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Filters and Metrics

This page provides tables that list and describe the available filters and metrics.

Filters

FilterDescription
FILTER_ACTIVE_VIEW_EXPECTED_VIEWABILITY Active View Expected Viewability. Valid values: "0", "10" and so on up to "90".
FILTER_ACTIVITY_IDDeprecated. This filter has been replaced by FILTER_FLOODLIGHT_ACTIVITY_ID.
FILTER_AD_POSITION Ad position. Valid values include "ABOVE_THE_FOLD" and "BELOW_THE_FOLD".
FILTER_ADVERTISERAdvertiser ID.
FILTER_ADVERTISER_CURRENCY Advertiser currency. ISO 4217 three-letter currency code is used for filter value, for example, "USD" for US Dollars.
FILTER_ADVERTISER_TIMEZONE Advertiser timezone. A valid filter value is a canonical timezone code, for example, America/Los_Angeles.
FILTER_AGEAge. Use only as a group-by dimension. Do not use for filtering.
FILTER_BRANDSAFE_CHANNEL_IDBrand safe channel ID.
FILTER_BROWSERBrowser ID.
FILTER_BUDGET_SEGMENT_DESCRIPTIONBudget segment description.
FILTER_CAMPAIGN_DAILY_FREQUENCY Campaign daily frequency. Valid values include power-of-two ranges such as: "1" , "2" , "3 to 4" , "5 to 8" , "9 to 16", and so on.
FILTER_CARRIERCarrier or ISP ID.
FILTER_CHANNEL_IDChannel ID.
FILTER_CITY The id for the city, for example, "1027744" for Seattle. The IDs can be found in the GeoLocation table in the Entity Read File.
FILTER_COMPANION_CREATIVE_IDCompanion Creative ID.
FILTER_CONVERSION_DELAYAn int32 representing the number of minutes.
FILTER_COUNTRY ISO-3166 alpha-2 country code for this geo location, for example, "US".
FILTER_CREATIVE_HEIGHT Creative height.
FILTER_CREATIVE_IDCreative ID.
FILTER_CREATIVE_SIZE Creative dimension. Valid values take the format "WidthxHeight" such as "728x90".
FILTER_CREATIVE_TYPE Creative type. Valid filter values include "IMAGE", "EXPANDABLE", and "VIDEO".
FILTER_CREATIVE_WIDTH Creative width.
FILTER_DATA_PROVIDERData provider ID.
FILTER_DATE Date, must be in yyyymmdd format such as "20150430".
FILTER_DAY_OF_WEEK Day of week. Valid values are "0" for Sunday, "1" for Monday, and so on.
FILTER_DEVICE_MAKEDevice make ID.
FILTER_DEVICE_MODELDevice model ID.
FILTER_DEVICE_TYPEDevice type ID.
FILTER_DFP_ORDER_IDDFP order ID.
FILTER_DMA The DMA code for this geo location, for example, "510". DMA codes can be found in the GeoLocation table in the Entity Read File.
FILTER_DV360_ACTIVITY_IDDeprecated. This filter has been replaced by FILTER_FLOODLIGHT_ACTIVITY_ID.
FILTER_EXCHANGE_IDExchange ID.
FILTER_FLOODLIGHT_ACTIVITY_IDFloodlight activity ID. Equivalent to the floodlight activity option in the UI, use this when pulling a general report.
FILTER_FLOODLIGHT_PIXEL_IDDeprecated. This filter has been replaced by FILTER_FLOODLIGHT_ACTIVITY_ID.
FILTER_GENDERGender. Use only as a group-by dimension. Do not use for filtering.
FILTER_INSERTION_ORDERInsertion order ID.
FILTER_INVENTORY_COMMITMENT_TYPEInventory commitment, e.g., "Guaranteed".
FILTER_INVENTORY_DELIVERY_METHODInventory delivery method, e.g., "Programmatic".
FILTER_INVENTORY_FORMAT Inventory format. Valid values include "IMAGE" and "EXPAND".
FILTER_INVENTORY_RATE_TYPEInventory rate type, e.g., "Fixed Price".
FILTER_INVENTORY_SOURCEInventory source ID.
FILTER_INVENTORY_SOURCE_EXTERNAL_IDThe seller's (publisher or exchange) identifier for a deal used in their systems.
FILTER_INVENTORY_SOURCE_TYPEPossible values:
"PREFERRED_DEAL"
"PRIVATE_EXCHANGE"
"PROGRAMMATIC_RESERVE"
"PUBLIC"
FILTER_KEYWORDKeywords.
FILTER_LINE_ITEMLine item ID.
FILTER_LINE_ITEM_DAILY_FREQUENCY Line item daily frequency. Valid filter values include power-of-two ranges, for example, "1", "2" , "3" to "4" , "5" to "8" , "9" to "16" , ...
FILTER_LINE_ITEM_LIFETIME_FREQUENCY Line item lifetime frequency. Valid filter values include power-of-two ranges, for example, "1" , "2" , "3 to 4" , "5 to 8" , "9 to 16", and so on.
FILTER_LINE_ITEM_TYPE Line item type. Valid filter values include "RTB", "RTB_VIDEO", "RTB_AUDIO", "RMX_NON_RTB", "ADWORDS_FOR_VIDEO", and "LINE_ITEM_TYPE_GMAIL".
FILTER_MEDIA_PLANThe campaign ID.
FILTER_MOBILE_DEVICE_MAKEDeprecated. This filter has been replaced by FILTER_DEVICE_MAKE.
FILTER_MOBILE_DEVICE_MAKE_MODELDeprecated. This filter has been replaced by FILTER_DEVICE_MODEL.
FILTER_MOBILE_DEVICE_TYPEDeprecated. This filter has been replaced by FILTER_DEVICE_TYPE.
FILTER_MOBILE_GEOMobile geos. Also known as geofencing, hyperlocal targeting. S2Cell-based targeting with precise location signals. Currently only available in IAR reporting.
FILTER_MONTH Always a number of the form mm, left padded with 0 as needed such as "05" for May.
FILTER_MRAID_SUPPORT Mobile MRAID support. Valid filter values include "Supported", "Not supported".
FILTER_NIELSEN_AGENielsen Digital Ad Ratings Beta age. Use only as a group-by dimension. Do not use for filtering.
FILTER_NIELSEN_COUNTRY_CODENielsen Digital Ad Ratings Beta country code. Use only as a group-by dimension. Do not use for filtering.
FILTER_NIELSEN_DEVICE_IDNielsen Digital Ad Ratings Beta device ID. Use only as a group-by dimension. Do not use for filtering.
FILTER_NIELSEN_GENDERNielsen Digital Ad Ratings Beta gender. Use only as a group-by dimension. Do not use for filtering.
FILTER_ORDER_IDInsertion order ID.
FILTER_OSOperating system ID.
FILTER_PAGE_CATEGORYPage category ID.
FILTER_PAGE_LAYOUTPossible values:
"DESKTOP_WEB"
"DESKTOP_ON_MOBILE"
"MOBILE_OPTIMIZED"
"MOBILE_APP"
"DESKTOP_WEB_VIDEO"
"DESKTOP_WEB_GAME"
"MOBILE_APP_INTERSTITIAL"
"VIDEO_MOBILE_APP_INTERSTITIAL"
FILTER_PARTNER Partner ID.
FILTER_PARTNER_CURRENCYPartner currency. ISO 4217 three-letter currency code is used for filter value for US Dollars.
FILTER_REGION The id for the region, for example, "20267" for ES-A. The IDs can be found in the GeoLocation table in the Entity Read File.
FILTER_REGULAR_CHANNEL_IDRegular channel ID.
FILTER_SITE_IDSite ID.
FILTER_SITE_LANGUAGESite language ID.
FILTER_SKIPPABLE_SUPPORT
FILTER_TARGETED_USER_LISTTargeted user list ID.
FILTER_TIME_OF_DAYHour of day. Valid filter values include 0, 1, ..., 23.
FILTER_TRUEVIEW_AD_GROUP_AD_IDTrueView Ad ID.
FILTER_TRUEVIEW_AD_GROUP_IDTrueView Ad Group ID.
FILTER_TRUEVIEW_AGE Age range for TrueView reports. Valid values:
"18-24"
"25-34"
"35-44"
"45-54"
"55-64"
"65+"
"Unknown"
FILTER_TRUEVIEW_CATEGORY
FILTER_TRUEVIEW_CITYCity ID for TrueView reports, for example, 1023191 for "New York, NY". Can be used for both groupBy and filter.
FILTER_TRUEVIEW_CONVERSION_TYPETrueView conversion type.
FILTER_TRUEVIEW_COUNTRYCountry code for TrueView reports, for example, "US" for "United States". Can be used for both groupBy and filter.
FILTER_TRUEVIEW_DMADMA ID for TrueView reports, for example, 501 for "New York, NY, United States (DMA Region)". Can be used for both groupBy and filter.
FILTER_TRUEVIEW_GENDERGender for TrueView reports. Valid values are "M", "F", and "Unknown".
FILTER_TRUEVIEW_IAR_AGEAge range for TrueView Inventory Availability reports. Valid values are "18-24", "25-34", "35-44", "45-54", "55-64", "65+", and "Unknown".
FILTER_TRUEVIEW_IAR_CATEGORY Category ID for TrueView Inventory Availability reports.
FILTER_TRUEVIEW_IAR_CITYCity ID for TrueView Inventory Availability reports, e.g., 1023191 for "New York, NY".
FILTER_TRUEVIEW_IAR_COUNTRYCountry code for TrueView Inventory Availability reports, e.g., "US" for "United States".
FILTER_TRUEVIEW_IAR_GENDERGender for TrueView Inventory Availability reports. Valid values are "M", "F", and "Unknown".
FILTER_TRUEVIEW_IAR_INTERESTInterest ID for TrueView Inventory Availability reports.
FILTER_TRUEVIEW_IAR_LANGUAGELanguage for TrueView Inventory Availability reports, e.g., "en" for "English".
FILTER_TRUEVIEW_IAR_PARENTAL_STATUSParental Status for TrueView Inventory Availability reports. Valid values are "Y", "N", and "Unknown".
FILTER_TRUEVIEW_IAR_REGIONRegion ID for TrueView Inventory Availability reports, e.g., 20339 for "England, United Kingdom".
FILTER_TRUEVIEW_IAR_REMARKETING_LISTRemarketing list ID for TrueView Inventory Availability reports.
FILTER_TRUEVIEW_IAR_TIME_OF_DAYTime of day for TrueView Inventory Availability reports. Valid values are 0, 1, ..., 23.
FILTER_TRUEVIEW_IAR_YOUTUBE_CHANNELYouTube channel id for TrueView reports, e.g., "UCxGUOLQZnyw1pKRZ_UV9dLQ"
FILTER_TRUEVIEW_IAR_YOUTUBE_VIDEOYouTube video id for TrueView reports, e.g., "63N4C8CyVJw".
FILTER_TRUEVIEW_IAR_ZIPCODEZIP code ID for TrueView Inventory Availability reports, e.g., "9004064" for ZIP code "10011".
FILTER_TRUEVIEW_INTERESTTrueView interest ID.
FILTER_TRUEVIEW_KEYWORDKeyword for TrueView reports, e.g., "Sports".
FILTER_TRUEVIEW_PARENTAL_STATUSParental status for TrueView reports. Valid values are "Y", "N", and "Unknown".
FILTER_TRUEVIEW_PLACEMENTTargeted placement for TrueView reports. A placement target can be a website such as "www.google.com", a YouTube video ID such as "q7o7R5BgWDY", or a YouTube channel ID such as "UCnIQPPwWpO_EFEqLny6TFTw".
FILTER_TRUEVIEW_REGIONRegion ID for TrueView reports, for example, 20339 for "England, United Kingdom". Can be used for both groupBy and filter.
FILTER_TRUEVIEW_REMARKETING_LISTTrueView user list ID.
FILTER_TRUEVIEW_URLThe URL indicating where your TrueView ads are shown. The value could be a website, a YouTube video, or a YouTube channel. This filter can only be used as group-by.
FILTER_TRUEVIEW_ZIPCODEZIP code ID for TrueView reports, for example, 9004064 for ZIP code "10011". Can be used for both groupBy and filter.
FILTER_USER_LISTUser list ID.
FILTER_USER_LIST_FIRST_PARTYFirst-party user list ID.
FILTER_USER_LIST_THIRD_PARTYThird-party user list ID.
FILTER_VIDEO_AD_POSITION_IN_STREAMVideo ad position in stream. Valid filter values include: "UNKNOWN", "PREROLL", "MIDROLL", "POSTROLL".
FILTER_VIDEO_COMPANION_SIZEVideo Companion Size.
FILTER_VIDEO_COMPANION_TYPEVideo Companion Type.
FILTER_VIDEO_CREATIVE_DURATIONVideo creative duration in seconds. Valid filter values include: "15", "20", "30", "60", "<r;15", ">r;=90".
FILTER_VIDEO_CREATIVE_DURATION_SKIPPABLESame as video creative duration, but for skippable creatives.
FILTER_VIDEO_DURATION_SECONDSVideo duration range in seconds. Valid values include "0-5", "6-10", "11-15", "16-30", "31-60", and "60+".
FILTER_VIDEO_FORMAT_SUPPORT Valid filter values include "FLASH", "HTML5", "MP4".
FILTER_VIDEO_INVENTORY_TYPEValid filter values include "Web Video", "Games", "Mobile interstitial".
FILTER_VIDEO_PLAYER_SIZEVideo player size. Valid filter values include "BANNER", "SMALL", "LARGE", "HD", and "UNKNOWN".
FILTER_VIDEO_RATING_TIERValid filter values include "DV_G", "DV_T", "DV_MA".
FILTER_VIDEO_SKIPPABLE_SUPPORTValid filter values include "Supported", "Not supported".
FILTER_VIDEO_VPAID_SUPPORTValid filter values include S"upported", "Not supported".
FILTER_WEEKThe date of the first day of the week on which to filter, in the form "yyyymmdd". The date must be a Sunday.
FILTER_YEARAlways a number of the form "yyyy" such as "2015".
FILTER_YOUTUBE_VERTICALYouTube Vertical ID.
FILTER_ZIP_CODEZIP code ID.

Metrics

In the following table where there are multiple values, the metric is represented in the advertiser currency, US dollars, and the partner currency, respectively.

MetricDescription
METRIC_ACTIVE_VIEW_AUDIBLE_VISIBLE_ON_COMPLETE_IMPRESSIONS
METRIC_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME
METRIC_ACTIVE_VIEW_DISTRIBUTION_UNMEASURABLE
METRIC_ACTIVE_VIEW_DISTRIBUTION_UNVIEWABLE
METRIC_ACTIVE_VIEW_DISTRIBUTION_VIEWABLE
METRIC_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS
METRIC_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_AT_START
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_FIRST_QUAR
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_ON_COMPLETE
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_SECOND_QUAR
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_THIRD_QUAR
METRIC_ACTIVE_VIEW_PERCENT_VIEWABLE_FOR_TIME_THRESHOLD
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_AT_START
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_FIRST_QUAR
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_ON_COMPLETE
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_SECOND_QUAR
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_THIRD_QUAR
METRIC_ACTIVE_VIEW_PCT_MEASURABLE_IMPRESSIONS
METRIC_ACTIVE_VIEW_PCT_VIEWABLE_IMPRESSIONS
METRIC_ACTIVE_VIEW_UNMEASURABLE_IMPRESSIONS
METRIC_ACTIVE_VIEW_UNVIEWABLE_IMPRESSIONS
METRIC_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS
METRIC_ACTIVE_VIEW_VIEWABLE_FOR_TIME_THRESHOLD
METRIC_BID_REQUESTS
METRIC_BILLABLE_COST_USD
METRIC_BILLABLE_COST_PARTNER
METRIC_BILLABLE_COST_ADVERTISER
The amount of money charged to partners for using Display & Video 360. This is calculated as the sum of media cost and one or more types of partner costs (for example, CPM fee 1, CPM fee 2, Media fee 1, and/or Media fee 2), depending on the partner's configuration.
METRIC_CLICK_TO_POST_CLICK_CONVERSION_RATE
METRIC_CLICKSThe number of times a user has clicked on an ad.
METRIC_CM_POST_CLICK_REVENUEThe cost amount passed by a (CM) Floodlight Sales tag, after a post-click conversion.
METRIC_CM_POST_VIEW_REVENUEThe cost amount passed by a (CM) Floodlight Sales tag, after a post-view conversion.
METRIC_COMSCORE_VCE_AUDIENCE_AVG_FREQUENCY
METRIC_COMSCORE_VCE_AUDIENCE_IMPRESSIONS
METRIC_COMSCORE_VCE_AUDIENCE_IMPRESSIONS_SHARE
METRIC_COMSCORE_VCE_AUDIENCE_REACH_PCTDeprecated. This metric is no longer supported.
METRIC_COMSCORE_VCE_AUDIENCE_SHARE_PCT
METRIC_COMSCORE_VCE_GROSS_RATING_POINTS
METRIC_COMSCORE_VCE_POPULATION
METRIC_COMSCORE_VCE_UNIQUE_AUDIENCE
METRIC_CONVERSIONS_PER_MILLE
METRIC_COOKIE_REACH_AVERAGE_IMPRESSION_FREQUENCYThe average number of impressions per cookie.
METRIC_COOKIE_REACH_IMPRESSION_REACHThe number of user cookies reached.
METRIC_CPM_FEE1_ADVERTISER
METRIC_CPM_FEE1_USD
METRIC_CPM_FEE1_PARTNER
CPM fee 1.
METRIC_CPM_FEE2_ADVERTISER
METRIC_CPM_FEE2_USD
METRIC_CPM_FEE2_PARTNER
CPM fee 2.
METRIC_CPM_FEE3_ADVERTISER
METRIC_CPM_FEE3_USD
METRIC_CPM_FEE3_PARTNER
CPM Fee 3.
METRIC_CPM_FEE4_ADVERTISER
METRIC_CPM_FEE4_USD
METRIC_CPM_FEE4_PARTNER
CPM Fee 4.
METRIC_CPM_FEE5_ADVERTISER
METRIC_CPM_FEE5_USD
METRIC_CPM_FEE5_PARTNER
CPM Fee 5.
METRIC_CTRThe number of clicks on an ad divided by the number of impressions delivered for an ad, expressed as a percentage.
METRIC_DATA_COST_ADVERTISER
METRIC_DATA_COST_USD
METRIC_DATA_COST_PARTNER
The costs for using third-party audience segment data, based on the third-party audience lists targeted by your line items.
METRIC_FEE2_ADVERTISER
METRIC_FEE2_USD
METRIC_FEE2_PARTNER
Third-Party Ad Server Fee.
METRIC_FEE3_ADVERTISER
METRIC_FEE3_USD
METRIC_FEE3_PARTNER
Double Verify Fee.
METRIC_FEE4_ADVERTISER
METRIC_FEE4_USD
METRIC_FEE4_PARTNER
Adsafe Fee.
METRIC_FEE5_ADVERTISER
METRIC_FEE5_USD
METRIC_FEE5_PARTNER
AdXpose Fee.
METRIC_FEE6_ADVERTISER
METRIC_FEE6_USD
METRIC_FEE6_PARTNER
Vizu Fee.
METRIC_FEE7_ADVERTISER
METRIC_FEE7_USD
METRIC_FEE7_PARTNER
Aggregate Knowledge Fee.
METRIC_FEE8_ADVERTISER
METRIC_FEE8_USD
METRIC_FEE8_PARTNER
Teracent Fee.
METRIC_FEE9_ADVERTISER
METRIC_FEE9_USD
METRIC_FEE9_PARTNER
Evidon Fee.
METRIC_FEE10_ADVERTISER
METRIC_FEE10_USD
METRIC_FEE10_PARTNER
Agency Trading Desk Fee.
METRIC_FEE11_ADVERTISER
METRIC_FEE11_USD
METRIC_FEE11_PARTNER
Data Management Platform Fee.
METRIC_FEE12_ADVERTISER
METRIC_FEE12_USD
METRIC_FEE12_PARTNER
Integral Ad Science Pre-Bid Fee.
METRIC_FEE13_ADVERTISER
METRIC_FEE13_USD
METRIC_FEE13_PARTNER
DoubleVerify Pre-Bid Fee.
METRIC_FEE14_ADVERTISER
METRIC_FEE14_USD
METRIC_FEE14_PARTNER
ShopLocal Fee.
METRIC_FEE15_ADVERTISER
METRIC_FEE15_USD
METRIC_FEE15_PARTNER
TrustMetrics Fee.
METRIC_FEE16_ADVERTISER
METRIC_FEE16_USD
METRIC_FEE16_PARTNER
MediaCost Data Fee.
METRIC_FEE17_ADVERTISER
METRIC_FEE17_USD
METRIC_FEE17_PARTNER
Integral Ad Science Video Fee.
METRIC_FEE18_ADVERTISER
METRIC_FEE18_USD
METRIC_FEE18_PARTNER
MOAT Video Fee.
METRIC_FEE19_ADVERTISER
METRIC_FEE19_USD
METRIC_FEE19_PARTNER
Nielsen Digital Ad Ratings Fee.
METRIC_FEE20_ADVERTISER
METRIC_FEE20_USD
METRIC_FEE20_PARTNER
comScore vCE in DoubleClick Fee.
METRIC_FEE21_ADVERTISER
METRIC_FEE21_USD
METRIC_FEE21_PARTNER
Adloox Fee.
METRIC_FEE22_ADVERTISER
METRIC_FEE22_USD
METRIC_FEE22_PARTNER
Adloox Pre-Bid Fee.
METRIC_FLOODLIGHT_IMPRESSIONS
METRIC_IMPRESSIONSThe number of impressions served.
METRIC_IMPRESSIONS_TO_CONVERSION_RATE
METRIC_LAST_CLICKSAll conversions where the last recorded interaction prior to conversion is a click in Display & Video 360. Called 'Post-Click Conversions' in the DBM UI.
METRIC_LAST_IMPRESSIONSAll conversions where the last recorded interaction prior to conversion is an impression in Display & Video 360. Called 'Post-View Conversions' in the DBM UI.
METRIC_MEDIA_COST_ADVERTISER
METRIC_MEDIA_COST_USD
METRIC_MEDIA_COST_PARTNER
The raw cost for impressions purchased from an exchange.
METRIC_MEDIA_COST_ECPA_ADVERTISER
METRIC_MEDIA_COST_ECPA_USD
METRIC_MEDIA_COST_ECPA_PARTNER
The average CPA you paid, based on the Media Cost spent, calculated as the product of Media Cost / Conversions.
METRIC_MEDIA_COST_ECPAPC_ADVERTISER
METRIC_MEDIA_COST_ECPAPC_USD
METRIC_MEDIA_COST_ECPAPC_PARTNER
The average CPA you paid for post-click conversions only, based on the Media Cost spent, calculated as the product of Media Cost / Conversions.
METRIC_MEDIA_COST_ECPAPV_ADVERTISER
METRIC_MEDIA_COST_ECPAPV_USD
METRIC_MEDIA_COST_ECPAPV_PARTNER
The average CPA you paid for post-view conversions only, based on the Media Cost spent, calculated as the product of Media Cost / Conversions.
METRIC_MEDIA_COST_ECPC_ADVERTISER
METRIC_MEDIA_COST_ECPC_USD
METRIC_MEDIA_COST_ECPC_PARTNER
The average CPC you paid, based on the Media Cost spent, calculated as the product of Media Cost / Clicks.
METRIC_MEDIA_COST_ECPM_ADVERTISER
METRIC_MEDIA_COST_ECPM_USD
METRIC_MEDIA_COST_ECPM_PARTNER
The average CPM you paid for impressions, based on the Media Cost spent, calculated as the product of Media Cost / Impressions × 1000.
METRIC_MEDIA_COST_ECPCV_ADVERTISER
METRIC_MEDIA_COST_ECPCV_PARTNER
METRIC_MEDIA_COST_ECPCV_USD
METRIC_MEDIA_FEE1_ADVERTISER
METRIC_MEDIA_FEE1_USD
METRIC_MEDIA_FEE1_PARTNER
Media fee 1.
METRIC_MEDIA_FEE2_ADVERTISER
METRIC_MEDIA_FEE2_USD
METRIC_MEDIA_FEE2_PARTNER
Media fee 2.
METRIC_MEDIA_FEE3_ADVERTISER
METRIC_MEDIA_FEE3_USD
METRIC_MEDIA_FEE3_PARTNER
Media Fee 3.
METRIC_MEDIA_FEE4_ADVERTISER
METRIC_MEDIA_FEE4_USD
METRIC_MEDIA_FEE4_PARTNER
Media Fee 4.
METRIC_MEDIA_FEE5_ADVERTISER
METRIC_MEDIA_FEE5_USD
METRIC_MEDIA_FEE5_PARTNER
Media Fee 5.
METRIC_PIXEL_LOADSDeprecated. This metric has been replaced by METRIC_FLOODLIGHT_IMPRESSIONS.
METRIC_PLATFORM_FEE_USD
METRIC_PLATFORM_FEE_PARTNER
METRIC_PLATFORM_FEE_ADVERTISER
METRIC_POST_CLICK_DFA_REVENUEDeprecated. This metric has been replaced by METRIC_CM_POST_CLICK_REVENUE.
METRIC_POST_VIEW_DFA_REVENUEDeprecated. This metric has been replaced by METRIC_CM_POST_VIEW_REVENUE.
METRIC_PROFIT_ADVERTISER
METRIC_PROFIT_USD
METRIC_PROFIT_PARTNER
The difference between how much you charged and your costs for running a campaign, calculated as the difference of Revenue - Total Media Cost - Agency markup (if applicable, also known as "Profit margin fees"). This is sometimes also called "net income."
METRIC_PROFIT_ECPA_ADVERTISER
METRIC_PROFIT_ECPA_USD
METRIC_PROFIT_ECPA_PARTNER
The average CPA you paid, based on the Profit earned, calculated as the product of Profit / Conversions.
METRIC_PROFIT_ECPAPC_ADVERTISER
METRIC_PROFIT_ECPAPC_USD
METRIC_PROFIT_ECPAPC_PARTNER
The average CPA you paid for post-click conversions only, based on the Profit earned, calculated as the product of Profit / Conversions.
METRIC_PROFIT_ECPAPV_ADVERTISER
METRIC_PROFIT_ECPAPV_USD
METRIC_PROFIT_ECPAPV_PARTNER
The average CPA you paid for post-view conversions only, based on the Profit earned, calculated as the product of Profit / Conversions.
METRIC_PROFIT_ECPC_ADVERTISER
METRIC_PROFIT_ECPC_USD
METRIC_PROFIT_ECPC_PARTNER
The average CPC you paid, based on the Profit earned, calculated as the product of Profit / Clicks.
METRIC_PROFIT_ECPM_ADVERTISER
METRIC_PROFIT_ECPM_USD
METRIC_PROFIT_ECPM_PARTNER
The average CPM you paid for impressions, based on the Profit earned, calculated as the product of Profit / Impressions × 1000.
METRIC_PROFIT_MARGINYour ratio of profitability, calculated as the product of Profit / Revenue. Higher numbers correspond to higher profitability.
METRIC_PROFIT_VIEWABLE_ECPM_ADVERTISER
METRIC_PROFIT_VIEWABLE_ECPM_PARTNER
METRIC_PROFIT_VIEWABLE_ECPM_USD
METRIC_REACH_COOKIE_REACHDeprecated. This metric has been replaced by METRIC_COOKIE_REACH_IMPRESSION_REACH and will be removed the week of March 20, 2018.
METRIC_REACH_COOKIE_FREQUENCYDeprecated. This metric has been replaced by METRIC_COOKIE_REACH_AVERAGE_IMPRESSION_FREQUENCY and will be removed the week of March 20, 2018.
METRIC_REVENUE_ADVERTISER
METRIC_REVENUE_USD
METRIC_REVENUE_PARTNER
Also known as the "top-line cost," this is the sum of Media Costs plus any additional costs factored into the price of running campaigns (such as partner costs, data costs, and agency markups). Revenue is calculated based on the revenue model set for line items.
METRIC_REVENUE_ECPA_ADVERTISER
METRIC_REVENUE_ECPA_USD
METRIC_REVENUE_ECPA_PARTNER
The average CPA you paid, based on Revenue, calculated as the product of Revenue / Conversions.
METRIC_REVENUE_ECPAPC_ADVERTISER
METRIC_REVENUE_ECPAPC_USD
METRIC_REVENUE_ECPAPC_PARTNER
The average CPA you paid for post-click conversions only, based on Revenue, calculated as the product of Revenue / Conversions.
METRIC_REVENUE_ECPAPV_ADVERTISER METRIC_REVENUE_ECPAPV_USD METRIC_REVENUE_ECPAPV_PARTNERThe average CPA you paid for post-view conversions only, based on Revenue, calculated as the product of Revenue / Conversions.
METRIC_REVENUE_ECPIAVC_ADVERTISER
METRIC_REVENUE_ECPC_ADVERTISER
METRIC_REVENUE_ECPC_USD
METRIC_REVENUE_ECPC_PARTNER
The average CPC you paid, based on Revenue, calculated as the product of Revenue / Clicks.
METRIC_REVENUE_ECPCV_ADVERTISER
METRIC_REVENUE_ECPCV_PARTNER
METRIC_REVENUE_ECPCV_USD
METRIC_REVENUE_ECPM_ADVERTISER
METRIC_REVENUE_ECPM_USD
METRIC_REVENUE_ECPM_PARTNER
The average CPM you paid for impressions, based on Revenue, calculated as the product of Revenue / Impressions × 1000.
METRIC_REVENUE_VIEWABLE_ECPM_ADVERTISER
METRIC_REVENUE_VIEWABLE_ECPM_PARTNER
METRIC_REVENUE_VIEWABLE_ECPM_USD
METRIC_RICH_MEDIA_VIDEO_COMPLETIONSThe number of times a video has been played to its end.
METRIC_RICH_MEDIA_VIDEO_SKIPS
METRIC_RICH_MEDIA_VIDEO_FIRST_QUARTILE_COMPLETESThe number of times a video has been played to 25% of its entire length.
METRIC_RICH_MEDIA_VIDEO_FULL_SCREENSThe number of times a video has been viewed in full screen mode.
METRIC_RICH_MEDIA_VIDEO_MIDPOINTSThe number of times a video has been played to 50% of its entire length.
METRIC_RICH_MEDIA_VIDEO_MUTESThe number of times a video has been muted. This is logged once per view, such that if a person mutes and un-mutes a video multiple times, the sesequent mutes aren't counted.
METRIC_RICH_MEDIA_VIDEO_PAUSESThe number of times a video has been paused. This is logged once per view, such that if a person pauses a video multiple times, the subsequent pauses aren't counted.
METRIC_RICH_MEDIA_VIDEO_PLAYSThe number of times a video has been played. This is logged once per view, such that if a person stops play and then restarts it, the restart isn't counted.
METRIC_RICH_MEDIA_VIDEO_THIRD_QUARTILE_COMPLETESThe number of times a video has been played to 75% of its entire length.
METRIC_TEA_TRUEVIEW_IMPRESSIONSThe number of impressions associated with users that appear in both an individual first-party audience list and an individual third-party audience list.
METRIC_TEA_TRUEVIEW_UNIQUE_COOKIESThe number of unique cookies, that have impressions, belonging to users that appear in both an individual first-party audience list and an individual third-party audience list.
METRIC_TOTAL_CONVERSIONSThe sum of all post-view and post-click conversions.
METRIC_TOTAL_MEDIA_COST_ADVERTISER
METRIC_TOTAL_MEDIA_COST_ECPA_ADVERTISER
METRIC_TOTAL_MEDIA_COST_ECPA_USD
METRIC_TOTAL_MEDIA_COST_ECPA_PARTNER
The average CPA you paid, based on the Total Media Cost spent, calculated as the product of Total Media Cost / Conversions.
METRIC_TOTAL_MEDIA_COST_ECPAPC_ADVERTISER
METRIC_TOTAL_MEDIA_COST_ECPAPC_USD
METRIC_TOTAL_MEDIA_COST_ECPAPC_PARTNER
The average CPA you paid for post-click conversions only, based on the Total Media Cost spent, calculated as the product of Total Media Cost / Conversions.
METRIC_TOTAL_MEDIA_COST_ECPAPV_ADVERTISER
METRIC_TOTAL_MEDIA_COST_ECPAPV_USD
METRIC_TOTAL_MEDIA_COST_ECPAPV_PARTNER
The average CPA you paid for post-view conversions only, based on the Total Media Cost spent, calculated as the product of Total Media Cost / Conversions.
METRIC_TOTAL_MEDIA_COST_ECPC_ADVERTISER
METRIC_TOTAL_MEDIA_COST_ECPC_USD
METRIC_TOTAL_MEDIA_COST_ECPC_PARTNER
The average CPC you paid, based on the Total Media Cost spent, calculated as the product of Total Media Cost / Clicks.
METRIC_TOTAL_MEDIA_COST_ECPM_ADVERTISER
METRIC_TOTAL_MEDIA_COST_ECPM_USD
METRIC_TOTAL_MEDIA_COST_ECPM_PARTNER
The average CPM you paid for impressions, based on the Total Media Cost spent, calculated as the product of Total Media Cost / Impressions × 1000.
METRIC_TOTAL_MEDIA_COST_ECPCV_ADVERTISER
METRIC_TOTAL_MEDIA_COST_ECPCV_PARTNER
METRIC_TOTAL_MEDIA_COST_ECPCV_USD

METRIC_TOTAL_MEDIA_COST_USD
METRIC_TOTAL_MEDIA_COST_PARTNER
METRIC_TOTAL_MEDIA_COST_ADVERTISER
The total media cost is the combined price for buying impressions (media cost) and using any third-party audience segment data (data cost).
METRIC_TOTAL_MEDIA_COST_VIEWABLE_ECPM_ADVERTISER
METRIC_TOTAL_MEDIA_COST_VIEWABLE_ECPM_PARTNER
METRIC_TOTAL_MEDIA_COST_VIEWABLE_ECPM_USD

METRIC_TRUEVIEW_AVERAGE_CPE_ADVERTISER
METRIC_TRUEVIEW_AVERAGE_CPE_PARTNER
METRIC_TRUEVIEW_AVERAGE_CPE_USD

METRIC_TRUEVIEW_CONVERSION_COST_MANY_PER_VIEW_ADVERTISER
METRIC_TRUEVIEW_CONVERSION_COST_MANY_PER_VIEW_PARTNER
METRIC_TRUEVIEW_CONVERSION_COST_MANY_PER_VIEW_USD
METRIC_TRUEVIEW_CONVERSION_COST_ONE_PER_VIEW_ADVERTISER
METRIC_TRUEVIEW_CONVERSION_COST_ONE_PER_VIEW_PARTNER
METRIC_TRUEVIEW_CONVERSION_COST_ONE_PER_VIEW_USD
METRIC_TRUEVIEW_CONVERSION_MANY_PER_VIEW
METRIC_TRUEVIEW_CONVERSION_ONE_PER_VIEW
METRIC_TRUEVIEW_CONVERSION_RATE_ONE_PER_VIEW
METRIC_TRUEVIEW_CONVERSION_VALUE_MANY_PER_VIEW_ADVERTISER
METRIC_TRUEVIEW_CONVERSION_VALUE_MANY_PER_VIEW_PARTNER
METRIC_TRUEVIEW_CONVERSION_VALUE_MANY_PER_VIEW_USD
METRIC_TRUEVIEW_CONVERSION_VALUE_ONE_PER_VIEW_ADVERTISER
METRIC_TRUEVIEW_CONVERSION_VALUE_ONE_PER_VIEW_PARTNER
METRIC_TRUEVIEW_CONVERSION_VALUE_ONE_PER_VIEW_USD
METRIC_TRUEVIEW_COST_CONVERSION_MANY_PER_VIEW_RATIO
METRIC_TRUEVIEW_COST_CONVERSION_ONE_PER_VIEW_RATIO
METRIC_TRUEVIEW_CPV_ADVERTISER
METRIC_TRUEVIEW_CPV_PARTNER
METRIC_TRUEVIEW_CPV_USD
METRIC_TRUEVIEW_EARNED_LIKES
METRIC_TRUEVIEW_EARNED_PLAYLIST_ADDITIONS
METRIC_TRUEVIEW_EARNED_SHARES
METRIC_TRUEVIEW_EARNED_SUBSCRIBERS
METRIC_TRUEVIEW_EARNED_VIEWS
METRIC_TRUEVIEW_ENGAGEMENT_RATE
METRIC_TRUEVIEW_ENGAGEMENTS
METRIC_TRUEVIEW_IMPRESSION_SHARE
METRIC_TRUEVIEW_LOST_IS_BUDGET
METRIC_TRUEVIEW_LOST_IS_RANK
METRIC_TRUEVIEW_TOTAL_CONVERSION_VALUE
METRIC_TRUEVIEW_TOTAL_CONVERSION_VALUES_ADVERTISER
METRIC_TRUEVIEW_TOTAL_CONVERSION_VALUES_PARTNER
METRIC_TRUEVIEW_TOTAL_CONVERSION_VALUES_USD
METRIC_TRUEVIEW_UNIQUE_VIEWERS
METRIC_TRUEVIEW_VALUE_CONVERSION_MANY_PER_VIEW_RATIO
METRIC_TRUEVIEW_VALUE_CONVERSION_ONE_PER_VIEW_RATIO
METRIC_TRUEVIEW_VIEW_RATE
METRIC_TRUEVIEW_VIEW_THROUGH_CONVERSION
METRIC_TRUEVIEW_VIEWS
METRIC_UNIQUE_VISITORS_COOKIES
METRIC_VIDEO_COMPANION_CLICKS
METRIC_VIDEO_COMPANION_IMPRESSIONS
METRIC_VIDEO_COMPLETION_RATE