ad_group_audience_view

An ad group audience view. Includes performance data from interests and remarketing lists for Display Network and YouTube Network ads, and remarketing lists for search ads (RLSA), aggregated at the audience level.

Attributed resources
ad_group
ad_group_criterion
campaign
customer

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

Segmenting resources
bidding_strategy
user_list

Fields from the above resources, when selected along with this resource in your SELECT and WHERE clauses, will segment metrics.

Fields/Segments/Metrics

This page shows all metrics and segments that can be put in the same SELECT clause as the fields of ad_group_audience_view. However, when you specify ad_group_audience_view in the FROM clause, some metrics and segments cannot be used. Use the following filter to show only the fields that can be used when ad_group_audience_view is specified in the FROM clause.

Is ad_group_audience_view specified in the FROM clause of your query?

No Yes, it is

Resource fields resource_name

Segments ad_network_type conversion_action_name date device month quarter week year

Metrics all_conversions all_conversions_by_conversion_date all_conversions_value all_conversions_value_by_conversion_date average_cpc average_cpm clicks client_account_conversions client_account_conversions_value client_account_view_through_conversions cost_micros cross_device_conversions cross_device_conversions_by_conversion_date cross_device_conversions_value cross_device_conversions_value_by_conversion_date ctr impressions

ad_group_audience_view.resource_name Field description The resource name of the ad group audience view. Ad group audience view resource names have the form: customers/{customer_id}/adGroupAudienceViews/{ad_group_id}~{criterion_id} Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False

segments.ad_network_type Field description Ad network type. Category SEGMENT Data Type ENUM CONTENT MIXED SEARCH SEARCH_PARTNERS UNKNOWN UNSPECIFIED YOUTUBE_SEARCH YOUTUBE_WATCH Type URL google.ads.searchads360.v0.enums.AdNetworkTypeEnum.AdNetworkType Filterable True Selectable True Sortable True Repeated False

segments.conversion_action_name Field description Conversion action name. Category SEGMENT Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.date Field description Date to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17. Category SEGMENT Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.device Field description Device to which metrics apply. Category SEGMENT Data Type ENUM CONNECTED_TV DESKTOP MOBILE OTHER TABLET UNKNOWN UNSPECIFIED Type URL google.ads.searchads360.v0.enums.DeviceEnum.Device Filterable True Selectable True Sortable True Repeated False

segments.month Field description Month as represented by the date of the first day of a month. Formatted as yyyy-MM-dd. Category SEGMENT Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.quarter Field description Quarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd. Category SEGMENT Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.week Field description Week as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd. Category SEGMENT Data Type DATE Type URL N/A Filterable True Selectable True Sortable True Repeated False

segments.year Field description Year, formatted as yyyy. Category SEGMENT Data Type INT32 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.all_conversions Field description The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.all_conversions_by_conversion_date Field description The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/sa360/answer/9250611. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.all_conversions_value Field description The value of all conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.all_conversions_value_by_conversion_date Field description The value of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/sa360/answer/9250611. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.average_cpc Field description The total cost of all clicks divided by the total number of clicks received. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.average_cpm Field description Average cost-per-thousand impressions (CPM). This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.clicks Field description The number of clicks. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.client_account_conversions Field description The number of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.client_account_conversions_value Field description The value of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.client_account_view_through_conversions Field description The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.cost_micros Field description The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.cross_device_conversions Field description Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.cross_device_conversions_by_conversion_date Field description The number of cross-device conversions by conversion date. Details for the by_conversion_date columns are available at https://support.google.com/sa360/answer/9250611. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.cross_device_conversions_value Field description The sum of the value of cross-device conversions. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.cross_device_conversions_value_by_conversion_date Field description The sum of cross-device conversions value by conversion date. Details for the by_conversion_date columns are available at https://support.google.com/sa360/answer/9250611. Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.ctr Field description The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). Category METRIC Data Type DOUBLE Type URL N/A Filterable True Selectable True Sortable True Repeated False

metrics.impressions Field description Count of how often your ad has appeared on a search results page or website on the Google Network. Category METRIC Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False