audience

AI-generated Key Takeaways

• Audience targeting lets you combine different segment attributes like demographics and affinities to create precise audience segments.

• This feature enables you to target specific sections within your larger target segments for more effective advertising.

• You can access details about your audiences, including their ID, description, and name, through the provided resources and fields.

• These audience details are available for selection and filtering in your search ad queries for analysis and reporting.

Audience is an effective targeting option that lets you intersect different segment attributes, such as detailed demographics and affinities, to create audiences that represent sections of your target segments.

Attributed resources
customer

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

audience.description Field description Description of this audience. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

audience.id Field description ID of the audience. Category ATTRIBUTE Data Type INT64 Type URL N/A Filterable True Selectable True Sortable True Repeated False

audience.name Field description Required. Name of the audience. It should be unique across all audiences. It must have a minimum length of 1 and maximum length of 255. Category ATTRIBUTE Data Type STRING Type URL N/A Filterable True Selectable True Sortable True Repeated False

audience.resource_name Field description The resource name of the audience. Audience names have the form: customers/{customer_id}/audiences/{audience_id} Category ATTRIBUTE Data Type RESOURCE_NAME Type URL N/A Filterable True Selectable True Sortable False Repeated False