Filters and Metrics

This page provides tables that list and describe the available filters and metrics.

Filters

FilterReport Builder Name
FILTER_ACTIVE_VIEW_EXPECTED_VIEWABILITYActive View Expected Viewability
FILTER_ADVERTISERAdvertiser ID
FILTER_ADVERTISER_CURRENCYAdvertiser Currency
FILTER_ADVERTISER_INTEGRATION_CODEAdvertiser Integration Code
FILTER_ADVERTISER_INTEGRATION_STATUSAdvertiser Status
FILTER_ADVERTISER_NAMEAdvertiser
FILTER_ADVERTISER_TIMEZONEAdvertiser Time Zone
FILTER_AD_POSITIONAd Position
FILTER_AD_POSITION_NAMEAd Position
FILTER_AGEAge
FILTER_AUTHORIZED_SELLER_STATEAuthorized Seller State
FILTER_BROWSERBrowser ID
FILTER_BUDGET_SEGMENT_DESCRIPTIONBudget Segment Description
FILTER_CAMPAIGN_DAILY_FREQUENCYInsertion Order Daily Frequency
FILTER_CARRIERISP or Carrier ID
FILTER_CARRIER_NAMEISP or Carrier
FILTER_CHANNEL_IDChannel ID
FILTER_CHANNEL_NAMEChannel
FILTER_CITYCity ID
FILTER_CITY_NAMECity
FILTER_COMPANION_CREATIVE_IDVideo Companion Creative ID
FILTER_COMPANION_CREATIVE_NAMEVideo Companion Creative
FILTER_CONVERSION_DELAYTime to Conversion
FILTER_COUNTRYCountry
FILTER_CREATIVE_ATTRIBUTECreative Attributes
FILTER_CREATIVE_HEIGHTCreative Height
FILTER_CREATIVE_IDCreative ID
FILTER_CREATIVE_SIZECreative Size
FILTER_CREATIVE_TYPECreative Type
FILTER_CREATIVE_WIDTHCreative Width
FILTER_DATA_PROVIDERData Provider ID
FILTER_DATEDate
FILTER_DAY_OF_WEEKDay of Week
FILTER_DEVICE_MAKEDevice Make ID
FILTER_DEVICE_MODELDevice Model ID
FILTER_DEVICE_TYPEDevice Type
FILTER_DFP_ORDER_IDDFP Insertion Order ID
FILTER_DMADMA Code
FILTER_DMA_NAMEDMA
FILTER_EXCHANGE_IDExchange ID
FILTER_FLOODLIGHT_ACTIVITY_IDFloodlight Activity ID
FILTER_GENDERGender
FILTER_INSERTION_ORDERInsertion Order ID
FILTER_INSERTION_ORDER_NAMEInsertion Order
FILTER_INVENTORY_COMMITMENT_TYPEInventory Commitment Type
FILTER_INVENTORY_DELIVERY_METHODInventory Delivery Method
FILTER_INVENTORY_FORMATFormat
FILTER_INVENTORY_RATE_TYPEInventory Rate Type
FILTER_INVENTORY_SOURCEInventory Source ID (Legacy)
FILTER_INVENTORY_SOURCE_EXTERNAL_IDInventory Source ID (external)
FILTER_INVENTORY_SOURCE_TYPEInventory Source Type
FILTER_KEYWORDKeyword
FILTER_LINE_ITEMLine Item ID
FILTER_LINE_ITEM_DAILY_FREQUENCYLine Item Daily Frequency
FILTER_LINE_ITEM_LIFETIME_FREQUENCYLine Item Lifetime Frequency
FILTER_LINE_ITEM_TYPELine Item Type
FILTER_MEDIA_PLANCampaign ID
FILTER_MOBILE_GEOBusiness Chain
FILTER_MONTHMonth
FILTER_MRAID_SUPPORTMRAID Support
FILTER_NIELSEN_AGEAge
FILTER_NIELSEN_COUNTRY_CODECountry
FILTER_NIELSEN_DATE_RANGEDate Range for Cumulative Metrics
FILTER_NIELSEN_DEVICE_IDDevice ID
FILTER_NIELSEN_GENDERGender
FILTER_NIELSEN_RESTATEMENT_DATERestatement Date
FILTER_ORDER_IDOrder ID
FILTER_OSOperating System ID
FILTER_PAGE_CATEGORYCategory
FILTER_PAGE_LAYOUTEnvironment
FILTER_PARTNERPartner ID
FILTER_PARTNER_CURRENCYPartner Currency
FILTER_PARTNER_NAMEPartner
FILTER_PARTNER_STATUSPartner Status
FILTER_QUARTERQuarter
FILTER_REGIONRegion ID
FILTER_REGION_NAMERegion
FILTER_SITE_IDApp/URL ID
FILTER_SITE_LANGUAGELanguage
FILTER_SKIPPABLE_SUPPORTVideo Skippable Support
FILTER_TARGETED_USER_LISTAttributed Userlist ID
FILTER_TIME_OF_DAYTime of Day
FILTER_TRUEVIEW_AD_GROUP_AD_IDTrueView Ad ID
FILTER_TRUEVIEW_AD_GROUP_IDTrueView Ad Group ID
FILTER_TRUEVIEW_AGEAge
FILTER_TRUEVIEW_CATEGORYCategory ID
FILTER_TRUEVIEW_CITYCity ID
FILTER_TRUEVIEW_CONVERSION_TYPEConversion Type
FILTER_TRUEVIEW_COUNTRYCountry
FILTER_TRUEVIEW_CUSTOM_AFFINITYCustom Affinity ID
FILTER_TRUEVIEW_DMADMA ID
FILTER_TRUEVIEW_DMA_NAMEDMA
FILTER_TRUEVIEW_GENDERGender
FILTER_TRUEVIEW_IAR_AGEAge
FILTER_TRUEVIEW_IAR_CATEGORYCategory
FILTER_TRUEVIEW_IAR_CITYCity
FILTER_TRUEVIEW_IAR_COUNTRYCountry
FILTER_TRUEVIEW_IAR_GENDERGender
FILTER_TRUEVIEW_IAR_INTERESTInterest
FILTER_TRUEVIEW_IAR_LANGUAGELanguage
FILTER_TRUEVIEW_IAR_PARENTAL_STATUSParental Status
FILTER_TRUEVIEW_IAR_REGIONRegion
FILTER_TRUEVIEW_IAR_REGION_NAMERegion
FILTER_TRUEVIEW_IAR_REMARKETING_LISTRemarketing List ID
FILTER_TRUEVIEW_IAR_TIME_OF_DAYTime of Day
FILTER_TRUEVIEW_IAR_YOUTUBE_CHANNELYouTube Channel
FILTER_TRUEVIEW_IAR_YOUTUBE_VIDEOYouTube Video
FILTER_TRUEVIEW_IAR_ZIPCODEZip Code
FILTER_TRUEVIEW_INTERESTInterest
FILTER_TRUEVIEW_KEYWORDKeyword
FILTER_TRUEVIEW_PARENTAL_STATUSParental Status
FILTER_TRUEVIEW_PLACEMENTPlacement ID (Managed)
FILTER_TRUEVIEW_REGIONRegion ID
FILTER_TRUEVIEW_REGION_NAMERegion
FILTER_TRUEVIEW_REMARKETING_LISTRemarketing List ID
FILTER_TRUEVIEW_URLPlacement (All)
FILTER_TRUEVIEW_ZIPCODEZipcode ID
FILTER_USER_LISTAudience List ID
FILTER_USER_LIST_FIRST_PARTYFirst Party Audience List ID
FILTER_USER_LIST_FIRST_PARTY_NAMEFirst Party Audience List
FILTER_USER_LIST_THIRD_PARTYThird Party Audience List ID
FILTER_USER_LIST_THIRD_PARTY_NAMEThird Party Audience List
FILTER_VIDEO_AD_POSITION_IN_STREAMVideo Ad Position In Stream
FILTER_VIDEO_COMPANION_SIZEVideo Companion Size
FILTER_VIDEO_COMPANION_TYPEVideo Companion Type
FILTER_VIDEO_CREATIVE_DURATIONVideo Creative Duration
FILTER_VIDEO_CREATIVE_DURATION_SKIPPABLEVideo Creative Duration (Skippable)
FILTER_VIDEO_DURATION_SECONDSMax Video Duration
FILTER_VIDEO_DURATION_SECONDS_RANGEMax Video Duration Range
FILTER_VIDEO_FORMAT_SUPPORTVideo Format Support
FILTER_VIDEO_INVENTORY_TYPEVideo Inventory Type
FILTER_VIDEO_PLAYER_SIZEVideo Player Size
FILTER_VIDEO_RATING_TIERDigital Content Label
FILTER_VIDEO_SKIPPABLE_SUPPORTVideo Skippable Support
FILTER_VIDEO_VPAID_SUPPORTVideo VPAID Support
FILTER_WEEKWeek
FILTER_YEARYear
FILTER_ZIP_CODEZip Code ID

Metrics

In the following table where there are multiple values, the metric is represented in the advertiser currency, US dollars, and the partner currency, respectively.

MetricReport Builder Name
METRIC_ACTIVE_VIEW_AUDIBLE_VISIBLE_ON_COMPLETE_IMPRESSIONSActive View: Impressions Audible and Visible at Completion
METRIC_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIMEActive View: Average Viewable Time (Seconds)
METRIC_ACTIVE_VIEW_DISTRIBUTION_UNMEASURABLEActive View: Impression Distribution (Not Measurable)
METRIC_ACTIVE_VIEW_DISTRIBUTION_UNVIEWABLEActive View: Impression Distribution (Not Viewable)
METRIC_ACTIVE_VIEW_DISTRIBUTION_VIEWABLEActive View: Impression Distribution (Viewable)
METRIC_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONSActive View: Eligible Impressions
METRIC_ACTIVE_VIEW_MEASURABLE_IMPRESSIONSActive View: Measurable Impressions
METRIC_ACTIVE_VIEW_PCT_MEASURABLE_IMPRESSIONSActive View: % Measurable Impressions
METRIC_ACTIVE_VIEW_PCT_VIEWABLE_IMPRESSIONSActive View: % Viewable Impressions
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_AT_STARTActive View: % Audible and Visible at Start
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_FIRST_QUARActive View: % Audible and Visible at First Quartile
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_ON_COMPLETEActive View: % Audible and Visible at Completion
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_SECOND_QUARActive View: % Audible and Visible at Midpoint
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_THIRD_QUARActive View: % Audible and Visible at Third Quartile
METRIC_ACTIVE_VIEW_PERCENT_VIEWABLE_FOR_TIME_THRESHOLDActive View: % Visible 10 Seconds
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_AT_STARTActive View: % Visible at Start
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_FIRST_QUARActive View: % Visible at First Quartile
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_ON_COMPLETEActive View: % Visible at Completion
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_SECOND_QUARActive View: % Visible at Midpoint
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_THIRD_QUARActive View: % Visible at Third Quartile
METRIC_ACTIVE_VIEW_UNMEASURABLE_IMPRESSIONSActive View: Not Measurable Impressions
METRIC_ACTIVE_VIEW_UNVIEWABLE_IMPRESSIONSActive View: Not Viewable Impressions
METRIC_ACTIVE_VIEW_VIEWABLE_FOR_TIME_THRESHOLDActive View: Impressions Visible 10 Seconds
METRIC_ACTIVE_VIEW_VIEWABLE_IMPRESSIONSActive View: Viewable Impressions
METRIC_BID_REQUESTSPotential Impressions
METRIC_BILLABLE_COST_ADVERTISERBillable Cost (Advertiser Currency)
METRIC_BILLABLE_COST_PARTNERBillable Cost (Partner Currency)
METRIC_BILLABLE_COST_USDBillable Cost (USD)
METRIC_BILLABLE_IMPRESSIONSBillable Impressions
METRIC_CLICKSClicks
METRIC_CLICK_TO_POST_CLICK_CONVERSION_RATE% Clicks Leading to Conversions
METRIC_CM_POST_CLICK_REVENUECM Post-Click Revenue
METRIC_CM_POST_VIEW_REVENUECM Post-View Revenue
METRIC_CONVERSIONS_PER_MILLEConversions per 1000 Impressions
METRIC_COOKIE_REACH_AVERAGE_IMPRESSION_FREQUENCYCookie Reach: Average Impression Frequency
METRIC_COOKIE_REACH_IMPRESSION_REACHCookie Reach: Impression Reach
METRIC_CPM_FEE1_ADVERTISERCPM Fee 1 (Advertiser Currency)
METRIC_CPM_FEE1_PARTNERCPM Fee 1 (Partner Currency)
METRIC_CPM_FEE1_USDCPM Fee 1 (USD)
METRIC_CPM_FEE2_ADVERTISERCPM Fee 2 (Advertiser Currency)
METRIC_CPM_FEE2_PARTNERCPM Fee 2 (Partner Currency)
METRIC_CPM_FEE2_USDCPM Fee 2 (USD)
METRIC_CPM_FEE3_ADVERTISERCPM Fee 3 (Advertiser Currency)
METRIC_CPM_FEE3_PARTNERCPM Fee 3 (Partner Currency)
METRIC_CPM_FEE3_USDCPM Fee 3 (USD)
METRIC_CPM_FEE4_ADVERTISERCPM Fee 4 (Advertiser Currency)
METRIC_CPM_FEE4_PARTNERCPM Fee 4 (Partner Currency)
METRIC_CPM_FEE4_USDCPM Fee 4 (USD)
METRIC_CPM_FEE5_ADVERTISERCPM Fee 5 (Advertiser Currency)
METRIC_CPM_FEE5_PARTNERCPM Fee 5 (Partner Currency)
METRIC_CPM_FEE5_USDCPM Fee 5 (USD)
METRIC_CTRClick Rate (CTR)
METRIC_DATA_COST_ADVERTISERData Fees (Advertiser Currency)
METRIC_DATA_COST_PARTNERData Fees (Partner Currency)
METRIC_DATA_COST_USDData Fees (USD)
METRIC_DBM_ENGAGEMENT_RATEEngagement Rate
METRIC_FEE10_ADVERTISERAgency Trading Desk Fee (Advertiser Currency)
METRIC_FEE10_PARTNERAgency Trading Desk Fee (Partner Currency)
METRIC_FEE10_USDAgency Trading Desk Fee (USD)
METRIC_FEE11_ADVERTISERData Management Platform Fee (Advertiser Currency)
METRIC_FEE11_PARTNERData Management Platform Fee (Partner Currency)
METRIC_FEE11_USDData Management Platform Fee (USD)
METRIC_FEE12_ADVERTISERIntegral Ad Science Pre-Bid Fee (Advertiser Currency)
METRIC_FEE12_PARTNERIntegral Ad Science Pre-Bid Fee (Partner Currency)
METRIC_FEE12_USDIntegral Ad Science Pre-Bid Fee (USD)
METRIC_FEE13_ADVERTISERDoubleVerify Pre-Bid Fee (Advertiser Currency)
METRIC_FEE13_PARTNERDoubleVerify Pre-Bid Fee (Partner Currency)
METRIC_FEE13_USDDoubleVerify Pre-Bid Fee (USD)
METRIC_FEE14_ADVERTISERShopLocal Fee (Advertiser Currency)
METRIC_FEE14_PARTNERShopLocal Fee (Partner Currency)
METRIC_FEE14_USDShopLocal Fee (USD)
METRIC_FEE15_ADVERTISERTrustMetrics Fee (Advertiser Currency)
METRIC_FEE15_PARTNERTrustMetrics Fee (Partner Currency)
METRIC_FEE15_USDTrustMetrics Fee (USD)
METRIC_FEE16_ADVERTISERMediaCost Data Fee (Advertiser Currency)
METRIC_FEE16_PARTNERMediaCost Data Fee (Partner Currency)
METRIC_FEE16_USDMediaCost Data Fee (USD)
METRIC_FEE17_ADVERTISERIntegral Ad Science Video Fee (Advertiser Currency)
METRIC_FEE17_PARTNERIntegral Ad Science Video Fee (Partner Currency)
METRIC_FEE17_USDIntegral Ad Science Video Fee (USD)
METRIC_FEE18_ADVERTISERMOAT Video Fee (Advertiser Currency)
METRIC_FEE18_PARTNERMOAT Video Fee (Partner Currency)
METRIC_FEE18_USDMOAT Video Fee (USD)
METRIC_FEE19_ADVERTISERNielsen Digital Ad Ratings Fee (Advertiser Currency)
METRIC_FEE19_PARTNERNielsen Digital Ad Ratings Fee (Partner Currency)
METRIC_FEE19_USDNielsen Digital Ad Ratings Fee (USD)
METRIC_FEE20_ADVERTISERcomScore vCE in DoubleClick Fee (Advertiser Currency)
METRIC_FEE20_PARTNERcomScore vCE in DoubleClick Fee (Partner Currency)
METRIC_FEE20_USDcomScore vCE in DoubleClick Fee (USD)
METRIC_FEE21_ADVERTISERAdloox Fee (Advertiser Currency)
METRIC_FEE21_PARTNERAdloox Fee (Partner Currency)
METRIC_FEE21_USDAdloox Fee (USD)
METRIC_FEE22_ADVERTISERAdloox Pre-Bid Fee (Advertiser Currency)
METRIC_FEE22_PARTNERAdloox Pre-Bid Fee (Partner Currency)
METRIC_FEE22_USDAdloox Pre-Bid Fee (USD)
METRIC_FEE2_ADVERTISERThird-Party Ad Server Fee (Advertiser Currency)
METRIC_FEE2_PARTNERThird-Party Ad Server Fee (Partner Currency)
METRIC_FEE2_USDThird-Party Ad Server Fee (USD)
METRIC_FEE3_ADVERTISERDoubleVerify Fee (Advertiser Currency)
METRIC_FEE3_PARTNERDoubleVerify Fee (Partner Currency)
METRIC_FEE3_USDDoubleVerify Fee (USD)
METRIC_FEE4_ADVERTISERAdsafe Fee (Advertiser Currency)
METRIC_FEE4_PARTNERAdsafe Fee (Partner Currency)
METRIC_FEE4_USDAdsafe Fee (USD)
METRIC_FEE5_ADVERTISERAdXpose Fee (Advertiser Currency)
METRIC_FEE5_PARTNERAdXpose Fee (Partner Currency)
METRIC_FEE5_USDAdXpose Fee (USD)
METRIC_FEE6_ADVERTISERVizu Fee (Advertiser Currency)
METRIC_FEE6_PARTNERVizu Fee (Partner Currency)
METRIC_FEE6_USDVizu Fee (USD)
METRIC_FEE7_ADVERTISERAggregate Knowledge Fee (Advertiser Currency)
METRIC_FEE7_PARTNERAggregate Knowledge Fee (Partner Currency)
METRIC_FEE7_USDAggregate Knowledge Fee (USD)
METRIC_FEE8_ADVERTISERTeracent Fee (Advertiser Currency)
METRIC_FEE8_PARTNERTeracent Fee (Partner Currency)
METRIC_FEE8_USDTeracent Fee (USD)
METRIC_FEE9_ADVERTISEREvidon Fee (Advertiser Currency)
METRIC_FEE9_PARTNEREvidon Fee (Partner Currency)
METRIC_FEE9_USDEvidon Fee (USD)
METRIC_FLOODLIGHT_IMPRESSIONSFloodlight Impressions
METRIC_IMPRESSIONSImpressions
METRIC_IMPRESSIONS_TO_CONVERSION_RATE% Impressions Leading to Conversions
METRIC_LAST_CLICKSPost-Click Conversions
METRIC_LAST_IMPRESSIONSPost-View Conversions
METRIC_MEDIA_COST_ADVERTISERMedia Cost (Advertiser Currency)
METRIC_MEDIA_COST_ECPAPC_ADVERTISERMedia Cost eCPA (PC) (Advertiser Currency)
METRIC_MEDIA_COST_ECPAPC_PARTNERMedia Cost eCPC (PC) (Partner Currency)
METRIC_MEDIA_COST_ECPAPC_USDMedia Cost eCPC (PC) (USD)
METRIC_MEDIA_COST_ECPAPV_ADVERTISERMedia Cost eCPA (PV) (Advertiser Currency)
METRIC_MEDIA_COST_ECPAPV_PARTNERMedia Cost eCPC (PV) (Partner Currency)
METRIC_MEDIA_COST_ECPAPV_USDMedia Cost eCPC (PV) (USD)
METRIC_MEDIA_COST_ECPA_ADVERTISERMedia Cost eCPA (Advertiser Currency)
METRIC_MEDIA_COST_ECPA_PARTNERMedia Cost eCPA (Partner Currency)
METRIC_MEDIA_COST_ECPA_USDMedia Cost eCPA (USD)
METRIC_MEDIA_COST_ECPCV_ADVERTISERVideo Media Cost eCPCV (Advertiser Currency)
METRIC_MEDIA_COST_ECPCV_PARTNERVideo Media Cost eCPCV (Partner Currency)
METRIC_MEDIA_COST_ECPCV_USDVideo Media Cost eCPCV (USD)
METRIC_MEDIA_COST_ECPC_ADVERTISERMedia Cost eCPC (Advertiser Currency)
METRIC_MEDIA_COST_ECPC_PARTNERMedia Cost eCPC (Partner Currency)
METRIC_MEDIA_COST_ECPC_USDMedia Cost eCPC (USD)
METRIC_MEDIA_COST_ECPM_ADVERTISERMedia Cost eCPM (Advertiser Currency)
METRIC_MEDIA_COST_ECPM_PARTNERMedia Cost eCPM (Partner Currency)
METRIC_MEDIA_COST_ECPM_USDMedia Cost eCPM (USD)
METRIC_MEDIA_COST_PARTNERMedia Cost (Partner Currency)
METRIC_MEDIA_COST_USDMedia Cost (USD)
METRIC_MEDIA_COST_VIEWABLE_ECPM_ADVERTISERMedia Cost Viewable eCPM (Advertiser Currency)
METRIC_MEDIA_COST_VIEWABLE_ECPM_PARTNERMedia Cost Viewable eCPM (Partner Currency)
METRIC_MEDIA_COST_VIEWABLE_ECPM_USDMedia Cost Viewable eCPM (USD)
METRIC_MEDIA_FEE1_ADVERTISERMedia Fee 1 (Advertiser Currency)
METRIC_MEDIA_FEE1_PARTNERMedia Fee 1 (Partner Currency)
METRIC_MEDIA_FEE1_USDMedia Fee 1 (USD)
METRIC_MEDIA_FEE2_ADVERTISERMedia Fee 2 (Advertiser Currency)
METRIC_MEDIA_FEE2_PARTNERMedia Fee 2 (Partner Currency)
METRIC_MEDIA_FEE2_USDMedia Fee 2 (USD)
METRIC_MEDIA_FEE3_ADVERTISERMedia Fee 3 (Advertiser Currency)
METRIC_MEDIA_FEE3_PARTNERMedia Fee 3 (Partner Currency)
METRIC_MEDIA_FEE3_USDMedia Fee 3 (USD)
METRIC_MEDIA_FEE4_ADVERTISERMedia Fee 4 (Advertiser Currency)
METRIC_MEDIA_FEE4_PARTNERMedia Fee 4 (Partner Currency)
METRIC_MEDIA_FEE4_USDMedia Fee 4 (USD)
METRIC_MEDIA_FEE5_ADVERTISERMedia Fee 5 (Advertiser Currency)
METRIC_MEDIA_FEE5_PARTNERMedia Fee 5 (Partner Currency)
METRIC_MEDIA_FEE5_USDMedia Fee 5 (USD)
METRIC_NIELSEN_AVERAGE_FREQUENCYAverage Frequency
METRIC_NIELSEN_GRPGross Rating Points
METRIC_NIELSEN_IMPRESSIONSNielsen Impressions
METRIC_NIELSEN_IMPRESSIONS_SHARE% Impressions Share
METRIC_NIELSEN_IMPRESSION_INDEXImpression Index
METRIC_NIELSEN_POPULATIONPopulation
METRIC_NIELSEN_POPULATION_REACHAudience Reach
METRIC_NIELSEN_POPULATION_SHARE% Population Share
METRIC_NIELSEN_REACH_INDEXAudience Index
METRIC_NIELSEN_REACH_SHARE% Audience Share
METRIC_NIELSEN_UNIQUE_AUDIENCEUnique Audience
METRIC_PLATFORM_FEE_ADVERTISERPlatform Fee (Advertiser Currency)
METRIC_PLATFORM_FEE_PARTNERPlatform Fee (Partner Currency)
METRIC_PLATFORM_FEE_USDPlatform Fee (USD)
METRIC_PROFIT_ADVERTISERProfit (Advertiser Currency)
METRIC_PROFIT_ECPM_ADVERTISERProfit eCPM (Advertiser Currency)
METRIC_PROFIT_ECPM_PARTNERProfit eCPM (Partner Currency)
METRIC_PROFIT_ECPM_USDProfit eCPM (USD)
METRIC_PROFIT_MARGINProfit Margin
METRIC_PROFIT_PARTNERProfit (Partner Currency)
METRIC_PROFIT_USDProfit (USD)
METRIC_PROFIT_VIEWABLE_ECPM_ADVERTISERProfit Viewable eCPM (Advertiser Currency)
METRIC_PROFIT_VIEWABLE_ECPM_PARTNERProfit Viewable eCPM (Partner Currency)
METRIC_PROFIT_VIEWABLE_ECPM_USDProfit Viewable eCPM (USD)
METRIC_REVENUE_ADVERTISERRevenue (Advertiser Currency)
METRIC_REVENUE_ECPAPC_ADVERTISERRevenue eCPA (PC) (Advertiser Currency)
METRIC_REVENUE_ECPAPC_PARTNERRevenue eCPA (PC) (Partner Currency)
METRIC_REVENUE_ECPAPC_USDRevenue eCPA (PC) (USD)
METRIC_REVENUE_ECPAPV_ADVERTISERRevenue eCPA (PV) (Advertiser Currency)
METRIC_REVENUE_ECPAPV_PARTNERRevenue eCPA (PV) (Partner Currency)
METRIC_REVENUE_ECPAPV_USDRevenue eCPA (PV) (USD)
METRIC_REVENUE_ECPA_ADVERTISERRevenue eCPA (Advertiser Currency)
METRIC_REVENUE_ECPA_PARTNERRevenue eCPA (Partner Currency)
METRIC_REVENUE_ECPA_USDRevenue eCPA (USD)
METRIC_REVENUE_ECPCV_ADVERTISERVideo Revenue eCPCV (Advertiser Currency)
METRIC_REVENUE_ECPCV_PARTNERVideo Revenue eCPCV (Partner Currency)
METRIC_REVENUE_ECPCV_USDVideo Revenue eCPCV (USD)
METRIC_REVENUE_ECPC_ADVERTISERRevenue eCPC (Advertiser Currency)
METRIC_REVENUE_ECPC_PARTNERRevenue eCPC (Partner Currency)
METRIC_REVENUE_ECPC_USDRevenue eCPC (USD)
METRIC_REVENUE_ECPM_ADVERTISERRevenue eCPM (Advertiser Currency)
METRIC_REVENUE_ECPM_PARTNERRevenue eCPM (Partner Currency)
METRIC_REVENUE_ECPM_USDRevenue eCPM (USD)
METRIC_REVENUE_PARTNERRevenue (Partner Currency)
METRIC_REVENUE_USDRevenue (USD)
METRIC_REVENUE_VIEWABLE_ECPM_ADVERTISERRevenue Viewable eCPM (Advertiser Currency)
METRIC_REVENUE_VIEWABLE_ECPM_PARTNERRevenue Viewable eCPM (Partner Currency)
METRIC_REVENUE_VIEWABLE_ECPM_USDRevenue Viewable eCPM (USD)
METRIC_RICH_MEDIA_SCROLLSScrolls
METRIC_RICH_MEDIA_VIDEO_COMPLETIONSComplete Views (Video)
METRIC_RICH_MEDIA_VIDEO_FIRST_QUARTILE_COMPLETESFirst-Quartile Views (Video)
METRIC_RICH_MEDIA_VIDEO_FULL_SCREENSFullscreens (Video)
METRIC_RICH_MEDIA_VIDEO_MIDPOINTSMidpoint Views (Video)
METRIC_RICH_MEDIA_VIDEO_MUTESAudio Mutes (Video)
METRIC_RICH_MEDIA_VIDEO_PAUSESPauses (Video)
METRIC_RICH_MEDIA_VIDEO_PLAYSStarts (Video)
METRIC_RICH_MEDIA_VIDEO_SKIPSSkips (Video)
METRIC_RICH_MEDIA_VIDEO_THIRD_QUARTILE_COMPLETESThird-Quartile Views (Video)
METRIC_TEA_TRUEVIEW_IMPRESSIONSPotential Impressions
METRIC_TEA_TRUEVIEW_UNIQUE_COOKIESUnique Cookies with Impressions
METRIC_TOTAL_CONVERSIONSTotal Conversions
METRIC_TOTAL_MEDIA_COST_ADVERTISERTotal Media Cost (Advertiser Currency)
METRIC_TOTAL_MEDIA_COST_ECPAPC_ADVERTISERTotal Media Cost eCPA (PC) (Advertiser Currency)
METRIC_TOTAL_MEDIA_COST_ECPAPC_PARTNERTotal Media Cost eCPA (PC) (Partner Currency)
METRIC_TOTAL_MEDIA_COST_ECPAPC_USDTotal Media Cost eCPA (PC) (USD)
METRIC_TOTAL_MEDIA_COST_ECPAPV_ADVERTISERTotal Media Cost eCPA (PV) (Advertiser Currency)
METRIC_TOTAL_MEDIA_COST_ECPAPV_PARTNERTotal Media Cost eCPA (PV) (Partner Currency)
METRIC_TOTAL_MEDIA_COST_ECPAPV_USDTotal Media Cost eCPA (PV) (USD)
METRIC_TOTAL_MEDIA_COST_ECPA_ADVERTISERTotal Media Cost eCPA (Advertiser Currency)
METRIC_TOTAL_MEDIA_COST_ECPA_PARTNERTotal Media Cost eCPA (Partner Currency)
METRIC_TOTAL_MEDIA_COST_ECPA_USDTotal Media Cost eCPA (USD)
METRIC_TOTAL_MEDIA_COST_ECPCV_ADVERTISERTotal Video Media Cost eCPCV (Advertiser Currency)
METRIC_TOTAL_MEDIA_COST_ECPCV_PARTNERTotal Video Media Cost eCPCV (Partner Currency)
METRIC_TOTAL_MEDIA_COST_ECPCV_USDTotal Video Media Cost eCPCV (USD)
METRIC_TOTAL_MEDIA_COST_ECPC_ADVERTISERTotal Media Cost eCPC (Advertiser Currency)
METRIC_TOTAL_MEDIA_COST_ECPC_PARTNERTotal Media Cost eCPC (Partner Currency)
METRIC_TOTAL_MEDIA_COST_ECPC_USDTotal Media Cost eCPC (USD)
METRIC_TOTAL_MEDIA_COST_ECPM_ADVERTISERTotal Media Cost eCPM (Advertiser Currency)
METRIC_TOTAL_MEDIA_COST_ECPM_PARTNERTotal Media Cost eCPM (Partner Currency)
METRIC_TOTAL_MEDIA_COST_ECPM_USDTotal Media Cost eCPM (USD)
METRIC_TOTAL_MEDIA_COST_PARTNERTotal Media Cost (Partner Currency)
METRIC_TOTAL_MEDIA_COST_USDTotal Media Cost (USD)
METRIC_TOTAL_MEDIA_COST_VIEWABLE_ECPM_ADVERTISERTotal Media Cost Viewable eCPM (Advertiser Currency)
METRIC_TOTAL_MEDIA_COST_VIEWABLE_ECPM_PARTNERTotal Media Cost Viewable eCPM (Partner Currency)
METRIC_TOTAL_MEDIA_COST_VIEWABLE_ECPM_USDTotal Media Cost Viewable eCPM (USD)
METRIC_TRUEVIEW_AVERAGE_CPE_ADVERTISERRevenue eCPE (Advertiser Currency)
METRIC_TRUEVIEW_AVERAGE_CPE_PARTNERRevenue eCPE (Partner Currency)
METRIC_TRUEVIEW_AVERAGE_CPE_USDRevenue eCPE (USD)
METRIC_TRUEVIEW_CONVERSION_COST_MANY_PER_VIEW_ADVERTISERCost / Conversion (Advertiser Currency)
METRIC_TRUEVIEW_CONVERSION_COST_MANY_PER_VIEW_PARTNERCost / Conversion (Partner Currency)
METRIC_TRUEVIEW_CONVERSION_COST_MANY_PER_VIEW_USDCost / Conversion (USD)
METRIC_TRUEVIEW_CONVERSION_MANY_PER_VIEWConversions
METRIC_TRUEVIEW_CONVERSION_RATE_ONE_PER_VIEWView Conversion Rate
METRIC_TRUEVIEW_CPV_ADVERTISERRevenue eCPV (Advertiser Currency)
METRIC_TRUEVIEW_CPV_PARTNERRevenue eCPV (Partner Currency)
METRIC_TRUEVIEW_CPV_USDRevenue eCPV (USD)
METRIC_TRUEVIEW_EARNED_LIKESEarned Likes
METRIC_TRUEVIEW_EARNED_PLAYLIST_ADDITIONSEarned Playlist Additions
METRIC_TRUEVIEW_EARNED_SHARESEarned Shares
METRIC_TRUEVIEW_EARNED_SUBSCRIBERSEarned Subscribers
METRIC_TRUEVIEW_EARNED_VIEWSEarned Views
METRIC_TRUEVIEW_ENGAGEMENTSEngagements
METRIC_TRUEVIEW_ENGAGEMENT_RATEEngagement Rate
METRIC_TRUEVIEW_IMPRESSION_SHAREImpression Share
METRIC_TRUEVIEW_LOST_IS_BUDGETLost Impression Share (Budget)
METRIC_TRUEVIEW_LOST_IS_RANKLost Impression Share (Rank)
METRIC_TRUEVIEW_TOTAL_CONVERSION_VALUES_ADVERTISERTotal Conversion Value (Advertiser Currency)
METRIC_TRUEVIEW_TOTAL_CONVERSION_VALUES_PARTNERTotal Conversion Value (Partner Currency)
METRIC_TRUEVIEW_TOTAL_CONVERSION_VALUES_USDTotal Conversion Value (USD)
METRIC_TRUEVIEW_UNIQUE_VIEWERSUnique Viewers
METRIC_TRUEVIEW_VIEWSTrueView: Views
METRIC_TRUEVIEW_VIEW_RATETrueView: View Rate
METRIC_TRUEVIEW_VIEW_THROUGH_CONVERSIONView through Conversion
METRIC_UNIQUE_VISITORS_COOKIESUnique Cookies with Impressions
METRIC_VIDEO_COMPANION_CLICKSCompanion Clicks (Video)
METRIC_VIDEO_COMPANION_IMPRESSIONSCompanion Impressions (Video)
METRIC_VIDEO_COMPLETION_RATECompletion Rate (Video)
METRIC_VIEWABLE_BID_REQUESTSPotential Viewable Impressions