Video

Example of a video rich result and videos in image search

Mark up your video content with structured data to make Google Search an entry point for discovering and watching videos. You can provide details such as the description, thumbnail URL, upload date, and duration. Google may use your markup to power carousels (for example, the Top stories carousel with AMP). Video markup enables a badge on the image in mobile image search results, which can encourage more users to click your content.

Examples

Here's an example of video structured data for AMP using JSON-LD.

{
  "@context": "https://schema.org",
  "@type": "VideoObject",
  "name": "Introducing the self-driving bicycle in the Netherlands",
  "description": "This spring, Google is introducing the self-driving bicycle in Amsterdam, the world’s premier cycling city. The Dutch cycle more than any other nation in the world, almost 900 kilometres per year per person, amounting to over 15 billion kilometres annually. The self-driving bicycle enables safe navigation through the city for Amsterdam residents, and furthers Google’s ambition to improve urban mobility with technology. Google Netherlands takes enormous pride in the fact that a Dutch team worked on this innovation that will have great impact in their home country.",
  "thumbnailUrl": "https://www.example.com/thumbnail.jpg",
  "uploadDate": "2016-03-31T08:00:00+08:00",
  "duration": "PT1M54S",
  "publisher": {
    "@type": "Organization",
    "name": "Google Nederland",
    "logo": {
      "@type": "ImageObject",
      "url": "https://example.com/logo.jpg",
      "width": 600,
      "height": 60
    }
  },
  "contentUrl": "https://www.example.com/video/123/file.mp4",
  "embedUrl": "https://www.example.com/embed/123",
  "interactionCount": "5647018"
}

Here's an example of standard video markup using JSON-LD.

{
  "@context": "https://schema.org",
  "@type": "VideoObject",
  "name": "Introducing the self-driving bicycle in the Netherlands",
  "description": "This spring, Google is introducing the self-driving bicycle in Amsterdam, the world’s premier cycling city. The Dutch cycle more than any other nation in the world, almost 900 kilometres per year per person, amounting to over 15 billion kilometres annually. The self-driving bicycle enables safe navigation through the city for Amsterdam residents, and furthers Google’s ambition to improve urban mobility with technology. Google Netherlands takes enormous pride in the fact that a Dutch team worked on this innovation that will have great impact in their home country.",
  "thumbnailUrl": [
    "https://example.com/photos/1x1/photo.jpg",
    "https://example.com/photos/4x3/photo.jpg",
    "https://example.com/photos/16x9/photo.jpg"
   ],
  "uploadDate": "2016-03-31T08:00:00+08:00",
  "duration": "PT1M54S",
  "contentUrl": "https://www.example.com/video/123/file.mp4",
  "embedUrl": "https://www.example.com/embed/123",
  "interactionCount": "5647018"
}

Here's an example of a video with clips using JSON-LD. Learn more about how to use clips with How-to structured data.

{
  "@context": "https://schema.org",
  "@type": "VideoObject",
  "name": "Build a Trivia Game for the Google Assistant with No Code",
  "description": "Learn how to create a Trivia action for Assistant within minutes.",
  "thumbnailUrl": "https://example.com/photos/photo.jpg",
  "contentUrl": "https://www.youtube.com/watch?v=4AOI1tZrgMI",
  "embedUrl": "https://www.youtube.com/embed/4AOI1tZrgMI",
  "uploadDate": "2019-01-05T08:00:00+08:00",
  "duration": "P1MT10S",
  "hasPart": [
    {
      "@type": "Clip",
      "@id": "Clip1",
      "name": "Open Actions on Google Console",
      "startOffset": 29,
      "endOffset": 36,
      "url": "http://www.example.com/example&t=29"
    },
    {
      "@type": "Clip",
      "@id": "Clip2",
      "name": "Select Trivia Template",
      "startOffset": 36,
      "endOffset": 45,
      "url": "http://www.example.com/example&t=36"
    },
    {
      "@type": "Clip",
      "@id": "Clip3",
      "name": "Choose a Personality",
      "startOffset": 45,
      "endOffset": 65,
      "url": "http://www.example.com/example&t=45"
      }
    ]
   }
 }

Structured data type definitions

The full definition of VideoObject is available at schema.org/VideoObject. You must include the required properties for your content to be eligible for display as a rich result. You can also include the recommended properties to add more information about your content, which could provide a better user experience.

Required properties
`description`	`Text` The description of the video.
`name`	`Text` The title of the video
`thumbnailUrl`	Repeated field of `ImageObject` or `URL` A URL pointing to the video thumbnail image file. Additional image guidelines: Every page must contain at least one image (whether or not you include markup). Google will pick the best image to display in Search results based on the aspect ratio and resolution. Image URLs must be crawlable and indexable. Images must represent the marked up content. Images must be in .jpg, .png, or. gif format. For best results, provide multiple high-resolution images (minimum of 50K pixels when multiplying width and height) with the following aspect ratios: 16x9, 4x3, and 1x1. For example: "image": [ "https://example.com/photos/1x1/photo.jpg", "https://example.com/photos/4x3/photo.jpg", "https://example.com/photos/16x9/photo.jpg" ]
`uploadDate`	`Date` The date the video was first published, in ISO 8601 format.

Recommended properties
`contentUrl`	`URL` We recommend that you provide a URL to your video. You can provide a URL by using one or both of the following properties: `contentUrl` and `embedUrl`. A URL pointing to the actual video media file. Example "contentUrl": "https://www.example.com/video/123/file.mp4" Make sure to follow our Video best practices. Tip: You can ensure that only Googlebot accesses your content by using a reverse DNS lookup.
`duration`	`Duration` The duration of the video in ISO 8601 format.
`embedUrl`	`URL` We recommend that you provide a URL to your video. You can provide a URL by using one or both of the following properties: `contentUrl` and `embedUrl`. A URL pointing to a player for the specific video. Usually this is the information in the `src` element of an `<embed>` tag. Example "embedUrl": "https://www.example.com/embed/123" Make sure to follow our Video best practices. Tip: You can ensure that only Googlebot accesses your content by using a reverse DNS lookup.
`expires`	`Text` If applicable, the date after which the video will no longer be available, in ISO 8601 format. Don't supply this information if your video does not expire.
`hasPart`	`CreativeWork` A video clip that is part of the entire video. To add clips to steps in a how-to page, see How-to structured data.
`hasPart.endOffset`	`Number` The end time of the clip expressed as the number of seconds from the beginning of the video.
`hasPart.name`	`Text` The name of the clip. For example, "Pull and tighten" could be the name of the clip that shows how to pull and tighten a tie.
`hasPart.startOffset`	`Number` The start time of the clip expressed as the number of seconds from the beginning of the video.
`hasPart.url`	`URL` A link to the start time of the clip. The start time must match the value set in `hasPart.startOffset`. For example: "startOffset": 30, "endOffset": 45, "url": "http://www.example.com/example&t=30"
`interactionCount`	`Text` The number of times the video has been viewed.

Examples

Structured data type definitions

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