Generally, the Search Ads 360 Reporting API follows a resource-oriented design, modeled as collections of individually-addressable resources (the nouns of the API). Resources are referenced with their resource names and manipulated using a small set of methods (also known as verbs or operations).
These resource names and methods, combined with a specific API version prefix, comprise the URLs of the REST interface. For example, the URL below can be broken down into these individual components according to the following table:
|API Version Prefix
|Resource Name (relative)
All REST URLs for a particular version of the API (e.g.,
share a common API version prefix. The resource name and method together
identifies which API service is being called.
The Search Ads 360 Reporting API makes heavy use of custom methods, as opposed to most
traditional REST APIs that use standard REST methods such as
get. The Search Ads 360 Reporting API
includes two custom methods:
The following pages go into more details about the Search Ads 360 Reporting API's resource names, service methods, and JSON naming conventions to illustrate how they're used together to define REST interface endpoints.