Follow these tips to ensure your AMP emails render correctly and consistently across all platforms and browsers that Gmail supports.
The summary text displayed next to the subject line when viewing emails in your inbox (preheader) is based on the
text/plainpart of your email and doesn't take the
text/x-amp-htmlpart into account.
Gmail's search feature currently doesn't index the dynamic parts of the email. Make sure the
text/plainpart of the email contains the most important keywords to ensure users can find your emails easily.
Because dynamic emails contain up-to-date content, users may end up with emails having duplicate content within the same thread. For example, the Google Docs commenting emails in one email thread for the same comment thread will all look identical when expanded. Gmail supports a mechanism to prevent the display of these duplicate content in long threads, by collapsing emails with duplicate content. To ensure that emails are recognized as duplicates, add in a meta tag called "email.contentIds" into the AMP markup.
<head> ... <meta name="email.contentIds" content="id1,id2,id3"> ... </head>
The content of this meta tag should contain a comma separated list of strings identifying unique pieces of content within dynamic emails. If the content ID set of the last email in the thread is a (non-strict) superset of the content ID set of every other email in the thread, then all emails except the last one will be collapsed accordingly.
For example, an email thread with the following content ID sets will be collapsed:
An email thread with the following content ID sets will also be collapsed:
- id1, id2
- id2, id3
- id1, id2, id3