Choose a structured data feature

Select a feature to add to your site.

Features

Article

News, sports, or blog article displayed with Top stories carousel and rich result features, such as headline text and larger-than-thumbnail images.

Read the guide
article example in search results

Book

Book actions that enable users to buy the books that they find directly from Search results.

Read the guide
book example in search results

Breadcrumb

Navigation that indicates the page's position in the site hierarchy.

Read the guide
breadcrumb example in search results

Carousel

Rich results that display in a sequential list or gallery. Most often, the carousel features articles from a single site (known as a host carousel). The carousel can also feature a variety of publishers, like Top stories.

Read the guide
example of a recipe carousel in search results

Corporate Contact

Corporate contact information displayed in the Google Knowledge panel, including phone numbers, language spoken, area served, and types of contact numbers.

Read the guide
corporate contact example in search results

Course

Educational courses that appear in a provider-specific list. Courses can include the course title, provider, and a short description.

Read the guide
course example in search results

Dataset

Large data sets that appear in Google Dataset Search.

Read the guide
dataset search example in search results

Employer Aggregate Rating

An evaluation of a hiring organization compiled from many users that's displayed in the job search experience on Google.

Read the guide
employer aggregate rating example in search results

Event

An interactive rich result that shows a list of organized events, such as concerts or art festivals, that people may attend at a particular time and place.

Read the guide
event example in search results

Fact Check

A summarized version of a credible site's evaluation of a claim made by others.

Read the guide
fact check example in search results

Job Posting

An interactive rich result that allows job seekers to find a job. The job search experience on Google can featuring your logo, reviews, ratings, and job details.

Read the guide
job posting example in search results

Local Business

Business details displayed in the Google Knowledge Graph, including open hours, ratings, directions, and actions to book appointments or order items.

Read the guide
local business example in search results

Logo

Your organization's logo in search results and Google Knowledge Graph.

Read the guide
logo example in search results

Media actions

Actions that enable users to initiate media content (for example, songs, albums, movies) on content provider applications through Google Search and the Google Assistant. To get started, follow the Actions on Google documentation.

media actions example in search results

Occupation

Salary estimate information, such as salary ranges and region-based salary averages for job types, displayed in the job search experience on Google.

Read the guide
salary estimate example in search results

Product

Information about a product, including price, availability, and review ratings.

Read the guide
product example in search results

Recipe

Recipes that display as an individual rich result or part of a host carousel.

Read the guide
recipe example in search results

Review

A review of an item such as a restaurant, movie, or store.

Read the guide
review example in search results

Sitelinks Searchbox

A search box that is scoped to your website when it appears as a search result.

Read the guide
sitelink searchbox example in search results

Social Profile

Your social profile information displayed on Google Knowledge panels.

Read the guide
social profile example in search results

Software App (Beta)

Information about a software app, including rating infromation, a description of the app, and a link to the app.

Read the guide
software app example in search results

Speakable

Allow search engines and other applications to identify news content to read aloud on Google Assistant-enabled devices using text-to-speech (TTS).

Read the guide
speakable example that shows a conversation with the Google Home. A person asks
                Google Home what's the latest news with Nasa. Google Home responds with a list of
                three news articles.

Subscription and paywalled content

Indicate paywalled content on your site to help Google differentiate paywalled content from the practice of cloaking, which violates our guidelines.

Read the guide
A New York Times paywall example that shows a reader has reached the limit of
            free articles

Top Places List

The Google Top Places List displays themed lists from authoritative publishers so that users can browse through selections from a trusted source as they decide where to go.

Read the guide
top places list example in search results

Video

Video information in search results, with the option to play the video.

Read the guide
video example in search results

Send feedback about...