Brand verification

This document covers frequently asked questions about brand verification. To start the verification process, proceed to Submit verification information.

What is brand verification?

It's when an authorized brand representative verifies your agent information and your right to manage the agent as a messaging partner. This is a prerequisite for launch.

What information is needed for verification?

You'll need to provide the contact information for an employee at the brand who has the authority to verify the agent information and your right to manage the agent.

When do I need to submit the verification information?

You must submit verification information before you submit your agent for its first launch.

Do I have to submit verification information for every launch?

No, you only need to submit verification information once per agent, regardless of how many carriers you launch on. It doesn't matter if the carriers follow a Google-managed or carrier-managed launch process.

When does verification happen?

Brand verification happens after you submit a launch request. Here's the workflow:

1. You submit verification information (this only happens once: prior to your first launch request).
2. You complete the prerequisites for launch and submit a launch request.
3. During the launch approval process, Google, carriers, or both reach out to your brand contact for verification.

How often will the brand be contacted for verification?

This depends on which carriers you've selected for launch.

• Google-managed launches: The brand will be contacted once, during your first launch request on any carrier with a Google-managed launch process. Once verified, the agent is considered verified for all future Google-managed launches.
• Carrier-managed launches: The brand may be contacted by each carrier as part of their individual launch approval process.

Submit verification information

Note: To verify your agent using the RBM Management API, refer to the Submit verification information and Look up an agent's verification status documentation.

To use the Developer Console, follow these steps:

1. In the Business Communications Developer Console, navigate to the Verification page.

2. Fill out the information and click Update agent verification info.

   You can edit the verification information after it's been submitted, but not after submitting a launch request.

   Important: Please make sure that the brand POC contact details, especially the email ID, is that of an individual brand representative and not an email distribution list. This is important because we use the email ID to send an approval request to the brand representative mentioned by you, requesting them to authorize that the you (their messaging partner) would be creating and managing the respective agent on their behalf. This is a mandatory step for agent launch reviews, especially on Google-managed carriers.

3. Click Proceed to confirm that Google, carriers, or both should email your brand contact to verify your agent. This will happen after you submit a launch request, as part of the approval process.

4. To submit a launch request, click Go to Launch.