Reach and frequency data
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Reach and frequency modeling is an option for any channel with reach and
frequency data. Meridian models each channel according to the data
provided, so you only input reach and frequency data for the channels that you
want to model this way. For more information, see Model specification.
The MMM Data Platform provides
reach and frequency data for YouTube. If you have access to reach and frequency
data for other channels, you can also use that data.
For modeling purposes, the reach and frequency data must be at the same
level of geo and time granularity as the rest of the modeling data.
Additionally:
The reach data should be the number of unique individuals exposed to the
channel's ad within each time period instead of the cumulative number of
individuals reached over consecutive time periods.
The frequency data should be the total number of impressions divided by the
reach for each time period.
For information about incorporating and optimizing reach and frequency, see
Reach and frequency.
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Last updated 2024-11-14 UTC.
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