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Fields from the above resources may be selected along with this
resource in your SELECT and WHERE clauses. These fields will not segment
metrics in your SELECT clause.
ad_group_bid_modifier.bid_modifier
Field description
The modifier for the bid when the criterion matches. The modifier must be in the range: 0.1 - 10.0. The range is 1.0 - 6.0 for PreferredContent. Use 0 to opt out of a Device type.
The resource name of the ad group bid modifier. Ad group bid modifier resource names have the form: customers/{customer_id}/adGroupBidModifiers/{ad_group_id}~{criterion_id}
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-05-07 UTC."],[[["Represents a bid modifier for an ad group, allowing adjustments based on criteria like device type."],["Bid modifiers range from 0.1 to 10.0 (or 1.0 to 6.0 for PreferredContent), with 0 used to opt out of a device type."],["Includes fields like `bid_modifier`, `device.type`, and `resource_name`, providing information about the modifier and its associated ad group."],["Fields from linked resources (ad group, campaign, customer) can be selected but won't segment metrics."]]],["The content describes the ad group bid modifier, which adjusts bids based on specific criteria. Key actions include setting the `bid_modifier` (a numerical value between 0.1-10.0, or 0 for opting out of a device type). The `device.type` field specifies the device targeted (e.g., MOBILE, DESKTOP). The `resource_name` field identifies the specific ad group bid modifier. These fields are filterable, selectable and some are sortable.\n"]]
