AI-generated Key Takeaways
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This content focuses on fetching account-level callouts within the Google Ads platform, providing methods for managing and retrieving this data.
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Filtering of callout data is supported using the
withCondition
method, which allows specifying criteria based on various metrics and column types. -
Sorting the fetched callouts is available through the
orderBy
method, enabling ordering by different fields in either ascending or descending order. -
Date range specification is required when filtering or sorting based on stats columns, and is achieved using the
forDateRange
method with predefined or custom date ranges. -
The
get
method retrieves the callout data, which is returned as an iterator that can be looped through to access each callout, while methods exist to limit data and retrieve legacy or upgraded versions.
Typical usage:
var accountCalloutSelector = AdsApp.currentAccount().extensions() .callouts() .withCondition("metrics.impressions > 100") .forDateRange("LAST_MONTH") .orderBy("metrics.clicks DESC"); var accountCalloutIterator = accountCalloutSelector.get(); while (accountCalloutIterator.hasNext()) { var accountCallout = accountCalloutIterator.next(); }
Methods:
Member | Type | Description |
---|---|---|
forDateRange(dateRange) | AdsApp.AccountCalloutSelector |
Sets a predefined date range onto the selector. |
forDateRange(dateFrom, dateTo) | AdsApp.AccountCalloutSelector |
Sets a custom date range onto the selector. |
get() | AdsApp.AccountCalloutIterator |
Fetches the requested account-level callouts and returns an iterator. |
orderBy(orderBy) | AdsApp.AccountCalloutSelector |
Specifies the ordering of the resulting entities. |
withCondition(condition) | AdsApp.AccountCalloutSelector |
Adds the specified condition to the selector in order to narrow down the results. |
withLimit(limit) | AdsApp.AccountCalloutSelector |
Specifies limit for the selector to use. |
forDateRange(dateRange)
Sets a predefined date range onto the selector. Supported values:
TODAY, YESTERDAY, LAST_7_DAYS, LAST_14_DAYS, LAST_30_DAYS,
LAST_BUSINESS_WEEK, LAST_WEEK_SUN_SAT, LAST_WEEK_MON_SUN,
THIS_WEEK_MON_TODAY, THIS_WEEK_SUN_TODAY, LAST_MONTH, THIS_MONTH,
ALL_TIME
. Example:
selector.forDateRange("THIS_WEEK_SUN_TODAY");
Date range must be specified if the selector has conditions or ordering for a stat field. Note that only the last date range specified for the selector will take effect.
Arguments:
Name | Type | Description |
---|---|---|
dateRange | String |
Date range to set onto the selector. |
Return values:
Type | Description |
---|---|
AdsApp.AccountCalloutSelector |
The selector with date range applied. |
forDateRange(dateFrom, dateTo)
Sets a custom date range onto the selector. Both parameters can be either
an object containing year, month, and day fields, or an 8-digit string in
YYYYMMDD
form. For instance, March 24th, 2013
is
represented as either {year: 2013, month: 3, day: 24}
or
"20130324"
. The date range is inclusive on both ends, so
forDateRange("20130324", "20130324")
sets the range of one
day.
Date range must be specified if the selector has conditions or ordering for a stat field. Note that only the last date range specified for the selector will take effect.
Arguments:
Name | Type | Description |
---|---|---|
dateFrom | Object |
Start date of the date range. |
dateTo | Object |
End date of the date range. |
Return values:
Type | Description |
---|---|
AdsApp.AccountCalloutSelector |
The selector with date range applied. |
get()
Fetches the requested account-level callouts and returns an iterator. Return values:
Type | Description |
---|---|
AdsApp.AccountCalloutIterator |
Iterator of the requested account-level callouts. |
orderBy(orderBy)
Specifies the ordering of the resulting entities. orderBy
parameter can have one of the following forms:
orderBy("metrics.cost_micros")
- orders results by metrics.cost_micros, in ascending order.orderBy("metrics.ctr ASC")
- orders results by metrics.ctr, in ascending order.orderBy("ad_group_criterion.cpc_bid_micros DESC")
- orders results by ad_group_criterion.cpc_bid_micros, in descending order.
See AccountCalloutSelector.withCondition(String) for enumeration of columns that can be used.
orderBy()
may be called multiple times. Consider the
following example:
selector = selector.forDateRange("LAST_14_DAYS") .orderBy("metrics.clicks DESC") .orderBy("metrics.ctr ASC");
The results will be ordered by metrics.clicks in descending order. Results with equal metrics.clicks value will be ordered by metrics.ctr in ascending order.
If a stats column is used in the ordering, date range must be specified via AccountCalloutSelector.forDateRange(String) or AccountCalloutSelector.forDateRange(Object, Object).
LabelNames
column cannot be used for ordering.
Arguments:
Name | Type | Description |
---|---|---|
orderBy | String |
Ordering to apply. |
Return values:
Type | Description |
---|---|
AdsApp.AccountCalloutSelector |
The selector with ordering applied. |
withCondition(condition)
Adds the specified condition to the selector in order to narrow down the
results.
Multiple conditions may be added to the same selector:
selector = selector.forDateRange("LAST_MONTH") .withCondition("metrics.clicks > 5") .withCondition("metrics.impressions > 100");
AND
-ed together. The above
example will retrieve entities that observed over 100 metrics.impressions
AND more than 5 clicks.
The parameter to be passed into this method must be of the following form:
"COLUMN_NAME OPERATOR VALUE"
Operators
The operator that can be used in a condition depends on the type of column.- For
Integer
andLong
columns (e.g. metrics.clicks and metrics.impressions):< <= > >= = !=
- For
Double
columns (e.g. metrics.ctr):< >
- For
String
columns (e.g. campaign.name):= != (NOT) (LIKE | CONTAINS | REGEXP_MATCH)
- For
Enumeration
columns (ones that can only take one value from a predefined list, such as Status):= != IN () NOT IN ()
- For
StringSet
columns (e.g. campaign.labels):CONTAINS ALL () CONTAINS ANY () CONTAINS NONE ()
IN
, NOT IN
, CONTAINS
ALL
, CONTAINS ANY
and CONTAINS NONE
operators look as follows:
withCondition("resource.column_name IN (Value1, Value2)")
Columns
All column names are case-sensitive, and so are all values of enumerated columns (such as Status).
Column | Type | Example |
---|---|---|
|
||
metrics.average_cpc | Double | withCondition("metrics.average_cpc < 1.45") |
metrics.average_cpm | Double | withCondition("metrics.average_cpm > 0.48") |
metrics.average_cpv | Double | withCondition("metrics.average_cpv < 0.23") |
metrics.average_page_views | Double | withCondition("metrics.average_page_views > 0") |
metrics.bounce_rate | Double | withCondition("metrics.bounce_rate < 0.5") |
metrics.clicks | Long | withCondition("metrics.clicks >= 21") |
metrics.conversions_from_interactions_rate | Double | withCondition("metrics.conversions_from_interactions_rate > 0.1") |
metrics.conversions | Long | withCondition("metrics.conversions <= 4") |
metrics.cost_micros | Double |
withCondition("metrics.cost_micros > 4480000") . The
value is specified in micros. E.g. $4.48 = 4480000.
|
metrics.ctr | Double |
withCondition("metrics.ctr > 0.01") . Note that
metrics.ctr is returned in 0..1 range, so 5% metrics.ctr
is represented as 0.05.
|
metrics.impressions | Long | withCondition("metrics.impressions != 0") |
If a stats column is used in the condition, date range must be specified via AccountCalloutSelector.forDateRange(String) or AccountCalloutSelector.forDateRange(Object, Object).
Arguments:
Name | Type | Description |
---|---|---|
condition | String |
Condition to add to the selector. |
Return values:
Type | Description |
---|---|
AdsApp.AccountCalloutSelector |
The selector with the condition applied. |
withLimit(limit)
Specifies limit for the selector to use. For instance,
withLimit(50)
returns only the first 50 entities. Arguments:
Name | Type | Description |
---|---|---|
limit | int |
How many entities to return. |
Return values:
Type | Description |
---|---|
AdsApp.AccountCalloutSelector |
The selector with limit applied. |