U.S. states privacy laws compliance

AI-generated Key Takeaways

• Google Mobile Ads SDK enables Restricted Data Processing (RDP) using Google's signal or the IAB-defined IABUSPrivacy_String, allowing publishers to comply with U.S. state privacy laws.

• Enabling RDP signals restricts Google's use of certain data, resulting in the display of non-personalized ads and overriding RDP UI settings.

• Publishers can implement RDP on a per-ad request basis using extra parameters, rdp for Google's signal and IABUSPrivacy_String for IAB's signal.

• When using mediation, publishers should configure CPRA settings in AdMob, potentially store the IAB signal using UserDefaults, and consult each ad network partner's documentation for compliance options.

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Important: Verify that you have Account Management permission to complete the configuration for EU Consent and GDPR, US State regulations, and User Messaging Platform. See Manage user access to your account for details.

To help you comply with U.S. states privacy laws, the Google Mobile Ads SDK lets you use Google restricted data processing (RDP) parameter to indicate whether to enable RDP. Google also supports the Global Privacy Platform (GPP) for applicable US states. When the Google Mobile Ads SDK uses either signal, the SDK restricts certain unique identifiers and other data is processed in the provision of services to you.

You must decide how restricted data processing can support your compliance plans and when to enable. Determine whether to use the RDP parameter directly or signaling consent and privacy choices with the GPP Specification.

This guide helps you enable RDP on a per-ad request basis and use the GPP signal.

Enable the RDP signal

To notify Google that RDP must be enabled using Google's RDP signal, insert the key rdp as an extra parameter with a value of 1.

AdRequest request = new AdRequest();
request.Extras.Add("rdp", "1");

Tip: You can use network tracing or a proxy tool such as Charles to capture your app's HTTPS traffic and inspect the ad requests for a &rdp= parameter.

Use the IAB GPP Signal

If you collect consent decisions with a consent management platform or your own custom messaging, the Google Mobile Ads SDK respects GPP signals written to local storage. The User Messaging Platform (UMP) SDK supports writing the GPP signal. To gather US state consent, see US IAB Support.