Overview

A deal is an advertising inventory agreement between a buyer (advertiser or agency) and a seller (publisher or exchange). Depending on the specific type of deal, terms and implementation will vary.

Today, users often manually configure and set up deals in Display & Video 360. They work with their exchange counterparts to collect deal details (exchange deal ID, deal type, pricing, flight dates, etc.) and enter this information in DV360 to create an inventory source object representing the deal. Manual data entry is error-prone, especially when terms change subsequently (such as lowered prices or extended flight dates). In addition, manual setup is time-consuming and creates a friction-filled experience for buyers.

The Deal Sync API streamlines this workflow by providing a standard API for exchanges to manage deal information directly and create or update the corresponding DV360 inventory source objects. This integration significantly reduces misconfigured deals and operational overhead.

From an advertiser's point of view, once a deal is synced using the API, it first appears on the Negotiations page under "Action Required", where buyers can review, accept, or archive it. Once accepted, a new inventory source is created on the My Inventory page. For existing deals that already have an inventory source, Display & Video 360 updates it with the latest details from the exchange.

This reduces the manual effort needed for advertisers to set up deals, eliminates the risk of human error during data entry, and gives advertisers full control to review terms before activation.