Search Gallery

This gallery provides a list of various business verticals to demonstrate how various kinds of structured data produce rich results in Google Search. In addition to single Rich Card results, host lists can feature a carousel from a single site. Host lists require markup on list pages. Select the button to preview sample markup in the Structured Data Testing Tool for the corresponding page markup.

Recipes Recipes can be displayed as an individual Rich Card or part of a host carousel. This example is a result of a search for apple pie recipes. <script type="application/ld+json"> { "@context": "http://schema.org/", "@type": "Recipe", "name": "Perfect Apple Pie", "author": "Gin Blanco", "image": "http://images.edge-generalmills.com/56459281-6fe6-4d9d-984f-385c9488d824.jpg", "description": "A classic apple pie takes a shortcut with easy Pillsbury® unroll-fill refrigerated pie crust.", "aggregateRating": { "@type": "AggregateRating", "ratingValue": "4.5", "reviewCount": "276", "bestRating": "5", "worstRating": "1" }, "prepTime": "PT30M", "totalTime": "PT3H", "recipeYield": "8", "nutrition": { "@type": "NutritionInformation", "servingSize": "1 medium slice", "calories": "230 calories", "fatContent": "1 g", "carbohydrateContent": "43 g", "cholesterolContent": "0 mg", "fiberContent": "1 g", "proteinContent": "1 g", "saturatedFatContent": "2 ½ g", "servingSize": "1 Serving", "sodiumContent": "200 mg", "sugarContent": "27 g", "transFatContent": "0 g" }, "recipeIngredient": [ "1 box Pillsbury™ refrigerated pie crusts, softened as directed on box", "6 cups thinly sliced, peeled apples (6 medium)", "3/4 cup sugar", "2 tablespoons all-purpose flour", "3/4 teaspoon ground cinnamon", "1/4 teaspoon salt", "1/8 teaspoon ground nutmeg", "1 tablespoon lemon juice" ], "recipeInstructions": [ "1 Heat oven to 425°F. Place 1 pie crust in ungreased 9-inch glass pie plate. Press firmly against side and bottom.", "2 In large bowl, gently mix filling ingredients; spoon into crust-lined pie plate. Top with second crust. Wrap excess top crust under bottom crust edge, pressing edges together to seal; flute. Cut slits or shapes in several places in top crust.", "3 Bake 40 to 45 minutes or until apples are tender and crust is golden brown. Cover edge of crust with 2- to 3-inch wide strips of foil after first 15 to 20 minutes of baking to prevent excessive browning. Cool on cooling rack at least 2 hours before serving." ] } </script>
Events An organized event, such as musical concerts or art festivals, that people may attend at a particular time and place. Your markup for a known artist can drive carousel event listings as well. <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "Event", "name": "Example Band goes to San Francisco", "startDate" : "2013-09-14T21:30", "url" : "http://example.com/tourdates.html", "location" : { "@type" : "Place", "sameAs" : "http://www.hi-dive.com", "name" : "The Hi-Dive", "address" : "7 S. Broadway, Denver, CO 80209" } } </script>
Products Information about a product, including price, availability, and review ratings. <script type="application/ld+json"> { "@context": "http://schema.org/", "@type": "Product", "name": "Executive Anvil", "image": "http://www.example.com/anvil_executive.jpg", "description": "Sleeker than ACME's Classic Anvil, the Executive Anvil is perfect for the business traveler looking for something to drop from a height.", "mpn": "925872", "brand": { "@type": "Thing", "name": "ACME" }, "aggregateRating": { "@type": "AggregateRating", "ratingValue": "4.4", "reviewCount": "89" }, "offers": { "@type": "Offer", "priceCurrency": "USD", "price": "119.99", "priceValidUntil": "2020-11-05", "itemCondition": "http://schema.org/UsedCondition", "availability": "http://schema.org/InStock", "seller": { "@type": "Organization", "name": "Executive Objects" } } } </script>
Reviews A review of an item such as a restaurant, movie, or store. <script type="application/ld+json"> { "@context": "http://schema.org/", "@type": "Review", "itemReviewed": { "@type": "Thing", "name": "Super Book" }, "author": { "@type": "Person", "name": "Joe" }, "reviewRating": { "@type": "Rating", "ratingValue": "7", "bestRating": "10" }, "publisher": { "@type": "Organization", "name": "Washington Times" } } </script>