Google Query Volume (GQV)
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Here's a detailed schema for the GQV data feed, with field descriptions and
sample values.
| GQV Data Feed Column Name |
Data Type |
Sample Value |
Description |
QueryLabel |
string |
GENERIC |
"BRAND" or "GENERIC" |
ReportDate |
string |
2022-09-25 |
Same as the report date for the standard Google Ads report, such as "2021-10-31" |
TimeGranularity |
string |
WEEKLY_SUNDAY |
Same as in Google Ads report. |
GeoCriteriaId |
int64 |
21144 |
Criterion ID of the geo location this breakout is for. |
GeoName |
string |
Hawaii |
Name of the geo location this breakout is for. |
GeoType |
string |
STATE |
"COUNTRY", "STATE", or "DMA_REGION" |
IndexedQueryVolume |
double |
0.123123123 |
Consistent, baselined and normalized query volume index. |
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Last updated 2025-10-28 UTC.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-10-28 UTC."],[],[]]