Product

Add markup to your product pages so Google can provide detailed product information in rich Search results — including Image Search. Users can see price, availability, and review ratings right on Search results.

Using markup to enable rich product results lets you attract potential buyers while they are searching for items to buy on Google or images that include products you sell. Maintain the accuracy and freshness of your product information, so your customers find the relevant, current items they're looking for.

This page explains how to mark up your product information so that Google can display rich results (previously known as rich snippets). There are two types of pages where you would typically use this markup:

• a product page that describes a single product
• a shopping aggregator page that lists a single product, along with information about different sellers offering that product

Product markup enables a badge on the image in mobile image search results, which can encourage more users to click your content.

Examples

Single Product Page

Microdata Example <div itemscope itemtype="http://schema.org/Product"> <span itemprop="brand">ACME</span> <span itemprop="name">Executive Anvil</span> <img itemprop="image" src="anvil_executive.jpg" alt="Executive Anvil logo" /> <span itemprop="description">Sleeker than ACME's Classic Anvil, the Executive Anvil is perfect for the business traveler looking for something to drop from a height. </span> Product #: <span itemprop="mpn">925872</span> <span itemprop="aggregateRating" itemscope itemtype="http://schema.org/AggregateRating"> <span itemprop="ratingValue">4.4</span> stars, based on <span itemprop="reviewCount">89 </span> reviews </span> <span itemprop="offers" itemscope itemtype="http://schema.org/Offer"> Regular price: $179.99 <meta itemprop="priceCurrency" content="USD" /> $<span itemprop="price">119.99</span> (Sale ends <time itemprop="priceValidUntil" datetime="2020-11-05"> 5 November!</time>) Available from: <span itemprop="seller" itemscope itemtype="http://schema.org/Organization"> <span itemprop="name">Executive Objects</span> </span> Condition: <link itemprop="itemCondition" href="http://schema.org/UsedCondition"/>Previously owned, in excellent condition <link itemprop="availability" href="http://schema.org/InStock"/>In stock! Order now! </span> </div>

RDFa Example <div vocab="http://schema.org/" typeof="Product"> <span property="brand">ACME</span> <span property="name">Executive Anvil</span> <img property="image" src="anvil_executive.jpg" alt="Executive Anvil logo" /> <span property="description">Sleeker than ACME's Classic Anvil, the Executive Anvil is perfect for the business traveler looking for something to drop from a height. </span> Product #: <span property="mpn">925872</span> <span property="aggregateRating" typeof="AggregateRating"> <span property="ratingValue">4.4</span> stars, based on <span property="reviewCount">89 </span> reviews </span> <span property="offers" typeof="Offer"> Regular price: $179.99 <meta property="priceCurrency" content="USD" /> $<span property="price">119.99</span> (Sale ends <time property="priceValidUntil" datetime="2020-11-05"> 5 November!</time>) Available from: <span property="seller" typeof="Organization"> <span property="name">Executive Objects</span> </span> Condition: <link property="itemCondition" href="http://schema.org/UsedCondition"/>Previously owned, in excellent condition <link property="availability" href="http://schema.org/InStock"/>In stock! Order now! </span> </div>

JSON-LD Example <script type="application/ld+json"> { "@context": "http://schema.org/", "@type": "Product", "name": "Executive Anvil", "image": [ "https://example.com/photos/1x1/photo.jpg", "https://example.com/photos/4x3/photo.jpg", "https://example.com/photos/16x9/photo.jpg" ], "description": "Sleeker than ACME's Classic Anvil, the Executive Anvil is perfect for the business traveler looking for something to drop from a height.", "mpn": "925872", "brand": { "@type": "Thing", "name": "ACME" }, "aggregateRating": { "@type": "AggregateRating", "ratingValue": "4.4", "reviewCount": "89" }, "offers": { "@type": "Offer", "priceCurrency": "USD", "price": "119.99", "priceValidUntil": "2020-11-05", "itemCondition": "http://schema.org/UsedCondition", "availability": "http://schema.org/InStock", "seller": { "@type": "Organization", "name": "Executive Objects" } } } </script>

Shopping Aggregator Page

Microdata Example <div itemscope itemtype="http://schema.org/Product"> <span itemprop="brand">ACME</span> <span itemprop="name">Executive Anvil</span> <img itemprop="image" src="anvil_executive.jpg" /> <span itemprop="aggregateRating" itemscope itemtype="http://schema.org/AggregateRating"> Average rating: <span itemprop="ratingValue">4.4</span>, based on <span itemprop="ratingCount">89</span> reviews </span> <span itemprop="offers" itemscope itemtype="http://schema.org/AggregateOffer"> from $<span itemprop="lowPrice">119.99</span> to $<span itemprop="highPrice">199.99</span> <meta itemprop="priceCurrency" content="USD" /> </span> </div>

RDFa Example <div vocab="http://schema.org/" typeof="Product"> <span property="brand">ACME</span> <span property="name">Executive Anvil</span> <img property="image" src="anvil_executive.jpg" alt="Executive Anvil logo" /> <span property="aggregateRating" typeof="AggregateRating"> Average rating: <span property="ratingValue">4.4</span>, based on <span property="ratingCount">89</span> reviews </span> <span property="offers" typeof="AggregateOffer"> from $<span property="lowPrice">119.99</span> to $<span property="highPrice">199.99</span> <meta property="priceCurrency" content="USD" /> </span> </div>

JSON-LD Example <script type="application/ld+json"> { "@context": "http://schema.org/", "@type": "Product", "name": "Executive Anvil", "image": [ "https://example.com/photos/1x1/photo.jpg", "https://example.com/photos/4x3/photo.jpg", "https://example.com/photos/16x9/photo.jpg" ], "brand": { "@type": "Thing", "name": "ACME" }, "aggregateRating": { "@type": "AggregateRating", "ratingValue": "4.4", "ratingCount": "89" }, "offers": { "@type": "AggregateOffer", "lowPrice": "119.99", "highPrice": "199.99", "priceCurrency": "USD" } } </script>

Guidelines

Product rich results provide users with information about a specific product, such as its price, availability, and reviewer ratings. The following guidelines apply to product markup:

• Use markup for a specific product, not a category or list of products. For example, “shoes in our shop” is not a specific product. See also our structured data guidelines for multiple entities on the same page.
• Adult-related products are not supported.
• Reviewer’s name needs to be a valid name for a Person or Team For example, "James Smith" or"CNET Reviewers." By contrast, "50% off on Black Friday" is invalid.

To include product information in Image Search, follow these guidelines for required markup:

• To show your product information in the rich image viewer: Include the name, image, price, and priceCurrency properties. Alternatively, instead of price and priceCurrency, you can include any four properties and exclude price.
• To show your product information in the Related Items feature: Include the name, image, price, priceCurrency, and availability properties.

Type definitions

Product information properties

When you mark up your content for product information, use the following properties of the schema.org Product type:

Properties
name	Text, required The name of the product.
image	Repeated field of ImageObject or URL; required for Image Search, recommended for Search The URL of a product photo. Pictures clearly showing the product (for example, against a white background) are preferred. Additional image guidelines: Every page must contain at least one image (whether or not you include markup). Google will pick the best image to display in Search results based on the aspect ratio and resolution. Image URLs must be crawlable and indexable. Images must represent the marked up content. Images must be in .jpg, .png, or. gif format. For best results, provide multiple high-resolution images (minimum of 50K pixels when multiplying width and height) with the following aspect ratios: 16x9, 4x3, and 1x1. For example: "image": [ "https://example.com/photos/1x1/photo.jpg", "https://example.com/photos/4x3/photo.jpg", "https://example.com/photos/16x9/photo.jpg" ]
description	Text, recommended Product description.
brand	Text, recommended The brand of the product.
review	Review, recommended A nested Review of the product.
aggregateRating	AggregateRating, recommended A nested aggregateRating of the product.
offers	Offer, recommended An offer to sell the product. Includes a nested Offer or AggregateOffer.
sku | gtin8 | gtin13 | gtin14 | mpn	Text, recommended Various identification properties; these are described at schema.org/Product. Google recommends including brand and at least one identifier for each product.

Offer Properties

When marking up offers within a product, use the following properties of the schema.org Offer type:

Properties
price	Number, required The price of the product. Follow schema.org usage guidelines.
priceCurrency	Text, required The currency used to describe the product price, in three-letter ISO 4217 format.
priceValidUntil	Date, recommended The date (in ISO 8601 date format) after which the price will no longer be available. (Your product snippet may not display if the priceValidUtil property indicates a past date.)
availability	ItemAvailability, required for Related Items feature in Image Search, recommended for Search Value is taken from a constrained list of options, expressed in markup using URL links. Google also understands their short names (for example InStock or OutOfStock, without the full URL scope.)
url	URL, recommended A URL to the product web page (that includes the Offer).
itemOffered	Thing, recommended The item being sold. Typically, this includes a nested product, but it can also contain other item types or free text.

Aggregate offer properties

An AggregateOffer is a kind of Offer representing an aggregation of other offers. When marking up aggregate offers within a product, use the following properties of the schema.org AggregateOffer type:

Properties
lowPrice	Number, required The lowest price of all offers available. Floating point number.
highPrice	Number, recommended The highest price of all offers available. Floating point number.
priceCurrency	Text, required The currency used to describe the product price, in three-letter ISO 4217 format.
offerCount	Number, recommended The number of offers for the product.