Understanding page experience in Google Search results

Page experience is a set of signals that measure how users perceive the experience of interacting with a web page beyond its pure information value. It includes Core Web Vitals, which is a set of metrics that measure real-world user experience for loading performance, interactivity, and visual stability of the page. It also includes existing Search signals: mobile-friendliness, safe-browsing, HTTPS, and intrusive interstitial guidelines.

Understand how page experience will affect ranking

Once the changes mentioned in our roadmap are rolled out, page experience will join the hundreds of signals that Google considers when generating Search results.

While page experience is important, Google still seeks to rank pages with the best information overall, even if the page experience is subpar. Great page experience doesn't override having great page content. However, in cases where there are many pages that may be similar in relevance, page experience can be much more important for visibility in Search.

Page experience signals

The following signals are important for delivering a good page experience in Google Search:

Page experience signals

Core Web Vitals

The page provides a good user experience, focusing on the aspects of loading, interactivity, and visual stability:

Here are some tools that can help you measure and monitor Core Web Vitals.

Mobile-friendly

The page is mobile-friendly. Check if your page is mobile-friendly with the Mobile-Friendly Test.

Safe-browsing

The page doesn't contain malicious (for example, malware) or deceptive (for example, social engineering) content. Check to see if your site has any safe-browsing issues with the Security Issues report.

HTTPS

The page is served over HTTPS. Check if your site's connection is secure. If the page isn't served over HTTPS, learn how to secure your site with HTTPS.

No intrusive interstitials

The content on the page is easily accessible to the user. Learn how interstitials can make content less accessible.

Optimizing your page experience

Here are some resources that can help you measure, monitor, and optimize your page experience

Recent updates

Here's a log of everything we've announced about the page experience update on the Google Search Central blog:

Updates
April 19, 2021 We'll begin using page experience as part of our ranking systems beginning in mid-June 2021. We also announced details on what will be included in the update, a new Page Experience report in Search Console, and support for signed exchanges for all content on Google Search.
November 10, 2020 The page experience signals in ranking will roll out in May 2021. The change for non-AMP content to become eligible to appear in the mobile Top Stories feature in Search will also roll out in May 2021. We also announced new tools for publishers that are looking to improve page experience.
May 28, 2020 We will introduce a new signal that combines Core Web Vitals with our existing signals for page experience. The ranking changes won't happen before next year, and we will provide at least six months notice before they're rolled out. We're providing the tools now to get you started (and because site owners have consistently requested to know about ranking changes as early as possible), but there is no immediate need to take action.