The following image shows a high-level data feed taxonomy for Display & Video 360. (Click the image to enlarge.)
The following image shows the in-depth data formats for Display & Video 360 Shorts, VAC, VRC, and VVC. (Click the image to enlarge.)
Here's a detailed schema for the Display & Video 360 data feed, with field descriptions and sample values.
| DV360 Data Feed Column Name | Data Type | Sample Value | Description |
|---|---|---|---|
AdvertiserName |
string | Generic Brand |
The name of the advertiser in Display & Video 360. |
AdvertiserId |
int64 | 987654321 |
The unique ID for the advertiser. |
CurrencyCode |
string | USD |
The ISO 4217 currency code for the advertiser's account. |
CampaignName |
string | Generic_Brand_Summer_Sale_2025 |
The user-defined name of the DV360 campaign. |
CampaignId |
int64 | 11223344 |
The unique ID for the campaign. |
InsertionOrderName |
string | Q3_Video_Performance |
The name of the insertion order, which contains a group of line items. |
InsertionOrderId |
int64 | 55667788 |
The unique ID for the insertion order. |
LineItemName |
string | YouTube_Performance_CA_TX |
The name of the line item, which specifies bidding, targeting, and budget. |
LineItemId |
int64 | 99887766 |
The unique ID for the line item. |
LineItemType |
string | YOUTUBE_AND_PARTNERS |
The type of line item, indicating where it runs (for example, YouTube, TrueView). |
CreativeType |
string | DV360_CREATIVE_TYPE_UNKNOWN |
The type of creative ad format used (for example, Video, Display). |
DeviceType |
string | DV360_DEVICE_TYPE_CONNECTED_TV |
The type of device where the ad was displayed. |
RegionName |
string | Texas |
The name of the targeted geographical region. |
RegionCriteriaId |
int64 | 21176 |
The unique geographic ID for the targeted region. |
DmaName |
string | Dallas-Ft. Worth, TX |
The name of the targeted Designated Market Area (DMA). |
DmaCriteriaId |
int64 | 200625 |
The unique geographic ID for the targeted DMA. |
ReportDate |
string | 2025-08-05 |
The date for which the data is reported, in YYYY-MM-DD format. |
GoogleOwnedAndOperated |
bool | TRUE |
Indicates if the ad impression was on a Google-owned property (TRUE/FALSE). |
IsYouTubeSelect |
bool | FALSE |
Indicates if the placement was part of the premium YouTube Select inventory (TRUE/FALSE). |
TrueViewProductType |
string | VRC |
The specific TrueView product type (for example, Video Reach Campaign - VRC). |
DurationSeconds |
double | 15.0 |
The duration of the video creative in seconds. |
CampaignSubType |
string | DV360_CAMPAIGN_SUB_TYPE_AUTOMATED_MIX |
The specific subtype of the campaign for more detailed classification. |
AdGroupType |
string | DV360_ADGROUP_TYPE_RESPONSIVE |
The type of the ad group within the campaign. |
BiddingStrategyType |
string | DV360_BIDDING_STRATEGY_TYPE_TARGET_CPM |
The bidding strategy used for the line item (for example, Target CPM). |
Impressions |
int64 | 543210 |
The number of times an ad was served, regardless of whether it was seen or clicked. |
BillableImpressions |
int64 | 543000 |
The number of impressions that were billable to the advertiser. |
ActiveViewViewableImpressions |
int64 | 412345 |
The number of impressions that were considered viewable according to Active View standards. |
Clicks |
int64 | 1234 |
The total number of clicks on the ad. |
CompleteViews |
int64 | 487654 |
The number of times a video ad was viewed to completion. |
MediaCost |
double | 2345.67 |
The total cost of the media in the advertiser's specified currency. |
MediaCostUsd |
double | 2345.67 |
The total cost of the media converted to US dollars. |