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In the
Business Communications Developer Console,
the Analytics overview tab provides RBM partners with a summary view of all
their agents. It includes key agent metrics, such as reputation and traffic
limit (if applicable). This data is also available through the Management API.
Click the Analytics overview tab from the home page.
You'll see a table listing each agent, including its reputation and
traffic limit. The table is initially sorted by reputation to highlight
underperforming agents.
Key metrics explained
Reputation score
The reputation score reflects an agent's performance based on user
feedback and spam reports. There are three tiers:
High: Low spam reports, indicating strong adherence to best practices.
Medium: Moderate spam reports, requiring regular monitoring. This is the
default reputation score for all agents.
Low: High spam reports, requiring immediate attention and remediation.
Traffic limit
The traffic limit dictates the number of initial messages (first outreach in
a conversation) an agent can send to a unique user within a rolling 28-day
window. This limit is determined by the agent's reputation at the time of the
message:
High reputation: Traffic limit of 8 initial messages.
Medium reputation: Traffic limit of 4 initial messages.
Low reputation: Traffic limit of 2 initial messages.
Key considerations for partners
First contact and traffic limit: When an agent sends a message to a new
user, they start with a pool of 8 tokens for that user within a 28-day
period. Depending on the agent's current reputation, 1, 2, or 4 tokens are
deducted for each message sent.
Impact of reputation changes on existing conversations: If an agent's
reputation improves or declines, the new token deduction rate (1, 2, or 4
tokens per message) applies instantly to all subsequent messages. Tokens
already used in an existing 28-day conversation window are not retroactively
adjusted; the new rate only affects future messages, and no additional
tokens are granted until the 28-day period ends.
Follow-up on replies: When a user replies to an agent's message, the
agent receives a double rebate on their traffic limit, allowing them to send
additional messages to that user within the 28-day window. This allows
natural conversations to continue freely.
Time periods and data freshness
Daily data: Metrics are updated every 24 hours, typically
reflecting data up through the previous calendar day.
Using the dashboard
The dashboard table includes:
Agent name
Agent ID
Country
Use case
Reputation (High, Medium, Low)
Traffic limit (2, 4, or 8)
Sort the table by reputation to quickly find underperforming
agents.
Filter by country and use case
Use the Filter menu to:
Select one or more countries if your agents are registered in multiple
regions.
Filter by use case (for example, promotional) to focus on specific types
of agent traffic.
Export data
Click Export to download a CSV file containing the current filtered
dataset.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-07-28 UTC."],[[["\u003cp\u003eThe Analytics overview in the Business Communications Developer Console provides RBM partners with a summary view of all their agents, including key metrics like reputation and traffic limit.\u003c/p\u003e\n"],["\u003cp\u003eAgent reputation is tiered as High, Medium, or Low, based on user feedback and spam reports, impacting how many conversations agents can initiate.\u003c/p\u003e\n"],["\u003cp\u003eTraffic limit indicates how many conversations an agent can initiate per user per month, directly correlating with their reputation, and these limits are subject to change.\u003c/p\u003e\n"],["\u003cp\u003eThe dashboard table allows users to sort by reputation and filter by country and use case to focus on specific agents and traffic types.\u003c/p\u003e\n"],["\u003cp\u003eUsers can export a CSV file of the filtered data from the Analytics overview for further analysis and reporting.\u003c/p\u003e\n"]]],[],null,["In the\n[Business Communications Developer Console](https://business-communications.cloud.google.com/console/partner-console),\nthe **Analytics overview** tab provides RBM partners with a summary view of all\ntheir agents. It includes key agent metrics, such as reputation and traffic\nlimit (if applicable).\n\nHow to access the Analytics overview\n\n1. Open the [Business Communications Developer Console](https://business-communications.cloud.google.com/console/partner-console).\n2. Click the **Analytics overview** tab from the home page.\n\nYou'll see a table listing each agent, including its **reputation** and\n**traffic limit**. The table is initially sorted by reputation to highlight\nunderperforming agents.\n\nKey metrics explained\n\nReputation score\n\nThe **reputation score** reflects an agent's performance based on user\nfeedback and spam reports. There are three tiers:\n\n- **High**: Low spam reports, indicating strong adherence to best practices.\n- **Medium**: Moderate spam reports, requiring regular monitoring. This is the default reputation score for all agents.\n- **Low**: High spam reports, requiring immediate attention and remediation.\n\nTraffic limit **Note** : \"N/A\" means that traffic limits don't apply to the given agent in the given country. These limits are subject to change. See [business rules](/business-communications/rcs-business-messaging/guides/learn/agent-use-cases#businessrules) for more information.\n\nThe **traffic limit** dictates the number of initial messages (first outreach in\na conversation) an agent can send to a **unique user within a rolling 28-day\nwindow**. This limit is determined by the agent's reputation at the time of the\nmessage:\n\n- **High reputation**: Traffic limit of 8 initial messages.\n- **Medium reputation**: Traffic limit of 4 initial messages.\n- **Low reputation**: Traffic limit of 2 initial messages.\n\nKey considerations for partners\n\n- **First contact and traffic limit**: When an agent sends a message to a new user, they start with a pool of 8 tokens for that user within a 28-day period. Depending on the agent's current reputation, 1, 2, or 4 tokens are deducted for each message sent.\n- **Impact of reputation changes on existing conversations**: If an agent's reputation improves or declines, the new token deduction rate (1, 2, or 4 tokens per message) applies instantly to all subsequent messages. Tokens already used in an existing 28-day conversation window are not retroactively adjusted; the new rate only affects future messages, and no additional tokens are granted until the 28-day period ends.\n- **Follow-up on replies**: When a user replies to an agent's message, the agent receives a double rebate on their traffic limit, allowing them to send additional messages to that user within the 28-day window. This allows natural conversations to continue freely.\n\nTime periods and data freshness\n\n- **Daily data**: Metrics are updated every 24 hours, typically reflecting data up through the previous calendar day.\n\nUsing the dashboard\n\nThe dashboard table includes:\n\n- **Agent name**\n- **Agent ID**\n- **Country**\n- **Use case**\n- **Reputation** (High, Medium, Low)\n- **Traffic limit** (2, 4, or 8)\n\nSort the table by reputation to quickly find underperforming\nagents.\n\nFilter by country and use case\n\nUse the **Filter** menu to:\n\n- Select one or more countries if your agents are registered in multiple regions.\n- Filter by **use case** (for example, promotional) to focus on specific types of agent traffic.\n\nExport data\n\nClick **Export** to download a CSV file containing the current filtered\ndataset."]]