Merchant API overview

You can use the Merchant API to reach more customers and showcase your products across Google.

The Merchant API is a redesign of the Content API for Shopping.

Here are some reasons to upgrade to the Merchant API:

See Get started and Content API for Shopping compatibility for more information on compatibility. Follow the guides in the left navigation menu to try some of the Merchant API's key features, and see the reference documentation for complete details of all available resources and services.

Merchants are responsible for complying with the Shopping ads and free listings policies. Google Shopping reserves the right to enforce these policies and respond appropriately if we find content or behavior that violates these policies.