Register with Google to send dynamic emails

When you are ready to launch your dynamic emails to your users, you must register with Google by following these steps:

  1. Make sure that you meet all the guidelines and requirements listed below.
  2. Send a real-life email coming from your production servers (or a server with similar DKIM/SPF/From:/Return-Path: headers) including the dynamic email MIME part to ampforemail.whitelisting@gmail.com. We need this in order to check that you comply with all the guidelines and requirements. As you send this email, do the following:

    1. Make sure that the AMP version of the email is correct prior to sending the email using the AMP validator and playground.
    2. Send the email directly instead of forwarding it. Gmail removes AMP MIME parts when forwarding an email.
  3. Fill out the registration form and await our response.

Your participation as a sender of dynamic email is subject to compliance with the Gmail Bulk Sender Guidelines, which are subject to change without notice. You are responsible for ensuring compliance with the current guidelines. Your participation may be revoked at any time if abuse or policy violations are discovered, or at Google’s discretion. We may request additional information during the registration process or after registration is complete to verify your compliance.

Registration guidelines

In order to be enabled for sending dynamic emails to Gmail users, the following guidelines must be met:

  • You must authenticate the emails using DKIM and SPF.
  • Any outgoing XMLHttpRequests (XHRs) from your dynamic email (such as when using <amp-list> or <amp-form>) must be destined to the same Zone as your From: email address. For example, if you send emails from no-reply@mail.example.co.uk, XHRs from <amp-list> or <amp-form> must be sent to example.co.uk or its subdomains.
  • Ensure that you have reviewed the AMP for Email best practices, and that your email conforms to the suggestions there.
  • The domain of the DKIM signature must match the domain of your From: email address.
    • For example, if you use From: foo@example.com the DKIM must be for example.com.
    • To quickly check if your SPF or DKIM settings are correct, see Email Authentication.
  • Emails must come from a static email address, for example, foo@example.com.
  • Emails must follow the Gmail Bulk Sender Guidelines.
  • Consistent history of sending a high volume of mail from your domain (order of hundred emails a day minimum to Gmail) for a few weeks at least.
  • A low rate of spam complaints from users.