Stay organized with collections
Save and categorize content based on your preferences.
AMP on Google Search guidelines
All of our guidelines
for making a site Google-friendly also apply to AMP. This document covers additional
guidelines that are specific to AMP on Google Search. To learn more about AMP on Google
Search, read our developer guide.
Users must be able to experience the same content and complete the same actions on AMP
pages as on the corresponding canonical pages, where possible.
Your AMP URL scheme makes sense to the user.
Your AMP page must be valid
so that your pages work as expected for users and can be included in AMP-related features.
Pages with invalid AMP will not be eligible for some Search features.
If you add structured data to your page, make sure that you follow our
structured data policies.
Additional AMP topics
The following topics describe how to work with AMP and how it works in Google Search.
Learn how to remove your AMP pages from Google Search.
FAQs
Are AMP pages mobile-only?
No. Since AMP pages can be viewed on all device types, build your AMP pages with
responsive
design.
How does AMP look on desktop?
AMP pages display equally well on both mobile and desktop screens. If AMP supports all the
functionality that you need, you might consider creating your pages as
standalone
AMP pages to support both desktop and mobile visitors for the same page. However, AMP
on desktop doesn't get search-specific features in Google Search results.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-02-04 UTC."],[[["\u003cp\u003eAMP pages must adhere to both general Google Search guidelines and AMP-specific guidelines to be eligible for AMP-related features.\u003c/p\u003e\n"],["\u003cp\u003eContent and functionality should be consistent between AMP pages and their corresponding canonical pages for a seamless user experience.\u003c/p\u003e\n"],["\u003cp\u003eAMP URLs should be structured logically and reflect the site structure of the canonical pages to avoid user confusion.\u003c/p\u003e\n"],["\u003cp\u003eAMP pages must be validated to ensure functionality and eligibility for search features, with invalid pages potentially excluded.\u003c/p\u003e\n"],["\u003cp\u003eStructured data used in AMP pages should comply with Google's structured data policies to maintain search visibility.\u003c/p\u003e\n"]]],["AMP pages must adhere to the AMP HTML specification and provide users with the same content and actions as canonical pages. Ensure the AMP URL scheme is logical, maintaining a clear connection to the main website. Pages must be valid for optimal performance and to be eligible for certain Search features. If using structured data, align with Google's policies. AMP works across devices, and responsive design is recommended. Desktop viewing is supported but does not include search-specific features.\n"],null,["AMP on Google Search guidelines\n\nAll of our [guidelines](https://support.google.com/webmasters/answer/40349)\nfor making a site Google-friendly also apply to AMP. This document covers additional\nguidelines that are specific to AMP on Google Search. To learn more about AMP on Google\nSearch, read our [developer guide](/search/docs/crawling-indexing/amp/about-amp).\n\n- Your AMP page must follow the [AMP\n HTML specification](https://www.ampproject.org/docs/reference/spec.html). If you're just getting started, learn how to [create\n your first AMP HTML page](https://www.ampproject.org/docs/get_started/create.html).\n- Users must be able to experience the same content and complete the same actions on AMP pages as on the corresponding canonical pages, where possible.\n- Your AMP URL scheme makes sense to the user. For instance, if your canonical page is `example.com/giraffes`, host the AMP somewhere like `amp.example.com/giraffes` or `example.com/amp/giraffes`, rather than at `test.com/giraffes`. This is because when users click a link to your AMP page from Google Search, the AMP URL is visible to the user in the browser (like any web page), and showing a URL that is completely unrelated to your main website can be confusing to users.\n- Your AMP page must be [valid](https://search.google.com/test/amp) so that your pages work as expected for users and can be included in AMP-related features. Pages with invalid AMP will not be eligible for some Search features.\n- If you add structured data to your page, make sure that you follow our [structured data policies](/search/docs/appearance/structured-data/sd-policies).\n\nAdditional AMP topics\n\nThe following topics describe how to work with AMP and how it works in Google Search.\n\n| Topics ||\n|--------------------------------------------------------------------------------------------|--------------------------------------------------------------------------|\n| [Understand how AMP works in search results](/search/docs/crawling-indexing/amp/about-amp) | Learn how AMP appears in Google Search results. |\n| [Enhance AMP content for Google Search](/search/docs/crawling-indexing/amp/enhance-amp) | Learn how to enhance and monitor your AMP pages. |\n| [Validate AMP content for Google Search](/search/docs/crawling-indexing/amp/validate-amp) | This article contains tips and pointers about how to validate AMP pages. |\n| [Remove your AMP pages from Google Search](/search/docs/crawling-indexing/amp/remove-amp) | Learn how to remove your AMP pages from Google Search. |\n\nFAQs\n\nAre AMP pages mobile-only?\n\nNo. Since AMP pages can be viewed on all device types, build your AMP pages with\n[responsive\ndesign](https://www.ampproject.org/docs/guides/author-develop/responsive_amp).\n\nHow does AMP look on desktop?\n\nAMP pages display equally well on both mobile and desktop screens. If AMP supports all the\nfunctionality that you need, you might consider creating your pages as\n[standalone\nAMP pages](https://www.ampproject.org/docs/guides/deploy/discovery#what-if-i-only-have-one-page) to support both desktop and mobile visitors for the same page. However, AMP\non desktop doesn't get search-specific features in Google Search results."]]
