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Metrics

Metrics data.

Fields

all_conversions_value_by_conversion_date

double

The value of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009.

all_conversions_by_conversion_date

double

The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009.

conversions_value_by_conversion_date

double

The value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009.

conversions_by_conversion_date

double

The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/google-ads/answer/9549009.

historical_creative_quality_score

QualityScoreBucket

The creative historical quality score.

historical_landing_page_quality_score

QualityScoreBucket

The quality of historical landing page experience.

historical_search_predicted_ctr

QualityScoreBucket

The historical search predicted click through rate (CTR).