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Overview
Generally speaking, a deal is an advertising inventory agreement between a buyer (advertiser or agency) and a seller (publisher or exchange). Depending on the specific type of deal, the terms, and implementation will vary.
Today, users are manually configuring and setting up deals in DV360. They work with their exchange counterparts to get the deal info (exchange deal id, deal type, price, flight dates, etc.) and enter this info in DV360 to create a new DV360 inventory source object to represent the deal. We’ve seen a lot of errors in this manual transfer of information, and it goes up as the seller / exchange makes changes subsequently (e.g. lower price, extended flight date). In addition, the process is time-consuming and painful, providing a subpar user experience for buyers.
We want to streamline this workflow by building a standard API workflow for Exchanges to manage the deal information from exchanges and creating / updating the corresponding DV360 inventory source object. This integration would significantly bring the number of misconfigured deals.
From Advertisers point of view, once a deal is synced over via API, they will first appear in the Negotiations Page as “Action required” where they can accept or archive. Once accepted, a new inventory source will be created in the My Inventory Page. For existing deals that have a corresponding inventory source already, Display & Video 360 will update it with the latest details from the exchange.
This reduces the amount of work needed for advertisers to set up a deal, and also eliminates the opportunity of human error when manually entering the deal info. The workflow also gives Advertisers an opportunity to review the deal before it gets created.
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Last updated 2024-09-18 UTC.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-09-18 UTC."],[[["\u003cp\u003eDeals are agreements between advertisers and publishers for ad inventory, and are currently set up manually in DV360, leading to errors and inefficiencies.\u003c/p\u003e\n"],["\u003cp\u003eA new API-driven workflow will allow exchanges to directly manage deal information in DV360, reducing errors and streamlining the setup process.\u003c/p\u003e\n"],["\u003cp\u003eAdvertisers will review and accept deals through the Negotiations Page, triggering automatic inventory source creation or updates in DV360.\u003c/p\u003e\n"],["\u003cp\u003eThis automation minimizes manual work for advertisers, reduces errors, and provides a review step before deal activation.\u003c/p\u003e\n"]]],["Exchanges will use a new API to manage deal information, creating or updating corresponding inventory sources in DV360, reducing manual errors. Advertisers will see new synced deals in a \"Negotiations\" page, requiring their action to accept or archive. Upon acceptance, an inventory source is created; existing inventory sources are updated with the latest details from the exchange. This streamlines deal setup, eliminates manual entry errors, and allows advertisers to review deals before creation.\n"],null,["Overview\n--------\n\nGenerally speaking, a deal is an advertising inventory agreement between a buyer (advertiser or agency) and a seller (publisher or exchange). Depending on the specific type of deal, the terms, and implementation will vary.\n\nToday, users are manually configuring and setting up deals in DV360. They work with their exchange counterparts to get the deal info (exchange deal id, deal type, price, flight dates, etc.) and enter this info in DV360 to create a new DV360 inventory source object to represent the deal. We've seen a lot of errors in this manual transfer of information, and it goes up as the seller / exchange makes changes subsequently (e.g. lower price, extended flight date). In addition, the process is time-consuming and painful, providing a subpar user experience for buyers.\n\nWe want to streamline this workflow by building a standard API workflow for Exchanges to manage the deal information from exchanges and creating / updating the corresponding DV360 inventory source object. This integration would significantly bring the number of misconfigured deals.\n\nFrom Advertisers point of view, once a deal is synced over via API, they will first appear in the Negotiations Page as \"Action required\" where they can accept or archive. Once accepted, a new inventory source will be created in the My Inventory Page. For existing deals that have a corresponding inventory source already, Display \\& Video 360 will update it with the latest details from the exchange.\n\nThis reduces the amount of work needed for advertisers to set up a deal, and also eliminates the opportunity of human error when manually entering the deal info. The workflow also gives Advertisers an opportunity to review the deal before it gets created."]]
