Get videos on Google with schema markup

Google Search is an entry point for people to discover and watch videos. While Google tries to automatically understand details about your video, you can explicitly provide information, such as the description, thumbnail URL, upload date, and duration, by marking up your video with VideoObject. Videos can appear in Google Search results, video search results, Google Images, and Google Discover.

A screenshot that shows video content in Google search results, the video tab, and Discover

Based on how you mark up your content, your videos may also be eligible for the following video enhancements:

Video enhancements

LIVE badge: Get a LIVE badge added to your video by marking your video with BroadcastEvent. The LIVE badge can be applied to any public video that is live-streamed for any length of time. Here are a few examples:

  • Sporting events
  • Awards shows
  • Influencer videos
  • Live streaming video games

Make sure you follow the LIVE badge guidelines and use the Indexing API to make sure Google crawls your page at the right time.

Video with a LIVE badge in search results

Home activities: Help people find activities to do at home. When people search for activities to do at home, videos and online events appear in an immersive rich result. By adding Video structured data, your videos may already be eligible for this rich result, with no additional steps needed.

For more information about feature availability, guidelines, and examples, see Home activities.

 Home activities in search results

Key moments

The key moments feature is a way for users to navigate video segments like chapters in a book, which can help users engage more deeply with your content. Google Search tries to automatically detect the segments in your video and show key moments to users, without any effort on your part. Alternatively, there are two ways that you can manually tell Google about the important points of your video:

  • If your video is hosted on your web page, you can add Clip structured data to specify the exact start and end point to each segment, and what label to display for each segment.
  • If your video is hosted on YouTube, you can specify the exact timestamps and labels in the video description on YouTube. Check out the best practices for marking timestamps in YouTube descriptions.

To opt out of the key moments feature completely (including any efforts Google may make to show key moments automatically for your video), use the nosnippet meta tag.

Video with key moments in search results
Video host carousel (limited access): Enable users to explore your video gallery pages by adding ItemList structured data.

How to add structured data

Structured data is a standardized format for providing information about a page and classifying the page content. If you're new to structured data, you can learn more about how structured data works.

Here's an overview of how to build, test, and release structured data. For a step-by-step guide on how to add structured data to a web page, check out the structured data codelab.

  1. Add the required properties. For information about where to put structured data on the page, watch JSON-LD structured data: Where to insert on the page.
  2. Follow the guidelines.
  3. Validate your code using the Rich Results Test.
  4. Deploy a few pages that include your structured data and use the URL Inspection tool to test how Google sees the page. Be sure that your page is accessible to Google and not blocked by a robots.txt file, the noindex tag, or login requirements. If the page looks okay, you can ask Google to recrawl your URLs.
  5. To keep Google informed of future changes, we recommend that you submit a sitemap. You can automate this with the Search Console Sitemap API.

Examples

Standard video rich result

Example of standard video search results

Here's an example of a single VideoObject.

JSON-LD

<html>
  <head>
    <title>Introducing the self-driving bicycle in the Netherlands</title>
    <script type="application/ld+json">
    {
      "@context": "https://schema.org",
      "@type": "VideoObject",
      "name": "Introducing the self-driving bicycle in the Netherlands",
      "description": "This spring, Google is introducing the self-driving bicycle in Amsterdam, the world's premier cycling city. The Dutch cycle more than any other nation in the world, almost 900 kilometres per year per person, amounting to over 15 billion kilometres annually. The self-driving bicycle enables safe navigation through the city for Amsterdam residents, and furthers Google's ambition to improve urban mobility with technology. Google Netherlands takes enormous pride in the fact that a Dutch team worked on this innovation that will have great impact in their home country.",
      "thumbnailUrl": [
        "https://example.com/photos/1x1/photo.jpg",
        "https://example.com/photos/4x3/photo.jpg",
        "https://example.com/photos/16x9/photo.jpg"
       ],
      "uploadDate": "2016-03-31T08:00:00+08:00",
      "duration": "PT1M54S",
      "contentUrl": "https://www.example.com/video/123/file.mp4",
      "embedUrl": "https://www.example.com/embed/123",
      "interactionStatistic": {
        "@type": "InteractionCounter",
        "interactionType": { "@type": "http://schema.org/WatchAction" },
        "userInteractionCount": 5647018
      },
      "regionsAllowed": "US,NL"
    }
    </script>
  </head>
  <body>
  </body>
</html>
Microdata

<html itemscope itemprop="VideoObject" itemtype="https://schema.org/VideoObject">
<head>
  <title itemprop="name">Introducing the self-driving bicycle in the Netherlands</title>
</head>
<body>
  <meta itemprop="uploadDate" content="2016-03-31T08:00:00+08:00" />
  <meta itemprop="duration" content="PT1M54S" />
  <p itemprop="description">This spring, Google is introducing the self-driving bicycle in Amsterdam, the world's premier cycling city. The Dutch cycle more than any other nation in the world, almost 900 kilometres per year per person, amounting to over 15 billion kilometres annually. The self-driving bicycle enables safe navigation through the city for Amsterdam residents, and furthers Google's ambition to improve urban mobility with technology. Google Netherlands takes enormous pride in the fact that a Dutch team worked on this innovation that will have great impact in their home country.</p>
  <div itemprop="interactionStatistic" itemtype="http://schema.org/InteractionCounter" itemscope>
    <meta itemprop="userInteractionCount" content="5647018" />
    <meta itemprop="interactionType" itemtype="http://schema.org/WatchAction" />
  </div>
  <link itemprop="embedUrl" href="https://www.example.com/embed/123" />
  <meta itemprop="contentUrl" content="https://www.example.com/video/123/file.mp4" />
  <meta itemprop="regionsAllowed" content="US,NL" />
  <meta itemprop="thumbnailUrl" content="https://example.com/photos/1x1/photo.jpg" />
</body>
</html>

LIVE badge

Example of a video in search results with a LIVE badge

Here's an example of VideoObject and BroadcastEvent.

JSON-LD

<html>
  <head>
    <title>Bald Eagle at the Park - Livestream</title>
    <script type="application/ld+json">
    {
      "@context": "https://schema.org",
      "@type": "VideoObject",
      "contentURL": "https://example.com/bald-eagle-at-the-park.mp4",
      "description": "Bald eagle at the park livestream.",
      "duration": "PT37M14S",
      "embedUrl": "https://example.com/bald-eagle-at-the-park",
      "expires": "2018-10-30T14:37:14+00:00",
      "regionsAllowed": "US",
      "interactionStatistic": {
        "@type": "InteractionCounter",
        "interactionType": { "@type": "http://schema.org/WatchAction" },
        "userInteractionCount": 4756
      },
      "name": "Bald eagle nest livestream!",
      "thumbnailUrl": "https://example.com/bald-eagle-at-the-park",
      "uploadDate": "2018-10-27T14:00:00+00:00",
      "publication": [
        {
          "@type": "BroadcastEvent",
          "isLiveBroadcast": true,
          "startDate": "2018-10-27T14:00:00+00:00",
          "endDate": "2018-10-27T14:37:14+00:00"
        },
        {
          "@type": "BroadcastEvent",
          "isLiveBroadcast": true,
          "startDate": "2018-10-27T18:00:00+00:00",
          "endDate": "2018-10-27T18:37:14+00:00"
        }
      ]
    }
    </script>
  </head>
  <body>
  </body>
</html>
Microdata

<html itemscope itemprop="VideoObject" itemtype="https://schema.org/VideoObject">
<head>
  <title itemprop="name">Bald Eagle at the Park - Livestream</title>
</head>
<body>
  <meta itemprop="uploadDate" content="2018-10-27T14:00:00+00:00" />
  <meta itemprop="duration" content="PT37M14S" />
  <p itemprop="description">Bald eagle at the park livestream.</p>
  <div itemprop="interactionStatistic" itemtype="http://schema.org/InteractionCounter" itemscope>
    <meta itemprop="userInteractionCount" content="4756" />
    <meta itemprop="interactionType" itemtype="http://schema.org/WatchAction" />
  </div>
  <link itemprop="embedUrl" href="https://example.com/bald-eagle-at-the-park" />
  <meta itemprop="expires" content="2018-10-30T14:37:14+00:00" />
  <meta itemprop="contentUrl" content="https://example.com/bald-eagle-at-the-park.mp4" />
  <meta itemprop="regionsAllowed" content="US" />
  <meta itemprop="thumbnailUrl" content="https://example.com/bald-eagle-at-the-park" />
  <div itemprop="publication" itemtype="http://schema.org/BroadcastEvent" itemscope>
    <meta itemprop="isLiveBroadcast" content="true" />
    <meta itemprop="startDate" content="2018-10-27T14:00:00+00:00" />
    <meta itemprop="endDate" content="2018-10-27T14:37:14+00:00" />
  </div>
  <div itemprop="publication" itemtype="http://schema.org/BroadcastEvent" itemscope>
    <meta itemprop="isLiveBroadcast" content="true" />
    <meta itemprop="startDate" content="2018-10-27T18:00:00+00:00" />
    <meta itemprop="endDate" content="2018-10-27T18:37:14+00:00" />
  </div>
</body>
</html>

Here's an example of VideoObject and ItemList structured data. This feature is currently limited to a small set of providers.

JSON-LD

<html>
  <head>
    <title>Introducing the self-driving bicycle in the Netherlands</title>
    <script type="application/ld+json">
    {
      "@context": "https://schema.org",
      "@type": "ItemList",
      "itemListElement": [
        {
          "@type": "VideoObject",
          "position": 1,
          "name": "Introducing the self-driving bicycle in the Netherlands",
          "url": "https://www.example.com/video/self-driving-bicycle",
          "description": "This spring, Google is introducing the self-driving bicycle in Amsterdam, the world's premier cycling city. The Dutch cycle more than any other nation in the world, almost 900 kilometres per year per person, amounting to over 15 billion kilometres annually. The self-driving bicycle enables safe navigation through the city for Amsterdam residents, and furthers Google's ambition to improve urban mobility with technology. Google Netherlands takes enormous pride in the fact that a Dutch team worked on this innovation that will have great impact in their home country.",
          "thumbnailUrl": [
            "https://www.example.com/video/self-driving-bicycle/1x1/photo.jpg",
            "https://www.example.com/video/self-driving-bicycle/4x3/photo.jpg",
            "https://www.example.com/video/self-driving-bicycle/16x9/photo.jpg"
          ],
          "uploadDate": "2016-03-31T08:00:00+08:00",
          "duration": "PT1M54S",
          "contentUrl": "https://www.example.com/video/self-driving-bicycle/file.mp4",
          "embedUrl": "https://www.example.com/embed/self-driving-bicycle",
          "interactionStatistic": {
            "@type": "InteractionCounter",
            "interactionType": { "@type": "http://schema.org/WatchAction" },
            "userInteractionCount": 5647018
          }
        },
        {
          "@type": "VideoObject",
          "position": 2,
          "name": "How to tie a tie",
          "url": "https://www.example.com/video/how-to-tie-a-tie",
          "description": "How to tie a four-in-hand knot.",
          "thumbnailUrl": [
            "https://www.example.com/video/how-to-tie-a-tie/1x1/photo.jpg",
            "https://www.example.com/video/how-to-tie-a-tie/4x3/photo.jpg",
            "https://www.example.com/video/how-to-tie-a-tie/16x9/photo.jpg"
          ],
          "uploadDate": "2019-02-28T08:00:00+08:00",
          "duration": "PT5M01S",
          "contentUrl": "https://www.example.com/video/how-to-tie-a-tie/file.mp4",
          "embedUrl": "https://www.example.com/embed/how-to-tie-a-tie",
          "interactionStatistic": {
            "@type": "InteractionCounter",
            "interactionType": { "@type": "http://schema.org/WatchAction" },
            "userInteractionCount": 102111
          }
        }
      ]
    }
    </script>
  </head>
  <body>
  </body>
</html>
Microdata

<div>
      <div itemprop="video" itemscope itemtype="http://schema.org/VideoObject">
        <!-- Thumbnail -->
        <a href="https://example.com/videos/self-driving-bicycle"
           title="Introducing the self-driving bicycle in the Netherlands">
          <img src="https://example.com/videos/self-driving-bicycle/thumbnail.jpg"
               alt="Introducing the self-driving bicycle in the Netherlands"
               title="Introducing the self-driving bicycle in the Netherlands"
               itemprop="thumbnailUrl">
        </a>
        <!-- URL, name, and description -->
        <h1>
          <a itemprop="contentUrl" href="https://example.com/videos/self-driving-bicycle"
             title="Introducing the self-driving bicycle in the Netherlands">
            <span itemprop="name">Introducing the self-driving bicycle in the Netherlands</span>
          </a>
        </h1>
        <a href="https://example.com/videos/self-driving-bicycle"
             title="Introducing the self-driving bicycle in the Netherlands">
          <div itemprop="description">"This spring, Google is introducing the self-driving bicycle
            in Amsterdam, the world's premier cycling city. The Dutch cycle more than any other
            nation in the world, almost 900 kilometres per year per person, amounting to over 15
            billion kilometres annually. The self-driving bicycle enables safe navigation through
            the city for Amsterdam residents, and furthers Google's ambition to improve urban
            mobility with technology. Google Netherlands takes enormous pride in the fact that a
            Dutch team worked on this innovation that will have great impact in their home country.
          "</div>
        </a>
        <!-- Other metadata -->
        <meta itemprop="duration" content="PT1M54S" />
        <meta itemprop="uploadDate" content="2016-03-31T08:00:00+08:00" />
        <span itemprop="interactionStatistic" itemscope itemtype="http://schema.org/InteractionCounter">
        	<span itemprop="interactionType" itemscope itemtype="http://schema.org/WatchAction"></span>
        	<meta itemprop="userInteractionCount" content="5647018" />
        </span>
      </div>

      <div itemprop="video" itemscope itemtype="http://schema.org/VideoObject">
        <!-- Thumbnail -->
        <a href="https://example.com/videos/how-to-tie-a-tie"
           title="How to tie a tie">
          <img src="https://example.com/videos/how-to-tie-a-tie/thumbnail.jpg"
               alt="How to tie a tie"
               title="How to tie a tie"
               itemprop="thumbnailUrl">
        </a>
        <!-- URL, name, and description -->
        <h1>
          <a itemprop="contentUrl" href="https://example.com/videos/how-to-tie-a-tie"
             title="Tie a Tie">
            <span itemprop="name">Tie a Tie</span>
          </a>
        </h1>
        <a href="https://example.com/videos/how-to-tie-a-tie"
             title="Tie a Tie">
          <div itemprop="description">How to tie a four-in-hand knot.</div>
        </a>
        <!-- Other metadata -->
        <meta itemprop="duration" content="PT5M01S" />
        <meta itemprop="uploadDate" content="2019-01-05T08:00:00+08:00" />
        <span itemprop="interactionStatistic" itemscope itemtype="http://schema.org/InteractionCounter">
        	<span itemprop="interactionType" itemscope itemtype="http://schema.org/WatchAction"></span>
        	<meta itemprop="userInteractionCount" content="102111" />
        </span>
      </div>
    </div>

Clip example (limited access)

Example of a video in search results with key moments

Here's an example of VideoObject and Clip.

JSON-LD

<html>
  <head>
    <title>Cat jumps over the fence</title>
    <script type="application/ld+json">
    {
      "@context": "http://schema.org/",
      "@type": "VideoObject",
      "name": "Cat video",
      "duration": "P10M",
      "uploadDate": "2019-07-19",
      "thumbnailUrl": "http://www.example.com/cat.jpg",
      "description": "Watch this cat jump over a fence!",
      "contentUrl": "http://www.example.com/cat_video_full.mp4",
      "regionsAllowed": "US",
      "hasPart": [{
        "@type": "Clip",
        "name": "Cat jumps",
        "startOffset": 30,
        "endOffset": 45,
        "url": "http://www.example.com/example?t=30"
      },
      {
        "@type": "Clip",
        "name": "Cat misses the fence",
        "startOffset": 111,
        "endOffset": 150,
        "url": "http://www.example.com/example?t=111"
      }]
    }
    </script>
  </head>
  <body>
  </body>
</html>
Microdata

<html itemscope itemprop="VideoObject" itemtype="https://schema.org/VideoObject">
<head>
  <title itemprop="name">Cat jumps over the fence</title>
</head>
<body>
  <meta itemprop="uploadDate" content="2019-07-19" />
  <meta itemprop="duration" content="P10M" />
  <p itemprop="description">Watch this cat jump over a fence!</p>
  <div itemprop="interactionStatistic" itemtype="http://schema.org/InteractionCounter" itemscope>
    <meta itemprop="userInteractionCount" content="5647018" />
    <meta itemprop="interactionType" itemtype="http://schema.org/WatchAction" />
  </div>
  <div itemprop="hasPart" itemtype="http://schema.org/Clip" itemscope>
    <meta itemprop="name" content="Cat jumps" />
    <meta itemprop="startOffset" content="30" />
    <meta itemprop="endOffset" content="45" />
    <meta itemprop="url" content="http://www.example.com/example?t=30" />
  </div>
  <div itemprop="hasPart" itemtype="http://schema.org/Clip" itemscope>
    <meta itemprop="name" content="Cat misses the fence" />
    <meta itemprop="startOffset" content="111" />
    <meta itemprop="endOffset" content="150" />
    <meta itemprop="url" content="http://www.example.com/example?t=111" />
  </div>
  <link itemprop="embedUrl" href="https://www.example.com/embed/123" />
  <meta itemprop="contentUrl" content="http://www.example.com/cat_video_full.mp4" />
  <meta itemprop="regionsAllowed" content="US" />
  <meta itemprop="thumbnailUrl" content="http://www.example.com/cat.jpg" />
</body>
</html>

AMP page with a video

Here's an example of a VideoObject on an AMP page.

JSON-LD

<html amp>
  <head>
    <title>Introducing the self-driving bicycle in the Netherlands</title>
    <script type="application/ld+json">
    {
      "@context": "https://schema.org",
      "@type": "VideoObject",
      "name": "Introducing the self-driving bicycle in the Netherlands",
      "description": "This spring, Google is introducing the self-driving bicycle in Amsterdam, the world's premier cycling city. The Dutch cycle more than any other nation in the world, almost 900 kilometres per year per person, amounting to over 15 billion kilometres annually. The self-driving bicycle enables safe navigation through the city for Amsterdam residents, and furthers Google's ambition to improve urban mobility with technology. Google Netherlands takes enormous pride in the fact that a Dutch team worked on this innovation that will have great impact in their home country.",
      "thumbnailUrl": "https://www.example.com/thumbnail.jpg",
      "uploadDate": "2016-03-31T08:00:00+08:00",
      "duration": "PT1M54S",
      "publisher": {
        "@type": "Organization",
        "name": "Google Nederland",
        "logo": {
          "@type": "ImageObject",
          "url": "https://example.com/logo.jpg",
          "width": 600,
          "height": 60
        }
      },
      "contentUrl": "https://www.example.com/video/123/file.mp4",
      "embedUrl": "https://www.example.com/embed/123",
      "interactionStatistic": {
        "@type": "InteractionCounter",
        "interactionType": { "@type": "http://schema.org/WatchAction" },
        "userInteractionCount": 5647018
      },
      "regionsAllowed": "NL"
    }
    </script>
  </head>
  <body>
  </body>
</html>
Microdata

<html amp itemscope itemprop="VideoObject" itemtype="https://schema.org/VideoObject">
<head>
  <title itemprop="name">Introducing the self-driving bicycle in the Netherlands</title>
</head>
<body>
  <meta itemprop="uploadDate" content="2016-03-31T08:00:00+08:00" />
  <meta itemprop="duration" content="PT1M54S" />
  <p itemprop="description">This spring, Google is introducing the self-driving bicycle in Amsterdam, the world's premier cycling city. The Dutch cycle more than any other nation in the world, almost 900 kilometres per year per person, amounting to over 15 billion kilometres annually. The self-driving bicycle enables safe navigation through the city for Amsterdam residents, and furthers Google's ambition to improve urban mobility with technology. Google Netherlands takes enormous pride in the fact that a Dutch team worked on this innovation that will have great impact in their home country.</p>
  <div itemprop="interactionStatistic" itemtype="http://schema.org/InteractionCounter" itemscope>
    <meta itemprop="userInteractionCount" content="5647018" />
    <meta itemprop="interactionType" itemtype="http://schema.org/WatchAction" />
  </div>
  <link itemprop="embedUrl" href="https://www.example.com/embed/123" />
  <meta itemprop="contentUrl" content="https://www.example.com/video/123/file.mp4" />
  <meta itemprop="regionsAllowed" content="US,NL" />
  <meta itemprop="thumbnailUrl" content="https://example.com/photos/1x1/photo.jpg" />
</body>
</html>

Guidelines

To help Google better understand your video, make sure you follow the guidelines:

LIVE badge guidelines

If you're adding BroadcastEvent to livestream videos, follow these guidelines:

  • Don't use vulgar or potentially offensive language in the structured data.
  • To make sure Google crawls your livestream video at the right time, use the Indexing API. Call the API for the following events:
    • When the video goes live
    • When the video has stopped streaming, and the page's markup has been updated to indicate the endDate
    • Whenever a change has happened in the markup and Google needs to be notified

Best practices for marking timestamps on YouTube

If your video is hosted on YouTube, Google Search may automatically enable key moments for your video based on the video description on YouTube, and you may not have to mark specific timestamps in your YouTube description. However, you can tell us more explicitly about the important points in your video and we will prefer that information. The following diagram shows how timestamps and labels in a YouTube video description can appear in search results:

A video in search results with timestamps and labels
1. Timestamp: When a clip starts.
2. Label: The name of the clip.

Keep in mind the following guidelines when formatting timestamps and labels for YouTube descriptions:

  • Format the timestamp in the following format: [hour]:[minute]:[second]. If there's no hour, you don't need to include it.
  • Specify the label of the timestamp on the same line as the timestamp.
  • Place each timestamp on a new line in the video description.
  • Link the timestamp to the specified point in the video.
  • Make sure the label contains at least one word.
  • List the timestamps in chronological order.

Clip guidelines (limited access)

If you're adding Clip structured data to mark video segments, follow these guidelines:

  • The video must be publicly available to watch without a subscription.
  • The video must have the ability to deep link into some point other than the start point in the video URL. For example, http://www.example.com/example?t=30 starts 30 seconds into a video.
  • Clip structured data must be added to a page where users can watch the video. It's a bad user experience to point users to a page where they can't watch the video.
  • The total video duration must be a minimum of 30 seconds.
  • Make sure that no two clips on the same video defined on the same page share a start time.
  • The video must have VideoObject structured data.

Structured data type definitions

This section describes the structured data types related to video features in Google Search. You must include the required VideoObject properties for your content to be eligible for display as a video rich result. You can also include the recommended properties to add more information about your content, which could provide a better user experience. In addition to VideoObject, you can add the following data types to enable video enhancements in Google Search:

  • BroadcastEvent: Mark up livestream videos to enable a LIVE badge on your video.
  • ItemList: Mark up pages with a list of videos to enable a video host carousel.
  • Clip: Mark important segments in your video to help users quickly navigate to specific points in a video.

VideoObject

The full definition of VideoObject is available at schema.org/VideoObject. If you don't include the required properties, Google may not be able to extract any information about the video. You can also include the recommended properties to add more information about your content, which could provide a better user experience.

Required properties
description

Text

The description of the video. HTML tags are ignored.
name

Text

The title of the video
thumbnailUrl

Repeated URL

A URL pointing to the video thumbnail image file. Follow the thumbnail image guidelines.
uploadDate

Date

The date the video was first published, in ISO 8601 format.
Recommended properties
contentUrl

URL

A URL pointing to the actual video media file, in one of the supported encoding formats. Don't link to the page where the video lives; this must be the URL of the video media file itself.

Make sure to follow our Video best practices.
duration

Duration

The duration of the video in ISO 8601 format. For example, PT00H30M5S represents a duration of "thirty minutes and five seconds".
embedUrl

URL

A URL pointing to a player for the specific video, in one of the supported encoding formats. Don't link to the page where the video lives; this must be the URL of the video media file itself. Usually this is the information in the src element of an <embed> tag.

Make sure to follow our Video best practices.
expires

Date

If applicable, the date after which the video will no longer be available, in ISO 8601 format. Don't supply this information if your video does not expire.
hasPart

If your video has important segments, nest the required Clip properties in your VideoObject. For example:

<script type="application/ld+json">
{
  "@context": "http://schema.org/",
  "@type": "VideoObject",
  "name": "Cat video",
  "hasPart": {
    "@type": "Clip",
    "name": "Cat jumps",
    "startOffset": 30,
    "url": "http://www.example.com/example?t=30"
  }
}
</script>
interactionStatistic

InteractionCounter

The number of times the video has been watched. For example:

"interactionStatistic":
  {
    "@type": "InteractionCounter",
    "interactionType": { "@type": "http://schema.org/WatchAction" },
    "userInteractionCount": 12345
  }
publication

If your video is happening live and you want to be eligible for the LIVE badge, nest the BroadcastEvent properties in your VideoObject. For example:

<script type="application/ld+json">
{
  "@context": "http://schema.org/",
  "@type": "VideoObject",
  "name": "Cat video",
  "publication": {
    "@type": "BroadcastEvent",
    "name": "First scheduled broadcast",
    "isLiveBroadcast": true,
    "startDate": "2018-10-27T14:00:00+00:00",
    "endDate": "2018-10-27T14:37:14+00:00"
  }
}
</script>
regionsAllowed

Place

The regions where the video is allowed. If not specified, then Google assumes the video is allowed everywhere. Specify the countries in ISO 3166 format. For multiple values, use a space or comma as a delimiter.

BroadcastEvent

To be eligible for display with a LIVE badge, nest the following properties in your VideoObject. While BroadcastEvent properties aren't required, you must add the following properties if you want your video to display with a LIVE badge.

The full definition of BroadcastEvent is available at schema.org/BroadcastEvent.

Required properties
publication

BroadcastEvent

Describes when the video is to be streamed live. Can be a list or a single instance.
publication.endDate

DateTime

Time and date of when the livestream ends or is expected to end, in ISO 8601 format.

It is required to provide the endDate once the video has finished and is no longer live. If the expected endDate is unknown prior to the livestream starting, we recommend providing an approximate endDate.

If endDate is in the past or present, it indicates stream actually ended and is no longer live. If endDate is in the future, it indicates stream is scheduled to end at that time.
publication.isLiveBroadcast

Boolean

Set to true if the video is, has been, or will be streamed live.

publication.startDate

DateTime

Time and date of when the livestream starts or is expected to start, in ISO 8601 format. If startDate is in the past or present, it indicates that the stream actually started. If startDate is in the future, it indicates stream is scheduled to start at that time.

ItemList (limited access)

To help Google better understand your video gallery pages, add the following ItemList properties in addition to VideoObject properties. For more information about carousels, see Carousel.

The full definition of ItemList is available at schema.org/ItemList.

Required properties
itemListElement

ListItem

Annotation for a single item page. Each ListItem element should include VideoObject properties as well as ListItem properties.
ListItem.position

Integer

Ordinal position of the item page in the list. For example:

"itemListElement": [
  {
    "@type": "VideoObject",
    "position": 1,
    ... other VideoObject properties ...
  }, {
    "@type": "VideoObject",
    "position": 2,
    ... other VideoObject properties ...
  }
]
ListItem.url

URL

The canonical URL of the item page. Every item should have a unique URL.

Clip (limited access)

To manually tell Google what timestamp and label to use for the key moments feature, nest the following properties in your VideoObject. While Clip properties aren't required, you must add the following properties if you want Google to show the timestamps and labels that you specify for your video, instead of the video segments that Google may automatically show for your video.

The full definition of Clip is available at schema.org/Clip.

Required properties
name

Text

A descriptive title for the content of the clip.
startOffset

Number

The start time of the clip expressed as the number of seconds from the beginning of the work.
url

URL

A URL that points to the start time of the clip.

The clip URL must point to the same URL path as the video with additional query parameters that specify the time.

For example, the following URL means the video starts at 2:00 minutes:

"url": "https://www.example.com/example?t=120"
Recommended properties
endOffset

Number

The end time of the clip expressed as the number of seconds from the beginning of the work.

Monitor rich results with Search Console

Search Console is a tool that helps you monitor how your pages perform in Google Search. You don't have to sign up for Search Console to be included in Google Search results, but it can help you understand and improve how Google sees your site. We recommend checking Search Console in the following cases:

  1. After deploying structured data for the first time
  2. After releasing new templates or updating your code
  3. Analyzing traffic periodically

After deploying structured data for the first time

After Google has indexed your pages, look for issues using the relevant Rich result status report. Ideally you should see an increase of valid pages, and no increase in errors or warnings. If you find issues in your structured data:

  1. Fix the errors.
  2. Inspect a live URL to check if the issue persists.
  3. Request validation using the status report.

After releasing new templates or updating your code

When you make significant changes to your website, monitor for increases in structured data errors and warnings.
  • If you see an increase in errors, perhaps you rolled out a new template that doesn't work, or your site interacts with the existing template in a new and bad way.
  • If you see a decrease in valid items (not matched by an increase in errors), perhaps you are no longer embedding structured data in your pages. Use the URL Inspection tool to learn what is causing the issue.

Analyzing traffic periodically

Analyze your Google Search traffic using the Performance Report. The data will show you how often your page appears as a rich result in Search, how often users click on it and what is the average position you appear on search results. You can also automatically pull these results with the Search Console API.

Troubleshooting

If you're having trouble implementing or debugging structured data, here are some resources that may help you.