ad_group_ad_effective_label

  • Ad group ad effective labels represent the relationship between an ad group ad and an inherited or directly assigned label.

  • This relationship allows for the segmentation and filtering of ad group ads based on their associated labels.

  • Key identifiable fields include the ad group ad, the effective label, the customer ID of the label owner, and the resource name.

  • You can use these fields to query and analyze data related to ad group ads and their effective labels in Google Ads.

A relationship between an ad group ad and an effective label. An effective label is a label inherited or directly assigned to this ad group ad.

Attributed resources
ad_group
ad_group_ad
campaign
customer
label

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

ad_group_ad_effective_label.ad_group_ad

Field descriptionThe ad group ad to which the effective label is attached.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse

ad_group_ad_effective_label.label

Field descriptionThe effective label assigned to the ad group ad.
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse

ad_group_ad_effective_label.owner_customer_id

Field descriptionThe ID of the Customer which owns the effective label.
CategoryATTRIBUTE
Data TypeINT64
Type URLN/A
FilterableTrue
SelectableTrue
SortableTrue
RepeatedFalse

ad_group_ad_effective_label.resource_name

Field descriptionThe resource name of the ad group ad effective label. Ad group ad effective label resource names have the form: customers/{customer_id}/adGroupAdEffectiveLabels/{ad_group_id}~{ad_id}~{label_id}
CategoryATTRIBUTE
Data TypeRESOURCE_NAME
Type URLN/A
FilterableTrue
SelectableTrue
SortableFalse
RepeatedFalse