Understanding page experience in Google Search results

Page experience is a set of signals that measure how users perceive the experience of interacting with a web page beyond its pure information value. It includes Core Web Vitals, which is a set of metrics that measure real-world user experience for loading performance, interactivity, and visual stability of the page. It also includes existing Search signals: mobile-friendliness, HTTPS, and intrusive interstitial guidelines.

Understand how page experience affects ranking

The page experience ranking signal went into effect for mobile devices in August 2021. We'll begin using page experience as part of our desktop ranking systems beginning in February 2022. The rollout will be complete by the end of March 2022. This ranking launch will be based on the same page experience signals that we rolled out for mobile in August 2021.

While page experience is important, Google still seeks to rank pages with the best information overall, even if the page experience is subpar. Great page experience doesn't override having great page content. However, in cases where there are many pages that may be similar in relevance, page experience can be much more important for visibility in Search.

Page experience signals

The following signals are important for delivering a good page experience in Google Search. We intend to update the page experience signals on an annual basis.

Page experience signals

Core Web Vitals

The page provides a good user experience, focusing on the aspects of loading, interactivity, and visual stability:

Here are some tools that can help you measure and monitor Core Web Vitals.

Mobile-friendly

The page is mobile-friendly. Check if your page is mobile-friendly with the Mobile-Friendly Test.

For desktop, this signal isn't applicable. When a site has separate desktop and mobile URLs with an appropriate configuration, the desktop signal is based on the URLs that desktop users see.

HTTPS

The page is served over HTTPS. Check if your site's connection is secure. If the page isn't served over HTTPS, learn how to secure your site with HTTPS.

No intrusive interstitials

The content on the page is easily accessible to the user. Learn how interstitials can make content less accessible.

Optimizing your page experience

Here are some resources that can help you measure, monitor, and optimize your page experience:

Recent updates on our blog

Here's everything we've announced about the page experience update on the Google Search Central blog: