Register with Google to send dynamic emails

When you are ready to launch your dynamic emails to your users, you must register with Google by following these steps:

  1. Make sure that you meet all the guidelines and requirements listed below.
  2. Send a real, production-ready email coming from your production servers (or a server with similar SPF/DKIM/DMARC/From:/Return-Path: headers) including the dynamic email MIME part to ampforemail.whitelisting@gmail.com. We need this in order to check that you comply with all the guidelines and requirements. As you send this email, do the following:

    1. Make sure that the AMP version of the email is correct prior to sending the email by testing it in Gmail
    2. Send the email directly instead of forwarding it. Gmail removes AMP MIME parts when forwarding an email.
  3. Fill out the registration form and await our response.

Your participation as a sender of dynamic email is subject to compliance with the Gmail Bulk Sender Guidelines, which are subject to change without notice. You are responsible for ensuring compliance with the current guidelines. Your participation may be revoked at any time if abuse or policy violations are discovered, or at Google’s discretion. We may request additional information during the registration process or after registration is complete to verify your compliance.

Registration guidelines

You must meet the following guidelines in order to successfully register with Google:

  • You must send a real, production-quality example email, not a demo or "Hello World" example.
  • Emails must have a similar HTML or text MIME part. There are many instances where this is shown instead, such as when the user has disabled dynamic email.
  • The email must have no bugs.
  • You must authenticate the emails using SPF, DKIM and DMARC as detailed in the Security requirements.
  • Ensure that you have reviewed the AMP for Email best practices, and that your email conforms to the suggestions there.
  • Registration works on a per-email basis. If you'd like to register more than one sender email, each sender needs to be registered separately, with a separate production-quality email sent.
  • You or the entity you represent must be the author of the AMP emails you send. You can't send emails directly authored by someone else, such as your users or the general public. Don't allow users or the general public to directly edit the email source. The emails you send can contain user-generated content such as posts or comments.
  • Emails must follow the Gmail Bulk Sender Guidelines.
  • Consistent history of sending a high volume of mail from your domain (order of hundred emails a day minimum to Gmail) for a few weeks at least.
  • A low rate of spam complaints from users.