Filters and Metrics

This page provides tables that list and describe the available filters and metrics.

Filters

FilterReport Builder Name
FILTER_ACTIVE_VIEW_CUSTOM_METRIC_IDActive View: Custom Metric ID
FILTER_ACTIVE_VIEW_CUSTOM_METRIC_NAMEActive View: Custom Metric Name
FILTER_ACTIVE_VIEW_EXPECTED_VIEWABILITYActive View Expected Viewability
FILTER_ADVERTISERAdvertiser ID
FILTER_ADVERTISER_CURRENCYAdvertiser Currency
FILTER_ADVERTISER_INTEGRATION_CODEAdvertiser Integration Code
FILTER_ADVERTISER_INTEGRATION_STATUSAdvertiser Status
FILTER_ADVERTISER_NAMEAdvertiser
FILTER_ADVERTISER_TIMEZONEAdvertiser Time Zone
FILTER_AD_POSITIONAd Position
FILTER_AD_POSITION_NAMEAd Position
FILTER_AD_TYPEAd Type
FILTER_AGEAge
FILTER_ALGORITHMAlgorithm
FILTER_ALGORITHM_IDAlgorithm ID
FILTER_AMP_PAGE_REQUESTAMP Page Request
FILTER_ANONYMOUS_INVENTORY_MODELINGAnonymous Inventory Modeling
FILTER_APP_URLApp/URL
FILTER_APP_URL_EXCLUDEDApp/URL Excluded
FILTER_ATTRIBUTED_USERLISTAttributed Userlist
FILTER_ATTRIBUTED_USERLIST_COSTAttributed Userlist Cost
FILTER_ATTRIBUTED_USERLIST_TYPEAttributed Userlist Type
FILTER_ATTRIBUTION_MODELAttribution Model
FILTER_AUDIENCE_LISTAudience List
FILTER_AUDIENCE_LIST_COSTAudience List Cost
FILTER_AUDIENCE_LIST_TYPEAudience List Type
FILTER_AUDIENCE_NAMEAudience Name
FILTER_AUDIENCE_TYPEAudience Type
FILTER_AUTHORIZED_SELLER_STATEAuthorized Seller State
FILTER_BILLABLE_OUTCOMEBillable Outcome
FILTER_BRAND_LIFT_TYPEBrand Lift Type
FILTER_BROWSERBrowser ID
FILTER_BUDGET_SEGMENT_DESCRIPTIONBudget Segment Description
FILTER_CAMPAIGN_DAILY_FREQUENCYInsertion Order Daily Frequency
FILTER_CARRIERISP or Carrier ID
FILTER_CARRIER_NAMEISP or Carrier
FILTER_CHANNEL_IDChannel ID
FILTER_CHANNEL_NAMEChannel
FILTER_CHANNEL_TYPEChannel Type
FILTER_CITYCity ID
FILTER_CITY_NAMECity
FILTER_CM_PLACEMENT_IDCM Placement ID
FILTER_COMPANION_CREATIVE_IDVideo Companion Creative ID
FILTER_COMPANION_CREATIVE_NAMEVideo Companion Creative
FILTER_CONVERSION_DELAYTime to Conversion
FILTER_CONVERSION_SOURCEConversion Source
FILTER_CONVERSION_SOURCE_IDConversion Source ID
FILTER_COUNTRYCountry
FILTER_COUNTRY_IDCountry ID
FILTER_CREATIVECreative
FILTER_CREATIVE_ASSETCreative Asset
FILTER_CREATIVE_ATTRIBUTECreative Attributes
FILTER_CREATIVE_HEIGHTCreative Height
FILTER_CREATIVE_IDCreative ID
FILTER_CREATIVE_INTEGRATION_CODECreative Integration Code
FILTER_CREATIVE_RENDERED_IN_AMPCreative Rendered in AMP
FILTER_CREATIVE_SIZECreative Size
FILTER_CREATIVE_SOURCECreative Source
FILTER_CREATIVE_STATUSCreative Status
FILTER_CREATIVE_TYPECreative Type
FILTER_CREATIVE_WIDTHCreative Width
FILTER_DATA_PROVIDERData Provider ID
FILTER_DATA_PROVIDER_NAMEData Provider
FILTER_DATEDate
FILTER_DAY_OF_WEEKDay of Week
FILTER_DETAILED_DEMOGRAPHICSDetailed Demographics
FILTER_DETAILED_DEMOGRAPHICS_IDDetailed Demographics ID
FILTER_DEVICEDevice
FILTER_DEVICE_MAKEDevice Make ID
FILTER_DEVICE_MODELDevice Model ID
FILTER_DEVICE_TYPEDevice Type
FILTER_DFP_ORDER_IDDFP Insertion Order ID
FILTER_DIGITAL_CONTENT_LABELDigital Content Label
FILTER_DMADMA Code
FILTER_DMA_NAMEDMA
FILTER_DOMAINDomain
FILTER_ELIGIBLE_COOKIES_ON_FIRST_PARTY_AUDIENCE_LISTEligible Cookies on First-Party Audience List
FILTER_ELIGIBLE_COOKIES_ON_THIRD_PARTY_AUDIENCE_LIST_AND_INTERESTEligible Cookies on Third-Party Audience List and Interest
FILTER_EXCHANGEExchange
FILTER_EXCHANGE_CODEExchange Code
FILTER_EXCHANGE_IDExchange ID
FILTER_EXTENSIONExtension
FILTER_EXTENSION_STATUSExtension Status
FILTER_EXTENSION_TYPEExtension Type
FILTER_FIRST_PARTY_AUDIENCE_LIST_COSTFirst Party Audience List Cost
FILTER_FIRST_PARTY_AUDIENCE_LIST_TYPEFirst Party Audience List Type
FILTER_FLOODLIGHT_ACTIVITYFloodlight Activity
FILTER_FLOODLIGHT_ACTIVITY_IDFloodlight Activity ID
FILTER_FORMATFormat
FILTER_GAM_INSERTION_ORDERDFP Insertion Order
FILTER_GAM_LINE_ITEMDFP Line Item
FILTER_GAM_LINE_ITEM_IDDFP Line Item ID
FILTER_GENDERGender
FILTER_GMAIL_AGEGmail Age
FILTER_GMAIL_CITYGmail City
FILTER_GMAIL_COUNTRYGmail Country
FILTER_GMAIL_COUNTRY_NAMEGmail Country
FILTER_GMAIL_DEVICE_TYPEGmail Device Type
FILTER_GMAIL_DEVICE_TYPE_NAMEGmail Device Type
FILTER_GMAIL_GENDERGmail Gender
FILTER_GMAIL_REGIONGmail Region
FILTER_GMAIL_REMARKETING_LISTGmail Remarketing List
FILTER_HOUSEHOLD_INCOMEHousehold Income
FILTER_IMPRESSION_COUNTING_METHODImpression Counting Method
FILTER_INSERTION_ORDERInsertion Order ID
FILTER_INSERTION_ORDER_INTEGRATION_CODEInsertion Order Integration Code
FILTER_INSERTION_ORDER_NAMEInsertion Order
FILTER_INSERTION_ORDER_STATUSInsertion Order Status
FILTER_INTERESTInterest
FILTER_INVENTORY_COMMITMENT_TYPEInventory Commitment Type
FILTER_INVENTORY_DELIVERY_METHODInventory Delivery Method
FILTER_INVENTORY_FORMATFormat
FILTER_INVENTORY_RATE_TYPEInventory Rate Type
FILTER_INVENTORY_SOURCEInventory Source ID (Legacy)
FILTER_INVENTORY_SOURCE_EXTERNAL_IDInventory Source ID (external)
FILTER_INVENTORY_SOURCE_GROUPInventory Source Group
FILTER_INVENTORY_SOURCE_GROUP_IDInventory Source Group ID
FILTER_INVENTORY_SOURCE_IDInventory Source ID
FILTER_INVENTORY_SOURCE_NAMEInventory Source
FILTER_INVENTORY_SOURCE_TYPEInventory Source Type
FILTER_KEYWORDKeyword
FILTER_LIFE_EVENTLife Event
FILTER_LIFE_EVENTSLife Events
FILTER_LINE_ITEMLine Item ID
FILTER_LINE_ITEM_DAILY_FREQUENCYLine Item Daily Frequency
FILTER_LINE_ITEM_INTEGRATION_CODELine Item Integration Code
FILTER_LINE_ITEM_LIFETIME_FREQUENCYLine Item Lifetime Frequency
FILTER_LINE_ITEM_NAMELine Item
FILTER_LINE_ITEM_STATUSLine Item Status
FILTER_LINE_ITEM_TYPELine Item Type
FILTER_MATCH_RATIOMatch Ratio
FILTER_MEASUREMENT_SOURCEMeasurement Source
FILTER_MEDIA_PLANCampaign ID
FILTER_MEDIA_PLAN_NAMECampaign
FILTER_MOBILE_GEOBusiness Chain
FILTER_MONTHMonth
FILTER_MRAID_SUPPORTMRAID Support
FILTER_NIELSEN_AGEAge
FILTER_NIELSEN_COUNTRY_CODECountry
FILTER_NIELSEN_DATE_RANGEDate Range for Cumulative Metrics
FILTER_NIELSEN_DEVICE_IDDevice ID
FILTER_NIELSEN_GENDERGender
FILTER_NIELSEN_RESTATEMENT_DATERestatement Date
FILTER_ORDER_IDOrder ID
FILTER_OSOperating System ID
FILTER_PAGE_CATEGORYCategory
FILTER_PAGE_LAYOUTEnvironment
FILTER_PARENTAL_STATUSParental Status
FILTER_PARTNERPartner ID
FILTER_PARTNER_CURRENCYPartner Currency
FILTER_PARTNER_NAMEPartner
FILTER_PARTNER_STATUSPartner Status
FILTER_PLACEMENT_ALL_YOUTUBE_CHANNELSPlacement ID (All YouTube Channels)
FILTER_PLACEMENT_NAME_ALL_YOUTUBE_CHANNELSPlacement Name (All YouTube Channels)
FILTER_PLATFORMPlatform
FILTER_PLAYBACK_METHODPlayback Method
FILTER_POSITION_IN_CONTENTPosition in Content
FILTER_PUBLIC_INVENTORYPublic Inventory
FILTER_PUBLISHER_PROPERTYPublisher Property
FILTER_PUBLISHER_PROPERTY_IDPublisher Property ID
FILTER_PUBLISHER_PROPERTY_SECTIONPublisher Property Section
FILTER_PUBLISHER_PROPERTY_SECTION_IDPublisher Property Section ID
FILTER_QUARTERQuarter
FILTER_REFUND_REASONRefund Reason
FILTER_REGIONRegion ID
FILTER_REGION_NAMERegion
FILTER_REMARKETING_LISTRemarketing List
FILTER_REWARDEDRewarded
FILTER_SENSITIVE_CATEGORYSensitive Category
FILTER_SERVED_PIXEL_DENSITYServed Pixel Density
FILTER_SITE_IDApp/URL ID
FILTER_SITE_LANGUAGELanguage
FILTER_SKIPPABLE_SUPPORTVideo Skippable Support
FILTER_TARGETED_DATA_PROVIDERSTargeted Data Providers
FILTER_TARGETED_USER_LISTAttributed Userlist ID
FILTER_THIRD_PARTY_AUDIENCE_LIST_COSTThird Party Audience List Cost
FILTER_THIRD_PARTY_AUDIENCE_LIST_TYPEThird Party Audience List Type
FILTER_TIME_OF_DAYTime of Day
FILTER_TRUEVIEW_ADYouTube Ad
FILTER_TRUEVIEW_AD_GROUPYouTube Ad Group
FILTER_TRUEVIEW_AD_GROUP_AD_IDYouTube Ad ID
FILTER_TRUEVIEW_AD_GROUP_IDYouTube Ad Group ID
FILTER_TRUEVIEW_AGEAge
FILTER_TRUEVIEW_CATEGORYCategory ID
FILTER_TRUEVIEW_CITYCity Name
FILTER_TRUEVIEW_CONVERSION_TYPEConversion Type
FILTER_TRUEVIEW_COUNTRYCountry Name
FILTER_TRUEVIEW_CUSTOM_AFFINITYCustom Affinity ID
FILTER_TRUEVIEW_DETAILED_DEMOGRAPHICSDetailed Demographics
FILTER_TRUEVIEW_DETAILED_DEMOGRAPHICS_IDDetailed Demographics ID
FILTER_TRUEVIEW_DMADMA ID
FILTER_TRUEVIEW_DMA_NAMEDMA
FILTER_TRUEVIEW_GENDERGender
FILTER_TRUEVIEW_HOUSEHOLD_INCOMEHousehold Income
FILTER_TRUEVIEW_IAR_AGEAge
FILTER_TRUEVIEW_IAR_CATEGORYCategory
FILTER_TRUEVIEW_IAR_CITYCity
FILTER_TRUEVIEW_IAR_COUNTRYCountry
FILTER_TRUEVIEW_IAR_COUNTRY_NAMECountry
FILTER_TRUEVIEW_IAR_GENDERGender
FILTER_TRUEVIEW_IAR_INTERESTInterest
FILTER_TRUEVIEW_IAR_LANGUAGELanguage
FILTER_TRUEVIEW_IAR_PARENTAL_STATUSParental Status
FILTER_TRUEVIEW_IAR_REGIONRegion
FILTER_TRUEVIEW_IAR_REGION_NAMERegion
FILTER_TRUEVIEW_IAR_REMARKETING_LISTRemarketing List ID
FILTER_TRUEVIEW_IAR_TIME_OF_DAYTime of Day
FILTER_TRUEVIEW_IAR_YOUTUBE_CHANNELYouTube Channel
FILTER_TRUEVIEW_IAR_YOUTUBE_VIDEOYouTube Video
FILTER_TRUEVIEW_IAR_ZIPCODEZip Code
FILTER_TRUEVIEW_INTERESTInterest
FILTER_TRUEVIEW_KEYWORDKeyword
FILTER_TRUEVIEW_PARENTAL_STATUSParental Status
FILTER_TRUEVIEW_PLACEMENTPlacement (Managed)
FILTER_TRUEVIEW_PLACEMENT_IDPlacement ID (Managed)
FILTER_TRUEVIEW_REGIONRegion ID
FILTER_TRUEVIEW_REGION_NAMERegion
FILTER_TRUEVIEW_REMARKETING_LISTRemarketing List ID
FILTER_TRUEVIEW_REMARKETING_LIST_NAMERemarketing List
FILTER_TRUEVIEW_URLPlacement (All)
FILTER_TRUEVIEW_ZIPCODEZipcode Name
FILTER_USER_LISTAudience List ID
FILTER_USER_LIST_FIRST_PARTYFirst Party Audience List ID
FILTER_USER_LIST_FIRST_PARTY_NAMEFirst Party Audience List
FILTER_USER_LIST_THIRD_PARTYThird Party Audience List ID
FILTER_USER_LIST_THIRD_PARTY_NAMEThird Party Audience List
FILTER_VARIANT_IDVariant ID
FILTER_VARIANT_NAMEVariant Name
FILTER_VARIANT_VERSIONVariant Version
FILTER_VERIFICATION_VIDEO_PLAYER_SIZEVerification Video Player Size
FILTER_VERIFICATION_VIDEO_POSITIONVerification Video Position
FILTER_VIDEO_AD_POSITION_IN_STREAMVideo Ad Position In Stream
FILTER_VIDEO_COMPANION_CREATIVE_SIZEVideo Companion Creative Size
FILTER_VIDEO_CONTINUOUS_PLAYVideo Continuous Play
FILTER_VIDEO_CREATIVE_DURATIONVideo Creative Duration
FILTER_VIDEO_CREATIVE_DURATION_SKIPPABLEVideo Creative Duration (Skippable)
FILTER_VIDEO_DURATIONVideo Duration
FILTER_VIDEO_DURATION_SECONDSMax Video Duration
FILTER_VIDEO_DURATION_SECONDS_RANGEMax Video Duration Range
FILTER_VIDEO_FORMAT_SUPPORTVideo Format Support
FILTER_VIDEO_PLAYER_SIZEVideo Player Size
FILTER_VIDEO_RATING_TIERDigital Content Label
FILTER_VIDEO_SKIPPABLE_SUPPORTVideo Skippable Support
FILTER_VIDEO_VPAID_SUPPORTVideo VPAID Support
FILTER_WEEKWeek
FILTER_YEARYear
FILTER_YOUTUBE_ADAPTED_AUDIENCE_LISTYouTube Adapted Audience List
FILTER_YOUTUBE_AD_VIDEOYouTube Ad Video
FILTER_YOUTUBE_AD_VIDEO_IDYouTube Ad Video ID
FILTER_YOUTUBE_CHANNELYouTube Channel
FILTER_YOUTUBE_PROGRAMMATIC_GUARANTEED_ADVERTISERYouTube Advertiser
FILTER_YOUTUBE_PROGRAMMATIC_GUARANTEED_INSERTION_ORDERYouTube Insertion Order
FILTER_YOUTUBE_PROGRAMMATIC_GUARANTEED_PARTNERYouTube Partner
FILTER_YOUTUBE_VIDEOYouTube Video
FILTER_ZIP_CODEZip Code ID
FILTER_ZIP_POSTAL_CODEZip Code

Metrics

In the following table where there are multiple values, the metric is represented in the advertiser currency, US dollars, and the partner currency, respectively.

MetricReport Builder Name
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_IMPRESSIONSActive View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Impressions
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_MEASURABLE_IMPRESSIONSActive View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Measurable Impressions
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_RATEActive View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Rate
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_TRUEVIEW_IMPRESSIONSActive View: Audible & Fully On-Screen for Half of Duration (TrueView) Impressions
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_TRUEVIEW_MEASURABLE_IMPRESSIONSActive View: Audible & Fully On-Screen for Half of Duration (TrueView) Measurable Impressions
METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_TRUEVIEW_RATEActive View: Audible & Fully On-Screen for Half of Duration (TrueView) Rate
METRIC_ACTIVE_VIEW_AUDIBLE_VISIBLE_ON_COMPLETE_IMPRESSIONSActive View: Impressions Audible and Visible at Completion
METRIC_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIMEActive View: Average Viewable Time (Seconds)
METRIC_ACTIVE_VIEW_CUSTOM_METRIC_MEASURABLE_IMPRESSIONSActive View: Custom Metric Measurable Impressions
METRIC_ACTIVE_VIEW_CUSTOM_METRIC_VIEWABLE_IMPRESSIONSActive View: Custom Metric Viewable Impressions
METRIC_ACTIVE_VIEW_CUSTOM_METRIC_VIEWABLE_RATEActive View: Custom Metric Viewable Rate
METRIC_ACTIVE_VIEW_DISTRIBUTION_UNMEASURABLEActive View: Impression Distribution (Not Measurable)
METRIC_ACTIVE_VIEW_DISTRIBUTION_UNVIEWABLEActive View: Impression Distribution (Not Viewable)
METRIC_ACTIVE_VIEW_DISTRIBUTION_VIEWABLEActive View: Impression Distribution (Viewable)
METRIC_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONSActive View: Eligible Impressions
METRIC_ACTIVE_VIEW_MEASURABLE_IMPRESSIONSActive View: Measurable Impressions
METRIC_ACTIVE_VIEW_PCT_MEASURABLE_IMPRESSIONSActive View: % Measurable Impressions
METRIC_ACTIVE_VIEW_PCT_VIEWABLE_IMPRESSIONSActive View: % Viewable Impressions
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_IMPRESSIONSActive View: % Audible Impressions
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_AT_STARTActive View: % Audible and Visible at Start
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_FIRST_QUARActive View: % Audible and Visible at First Quartile
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_ON_COMPLETEActive View: % Audible and Visible at Completion
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_SECOND_QUARActive View: % Audible and Visible at Midpoint
METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_THIRD_QUARActive View: % Audible and Visible at Third Quartile
METRIC_ACTIVE_VIEW_PERCENT_FULLY_ON_SCREEN_2_SECActive View: % Fully On-Screen 2 sec
METRIC_ACTIVE_VIEW_PERCENT_FULL_SCREENActive View: % Full-Screen
METRIC_ACTIVE_VIEW_PERCENT_IN_BACKGROUNDActive View: % In Background
METRIC_ACTIVE_VIEW_PERCENT_OF_AD_PLAYEDActive View: % of Ad Played
METRIC_ACTIVE_VIEW_PERCENT_OF_COMPLETED_IMPRESSIONS_AUDIBLE_AND_VISIBLEActive View: % of Completed Impressions Audible and Visible
METRIC_ACTIVE_VIEW_PERCENT_OF_COMPLETED_IMPRESSIONS_VISIBLEActive View: % of Completed Impressions Visible
METRIC_ACTIVE_VIEW_PERCENT_OF_FIRST_QUARTILE_IMPRESSIONS_AUDIBLE_AND_VISIBLEActive View: % of First Quartile Impressions Audible and Visible
METRIC_ACTIVE_VIEW_PERCENT_OF_FIRST_QUARTILE_IMPRESSIONS_VISIBLEActive View: % of First Quartile Impressions Visible
METRIC_ACTIVE_VIEW_PERCENT_OF_MIDPOINT_IMPRESSIONS_AUDIBLE_AND_VISIBLEActive View: % of Midpoint Impressions Audible and Visible
METRIC_ACTIVE_VIEW_PERCENT_OF_MIDPOINT_IMPRESSIONS_VISIBLEActive View: % of Midpoint Impressions Visible
METRIC_ACTIVE_VIEW_PERCENT_OF_THIRD_QUARTILE_IMPRESSIONS_AUDIBLE_AND_VISIBLEActive View: % of Third Quartile Impressions Audible and Visible
METRIC_ACTIVE_VIEW_PERCENT_OF_THIRD_QUARTILE_IMPRESSIONS_VISIBLEActive View: % of Third Quartile Impressions Visible
METRIC_ACTIVE_VIEW_PERCENT_PLAY_TIME_AUDIBLEActive View: % Play Time Audible
METRIC_ACTIVE_VIEW_PERCENT_PLAY_TIME_AUDIBLE_AND_VISIBLEActive View: % Play Time Audible and Visible
METRIC_ACTIVE_VIEW_PERCENT_PLAY_TIME_VISIBLEActive View: % Play Time Visible
METRIC_ACTIVE_VIEW_PERCENT_VIEWABLE_FOR_TIME_THRESHOLDActive View: % Visible 10 Seconds
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_AT_STARTActive View: % Visible at Start
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_FIRST_QUARActive View: % Visible at First Quartile
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_ON_COMPLETEActive View: % Visible at Completion
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_SECOND_QUARActive View: % Visible at Midpoint
METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_THIRD_QUARActive View: % Visible at Third Quartile
METRIC_ACTIVE_VIEW_UNMEASURABLE_IMPRESSIONSActive View: Not Measurable Impressions
METRIC_ACTIVE_VIEW_UNVIEWABLE_IMPRESSIONSActive View: Not Viewable Impressions
METRIC_ACTIVE_VIEW_VIEWABLE_FOR_TIME_THRESHOLDActive View: Impressions Visible 10 Seconds
METRIC_ACTIVE_VIEW_VIEWABLE_IMPRESSIONSActive View: Viewable Impressions
METRIC_ADAPTED_AUDIENCE_FREQUENCYAdapted Audience Frequency
METRIC_ADLINGO_FEE_ADVERTISER_CURRENCYAdLingo Fee (Advertiser Currency)
METRIC_AUDIO_CLIENT_COST_ECPCL_ADVERTISER_CURRENCYAudio Client Cost eCPCL (Advertiser Currency)
METRIC_AUDIO_MEDIA_COST_ECPCL_ADVERTISER_CURRENCYAudio Media Cost eCPCL (Advertiser Currency)
METRIC_AUDIO_MUTES_AUDIOAudio Mutes (Audio)
METRIC_AUDIO_REVENUE_ECPCL_ADVERTISER_CURRENCYAudio Revenue eCPCL (Advertiser Currency)
METRIC_AUDIO_UNMUTES_AUDIOAudio Unmutes (Audio)
METRIC_AUDIO_UNMUTES_VIDEOAudio Unmutes (Video)
METRIC_AVERAGE_DISPLAY_TIMEAverage Display Time
METRIC_AVERAGE_IMPRESSION_FREQUENCY_PER_COOKIEAverage Impression Frequency per Cookie
METRIC_AVERAGE_IMPRESSION_FREQUENCY_PER_USERAverage Impression Frequency per User
METRIC_AVERAGE_INTERACTION_TIMEAverage Interaction Time
METRIC_AVERAGE_VIEW_FREQUENCY_PER_COOKIEAverage View Frequency per Cookie
METRIC_AVERAGE_WATCH_TIME_PER_IMPRESSIONAverage Watch Time per Impression
METRIC_BEGIN_TO_RENDER_ELIGIBLE_IMPRESSIONSBegin to Render Eligible Impressions
METRIC_BEGIN_TO_RENDER_IMPRESSIONSBegin to Render Impressions
METRIC_BENCHMARK_FREQUENCYBenchmark Frequency
METRIC_BID_REQUESTSPotential Impressions
METRIC_BILLABLE_COST_ADVERTISERBillable Cost (Advertiser Currency)
METRIC_BILLABLE_COST_PARTNERBillable Cost (Partner Currency)
METRIC_BILLABLE_COST_USDBillable Cost (USD)
METRIC_BILLABLE_IMPRESSIONSBillable Impressions
METRIC_BRAND_LIFT_ABSOLUTE_BRAND_LIFTBrand Lift: Absolute Brand Lift
METRIC_BRAND_LIFT_ALL_SURVEY_RESPONSESBrand Lift: All Survey Responses
METRIC_BRAND_LIFT_BASELINE_POSITIVE_RESPONSE_RATEBrand Lift: Baseline Positive Response Rate
METRIC_BRAND_LIFT_BASELINE_SURVEY_RESPONSESBrand Lift: Baseline Survey Responses
METRIC_BRAND_LIFT_COST_PER_LIFTED_USERBrand Lift: Cost Per Lifted User
METRIC_BRAND_LIFT_EXPOSED_SURVEY_RESPONSESBrand Lift: Exposed Survey Responses
METRIC_BRAND_LIFT_HEADROOM_BRAND_LIFTBrand Lift: Headroom Brand Lift
METRIC_BRAND_LIFT_RELATIVE_BRAND_LIFTBrand Lift: Relative Brand Lift
METRIC_BRAND_LIFT_USERSBrand Lift: Users
METRIC_CARD_CLICKSCard Clicks
METRIC_CLICKSClicks
METRIC_CLICK_TO_POST_CLICK_CONVERSION_RATE% Clicks Leading to Conversions
METRIC_CLIENT_COST_ADVERTISER_CURRENCYClient Cost (Advertiser Currency)
METRIC_CLIENT_COST_ECPA_ADVERTISER_CURRENCYClient Cost eCPA (Advertiser Currency)
METRIC_CLIENT_COST_ECPA_PC_ADVERTISER_CURRENCYClient Cost eCPA (PC) (Advertiser Currency)
METRIC_CLIENT_COST_ECPA_PV_ADVERTISER_CURRENCYClient Cost eCPA (PV) (Advertiser Currency)
METRIC_CLIENT_COST_ECPC_ADVERTISER_CURRENCYClient Cost eCPC (Advertiser Currency)
METRIC_CLIENT_COST_ECPM_ADVERTISER_CURRENCYClient Cost eCPM (Advertiser Currency)
METRIC_CLIENT_COST_VIEWABLE_ECPM_ADVERTISER_CURRENCYClient Cost Viewable eCPM (Advertiser Currency)
METRIC_CM_POST_CLICK_REVENUECM Post-Click Revenue
METRIC_CM_POST_CLICK_REVENUE_CROSS_ENVIRONMENTCM Post-Click Revenue + Cross-Environment
METRIC_CM_POST_VIEW_REVENUECM Post-View Revenue
METRIC_CM_POST_VIEW_REVENUE_CROSS_ENVIRONMENTCM Post-View Revenue + Cross-Environment
METRIC_COMPANION_CLICKS_AUDIOCompanion Clicks (Audio)
METRIC_COMPANION_IMPRESSIONS_AUDIOCompanion Impressions (Audio)
METRIC_COMPLETE_LISTENS_AUDIOComplete Listens (Audio)
METRIC_COMPLETION_RATE_AUDIOCompletion Rate (Audio)
METRIC_CONVERSIONS_PER_MILLEConversions per 1000 Impressions
METRIC_COOKIE_REACH_AVERAGE_IMPRESSION_FREQUENCYCookie Reach: Average Impression Frequency
METRIC_COOKIE_REACH_IMPRESSION_REACHCookie Reach: Impression Reach
METRIC_COST_PER_STORE_VISITCost Per Store Visit
METRIC_COUNTERSCounters
METRIC_CPM_FEE1_ADVERTISERCPM Fee 1 (Advertiser Currency)
METRIC_CPM_FEE1_PARTNERCPM Fee 1 (Partner Currency)
METRIC_CPM_FEE1_USDCPM Fee 1 (USD)
METRIC_CPM_FEE2_ADVERTISERCPM Fee 2 (Advertiser Currency)
METRIC_CPM_FEE2_PARTNERCPM Fee 2 (Partner Currency)
METRIC_CPM_FEE2_USDCPM Fee 2 (USD)
METRIC_CPM_FEE3_ADVERTISERCPM Fee 3 (Advertiser Currency)
METRIC_CPM_FEE3_PARTNERCPM Fee 3 (Partner Currency)
METRIC_CPM_FEE3_USDCPM Fee 3 (USD)
METRIC_CPM_FEE4_ADVERTISERCPM Fee 4 (Advertiser Currency)
METRIC_CPM_FEE4_PARTNERCPM Fee 4 (Partner Currency)
METRIC_CPM_FEE4_USDCPM Fee 4 (USD)
METRIC_CPM_FEE5_ADVERTISERCPM Fee 5 (Advertiser Currency)
METRIC_CPM_FEE5_PARTNERCPM Fee 5 (Partner Currency)
METRIC_CPM_FEE5_USDCPM Fee 5 (USD)
METRIC_CTRClick Rate (CTR)
METRIC_CUSTOM_FEE_1_ADVERTISER_CURRENCYCustom Fee 1 (Advertiser Currency)
METRIC_CUSTOM_FEE_2_ADVERTISER_CURRENCYCustom Fee 2 (Advertiser Currency)
METRIC_CUSTOM_FEE_3_ADVERTISER_CURRENCYCustom Fee 3 (Advertiser Currency)
METRIC_CUSTOM_FEE_4_ADVERTISER_CURRENCYCustom Fee 4 (Advertiser Currency)
METRIC_CUSTOM_FEE_5_ADVERTISER_CURRENCYCustom Fee 5 (Advertiser Currency)
METRIC_CUSTOM_VALUE_PER_1000_IMPRESSIONSCustom value per 1000 impressions
METRIC_DATA_COST_ADVERTISERData Fees (Advertiser Currency)
METRIC_DATA_COST_PARTNERData Fees (Partner Currency)
METRIC_DATA_COST_USDData Fees (USD)
METRIC_DBM_ENGAGEMENT_RATEEngagement Rate
METRIC_ENGAGEMENTSEngagements
METRIC_ESTIMATED_CPM_FOR_IMPRESSIONS_WITH_CUSTOM_VALUE_ADVERTISER_CURRENCYEstimated CPM for impressions with custom value (Advertiser Currency)
METRIC_ESTIMATED_TOTAL_COST_FOR_IMPRESSIONS_WITH_CUSTOM_VALUE_ADVERTISER_CURRENCYEstimated total cost for impressions with custom value (Advertiser Currency)
METRIC_EXITSExits
METRIC_EXPANSIONSExpansions
METRIC_FEE10_ADVERTISERAgency Trading Desk Fee (Advertiser Currency)
METRIC_FEE10_PARTNERAgency Trading Desk Fee (Partner Currency)
METRIC_FEE10_USDAgency Trading Desk Fee (USD)
METRIC_FEE11_ADVERTISERData Management Platform Fee (Advertiser Currency)
METRIC_FEE11_PARTNERData Management Platform Fee (Partner Currency)
METRIC_FEE11_USDData Management Platform Fee (USD)
METRIC_FEE12_ADVERTISERIntegral Ad Science Pre-Bid Fee (Advertiser Currency)
METRIC_FEE12_PARTNERIntegral Ad Science Pre-Bid Fee (Partner Currency)
METRIC_FEE12_USDIntegral Ad Science Pre-Bid Fee (USD)
METRIC_FEE13_ADVERTISERDoubleVerify Pre-Bid Fee (Advertiser Currency)
METRIC_FEE13_PARTNERDoubleVerify Pre-Bid Fee (Partner Currency)
METRIC_FEE13_USDDoubleVerify Pre-Bid Fee (USD)
METRIC_FEE14_ADVERTISERShopLocal Fee (Advertiser Currency)
METRIC_FEE14_PARTNERShopLocal Fee (Partner Currency)
METRIC_FEE14_USDShopLocal Fee (USD)
METRIC_FEE15_ADVERTISERTrustMetrics Fee (Advertiser Currency)
METRIC_FEE15_PARTNERTrustMetrics Fee (Partner Currency)
METRIC_FEE15_USDTrustMetrics Fee (USD)
METRIC_FEE16_ADVERTISERMediaCost Data Fee (Advertiser Currency)
METRIC_FEE16_PARTNERMediaCost Data Fee (Partner Currency)
METRIC_FEE16_USDMediaCost Data Fee (USD)
METRIC_FEE17_ADVERTISERIntegral Ad Science Video Fee (Advertiser Currency)
METRIC_FEE17_PARTNERIntegral Ad Science Video Fee (Partner Currency)
METRIC_FEE17_USDIntegral Ad Science Video Fee (USD)
METRIC_FEE18_ADVERTISERMOAT Video Fee (Advertiser Currency)
METRIC_FEE18_PARTNERMOAT Video Fee (Partner Currency)
METRIC_FEE18_USDMOAT Video Fee (USD)
METRIC_FEE19_ADVERTISERNielsen Digital Ad Ratings Fee (Advertiser Currency)
METRIC_FEE19_PARTNERNielsen Digital Ad Ratings Fee (Partner Currency)
METRIC_FEE19_USDNielsen Digital Ad Ratings Fee (USD)
METRIC_FEE20_ADVERTISERcomScore vCE in DoubleClick Fee (Advertiser Currency)
METRIC_FEE20_PARTNERcomScore vCE in DoubleClick Fee (Partner Currency)
METRIC_FEE20_USDcomScore vCE in DoubleClick Fee (USD)
METRIC_FEE21_ADVERTISERAdloox Fee (Advertiser Currency)
METRIC_FEE21_PARTNERAdloox Fee (Partner Currency)
METRIC_FEE21_USDAdloox Fee (USD)
METRIC_FEE22_ADVERTISERAdloox Pre-Bid Fee (Advertiser Currency)
METRIC_FEE22_PARTNERAdloox Pre-Bid Fee (Partner Currency)
METRIC_FEE22_USDAdloox Pre-Bid Fee (USD)
METRIC_FEE2_ADVERTISERThird-Party Ad Server Fee (Advertiser Currency)
METRIC_FEE2_PARTNERThird-Party Ad Server Fee (Partner Currency)
METRIC_FEE2_USDThird-Party Ad Server Fee (USD)
METRIC_FEE3_ADVERTISERDoubleVerify Fee (Advertiser Currency)
METRIC_FEE3_PARTNERDoubleVerify Fee (Partner Currency)
METRIC_FEE3_USDDoubleVerify Fee (USD)
METRIC_FEE4_ADVERTISERAdsafe Fee (Advertiser Currency)
METRIC_FEE4_PARTNERAdsafe Fee (Partner Currency)
METRIC_FEE4_USDAdsafe Fee (USD)
METRIC_FEE5_ADVERTISERAdXpose Fee (Advertiser Currency)
METRIC_FEE5_PARTNERAdXpose Fee (Partner Currency)
METRIC_FEE5_USDAdXpose Fee (USD)
METRIC_FEE6_ADVERTISERVizu Fee (Advertiser Currency)
METRIC_FEE6_PARTNERVizu Fee (Partner Currency)
METRIC_FEE6_USDVizu Fee (USD)
METRIC_FEE7_ADVERTISERAggregate Knowledge Fee (Advertiser Currency)
METRIC_FEE7_PARTNERAggregate Knowledge Fee (Partner Currency)
METRIC_FEE7_USDAggregate Knowledge Fee (USD)
METRIC_FEE8_ADVERTISERTeracent Fee (Advertiser Currency)
METRIC_FEE8_PARTNERTeracent Fee (Partner Currency)
METRIC_FEE8_USDTeracent Fee (USD)
METRIC_FEE9_ADVERTISEREvidon Fee (Advertiser Currency)
METRIC_FEE9_PARTNEREvidon Fee (Partner Currency)
METRIC_FEE9_USDEvidon Fee (USD)
METRIC_FIRST_QUARTILE_AUDIOFirst-Quartile (Audio)
METRIC_FLOODLIGHT_IMPRESSIONSFloodlight Impressions
METRIC_GENERAL_INVALID_TRAFFIC_GIVT_IMPRESSIONSGeneral Invalid Traffic (GIVT) Impressions
METRIC_GENERAL_INVALID_TRAFFIC_GIVT_TRACKED_ADSGeneral Invalid Traffic (GIVT) Tracked Ads
METRIC_GIVT_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONSGeneral Invalid Traffic (GIVT) Active View Eligible Impressions
METRIC_GIVT_ACTIVE_VIEW_MEASURABLE_IMPRESSIONSGeneral Invalid Traffic (GIVT) Active View Measurable Impressions
METRIC_GIVT_ACTIVE_VIEW_VIEWABLE_IMPRESSIONSGeneral Invalid Traffic (GIVT) Active View Viewable Impressions
METRIC_GIVT_BEGIN_TO_RENDER_IMPRESSIONSGeneral Invalid Traffic (GIVT) Begin to Render Impressions
METRIC_GIVT_CLICKSGeneral Invalid Traffic (GIVT) Clicks
METRIC_GMAIL_CONVERSIONSGmail Conversions
METRIC_GMAIL_POST_CLICK_CONVERSIONSGmail Post-Click Conversions
METRIC_GMAIL_POST_VIEW_CONVERSIONSGmail Post-View Conversions
METRIC_GMAIL_POTENTIAL_VIEWSGmail Potential Views
METRIC_IMPRESSIONSImpressions
METRIC_IMPRESSIONS_TO_CONVERSION_RATE% Impressions Leading to Conversions
METRIC_IMPRESSIONS_WITH_CUSTOM_VALUEImpressions with custom value
METRIC_IMPRESSIONS_WITH_POSITIVE_CUSTOM_VALUEImpressions with positive custom value
METRIC_IMPRESSION_CUSTOM_VALUE_COSTImpression custom value / cost
METRIC_INTERACTIVE_IMPRESSIONSInteractive Impressions
METRIC_INVALID_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONSInvalid Active View Eligible Impressions
METRIC_INVALID_ACTIVE_VIEW_MEASURABLE_IMPRESSIONSInvalid Active View Measurable Impressions
METRIC_INVALID_ACTIVE_VIEW_VIEWABLE_IMPRESSIONSInvalid Active View Viewable Impressions
METRIC_INVALID_BEGIN_TO_RENDER_IMPRESSIONSInvalid Begin to Render Impressions
METRIC_INVALID_CLICKSInvalid Clicks
METRIC_INVALID_IMPRESSIONSInvalid Impressions
METRIC_INVALID_TRACKED_ADSInvalid Tracked Ads
METRIC_LAST_CLICKSPost-Click Conversions
METRIC_LAST_IMPRESSIONSPost-View Conversions
METRIC_MEDIA_COST_ADVERTISERMedia Cost (Advertiser Currency)
METRIC_MEDIA_COST_ADVERTISER_CURRENCY_PER_STORE_VISIT_ADX_ONLYMedia Cost (Advertiser Currency) Per Store Visit (AdX only)
METRIC_MEDIA_COST_ECPAPC_ADVERTISERMedia Cost eCPA (PC) (Advertiser Currency)
METRIC_MEDIA_COST_ECPAPC_PARTNERMedia Cost eCPC (PC) (Partner Currency)
METRIC_MEDIA_COST_ECPAPC_USDMedia Cost eCPC (PC) (USD)
METRIC_MEDIA_COST_ECPAPV_ADVERTISERMedia Cost eCPA (PV) (Advertiser Currency)
METRIC_MEDIA_COST_ECPAPV_PARTNERMedia Cost eCPC (PV) (Partner Currency)
METRIC_MEDIA_COST_ECPAPV_USDMedia Cost eCPC (PV) (USD)
METRIC_MEDIA_COST_ECPA_ADVERTISERMedia Cost eCPA (Advertiser Currency)
METRIC_MEDIA_COST_ECPA_PARTNERMedia Cost eCPA (Partner Currency)
METRIC_MEDIA_COST_ECPA_USDMedia Cost eCPA (USD)
METRIC_MEDIA_COST_ECPCV_ADVERTISERVideo Media Cost eCPCV (Advertiser Currency)
METRIC_MEDIA_COST_ECPCV_PARTNERVideo Media Cost eCPCV (Partner Currency)
METRIC_MEDIA_COST_ECPCV_USDVideo Media Cost eCPCV (USD)
METRIC_MEDIA_COST_ECPC_ADVERTISERMedia Cost eCPC (Advertiser Currency)
METRIC_MEDIA_COST_ECPC_PARTNERMedia Cost eCPC (Partner Currency)
METRIC_MEDIA_COST_ECPC_USDMedia Cost eCPC (USD)
METRIC_MEDIA_COST_ECPM_ADVERTISERMedia Cost eCPM (Advertiser Currency)
METRIC_MEDIA_COST_ECPM_PARTNERMedia Cost eCPM (Partner Currency)
METRIC_MEDIA_COST_ECPM_USDMedia Cost eCPM (USD)
METRIC_MEDIA_COST_PARTNERMedia Cost (Partner Currency)
METRIC_MEDIA_COST_USDMedia Cost (USD)
METRIC_MEDIA_COST_VIEWABLE_ECPM_ADVERTISERMedia Cost Viewable eCPM (Advertiser Currency)
METRIC_MEDIA_COST_VIEWABLE_ECPM_PARTNERMedia Cost Viewable eCPM (Partner Currency)
METRIC_MEDIA_COST_VIEWABLE_ECPM_USDMedia Cost Viewable eCPM (USD)
METRIC_MEDIA_FEE1_ADVERTISERMedia Fee 1 (Advertiser Currency)
METRIC_MEDIA_FEE1_PARTNERMedia Fee 1 (Partner Currency)
METRIC_MEDIA_FEE1_USDMedia Fee 1 (USD)
METRIC_MEDIA_FEE2_ADVERTISERMedia Fee 2 (Advertiser Currency)
METRIC_MEDIA_FEE2_PARTNERMedia Fee 2 (Partner Currency)
METRIC_MEDIA_FEE2_USDMedia Fee 2 (USD)
METRIC_MEDIA_FEE3_ADVERTISERMedia Fee 3 (Advertiser Currency)
METRIC_MEDIA_FEE3_PARTNERMedia Fee 3 (Partner Currency)
METRIC_MEDIA_FEE3_USDMedia Fee 3 (USD)
METRIC_MEDIA_FEE4_ADVERTISERMedia Fee 4 (Advertiser Currency)
METRIC_MEDIA_FEE4_PARTNERMedia Fee 4 (Partner Currency)
METRIC_MEDIA_FEE4_USDMedia Fee 4 (USD)
METRIC_MEDIA_FEE5_ADVERTISERMedia Fee 5 (Advertiser Currency)
METRIC_MEDIA_FEE5_PARTNERMedia Fee 5 (Partner Currency)
METRIC_MEDIA_FEE5_USDMedia Fee 5 (USD)
METRIC_MIDPOINT_AUDIOMidpoint (Audio)
METRIC_NIELSEN_AVERAGE_FREQUENCYAverage Frequency
METRIC_NIELSEN_GRPGross Rating Points
METRIC_NIELSEN_IMPRESSIONSNielsen Impressions
METRIC_NIELSEN_IMPRESSIONS_SHARE% Impressions Share
METRIC_NIELSEN_IMPRESSION_INDEXImpression Index
METRIC_NIELSEN_POPULATIONPopulation
METRIC_NIELSEN_POPULATION_REACHAudience Reach
METRIC_NIELSEN_POPULATION_SHARE% Population Share
METRIC_NIELSEN_REACH_INDEXAudience Index
METRIC_NIELSEN_REACH_SHARE% Audience Share
METRIC_NIELSEN_UNIQUE_AUDIENCEUnique Audience
METRIC_ORIGINAL_AUDIENCE_FREQUENCYOriginal Audience Frequency
METRIC_PAUSES_AUDIOPauses (Audio)
METRIC_PERCENT_IMPRESSIONS_WITH_POSITIVE_CUSTOM_VALUE% Impressions with positive custom value
METRIC_PERCENT_INVALID_IMPRESSIONS_PREBID% Invalid Impressions (Pre-bid)
METRIC_PLATFORM_FEE_ADVERTISERPlatform Fee (Advertiser Currency)
METRIC_PLATFORM_FEE_PARTNERPlatform Fee (Partner Currency)
METRIC_PLATFORM_FEE_RATEPlatform Fee Rate
METRIC_PLATFORM_FEE_USDPlatform Fee (USD)
METRIC_POST_CLICK_CONVERSIONS_CROSS_ENVIRONMENTPost-Click Conversions + Cross-Environment
METRIC_POST_VIEW_CONVERSIONS_CROSS_ENVIRONMENTPost-View Conversions + Cross-Environment
METRIC_POTENTIAL_IMPRESSIONSPotential Impressions
METRIC_POTENTIAL_VIEWSPotential Views
METRIC_PREMIUM_FEE_ADVERTISER_CURRENCYPremium Fee (Advertiser Currency)
METRIC_PROFIT_ADVERTISERProfit (Advertiser Currency)
METRIC_PROFIT_ECPM_ADVERTISERProfit eCPM (Advertiser Currency)
METRIC_PROFIT_ECPM_PARTNERProfit eCPM (Partner Currency)
METRIC_PROFIT_ECPM_USDProfit eCPM (USD)
METRIC_PROFIT_MARGINProfit Margin
METRIC_PROFIT_PARTNERProfit (Partner Currency)
METRIC_PROFIT_USDProfit (USD)
METRIC_PROFIT_VIEWABLE_ECPM_ADVERTISERProfit Viewable eCPM (Advertiser Currency)
METRIC_PROFIT_VIEWABLE_ECPM_PARTNERProfit Viewable eCPM (Partner Currency)
METRIC_PROFIT_VIEWABLE_ECPM_USDProfit Viewable eCPM (USD)
METRIC_PROGRAMMATIC_GUARANTEED_IMPRESSIONS_PASSED_DUE_TO_FREQUENCYProgrammatic Guaranteed impressions passed due to frequency
METRIC_PROGRAMMATIC_GUARANTEED_SAVINGS_RE_INVESTED_DUE_TO_FREQUENCY_ADVERTISER_CURRENCYProgrammatic Guaranteed savings re-invested due to frequency (Advertiser Currency)
METRIC_REFUND_BILLABLE_COST_ADVERTISER_CURRENCYRefund Billable Cost (Advertiser Currency)
METRIC_REFUND_MEDIA_COST_ADVERTISER_CURRENCYRefund Media Cost (Advertiser Currency)
METRIC_REFUND_PLATFORM_FEE_ADVERTISER_CURRENCYRefund Platform Fee (Advertiser Currency)
METRIC_REVENUE_ADVERTISERRevenue (Advertiser Currency)
METRIC_REVENUE_ADVERTISER_CURRENCY_PER_STORE_VISIT_ADX_ONLYRevenue (Advertiser Currency) Per Store Visit (AdX only)
METRIC_REVENUE_ECPAPC_ADVERTISERRevenue eCPA (PC) (Advertiser Currency)
METRIC_REVENUE_ECPAPC_PARTNERRevenue eCPA (PC) (Partner Currency)
METRIC_REVENUE_ECPAPC_USDRevenue eCPA (PC) (USD)
METRIC_REVENUE_ECPAPV_ADVERTISERRevenue eCPA (PV) (Advertiser Currency)
METRIC_REVENUE_ECPAPV_PARTNERRevenue eCPA (PV) (Partner Currency)
METRIC_REVENUE_ECPAPV_USDRevenue eCPA (PV) (USD)
METRIC_REVENUE_ECPA_ADVERTISERRevenue eCPA (Advertiser Currency)
METRIC_REVENUE_ECPA_PARTNERRevenue eCPA (Partner Currency)
METRIC_REVENUE_ECPA_USDRevenue eCPA (USD)
METRIC_REVENUE_ECPCV_ADVERTISERVideo Revenue eCPCV (Advertiser Currency)
METRIC_REVENUE_ECPCV_PARTNERVideo Revenue eCPCV (Partner Currency)
METRIC_REVENUE_ECPCV_USDVideo Revenue eCPCV (USD)
METRIC_REVENUE_ECPC_ADVERTISERRevenue eCPC (Advertiser Currency)
METRIC_REVENUE_ECPC_PARTNERRevenue eCPC (Partner Currency)
METRIC_REVENUE_ECPC_USDRevenue eCPC (USD)
METRIC_REVENUE_ECPM_ADVERTISERRevenue eCPM (Advertiser Currency)
METRIC_REVENUE_ECPM_PARTNERRevenue eCPM (Partner Currency)
METRIC_REVENUE_ECPM_USDRevenue eCPM (USD)
METRIC_REVENUE_PARTNERRevenue (Partner Currency)
METRIC_REVENUE_USDRevenue (USD)
METRIC_REVENUE_VIEWABLE_ECPM_ADVERTISERRevenue Viewable eCPM (Advertiser Currency)
METRIC_REVENUE_VIEWABLE_ECPM_PARTNERRevenue Viewable eCPM (Partner Currency)
METRIC_REVENUE_VIEWABLE_ECPM_USDRevenue Viewable eCPM (USD)
METRIC_RICH_MEDIA_ENGAGEMENTSRich Media Engagements
METRIC_RICH_MEDIA_SCROLLSScrolls
METRIC_RICH_MEDIA_VIDEO_COMPLETIONSComplete Views (Video)
METRIC_RICH_MEDIA_VIDEO_FIRST_QUARTILE_COMPLETESFirst-Quartile Views (Video)
METRIC_RICH_MEDIA_VIDEO_FULL_SCREENSFullscreens (Video)
METRIC_RICH_MEDIA_VIDEO_MIDPOINTSMidpoint Views (Video)
METRIC_RICH_MEDIA_VIDEO_MUTESAudio Mutes (Video)
METRIC_RICH_MEDIA_VIDEO_PAUSESPauses (Video)
METRIC_RICH_MEDIA_VIDEO_PLAYSStarts (Video)
METRIC_RICH_MEDIA_VIDEO_SKIPSSkips (Video)
METRIC_RICH_MEDIA_VIDEO_THIRD_QUARTILE_COMPLETESThird-Quartile Views (Video)
METRIC_STARTS_AUDIOStarts (Audio)
METRIC_STOPS_AUDIOStops (Audio)
METRIC_STORE_VISITS_ADX_ONLYStore Visits (AdX only)
METRIC_STORE_VISIT_CONVERSIONSStore Visit Conversions
METRIC_TEA_TRUEVIEW_IMPRESSIONSPotential Impressions
METRIC_TEA_TRUEVIEW_UNIQUE_COOKIESUnique Cookies with Impressions
METRIC_THIRD_QUARTILE_AUDIOThird-Quartile (Audio)
METRIC_TIMERSTimers
METRIC_TOTAL_AUDIO_MEDIA_COST_ECPCL_ADVERTISER_CURRENCYTotal Audio Media Cost eCPCL (Advertiser Currency)
METRIC_TOTAL_CONVERSIONSTotal Conversions
METRIC_TOTAL_CONVERSIONS_CROSS_ENVIRONMENTTotal Conversions + Cross-Environment
METRIC_TOTAL_COOKIESTotal Cookies
METRIC_TOTAL_DISPLAY_TIMETotal Display Time
METRIC_TOTAL_IMPRESSION_CUSTOM_VALUETotal impression custom value
METRIC_TOTAL_INTERACTION_TIMETotal Interaction Time
METRIC_TOTAL_MEDIA_COST_ADVERTISERTotal Media Cost (Advertiser Currency)
METRIC_TOTAL_MEDIA_COST_ADVERTISER_CURRENCY_PER_STORE_VISIT_ADX_ONLYTotal Media Cost (Advertiser Currency) Per Store Visit (AdX only)
METRIC_TOTAL_MEDIA_COST_ECPAPC_ADVERTISERTotal Media Cost eCPA (PC) (Advertiser Currency)
METRIC_TOTAL_MEDIA_COST_ECPAPC_PARTNERTotal Media Cost eCPA (PC) (Partner Currency)
METRIC_TOTAL_MEDIA_COST_ECPAPC_USDTotal Media Cost eCPA (PC) (USD)
METRIC_TOTAL_MEDIA_COST_ECPAPV_ADVERTISERTotal Media Cost eCPA (PV) (Advertiser Currency)
METRIC_TOTAL_MEDIA_COST_ECPAPV_PARTNERTotal Media Cost eCPA (PV) (Partner Currency)
METRIC_TOTAL_MEDIA_COST_ECPAPV_USDTotal Media Cost eCPA (PV) (USD)
METRIC_TOTAL_MEDIA_COST_ECPA_ADVERTISERTotal Media Cost eCPA (Advertiser Currency)
METRIC_TOTAL_MEDIA_COST_ECPA_PARTNERTotal Media Cost eCPA (Partner Currency)
METRIC_TOTAL_MEDIA_COST_ECPA_USDTotal Media Cost eCPA (USD)
METRIC_TOTAL_MEDIA_COST_ECPCV_ADVERTISERTotal Video Media Cost eCPCV (Advertiser Currency)
METRIC_TOTAL_MEDIA_COST_ECPCV_PARTNERTotal Video Media Cost eCPCV (Partner Currency)
METRIC_TOTAL_MEDIA_COST_ECPCV_USDTotal Video Media Cost eCPCV (USD)
METRIC_TOTAL_MEDIA_COST_ECPC_ADVERTISERTotal Media Cost eCPC (Advertiser Currency)
METRIC_TOTAL_MEDIA_COST_ECPC_PARTNERTotal Media Cost eCPC (Partner Currency)
METRIC_TOTAL_MEDIA_COST_ECPC_USDTotal Media Cost eCPC (USD)
METRIC_TOTAL_MEDIA_COST_ECPM_ADVERTISERTotal Media Cost eCPM (Advertiser Currency)
METRIC_TOTAL_MEDIA_COST_ECPM_PARTNERTotal Media Cost eCPM (Partner Currency)
METRIC_TOTAL_MEDIA_COST_ECPM_USDTotal Media Cost eCPM (USD)
METRIC_TOTAL_MEDIA_COST_PARTNERTotal Media Cost (Partner Currency)
METRIC_TOTAL_MEDIA_COST_USDTotal Media Cost (USD)
METRIC_TOTAL_MEDIA_COST_VIEWABLE_ECPM_ADVERTISERTotal Media Cost Viewable eCPM (Advertiser Currency)
METRIC_TOTAL_MEDIA_COST_VIEWABLE_ECPM_PARTNERTotal Media Cost Viewable eCPM (Partner Currency)
METRIC_TOTAL_MEDIA_COST_VIEWABLE_ECPM_USDTotal Media Cost Viewable eCPM (USD)
METRIC_TOTAL_USERSTotal Users
METRIC_TOTAL_VIEWERS_COOKIESTotal Viewers (Cookies)
METRIC_TRACKED_ADSTracked Ads
METRIC_TRUEVIEW_AVERAGE_CPE_ADVERTISERRevenue eCPE (Advertiser Currency)
METRIC_TRUEVIEW_AVERAGE_CPE_PARTNERRevenue eCPE (Partner Currency)
METRIC_TRUEVIEW_AVERAGE_CPE_USDRevenue eCPE (USD)
METRIC_TRUEVIEW_CONVERSION_COST_MANY_PER_VIEW_ADVERTISERCost / Conversion (Advertiser Currency)
METRIC_TRUEVIEW_CONVERSION_COST_MANY_PER_VIEW_PARTNERCost / Conversion (Partner Currency)
METRIC_TRUEVIEW_CONVERSION_COST_MANY_PER_VIEW_USDCost / Conversion (USD)
METRIC_TRUEVIEW_CONVERSION_MANY_PER_VIEWConversions
METRIC_TRUEVIEW_CONVERSION_RATE_ONE_PER_VIEWView Conversion Rate
METRIC_TRUEVIEW_CPV_ADVERTISERRevenue eCPV (Advertiser Currency)
METRIC_TRUEVIEW_CPV_PARTNERRevenue eCPV (Partner Currency)
METRIC_TRUEVIEW_CPV_USDRevenue eCPV (USD)
METRIC_TRUEVIEW_EARNED_LIKESEarned Likes
METRIC_TRUEVIEW_EARNED_PLAYLIST_ADDITIONSEarned Playlist Additions
METRIC_TRUEVIEW_EARNED_SHARESEarned Shares
METRIC_TRUEVIEW_EARNED_SUBSCRIBERSEarned Subscribers
METRIC_TRUEVIEW_EARNED_VIEWSEarned Views
METRIC_TRUEVIEW_ENGAGEMENTSEngagements
METRIC_TRUEVIEW_ENGAGEMENT_RATEEngagement Rate
METRIC_TRUEVIEW_GENERAL_INVALID_TRAFFIC_GIVT_VIEWSTrueView: General Invalid Traffic (GIVT) Views
METRIC_TRUEVIEW_IMPRESSION_SHAREImpression Share
METRIC_TRUEVIEW_INVALID_VIEWSTrueView: Invalid Views
METRIC_TRUEVIEW_LOST_IS_BUDGETLost Impression Share (Budget)
METRIC_TRUEVIEW_LOST_IS_RANKLost Impression Share (Rank)
METRIC_TRUEVIEW_TOTAL_CONVERSION_VALUES_ADVERTISERTotal Conversion Value (Advertiser Currency)
METRIC_TRUEVIEW_TOTAL_CONVERSION_VALUES_PARTNERTotal Conversion Value (Partner Currency)
METRIC_TRUEVIEW_TOTAL_CONVERSION_VALUES_USDTotal Conversion Value (USD)
METRIC_TRUEVIEW_UNIQUE_VIEWERSUnique Viewers
METRIC_TRUEVIEW_VIEWSYouTube: Views
METRIC_TRUEVIEW_VIEW_RATEYouTube: View Rate
METRIC_TRUEVIEW_VIEW_THROUGH_CONVERSIONView through Conversion
METRIC_UNIQUE_COOKIES_WITH_IMPRESSIONSUnique Cookies with Impressions
METRIC_UNIQUE_REACH_AVERAGE_IMPRESSION_FREQUENCYUnique Reach: Average Impression Frequency
METRIC_UNIQUE_REACH_CLICK_REACHUnique Reach: Click Reach
METRIC_UNIQUE_REACH_IMPRESSION_REACHUnique Reach: Impression Reach
METRIC_UNIQUE_REACH_TOTAL_REACHUnique Reach: Total Reach
METRIC_UNIQUE_VISITORS_COOKIESUnique Cookies with Impressions
METRIC_VERIFIABLE_IMPRESSIONSVerifiable Impressions
METRIC_VIDEO_CLIENT_COST_ECPCV_ADVERTISER_CURRENCYVideo Client Cost eCPCV (Advertiser Currency)
METRIC_VIDEO_COMPANION_CLICKSCompanion Clicks (Video)
METRIC_VIDEO_COMPANION_IMPRESSIONSCompanion Impressions (Video)
METRIC_VIDEO_COMPLETION_RATECompletion Rate (Video)
METRIC_VIEWABLE_BID_REQUESTSPotential Viewable Impressions
METRIC_WATCH_TIMEWatch Time