campaign

Stay organized with collections Save and categorize content based on your preferences.

A campaign.

Attributed resources
bidding_strategy
campaign_budget
customer

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

Fields/Segments/Metrics

This page shows all metrics and segments that can be put in the same SELECT clause as the fields of campaign. However, when you specify campaign in the FROM clause, some metrics and segments cannot be used. Use the following filter to show only the fields that can be used when campaign is specified in the FROM clause.

Is campaign specified in the FROM clause of your query?

 Resource fields
ad_serving_optimization_status
advertising_channel_sub_type
advertising_channel_type
bidding_strategy
bidding_strategy_system_status
bidding_strategy_type
campaign_budget
create_time
dynamic_search_ads_setting.domain_name
dynamic_search_ads_setting.language_code
dynamic_search_ads_setting.use_supplied_urls_only
end_date
engine_id
excluded_parent_asset_field_types
final_url_suffix
frequency_caps
geo_target_type_setting.negative_geo_target_type
geo_target_type_setting.positive_geo_target_type
id
labels
last_modified_time
manual_cpa
manual_cpc.enhanced_cpc_enabled
manual_cpm
maximize_conversion_value.target_roas
maximize_conversions.target_cpa_micros
name
network_settings.target_content_network
network_settings.target_google_search
network_settings.target_partner_search_network
network_settings.target_search_network
optimization_goal_setting.optimization_goal_types
percent_cpc.cpc_bid_ceiling_micros
percent_cpc.enhanced_cpc_enabled
real_time_bidding_setting.opt_in
resource_name
selective_optimization.conversion_actions
serving_status
shopping_setting.campaign_priority
shopping_setting.enable_local
shopping_setting.feed_label
shopping_setting.merchant_id
shopping_setting.sales_country
shopping_setting.use_vehicle_inventory
start_date
status
target_cpa.cpc_bid_ceiling_micros
target_cpa.cpc_bid_floor_micros
target_cpa.target_cpa_micros
target_cpm
target_impression_share.cpc_bid_ceiling_micros
target_impression_share.location
target_impression_share.location_fraction_micros
target_roas.cpc_bid_ceiling_micros
target_roas.cpc_bid_floor_micros
target_roas.target_roas
target_spend.cpc_bid_ceiling_micros
target_spend.target_spend_micros
tracking_setting.tracking_url
tracking_url_template
url_custom_parameters
url_expansion_opt_out
 Segments
conversion_action
conversion_action_category
conversion_action_name
date
day_of_week
device
month
quarter
week
year
 Metrics
absolute_top_impression_percentage
all_conversions
all_conversions_by_conversion_date
all_conversions_from_click_to_call
all_conversions_from_directions
all_conversions_from_interactions_rate
all_conversions_from_interactions_value_per_interaction
all_conversions_from_menu
all_conversions_from_order
all_conversions_from_other_engagement
all_conversions_from_store_visit
all_conversions_from_store_website
all_conversions_value
all_conversions_value_by_conversion_date
all_conversions_value_per_cost
average_cost
average_cpc
average_cpm
clicks
client_account_conversions
client_account_conversions_value
client_account_view_through_conversions
content_budget_lost_impression_share
content_impression_share
content_rank_lost_impression_share
conversions
conversions_by_conversion_date
conversions_from_interactions_rate
conversions_from_interactions_value_per_interaction
conversions_value
conversions_value_by_conversion_date
conversions_value_per_cost
cost_micros
cost_per_all_conversions
cost_per_conversion
cost_per_current_model_attributed_conversion
cross_device_conversions
cross_device_conversions_value
ctr
historical_landing_page_quality_score
historical_quality_score
historical_search_predicted_ctr
impressions
interaction_rate
interactions
invalid_click_rate
invalid_clicks
mobile_friendly_clicks_percentage
search_absolute_top_impression_share
search_budget_lost_absolute_top_impression_share
search_budget_lost_impression_share
search_budget_lost_top_impression_share
search_click_share
search_exact_match_impression_share
search_impression_share
search_rank_lost_absolute_top_impression_share
search_rank_lost_impression_share
search_rank_lost_top_impression_share
search_top_impression_share
top_impression_percentage
value_per_all_conversions
value_per_all_conversions_by_conversion_date
value_per_conversion
value_per_conversions_by_conversion_date

campaign.ad_serving_optimization_status

Field descriptionThe ad serving optimization status of the campaign.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.searchads360.v0.enums.AdServingOptimizationStatusEnum.AdServingOptimizationStatus
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.advertising_channel_sub_type

Field descriptionImmutable. Optional refinement to advertising_channel_type. Must be a valid sub-type of the parent channel type. Can be set only when creating campaigns. After campaign is created, the field can not be changed.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.searchads360.v0.enums.AdvertisingChannelSubTypeEnum.AdvertisingChannelSubType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.advertising_channel_type

Field descriptionImmutable. The primary serving target for ads within the campaign. The targeting options can be refined in network_settings. This field is required and should not be empty when creating new campaigns. Can be set only when creating campaigns. After the campaign is created, the field can not be changed.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.searchads360.v0.enums.AdvertisingChannelTypeEnum.AdvertisingChannelType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.bidding_strategy

Field descriptionPortfolio bidding strategy used by campaign.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse

campaign.bidding_strategy_system_status

Field descriptionOutput only. The system status of the campaign's bidding strategy.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.searchads360.v0.enums.BiddingStrategySystemStatusEnum.BiddingStrategySystemStatus
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.bidding_strategy_type

Field descriptionOutput only. The type of bidding strategy. A bidding strategy can be created by setting either the bidding scheme to create a standard bidding strategy or the bidding_strategy field to create a portfolio bidding strategy. This field is read-only.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.searchads360.v0.enums.BiddingStrategyTypeEnum.BiddingStrategyType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.campaign_budget

Field descriptionThe budget of the campaign.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse

campaign.create_time

Field descriptionOutput only. Timestamp of the campaign's creation time, formatted in ISO 8601.
CategoryATTRIBUTE
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.dynamic_search_ads_setting.domain_name

Field descriptionRequired. The Internet domain name that this setting represents, for example, "google.com" or "www.google.com".
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.dynamic_search_ads_setting.language_code

Field descriptionRequired. The language code specifying the language of the domain, for example, "en".
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.dynamic_search_ads_setting.use_supplied_urls_only

Field descriptionWhether the campaign uses advertiser supplied URLs exclusively.
CategoryATTRIBUTE
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.end_date

Field descriptionThe last day of the campaign in serving customer's timezone in YYYY-MM-DD format. On create, defaults to 2037-12-30, which means the campaign will run indefinitely. To set an existing campaign to run indefinitely, set this field to 2037-12-30.
CategoryATTRIBUTE
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.engine_id

Field descriptionOutput only. ID of the campaign in the external engine account. This field is for non-Google Ads account only, for example, Yahoo Japan, Microsoft, Baidu etc. For Google Ads entity, use "campaign.id" instead.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.excluded_parent_asset_field_types

Field descriptionThe asset field types that should be excluded from this campaign. Asset links with these field types will not be inherited by this campaign from the upper level.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.searchads360.v0.enums.AssetFieldTypeEnum.AssetFieldType
FilterableTrue
SelectableTrue
SortableFalse
RepeatedTrue

campaign.final_url_suffix

Field descriptionSuffix used to append query parameters to landing pages that are served with parallel tracking.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.frequency_caps

Field descriptionA list that limits how often each user will see this campaign's ads.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.searchads360.v0.common.FrequencyCapEntry
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

campaign.geo_target_type_setting.negative_geo_target_type

Field descriptionThe setting used for negative geotargeting in this particular campaign.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.searchads360.v0.enums.NegativeGeoTargetTypeEnum.NegativeGeoTargetType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.geo_target_type_setting.positive_geo_target_type

Field descriptionThe setting used for positive geotargeting in this particular campaign.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.searchads360.v0.enums.PositiveGeoTargetTypeEnum.PositiveGeoTargetType
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.id

Field descriptionOutput only. The ID of the campaign.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.labels

Field descriptionOutput only. The resource names of labels attached to this campaign.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedTrue

campaign.last_modified_time

Field descriptionOutput only. The datetime when this campaign was last modified. The datetime is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss.ssssss" format.
CategoryATTRIBUTE
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.manual_cpa

Field descriptionStandard Manual CPA bidding strategy. Manual bidding strategy that allows advertiser to set the bid per advertiser-specified action. Supported only for Local Services campaigns.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.searchads360.v0.common.ManualCpa
FilterableFalse
SelectableTrue
SortableFalse
RepeatedFalse

campaign.manual_cpc.enhanced_cpc_enabled

Field descriptionWhether bids are to be enhanced based on conversion optimizer data.
CategoryATTRIBUTE
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.manual_cpm

Field descriptionStandard Manual CPM bidding strategy. Manual impression-based bidding where user pays per thousand impressions.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.searchads360.v0.common.ManualCpm
FilterableFalse
SelectableTrue
SortableFalse
RepeatedFalse

campaign.maximize_conversion_value.target_roas

Field descriptionThe target return on ad spend (ROAS) option. If set, the bid strategy will maximize revenue while averaging the target return on ad spend. If the target ROAS is high, the bid strategy may not be able to spend the full budget. If the target ROAS is not set, the bid strategy will aim to achieve the highest possible ROAS for the budget.
CategoryATTRIBUTE
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.maximize_conversions.target_cpa_micros

Field descriptionThe target cost-per-action (CPA) option. This is the average amount that you would like to spend per conversion action specified in micro units of the bidding strategy's currency. If set, the bid strategy will get as many conversions as possible at or below the target cost-per-action. If the target CPA is not set, the bid strategy will aim to achieve the lowest possible CPA given the budget.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.name

Field descriptionThe name of the campaign. This field is required and should not be empty when creating new campaigns. It must not contain any null (code point 0x0), NL line feed (code point 0xA) or carriage return (code point 0xD) characters.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.network_settings.target_content_network

Field descriptionWhether ads will be served on specified placements in the Google Display Network. Placements are specified using the Placement criterion.
CategoryATTRIBUTE
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse
Field descriptionWhether ads will be served with google.com search results.
CategoryATTRIBUTE
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.network_settings.target_partner_search_network

Field descriptionWhether ads will be served on the Google Partner Network. This is available only to some select Google partner accounts.
CategoryATTRIBUTE
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.network_settings.target_search_network

Field descriptionWhether ads will be served on partner sites in the Google Search Network (requires target_google_search to also be true).
CategoryATTRIBUTE
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.optimization_goal_setting.optimization_goal_types

Field descriptionThe list of optimization goal types.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.searchads360.v0.enums.OptimizationGoalTypeEnum.OptimizationGoalType
FilterableTrue
SelectableTrue
SortableFalse
RepeatedTrue

campaign.percent_cpc.cpc_bid_ceiling_micros

Field descriptionMaximum bid limit that can be set by the bid strategy. This is an optional field entered by the advertiser and specified in local micros. Note: A zero value is interpreted in the same way as having bid_ceiling undefined.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.percent_cpc.enhanced_cpc_enabled

Field descriptionAdjusts the bid for each auction upward or downward, depending on the likelihood of a conversion. Individual bids may exceed cpc_bid_ceiling_micros, but the average bid amount for a campaign should not.
CategoryATTRIBUTE
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.real_time_bidding_setting.opt_in

Field descriptionWhether the campaign is opted in to real-time bidding.
CategoryATTRIBUTE
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.resource_name

Field descriptionImmutable. The resource name of the campaign. Campaign resource names have the form: customers/{customer_id}/campaigns/{campaign_id}
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse

campaign.selective_optimization.conversion_actions

Field descriptionThe selected set of conversion actions for optimizing this campaign.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedTrue

campaign.serving_status

Field descriptionOutput only. The ad serving status of the campaign.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.searchads360.v0.enums.CampaignServingStatusEnum.CampaignServingStatus
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.shopping_setting.campaign_priority

Field descriptionPriority of the campaign. Campaigns with numerically higher priorities take precedence over those with lower priorities. This field is required for Shopping campaigns, with values between 0 and 2, inclusive. This field is optional for Smart Shopping campaigns, but must be equal to 3 if set.
CategoryATTRIBUTE
Data TypeINT32
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.shopping_setting.enable_local

Field descriptionWhether to include local products.
CategoryATTRIBUTE
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.shopping_setting.feed_label

Field descriptionFeed label of products to include in the campaign. Only one of feed_label or sales_country can be set. If used instead of sales_country, the feed_label field accepts country codes in the same format for example: 'XX'. Otherwise can be any string used for feed label in Google Merchant Center.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.shopping_setting.merchant_id

Field descriptionImmutable. ID of the Merchant Center account. This field is required for create operations. This field is immutable for Shopping campaigns.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.shopping_setting.sales_country

Field descriptionSales country of products to include in the campaign.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.shopping_setting.use_vehicle_inventory

Field descriptionImmutable. Whether to target Vehicle Listing inventory.
CategoryATTRIBUTE
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.start_date

Field descriptionThe date when campaign started in serving customer's timezone in YYYY-MM-DD format.
CategoryATTRIBUTE
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.status

Field descriptionThe status of the campaign. When a new campaign is added, the status defaults to ENABLED.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.searchads360.v0.enums.CampaignStatusEnum.CampaignStatus
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.target_cpa.cpc_bid_ceiling_micros

Field descriptionMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.target_cpa.cpc_bid_floor_micros

Field descriptionMinimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.target_cpa.target_cpa_micros

Field descriptionAverage CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.target_cpm

Field descriptionA bidding strategy that automatically optimizes cost per thousand impressions.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.searchads360.v0.common.TargetCpm
FilterableFalse
SelectableTrue
SortableFalse
RepeatedFalse

campaign.target_impression_share.cpc_bid_ceiling_micros

Field descriptionThe highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.target_impression_share.location

Field descriptionThe targeted location on the search results page.
CategoryATTRIBUTE
Data Type
Type URLgoogle.ads.searchads360.v0.enums.TargetImpressionShareLocationEnum.TargetImpressionShareLocation
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.target_impression_share.location_fraction_micros

Field descriptionThe chosen fraction of ads to be shown in the targeted location in micros. For example, 1% equals 10,000.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.target_roas.cpc_bid_ceiling_micros

Field descriptionMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.target_roas.cpc_bid_floor_micros

Field descriptionMinimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.target_roas.target_roas

Field descriptionRequired. The chosen revenue (based on conversion data) per unit of spend. Value must be between 0.01 and 1000.0, inclusive.
CategoryATTRIBUTE
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.target_spend.cpc_bid_ceiling_micros

Field descriptionMaximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.target_spend.target_spend_micros

Field descriptionThe spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field is deprecated and should no longer be used. See https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html for details.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.tracking_setting.tracking_url

Field descriptionOutput only. The url used for dynamic tracking.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.tracking_url_template

Field descriptionThe URL template for constructing a tracking URL.
CategoryATTRIBUTE
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

campaign.url_custom_parameters

Field descriptionThe list of mappings used to substitute custom parameter tags in a tracking_url_template, final_urls, or mobile_final_urls.
CategoryATTRIBUTE
Data TypeMESSAGE
Type URLgoogle.ads.searchads360.v0.common.CustomParameter
FilterableFalse
SelectableTrue
SortableFalse
RepeatedTrue

campaign.url_expansion_opt_out

Field descriptionRepresents opting out of URL expansion to more targeted URLs. If opted out (true), only the final URLs in the asset group or URLs specified in the advertiser's Google Merchant Center or business data feeds are targeted. If opted in (false), the entire domain will be targeted. This field can only be set for Performance Max campaigns, where the default value is false.
CategoryATTRIBUTE
Data TypeBOOLEAN
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.conversion_action

Field descriptionResource name of the conversion action.
CategorySEGMENT
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.conversion_action_category

Field descriptionConversion action category.
CategorySEGMENT
Data Type
Type URLgoogle.ads.searchads360.v0.enums.ConversionActionCategoryEnum.ConversionActionCategory
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.conversion_action_name

Field descriptionConversion action name.
CategorySEGMENT
Data TypeSTRING
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.date

Field descriptionDate to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17.
CategorySEGMENT
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.day_of_week

Field descriptionDay of the week, for example, MONDAY.
CategorySEGMENT
Data Type
Type URLgoogle.ads.searchads360.v0.enums.DayOfWeekEnum.DayOfWeek
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.device

Field descriptionDevice to which metrics apply.
CategorySEGMENT
Data Type
Type URLgoogle.ads.searchads360.v0.enums.DeviceEnum.Device
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.month

Field descriptionMonth as represented by the date of the first day of a month. Formatted as yyyy-MM-dd.
CategorySEGMENT
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.quarter

Field descriptionQuarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd.
CategorySEGMENT
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.week

Field descriptionWeek as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd.
CategorySEGMENT
Data TypeDATE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

segments.year

Field descriptionYear, formatted as yyyy.
CategorySEGMENT
Data TypeINT32
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.absolute_top_impression_percentage

Field descriptionThe percent of your ad impressions that are shown as the very first ad above the organic search results.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.all_conversions

Field descriptionThe total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.all_conversions_by_conversion_date

Field descriptionThe total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/sa360/answer/9250611.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.all_conversions_from_click_to_call

Field descriptionThe number of times people clicked the "Call" button to call a store during or after clicking an ad. This number doesn't include whether or not calls were connected, or the duration of any calls. This metric applies to feed items only.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.all_conversions_from_directions

Field descriptionThe number of times people clicked a "Get directions" button to navigate to a store after clicking an ad. This metric applies to feed items only.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.all_conversions_from_interactions_rate

Field descriptionAll conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.all_conversions_from_interactions_value_per_interaction

Field descriptionThe value of all conversions from interactions divided by the total number of interactions.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.all_conversions_from_menu

Field descriptionThe number of times people clicked a link to view a store's menu after clicking an ad. This metric applies to feed items only.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.all_conversions_from_order

Field descriptionThe number of times people placed an order at a store after clicking an ad. This metric applies to feed items only.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.all_conversions_from_other_engagement

Field descriptionThe number of other conversions (for example, posting a review or saving a location for a store) that occurred after people clicked an ad. This metric applies to feed items only.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.all_conversions_from_store_visit

Field descriptionEstimated number of times people visited a store after clicking an ad. This metric applies to feed items only.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.all_conversions_from_store_website

Field descriptionThe number of times that people were taken to a store's URL after clicking an ad. This metric applies to feed items only.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.all_conversions_value

Field descriptionThe value of all conversions.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.all_conversions_value_by_conversion_date

Field descriptionThe value of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/sa360/answer/9250611.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.all_conversions_value_per_cost

Field descriptionThe value of all conversions divided by the total cost of ad interactions (such as clicks for text ads or views for video ads).
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.average_cost

Field descriptionThe average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.average_cpc

Field descriptionThe total cost of all clicks divided by the total number of clicks received.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.average_cpm

Field descriptionAverage cost-per-thousand impressions (CPM).
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.clicks

Field descriptionThe number of clicks.
CategoryMETRIC
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.client_account_conversions

Field descriptionThe number of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.client_account_conversions_value

Field descriptionThe value of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.client_account_view_through_conversions

Field descriptionThe total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad.
CategoryMETRIC
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.content_budget_lost_impression_share

Field descriptionThe estimated percent of times that your ad was eligible to show on the Display Network but didn't because your budget was too low. Note: Content budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.content_impression_share

Field descriptionThe impressions you've received on the Display Network divided by the estimated number of impressions you were eligible to receive. Note: Content impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.content_rank_lost_impression_share

Field descriptionThe estimated percentage of impressions on the Display Network that your ads didn't receive due to poor Ad Rank. Note: Content rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.conversions

Field descriptionThe number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.conversions_by_conversion_date

Field descriptionThe sum of conversions by conversion date for biddable conversion types. Can be fractional due to attribution modeling. When this column is selected with date, the values in date column means the conversion date.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.conversions_from_interactions_rate

Field descriptionAverage biddable conversions (from interaction) per conversion eligible interaction. Shows how often, on average, an ad interaction leads to a biddable conversion.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.conversions_from_interactions_value_per_interaction

Field descriptionThe value of conversions from interactions divided by the number of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.conversions_value

Field descriptionThe sum of conversion values for the conversions included in the "conversions" field. This metric is useful only if you entered a value for your conversion actions.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.conversions_value_by_conversion_date

Field descriptionThe sum of biddable conversions value by conversion date. When this column is selected with date, the values in date column means the conversion date.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.conversions_value_per_cost

Field descriptionThe value of biddable conversion divided by the total cost of conversion eligible interactions.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.cost_micros

Field descriptionThe sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
CategoryMETRIC
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.cost_per_all_conversions

Field descriptionThe cost of ad interactions divided by all conversions.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.cost_per_conversion

Field descriptionAverage conversion eligible cost per biddable conversion.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.cost_per_current_model_attributed_conversion

Field descriptionThe cost of ad interactions divided by current model attributed conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.cross_device_conversions

Field descriptionConversions from when a customer clicks on an ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.cross_device_conversions_value

Field descriptionThe sum of the value of cross-device conversions.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.ctr

Field descriptionThe number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.historical_landing_page_quality_score

Field descriptionThe quality of historical landing page experience.
CategoryMETRIC
Data TypeENUM
Type URLgoogle.ads.searchads360.v0.enums.QualityScoreBucketEnum.QualityScoreBucket
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.historical_quality_score

Field descriptionThe historical quality score.
CategoryMETRIC
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.historical_search_predicted_ctr

Field descriptionThe historical search predicted click through rate (CTR).
CategoryMETRIC
Data TypeENUM
Type URLgoogle.ads.searchads360.v0.enums.QualityScoreBucketEnum.QualityScoreBucket
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.impressions

Field descriptionCount of how often your ad has appeared on a search results page or website on the Google Network.
CategoryMETRIC
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.interaction_rate

Field descriptionHow often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.interactions

Field descriptionThe number of interactions. An interaction is the main user action associated with an ad format-clicks for text and shopping ads, views for video ads, and so on.
CategoryMETRIC
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.invalid_click_rate

Field descriptionThe percentage of clicks filtered out of your total number of clicks (filtered + non-filtered clicks) during the reporting period.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.invalid_clicks

Field descriptionNumber of clicks Google considers illegitimate and doesn't charge you for.
CategoryMETRIC
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.mobile_friendly_clicks_percentage

Field descriptionThe percentage of mobile clicks that go to a mobile-friendly page.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.search_absolute_top_impression_share

Field descriptionThe percentage of the customer's Shopping or Search ad impressions that are shown in the most prominent Shopping position. See https://support.google.com/sa360/answer/9566729 for details. Any value below 0.1 is reported as 0.0999.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.search_budget_lost_absolute_top_impression_share

Field descriptionThe number estimating how often your ad wasn't the very first ad above the organic search results due to a low budget. Note: Search budget lost absolute top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.search_budget_lost_impression_share

Field descriptionThe estimated percent of times that your ad was eligible to show on the Search Network but didn't because your budget was too low. Note: Search budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.search_budget_lost_top_impression_share

Field descriptionThe number estimating how often your ad didn't show anywhere above the organic search results due to a low budget. Note: Search budget lost top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.search_click_share

Field descriptionThe number of clicks you've received on the Search Network divided by the estimated number of clicks you were eligible to receive. Note: Search click share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.search_exact_match_impression_share

Field descriptionThe impressions you've received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. Note: Search exact match impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.search_impression_share

Field descriptionThe impressions you've received on the Search Network divided by the estimated number of impressions you were eligible to receive. Note: Search impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.search_rank_lost_absolute_top_impression_share

Field descriptionThe number estimating how often your ad wasn't the very first ad above the organic search results due to poor Ad Rank. Note: Search rank lost absolute top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.search_rank_lost_impression_share

Field descriptionThe estimated percentage of impressions on the Search Network that your ads didn't receive due to poor Ad Rank. Note: Search rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.search_rank_lost_top_impression_share

Field descriptionThe number estimating how often your ad didn't show anywhere above the organic search results due to poor Ad Rank. Note: Search rank lost top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.search_top_impression_share

Field descriptionThe impressions you've received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location. Note: Search top impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.top_impression_percentage

Field descriptionThe percent of your ad impressions that are shown anywhere above the organic search results.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.value_per_all_conversions

Field descriptionThe value of all conversions divided by the number of all conversions.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.value_per_all_conversions_by_conversion_date

Field descriptionThe value of all conversions divided by the number of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/sa360/answer/9250611.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.value_per_conversion

Field descriptionThe value of biddable conversion divided by the number of biddable conversions. Shows how much, on average, each of the biddable conversions is worth.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

metrics.value_per_conversions_by_conversion_date

Field descriptionBiddable conversions value by conversion date divided by biddable conversions by conversion date. Shows how much, on average, each of the biddable conversions is worth (by conversion date). When this column is selected with date, the values in date column means the conversion date.
CategoryMETRIC
Data TypeDOUBLE
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse