Share your feedback and help shape the Google Mobile Ads SDK roadmap. Take the Google Mobile Ads SDK Annual Survey for 2023 before it closes on May 5th, 2023.

Integrate Meta Audience Network with bidding

Stay organized with collections Save and categorize content based on your preferences.

This guide shows you how to use the Google Mobile Ads SDK to load and display ads from Meta Audience Network using mediation, covering bidding integrations. It covers how to add Meta Audience Network to an ad unit's mediation configuration, and how to integrate the Meta Audience Network and adapter into a Unity app.

Supported integrations and ad formats

The AdMob mediation adapter for Meta Audience Network has the following capabilities:

Integration
Bidding
Waterfall
Formats
Banner
Interstitial
Rewarded
Rewarded Interstitial

Requirements

  • Unity 5.6 or higher
  • Latest Google Mobile Ads SDK
  • Google Mobile Ads mediation plugin for Meta Audience Network 2.11.0 or higher
  • To deploy on Android
    • Android API level 19 or higher
  • To deploy on iOS
    • iOS deployment target of 10.0 or higher
    • The latest Meta Audience Network SDK usually requires the latest version of Xcode.
  • A working Unity project configured with Google Mobile Ads SDK. See Get Started for details.

Step 1: Set up Meta Audience Network

Sign up and Log in to the Business Manager Start page.

Click Get started then Create new account.

Fill out the required fields with your business details and click Next.

Create a property

After you've filled out the required information, you're prompted to create a property for your app. Enter the desired name of the property for your app and click Next.

Next, select the platform you want to monetize.

Add your app details and click Next.

Android

iOS

Set up your payment account by clicking Add a new payment account. You will be redirected to a new page to enter your payment information. Fill out the necessary details, then click Next.

Select Google AdMob as the Mediation platform, then click Create placement.

Select a format, fill out the form and click Create.

Select Banner for all banner sizes, including for 300x250. Meta Audience Network does not support the Medium Rectangle display format in bidding, but does support a flexible width banner with a height of 50, 90, or 250 when using the Banner display format.

Take note of the Placement ID.

Click Done.

Step 2: Configure mediation settings for your AdMob ad unit

You need to add Meta Audience Network to the mediation configuration for your ad unit. First, sign in to your AdMob account.

Android

Navigate to the Mediation tab. If you have an existing mediation group you'd like to modify, click the name of that mediation group to edit it, and skip ahead to Add Meta Audience Network as an ad source.

To create a new mediation group, select Create Mediation Group.

Enter your ad format and platform, then click Continue.

Give your mediation group a name, and select locations to target. Next, set the mediation group status to Enabled. Then click Add Ad Units which opens the ad unit selection overlay.

Associate this mediation group with your existing AdMob ad unit. Then click Done. You should now see the ad units card populated with the ad units you selected.

Add Meta Audience Network as an ad source

In the Ad Sources card, select Add Ad Network. Select Meta Audience Network (Bidding). Enter the Placement ID obtained in the previous section and click Done.

Finally, click Save.

iOS

Navigate to the Mediation tab. If you have an existing mediation group you'd like to modify, click the name of that mediation group to edit it, and skip ahead to Add Meta Audience Network as an ad source.

To create a new mediation group, select Create Mediation Group.

Enter your ad format and platform, then click Continue.

Give your mediation group a name, and select locations to target. Next, set the mediation group status to Enabled. Then, click Add Ad Units which opens the ad unit selection overlay.

Associate this mediation group with your existing AdMob ad unit. Then click Done.

You should now see the ad units card populated with the ad units you selected.

Add Meta Audience Network as an ad source

In the Ad Sources card, select Add Ad Network. Select Meta Audience Network (Bidding). Enter the Placement ID obtained in the previous section and click Done.

Finally, click Save.

Rewarded ads

In the settings for your rewarded ad unit, provide values for the reward amount and reward type. Then, to ensure you provide the same reward to the user no matter which ad network is served, check the Apply to all networks in Mediation groups box.

If you don't apply this setting, the Meta Audience Network adapter defaults to a reward of type "" (empty string) with a value of 1. The Meta Audience Network SDK does not provide specific reward values for its rewarded ads.

For more information on setting reward values for AdMob ad units, see Create an ad unit.

Step 3: Import the Meta Audience Network SDK and adapter

Download the latest version of the Google Mobile Ads mediation plugin for Meta Audience Network from the download link in the Changelog and extract the GoogleMobileAdsFacebookMediation.unitypackage from the zip file.

In your Unity project editor, select Assets > Import Package > Custom Package and find the GoogleMobileAdsFacebookMediation.unitypackage file you downloaded. Make sure that all the files are selected and click Import.

Select Assets > Play Services Resolver > Android Resolver > Force Resolve. The Unity Play Services Resolver library then performs dependency resolution from scratch and copies the declared dependencies into the Assets/Plugins/Android directory of your Unity app.

Step 4: Additional code required

Android

No additional code required for Meta Audience Network integration.

iOS

SKAdNetwork integration

Meta Audience Network asks that you add the following SKAdNetwork identifiers to your project's Info.plist file:

<array>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>v9wttpbfk9.skadnetwork</string>
    </dict>
    <dict>
        <key>SKAdNetworkIdentifier</key>
        <string>n38lu8286q.skadnetwork</string>
    </dict>
</array>

Advertising tracking enabled

If you are building for iOS 14 or higher, check Meta Audience Network's instructions on how to set their Advertising Tracking Flag.

Step 5: Test your implementation

Consult the Testing Audience Network Implementation guide for detailed instructions on how to enable Meta Audience Network test ads. You can then use the Mediation Test Suite to verify if your implementation is correct.

That's it! You now have a working mediation integration with Meta Audience Network.

Optional steps

Under the Google EU User Consent Policy, you must ensure that certain disclosures are given to, and consents obtained from, users in the European Economic Area (EEA) regarding the use of device identifiers and personal data. This policy reflects the requirements of the EU ePrivacy Directive and the General Data Protection Regulation (GDPR). When seeking consent, you must identify each ad network in your mediation chain that may collect, receive, or use personal data and provide information about each network's use. Google currently is unable to pass the user's consent choice to such networks automatically.

Review Meta's guidance for information about GDPR and Meta advertising.

Add Facebook to GDPR ad partners list

Follow the steps in GDPR settings to add Facebook to the GDPR ad partners list in the AdMob UI.

CCPA

The California Consumer Privacy Act (CCPA) requires giving California state residents the right to opt out of the "sale" of their "personal information" (as the law defines those terms), with the opt-out offered via a prominent "Do Not Sell My Personal Information" link on the "selling" party's homepage. The CCPA preparation guide offers the ability to enable restricted data processing for Google ad serving, but Google is unable to apply this setting to each ad network in your mediation chain. Therefore, you must identify each ad network in your mediation chain that may participate in the sale of personal information and follow guidance from each of those networks to ensure compliance with CCPA.

For users in California, review Meta's data processing options.

Add Facebook to CCPA ad partners list

Follow the steps in CCPA settings to add Facebook to the CCPA ad partners list in the AdMob UI.

Error codes

If the adapter fails to receive an ad from Audience Network, you can check the underlying error from the ad response using ResponseInfo under the following classes:

Android

com.google.ads.mediation.facebook.FacebookAdapter
com.google.ads.mediation.facebook.FacebookMediationAdapter

iOS

GADMAdapterFacebook
GADMediationAdapterFacebook

Here are the codes and accompanying messages thrown by the Meta Audience Network adapter when an ad fails to load:

Android

Error code Reason
101 Invalid server parameters (e.g. missing Placement ID).
102 The requested ad size does not match a Meta Audience Network supported banner size.
103 The publisher must request ads with an Activity context.
104 The Meta Audience Network SDK failed to initialize.
105 The publisher did not request for Unified native ads.
106 The native ad loaded is a different object than the one expected.
107 The Context object used is invalid.
108 The loaded ad is missing the required native ad assets.
109 Failed to create a native ad from the bid payload.
110 The Meta Audience Network SDK failed to present their interstitial/rewarded ad.
111 Exception thrown when creating a Meta Audience Network AdView object.
1000-9999 The Meta Audience Network returned an SDK-specific error. See Meta Audience Network's documentation for more details.

iOS

Error code Reason
101 Invalid server parameters (e.g. missing Placement ID).
102 The requested ad size does not match a Meta Audience Network supported banner size.
103 The Meta Audience Network ad object failed to initialize.
104 The Meta Audience Network SDK failed to present their interstitial/rewarded ad.
105 Root view controller of the banner ad is nil.
106 The Meta Audience Network SDK failed to initialize.
1000-9999 The Meta Audience Network returned an SDK-specific error. See Meta Audience Network's documentation for more details.

Meta Audience Network Unity Mediation Plugin Changelog

Version 3.9.1

Version 3.9.0

Version 3.8.0

Version 3.7.0

Version 3.6.1

Version 3.6.0

Version 3.5.0

Version 3.4.0

Version 3.3.2

Version 3.3.1

Version 3.3.0

Version 3.2.0

Version 3.1.0

Version 3.0.0

Version 2.12.0

Version 2.11.1

Version 2.11.0

Version 2.10.0

Version 2.9.2

Version 2.9.1

Version 2.9.0

Version 2.8.1

Version 2.8.0

Version 2.7.1 (Deprecated, use 2.8.0 or newer)

Version 2.7.0 (Deprecated, use 2.8.0 or newer)

Version 2.6.1 (Deprecated, use 2.8.0 or newer)

Version 2.6.0

Version 2.5.1

  • Supports Facebook Android adapter version 5.5.0.0.
  • Supports Facebook iOS adapter version 5.5.1.0.

Version 2.5.0

  • Supports Facebook Android adapter version 5.5.0.0.
  • Supports Facebook iOS adapter version 5.5.0.0.

Version 2.4.1

  • Supports Facebook Android adapter version 5.4.1.1.
  • Supports Facebook iOS adapter version 5.4.0.0.

Version 2.4.0

  • Supports Facebook Android adapter version 5.4.0.0.
  • Supports Facebook iOS adapter version 5.4.0.0.

Version 2.3.2

  • Supports Facebook Android adapter version 5.3.1.2.
  • Supports Facebook iOS adapter version 5.3.2.0.

Version 2.3.1

  • Supports Facebook Android adapter version 5.3.1.0.
  • Supports Facebook iOS adapter version 5.3.2.0.

Version 2.3.0

  • Supports Facebook Android adapter version 5.3.0.0.
  • Supports Facebook iOS adapter version 5.3.0.0.

Version 2.2.0

  • Updated the plugin to support the new open-beta Rewarded API.
  • Supports Facebook Android adapter version 5.2.0.1.
  • Supports Facebook iOS adapter version 5.2.0.1.

Version 2.1.1

  • Supports Facebook Android adapter version 5.1.0.1.
  • Supports Facebook iOS adapter version 5.1.0.0.

Version 2.1.0

  • Supports Facebook Android adapter version 5.1.0.0.
  • Supports Facebook iOS adapter version 5.1.0.0.

Version 2.0.0

  • Supports Facebook Android adapter version 5.0.1.0.
  • Supports Facebook iOS adapter version 5.0.1.0.

Version 1.2.1

  • Supports Facebook Android adapter version 4.99.3.0.
  • Supports Facebook iOS adapter version 4.99.3.0.

Version 1.2.0

  • Supports Facebook Android adapter version 4.99.1.1.
  • Supports Facebook iOS adapter version 4.99.2.0.

Version 1.1.3

  • Supports Facebook Android adapter version 4.28.2.1.
  • Supports Facebook iOS adapter version 4.28.1.2.

Version 1.1.2

  • Fixed a potential conflict with the Unity Ads Unity mediation plugin.

Version 1.1.1

  • Supports Facebook Android adapter version 4.28.2.0.
  • Supports Facebook iOS adapter version 4.28.1.1.

Version 1.1.0

  • Supports Facebook Android SDK version 4.28.1.
  • Supports Facebook iOS SDK version 4.28.1.

Version 1.0.0

  • First release!
  • Supports Facebook Android SDK version 4.27.0.
  • Supports Facebook iOS SDK version 4.27.1.