asset

Asset is a part of an ad which can be shared across multiple ads. It can be an image (ImageAsset), a video (YoutubeVideoAsset), etc. Assets are immutable and cannot be removed. To stop an asset from serving, remove the asset from the entity that is using it.

Attributed resources
customer

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

asset.call_asset.ad_schedule_targets Field description List of non-overlapping schedules specifying all time intervals for which the asset may serve. There can be a maximum of 6 schedules per day, 42 in total. Category ATTRIBUTE Data Type MESSAGE Type URL google.ads.searchads360.v0.common.AdScheduleInfo Filterable False Selectable True Sortable False Repeated True

asset.call_asset.call_conversion_action Field description The conversion action to attribute a call conversion to. If not set, the default conversion action is used. This field only has effect if call_conversion_reporting_state is set to USE_RESOURCE_LEVEL_CALL_CONVERSION_ACTION. Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.call_asset.call_conversion_reporting_state Field description Indicates whether this CallAsset should use its own call conversion setting, follow the account level setting, or disable call conversion. Category ATTRIBUTE Data Type ENUM DISABLED UNKNOWN UNSPECIFIED USE_ACCOUNT_LEVEL_CALL_CONVERSION_ACTION USE_RESOURCE_LEVEL_CALL_CONVERSION_ACTION Type URL google.ads.searchads360.v0.enums.CallConversionReportingStateEnum.CallConversionReportingState Filterable True Selectable True Sortable True Repeated False

asset.call_asset.call_only Field description Whether the call only shows the phone number without a link to the website. Applies to Microsoft Ads. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.call_asset.call_tracking_enabled Field description Whether the call should be enabled on call tracking. Applies to Microsoft Ads. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.call_asset.country_code Field description Two-letter country code of the phone number. Examples: 'US', 'us'. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.call_asset.end_date Field description Last date of when this asset is effective and still serving, in yyyy-MM-dd format. Category ATTRIBUTE Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.call_asset.phone_number Field description The advertiser's raw phone number. Examples: '1234567890', '[phone]' Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.call_asset.start_date Field description Start date of when this asset is effective and can begin serving, in yyyy-MM-dd format. Category ATTRIBUTE Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.call_asset.use_searcher_time_zone Field description Whether to show the call extension in search user's time zone. Applies to Microsoft Ads. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.call_to_action_asset.call_to_action Field description Call to action. Category ATTRIBUTE Data Type ENUM APPLY_NOW BOOK_NOW BUY_NOW CONTACT_US DONATE_NOW DOWNLOAD GET_QUOTE LEARN_MORE ORDER_NOW PLAY_NOW SEE_MORE SHOP_NOW SIGN_UP START_NOW SUBSCRIBE UNKNOWN UNSPECIFIED VISIT_SITE WATCH_NOW Type URL google.ads.searchads360.v0.enums.CallToActionTypeEnum.CallToActionType Filterable True Selectable True Sortable True Repeated False

asset.callout_asset.ad_schedule_targets Field description List of non-overlapping schedules specifying all time intervals for which the asset may serve. There can be a maximum of 6 schedules per day, 42 in total. Category ATTRIBUTE Data Type MESSAGE Type URL google.ads.searchads360.v0.common.AdScheduleInfo Filterable False Selectable True Sortable False Repeated True

asset.callout_asset.callout_text Field description The callout text. The length of this string should be between 1 and 25, inclusive. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.callout_asset.end_date Field description Last date of when this asset is effective and still serving, in yyyy-MM-dd format. Category ATTRIBUTE Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.callout_asset.start_date Field description Start date of when this asset is effective and can begin serving, in yyyy-MM-dd format. Category ATTRIBUTE Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.callout_asset.use_searcher_time_zone Field description Whether to show the asset in search user's time zone. Applies to Microsoft Ads. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.creation_time Field description The timestamp when this asset was created. The timestamp is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss" format. Category ATTRIBUTE Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.engine_status Field description The Engine Status for an asset. Category ATTRIBUTE Data Type ENUM DISABLED DISAPPROVED REMOVED SERVING SERVING_LIMITED UNKNOWN UNSPECIFIED Type URL google.ads.searchads360.v0.enums.AssetEngineStatusEnum.AssetEngineStatus Filterable True Selectable True Sortable True Repeated False

asset.final_urls Field description A list of possible final URLs after all cross domain redirects. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable False Repeated True

asset.id Field description The ID of the asset. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.image_asset.file_size Field description File size of the image asset in bytes. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.image_asset.full_size.height_pixels Field description Height of the image. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.image_asset.full_size.url Field description A URL that returns the image with this height and width. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.image_asset.full_size.width_pixels Field description Width of the image. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.image_asset.mime_type Field description MIME type of the image asset. Category ATTRIBUTE Data Type ENUM AUDIO_MP3 AUDIO_WAV FLASH HTML5_AD_ZIP IMAGE_GIF IMAGE_JPEG IMAGE_PNG MSEXCEL MSWORD PDF RTF TEXT_HTML UNKNOWN UNSPECIFIED Type URL google.ads.searchads360.v0.enums.MimeTypeEnum.MimeType Filterable True Selectable True Sortable True Repeated False

asset.last_modified_time Field description The datetime when this asset was last modified. The datetime is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss.ssssss" format. Category ATTRIBUTE Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.location_asset.business_profile_locations Field description The list of business locations for the customer. This will only be returned if the Location Asset is syncing from the Business Profile account. It is possible to have multiple Business Profile listings under the same account that point to the same Place ID. Category ATTRIBUTE Data Type MESSAGE Type URL google.ads.searchads360.v0.common.BusinessProfileLocation Filterable False Selectable True Sortable False Repeated True

asset.location_asset.location_ownership_type Field description The type of location ownership. If the type is BUSINESS_OWNER, it will be served as a location extension. If the type is AFFILIATE, it will be served as an affiliate location. Category ATTRIBUTE Data Type ENUM AFFILIATE BUSINESS_OWNER UNKNOWN UNSPECIFIED Type URL google.ads.searchads360.v0.enums.LocationOwnershipTypeEnum.LocationOwnershipType Filterable True Selectable True Sortable True Repeated False

asset.location_asset.place_id Field description Place IDs uniquely identify a place in the Google Places database and on Google Maps. This field is unique for a given customer ID and asset type. See https://developers.google.com/places/web-service/place-id to learn more about Place ID. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.mobile_app_asset.app_id Field description Required. A string that uniquely identifies a mobile application. It should just contain the platform native id, like "com.android.ebay" for Android or "12345689" for iOS. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.mobile_app_asset.app_store Field description Required. The application store that distributes this specific app. Category ATTRIBUTE Data Type ENUM APPLE_APP_STORE GOOGLE_APP_STORE UNKNOWN UNSPECIFIED Type URL google.ads.searchads360.v0.enums.MobileAppVendorEnum.MobileAppVendor Filterable True Selectable True Sortable True Repeated False

asset.name Field description Optional name of the asset. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.page_feed_asset.labels Field description Labels used to group the page urls. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable False Repeated True

asset.page_feed_asset.page_url Field description The webpage that advertisers want to target. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.resource_name Field description The resource name of the asset. Asset resource names have the form: customers/{customer_id}/assets/{asset_id} Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

asset.sitelink_asset.ad_schedule_targets Field description List of non-overlapping schedules specifying all time intervals for which the asset may serve. There can be a maximum of 6 schedules per day, 42 in total. Category ATTRIBUTE Data Type MESSAGE Type URL google.ads.searchads360.v0.common.AdScheduleInfo Filterable False Selectable True Sortable False Repeated True

asset.sitelink_asset.description1 Field description First line of the description for the sitelink. If set, the length should be between 1 and 35, inclusive, and description2 must also be set. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.sitelink_asset.description2 Field description Second line of the description for the sitelink. If set, the length should be between 1 and 35, inclusive, and description1 must also be set. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.sitelink_asset.end_date Field description Last date of when this asset is effective and still serving, in yyyy-MM-dd format. Category ATTRIBUTE Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.sitelink_asset.link_text Field description URL display text for the sitelink. The length of this string should be between 1 and 25, inclusive. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.sitelink_asset.mobile_preferred Field description Whether the preference is for the sitelink asset to be displayed on mobile devices. Applies to Microsoft Ads. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.sitelink_asset.start_date Field description Start date of when this asset is effective and can begin serving, in yyyy-MM-dd format. Category ATTRIBUTE Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.sitelink_asset.tracking_id Field description ID used for tracking clicks for the sitelink asset. This is a Yahoo! Japan only field. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.sitelink_asset.use_searcher_time_zone Field description Whether to show the sitelink asset in search user's time zone. Applies to Microsoft Ads. Category ATTRIBUTE Data Type BOOLEAN Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.status Field description The status of the asset. Category ATTRIBUTE Data Type ENUM ARCHIVED ENABLED PENDING_SYSTEM_GENERATED REMOVED UNKNOWN UNSPECIFIED Type URL google.ads.searchads360.v0.enums.AssetStatusEnum.AssetStatus Filterable True Selectable True Sortable True Repeated False

asset.text_asset.text Field description Text content of the text asset. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.tracking_url_template Field description URL template for constructing a tracking URL. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.type Field description Type of the asset. Category ATTRIBUTE Data Type ENUM BOOK_ON_GOOGLE CALL CALLOUT CALL_TO_ACTION DISCOVERY_CAROUSEL_CARD DYNAMIC_CUSTOM DYNAMIC_EDUCATION DYNAMIC_FLIGHTS DYNAMIC_HOTELS_AND_RENTALS DYNAMIC_JOBS DYNAMIC_LOCAL DYNAMIC_REAL_ESTATE DYNAMIC_TRAVEL HOTEL_CALLOUT HOTEL_PROPERTY IMAGE LEAD_FORM LOCATION MEDIA_BUNDLE MOBILE_APP PAGE_FEED PRICE PROMOTION SITELINK STRUCTURED_SNIPPET TEXT UNKNOWN UNSPECIFIED YOUTUBE_VIDEO Type URL google.ads.searchads360.v0.enums.AssetTypeEnum.AssetType Filterable True Selectable True Sortable True Repeated False

asset.youtube_video_asset.youtube_video_id Field description YouTube video id. This is the 11 character string value used in the YouTube video URL. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

asset.youtube_video_asset.youtube_video_title Field description YouTube video title. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False