將產品上傳至 Google Merchant Center 後，商家就能參與免費產品資訊。就像 Google 不會向顯示在 Google 搜尋自然文字搜尋結果中的網站收費，商家可以在不同 Google 資源的自然搜尋結果中顯示產品，也無須支付費用。不過，除非商家使用付費廣告活動 (例如最高成效)，否則無法主動宣傳產品。透過在平台中建立廣告活動，您可以讓商家透過更流暢的方式推動業務成長。
本指南只說明基本廣告功能。如想為商家提供其他廣告功能，請前往 Google Ads API 網站瞭解詳情。商家也可以登入 Google Ads 平台使用進階功能，不需要您進行任何其他整合作業。
[[["容易理解","easyToUnderstand","thumb-up"],["確實解決了我的問題","solvedMyProblem","thumb-up"],["其他","otherUp","thumb-up"]],[["缺少我需要的資訊","missingTheInformationINeed","thumb-down"],["過於複雜/步驟過多","tooComplicatedTooManySteps","thumb-down"],["過時","outOfDate","thumb-down"],["翻譯問題","translationIssue","thumb-down"],["示例/程式碼問題","samplesCodeIssue","thumb-down"],["其他","otherDown","thumb-down"]],["上次更新時間：2025-07-25 (世界標準時間)。"],[],["Merchants can list products for free in Google's organic search results by uploading them to Google Merchant Center. Paid ad campaigns, like Performance Max, are required for actively promoting products. Platforms can enable merchants to create these paid campaigns directly, streamlining their growth efforts. While this guide covers basic ad features, the Google Ads API offers more advanced functionalities. Merchants can also access advanced features directly on the Google Ads platform.\n"]]
