE QUALIFIED_LEAD REQUEST_QUOTE SIGNUP STORE_SALE STORE_VISIT SUBMIT_LEAD_FORM SUBSCRIBE_PAID UNKNOWN UNSPECIFIED Type URL google.ads.searchads360.v0.enums.ConversionActionCategoryEnum.ConversionActionCategory Filterable True Selectable True Sortable True Repeated False

segments.conversion_action_name Field description Conversion action name. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.date Field description Date to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17. Category SEGMENT Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.day_of_week Field description Day of the week, for example, MONDAY. Category SEGMENT Data Type ENUM FRIDAY MONDAY SATURDAY SUNDAY THURSDAY TUESDAY UNKNOWN UNSPECIFIED WEDNESDAY Type URL google.ads.searchads360.v0.enums.DayOfWeekEnum.DayOfWeek Filterable True Selectable True Sortable True Repeated False

segments.device Field description Device to which metrics apply. Category SEGMENT Data Type ENUM CONNECTED_TV DESKTOP MOBILE OTHER TABLET UNKNOWN UNSPECIFIED Type URL google.ads.searchads360.v0.enums.DeviceEnum.Device Filterable True Selectable True Sortable True Repeated False

segments.month Field description Month as represented by the date of the first day of a month. Formatted as yyyy-MM-dd. Category SEGMENT Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.product_bidding_category_level1 Field description Bidding category (level 1) of the product. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

segments.product_bidding_category_level2 Field description Bidding category (level 2) of the product. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

segments.product_bidding_category_level3 Field description Bidding category (level 3) of the product. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

segments.product_bidding_category_level4 Field description Bidding category (level 4) of the product. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

segments.product_bidding_category_level5 Field description Bidding category (level 5) of the product. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

segments.product_brand Field description Brand of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.product_channel Field description Channel of the product. Category SEGMENT Data Type ENUM LOCAL ONLINE UNKNOWN UNSPECIFIED Type URL google.ads.searchads360.v0.enums.ProductChannelEnum.ProductChannel Filterable True Selectable True Sortable True Repeated False

segments.product_channel_exclusivity Field description Channel exclusivity of the product. Category SEGMENT Data Type ENUM MULTI_CHANNEL SINGLE_CHANNEL UNKNOWN UNSPECIFIED Type URL google.ads.searchads360.v0.enums.ProductChannelExclusivityEnum.ProductChannelExclusivity Filterable True Selectable True Sortable True Repeated False

segments.product_condition Field description Condition of the product. Category SEGMENT Data Type ENUM NEW OLD REFURBISHED UNKNOWN UNSPECIFIED USED Type URL google.ads.searchads360.v0.enums.ProductConditionEnum.ProductCondition Filterable True Selectable True Sortable True Repeated False

segments.product_country Field description Resource name of the geo target constant for the country of sale of the product. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.product_custom_attribute0 Field description Custom attribute 0 of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.product_custom_attribute1 Field description Custom attribute 1 of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.product_custom_attribute2 Field description Custom attribute 2 of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.product_custom_attribute3 Field description Custom attribute 3 of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.product_custom_attribute4 Field description Custom attribute 4 of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.product_item_id Field description Item ID of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.product_language Field description Resource name of the language constant for the language of the product. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.product_sold_bidding_category_level1 Field description Bidding category (level 1) of the product sold. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

segments.product_sold_bidding_category_level2 Field description Bidding category (level 2) of the product sold. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

segments.product_sold_bidding_category_level3 Field description Bidding category (level 3) of the product sold. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

segments.product_sold_bidding_category_level4 Field description Bidding category (level 4) of the product sold. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

segments.product_sold_bidding_category_level5 Field description Bidding category (level 5) of the product sold. Category SEGMENT Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

segments.product_sold_brand Field description Brand of the product sold. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.product_sold_condition Field description Condition of the product sold. Category SEGMENT Data Type ENUM NEW OLD REFURBISHED UNKNOWN UNSPECIFIED USED Type URL google.ads.searchads360.v0.enums.ProductConditionEnum.ProductCondition Filterable True Selectable True Sortable True Repeated False

segments.product_sold_custom_attribute0 Field description Custom attribute 0 of the product sold. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.product_sold_custom_attribute1 Field description Custom attribute 1 of the product sold. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.product_sold_custom_attribute2 Field description Custom attribute 2 of the product sold. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.product_sold_custom_attribute3 Field description Custom attribute 3 of the product sold. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.product_sold_custom_attribute4 Field description Custom attribute 4 of the product sold. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.product_sold_item_id Field description Item ID of the product sold. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.product_sold_title Field description Title of the product sold. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.product_sold_type_l1 Field description Type (level 1) of the product sold. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.product_sold_type_l2 Field description Type (level 2) of the product sold. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.product_sold_type_l3 Field description Type (level 3) of the product sold. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.product_sold_type_l4 Field description Type (level 4) of the product sold. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.product_sold_type_l5 Field description Type (level 5) of the product sold. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.product_store_id Field description Store ID of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.product_title Field description Title of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.product_type_l1 Field description Type (level 1) of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.product_type_l2 Field description Type (level 2) of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.product_type_l3 Field description Type (level 3) of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.product_type_l4 Field description Type (level 4) of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.product_type_l5 Field description Type (level 5) of the product. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.quarter Field description Quarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd. Category SEGMENT Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.week Field description Week as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd. Category SEGMENT Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.year Field description Year, formatted as yyyy. Category SEGMENT Data Type INT32 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.absolute_top_impression_percentage Field description Search absolute top impression share is the percentage of your Search ad impressions that are shown in the most prominent Search position. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.all_conversions Field description The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.all_conversions_by_conversion_date Field description The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/sa360/answer/9250611. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.all_conversions_from_click_to_call Field description The number of times people clicked the "Call" button to call a store during or after clicking an ad. This number doesn't include whether or not calls were connected, or the duration of any calls. This metric applies to feed items only. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.all_conversions_from_directions Field description The number of times people clicked a "Get directions" button to navigate to a store after clicking an ad. This metric applies to feed items only. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.all_conversions_from_interactions_rate Field description All conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.all_conversions_from_interactions_value_per_interaction Field description The value of all conversions from interactions divided by the total number of interactions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.all_conversions_from_menu Field description The number of times people clicked a link to view a store's menu after clicking an ad. This metric applies to feed items only. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.all_conversions_from_order Field description The number of times people placed an order at a store after clicking an ad. This metric applies to feed items only. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.all_conversions_from_other_engagement Field description The number of other conversions (for example, posting a review or saving a location for a store) that occurred after people clicked an ad. This metric applies to feed items only. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.all_conversions_from_store_visit Field description Estimated number of times people visited a store after clicking an ad. This metric applies to feed items only. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.all_conversions_from_store_website Field description The number of times that people were taken to a store's URL after clicking an ad. This metric applies to feed items only. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.all_conversions_value Field description The value of all conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.all_conversions_value_by_conversion_date Field description The value of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/sa360/answer/9250611. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.all_conversions_value_per_cost Field description The value of all conversions divided by the total cost of ad interactions (such as clicks for text ads or views for video ads). Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.average_cost Field description The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.average_cpc Field description The total cost of all clicks divided by the total number of clicks received. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.average_cpm Field description Average cost-per-thousand impressions (CPM). This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.clicks Field description The number of clicks. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.client_account_conversions Field description The number of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.client_account_conversions_value Field description The value of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.client_account_cross_sell_cost_of_goods_sold_micros Field description Client account cross-sell cost of goods sold (COGS) is the total cost of products sold as a result of advertising a different product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If these products don't match then this is considered cross-sell. Cross-sell cost of goods sold is the total cost of the products sold that weren't advertised. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat has a cost of goods sold value of $3, the shirt has a cost of goods sold value of $5. The cross-sell cost of goods sold for this order is $5. This metric is only available if you report conversions with cart data. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.client_account_cross_sell_gross_profit_micros Field description Client account cross-sell gross profit is the profit you made from products sold as a result of advertising a different product, minus cost of goods sold (COGS). How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the purchase is a sold product. If these products don't match then this is considered cross-sell. Cross-sell gross profit is the revenue you made from cross-sell attributed to your ads minus the cost of the goods sold. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The shirt is priced $20 and has a cost of goods sold value of $5. The cross-sell gross profit of this order is $15 = $20 - $5. This metric is only available if you report conversions with cart data. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.client_account_cross_sell_revenue_micros Field description Client account cross-sell revenue is the total amount you made from products sold as a result of advertising a different product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If these products don't match then this is considered cross-sell. Cross-sell revenue is the total value you made from cross-sell attributed to your ads. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat is priced $10 and the shirt is priced $20. The cross-sell revenue of this order is $20. This metric is only available if you report conversions with cart data. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.client_account_cross_sell_units_sold Field description Client account cross-sell units sold is the total number of products sold as a result of advertising a different product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If these products don't match then this is considered cross-sell. Cross-sell units sold is the total number of cross-sold products from all orders attributed to your ads. Example: Someone clicked on a Shopping ad for a hat then bought the same hat, a shirt and a jacket. The cross-sell units sold in this order is 2. This metric is only available if you report conversions with cart data. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.client_account_lead_cost_of_goods_sold_micros Field description Client account lead cost of goods sold (COGS) is the total cost of products sold as a result of advertising the same product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the cost of these goods is counted under lead cost of goods sold. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat has a cost of goods sold value of $3, the shirt has a cost of goods sold value of $5. The lead cost of goods sold for this order is $3. This metric is only available if you report conversions with cart data. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.client_account_lead_gross_profit_micros Field description Client account lead gross profit is the profit you made from products sold as a result of advertising the same product, minus cost of goods sold (COGS). How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the revenue you made from these sales minus the cost of goods sold is your lead gross profit. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat is priced $10 and has a cost of goods sold value of $3. The lead gross profit of this order is $7 = $10 - $3. This metric is only available if you report conversions with cart data. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.client_account_lead_revenue_micros Field description Client account lead revenue is the total amount you made from products sold as a result of advertising the same product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the total value you made from the sales of these products is shown under lead revenue. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat is priced $10 and the shirt is priced $20. The lead revenue of this order is $10. This metric is only available if you report conversions with cart data. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.client_account_lead_units_sold Field description Client account lead units sold is the total number of products sold as a result of advertising the same product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the total number of these products sold is shown under lead units sold. Example: Someone clicked on a Shopping ad for a hat then bought the same hat, a shirt and a jacket. The lead units sold in this order is 1. This metric is only available if you report conversions with cart data. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.client_account_view_through_conversions Field description The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.content_budget_lost_impression_share Field description The estimated percent of times that your ad was eligible to show on the Display Network but didn't because your budget was too low. Note: Content budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.content_impression_share Field description The impressions you've received on the Display Network divided by the estimated number of impressions you were eligible to receive. Note: Content impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.content_rank_lost_impression_share Field description The estimated percentage of impressions on the Display Network that your ads didn't receive due to poor Ad Rank. Note: Content rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.conversions Field description The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.conversions_by_conversion_date Field description The sum of conversions by conversion date for biddable conversion types. Can be fractional due to attribution modeling. When this column is selected with date, the values in date column means the conversion date. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.conversions_from_interactions_rate Field description Average biddable conversions (from interaction) per conversion eligible interaction. Shows how often, on average, an ad interaction leads to a biddable conversion. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.conversions_from_interactions_value_per_interaction Field description The value of conversions from interactions divided by the number of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.conversions_value Field description The sum of conversion values for the conversions included in the "conversions" field. This metric is useful only if you entered a value for your conversion actions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.conversions_value_by_conversion_date Field description The sum of biddable conversions value by conversion date. When this column is selected with date, the values in date column means the conversion date. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.conversions_value_per_cost Field description The value of biddable conversion divided by the total cost of conversion eligible interactions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.cost_micros Field description The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.cost_per_all_conversions Field description The cost of ad interactions divided by all conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.cost_per_conversion Field description Average conversion eligible cost per biddable conversion. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.cost_per_current_model_attributed_conversion Field description The cost of ad interactions divided by current model attributed conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.cross_device_conversions Field description Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.cross_device_conversions_value Field description The sum of the value of cross-device conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.cross_sell_cost_of_goods_sold_micros Field description Cross-sell cost of goods sold (COGS) is the total cost of products sold as a result of advertising a different product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If these products don't match then this is considered cross-sell. Cross-sell cost of goods sold is the total cost of the products sold that weren't advertised. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat has a cost of goods sold value of $3, the shirt has a cost of goods sold value of $5. The cross-sell cost of goods sold for this order is $5. This metric is only available if you report conversions with cart data. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.cross_sell_gross_profit_micros Field description Cross-sell gross profit is the profit you made from products sold as a result of advertising a different product, minus cost of goods sold (COGS). How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the purchase is a sold product. If these products don't match then this is considered cross-sell. Cross-sell gross profit is the revenue you made from cross-sell attributed to your ads minus the cost of the goods sold. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The shirt is priced $20 and has a cost of goods sold value of $5. The cross-sell gross profit of this order is $15 = $20 - $5. This metric is only available if you report conversions with cart data. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.cross_sell_revenue_micros Field description Cross-sell revenue is the total amount you made from products sold as a result of advertising a different product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If these products don't match then this is considered cross-sell. Cross-sell revenue is the total value you made from cross-sell attributed to your ads. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat is priced $10 and the shirt is priced $20. The cross-sell revenue of this order is $20. This metric is only available if you report conversions with cart data. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.cross_sell_units_sold Field description Cross-sell units sold is the total number of products sold as a result of advertising a different product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If these products don't match then this is considered cross-sell. Cross-sell units sold is the total number of cross-sold products from all orders attributed to your ads. Example: Someone clicked on a Shopping ad for a hat then bought the same hat, a shirt and a jacket. The cross-sell units sold in this order is 2. This metric is only available if you report conversions with cart data. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.ctr Field description The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.historical_landing_page_quality_score Field description The quality of historical landing page experience. Category METRIC Data Type ENUM Type URL google.ads.searchads360.v0.enums.QualityScoreBucketEnum.QualityScoreBucket Filterable True Selectable True Sortable True Repeated False

metrics.historical_quality_score Field description The historical quality score. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.historical_search_predicted_ctr Field description The historical search predicted click through rate (CTR). Category METRIC Data Type ENUM Type URL google.ads.searchads360.v0.enums.QualityScoreBucketEnum.QualityScoreBucket Filterable True Selectable True Sortable True Repeated False

metrics.impressions Field description Count of how often your ad has appeared on a search results page or website on the Google Network. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.interaction_rate Field description How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.interactions Field description The number of interactions. An interaction is the main user action associated with an ad format-clicks for text and shopping ads, views for video ads, and so on. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.invalid_click_rate Field description The percentage of clicks filtered out of your total number of clicks (filtered + non-filtered clicks) during the reporting period. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.invalid_clicks Field description Number of clicks Google considers illegitimate and doesn't charge you for. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.lead_cost_of_goods_sold_micros Field description Lead cost of goods sold (COGS) is the total cost of products sold as a result of advertising the same product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the cost of these goods is counted under lead cost of goods sold. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat has a cost of goods sold value of $3, the shirt has a cost of goods sold value of $5. The lead cost of goods sold for this order is $3. This metric is only available if you report conversions with cart data. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.lead_gross_profit_micros Field description Lead gross profit is the profit you made from products sold as a result of advertising the same product, minus cost of goods sold (COGS). How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the revenue you made from these sales minus the cost of goods sold is your lead gross profit. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat is priced $10 and has a cost of goods sold value of $3. The lead gross profit of this order is $7 = $10 - $3. This metric is only available if you report conversions with cart data. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.lead_revenue_micros Field description Lead revenue is the total amount you made from products sold as a result of advertising the same product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the total value you made from the sales of these products is shown under lead revenue. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat is priced $10 and the shirt is priced $20. The lead revenue of this order is $10. This metric is only available if you report conversions with cart data. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.lead_units_sold Field description Lead units sold is the total number of products sold as a result of advertising the same product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the total number of these products sold is shown under lead units sold. Example: Someone clicked on a Shopping ad for a hat then bought the same hat, a shirt and a jacket. The lead units sold in this order is 1. This metric is only available if you report conversions with cart data. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.mobile_friendly_clicks_percentage Field description The percentage of mobile clicks that go to a mobile-friendly page. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.search_absolute_top_impression_share Field description The percentage of the customer's Shopping or Search ad impressions that are shown in the most prominent Shopping position. See https://support.google.com/sa360/answer/9566729 for details. Any value below 0.1 is reported as 0.0999. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.search_budget_lost_absolute_top_impression_share Field description The number estimating how often your ad wasn't the very first ad among the top ads in the search results due to a low budget. Note: Search budget lost absolute top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.search_budget_lost_impression_share Field description The estimated percent of times that your ad was eligible to show on the Search Network but didn't because your budget was too low. Note: Search budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.search_budget_lost_top_impression_share Field description The number estimating how often your ad didn't show adjacent to the top organic search results due to a low budget. Note: Search budget lost top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.search_click_share Field description The number of clicks you've received on the Search Network divided by the estimated number of clicks you were eligible to receive. Note: Search click share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.search_exact_match_impression_share Field description The impressions you've received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. Note: Search exact match impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.search_impression_share Field description The impressions you've received on the Search Network divided by the estimated number of impressions you were eligible to receive. Note: Search impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.search_rank_lost_absolute_top_impression_share Field description The number estimating how often your ad wasn't the very first ad among the top ads in the search results due to poor Ad Rank. Note: Search rank lost absolute top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.search_rank_lost_impression_share Field description The estimated percentage of impressions on the Search Network that your ads didn't receive due to poor Ad Rank. Note: Search rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.search_rank_lost_top_impression_share Field description The number estimating how often your ad didn't show adjacent to the top organic search results due to poor Ad Rank. Note: Search rank lost top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.search_top_impression_share Field description The impressions you've received among the top ads compared to the estimated number of impressions you were eligible to receive among the top ads. Note: Search top impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. Top ads are generally above the top organic results, although they may show below the top organic results on certain queries. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.top_impression_percentage Field description The percent of your ad impressions that are shown adjacent to the top organic search results. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.value_per_all_conversions Field description The value of all conversions divided by the number of all conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.value_per_all_conversions_by_conversion_date Field description The value of all conversions divided by the number of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/sa360/answer/9250611. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.value_per_conversion Field description The value of biddable conversion divided by the number of biddable conversions. Shows how much, on average, each of the biddable conversions is worth. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.value_per_conversions_by_conversion_date Field description Biddable conversions value by conversion date divided by biddable conversions by conversion date. Shows how much, on average, each of the biddable conversions is worth (by conversion date). When this column is selected with date, the values in date column means the conversion date. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.visits Field description Clicks that Search Ads 360 has successfully recorded and forwarded to an advertiser's landing page. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False