Google Query Volume (GQV)

Here's a detailed schema for the GQV data feed, with field descriptions and sample values.

GQV Data Feed Column Name Data Type Sample Value Description
QueryLabel string GENERIC "BRAND" or "GENERIC"
ReportDate string 2022-09-25 Same as the report date for the standard Google Ads report, such as "2021-10-31"
TimeGranularity string WEEKLY_SUNDAY Same as in Google Ads report.
GeoCriteriaId int64 21144 Criterion ID of the geo location this breakout is for.
GeoName string Hawaii Name of the geo location this breakout is for.
GeoType string STATE "COUNTRY", "STATE", or "DMA_REGION"
IndexedQueryVolume double 0.123123123 Consistent, baselined and normalized query volume index.