API Data Transfer

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Entity Read Files Format - V2

Shared Types
Private Tables
Public Tables

Shared Types

These types define the nested fields in some tables; these fields do not have their own tables.

`Numeric Id` type

Scalar	Description
`integer`	A numerical ID number used as an identifier for entities. The IDs should not be treated as universally unique, for example there may be the same ID value used for a Campaign that is also used for a Pixel.

`Enum` type

Scalar	Description
`integer`	An enumeration of multiple possible options. The different options are described in more detail in the parent type.

`Time` type

Scalar	Description
`integer`	A unix time in microseconds (1/1,000,000 second), for example 1330403779608570 represents Tuesday February 28th 2012 04:36:19.608570.

`Currency Micro` type

Scalar	Description
`integer`	The currency-specific amount in micros (1/1,000,000 of a currency unit), for example if the currency was EUR, `75000000` would mean €75 or if the currency was USD, `250000` would mean $0.25. There is no conversion to or from dollar amounts.

`Percentage Milli` type

Scalar	Description
`integer`	A percentage shown in millis (1/1,000 of a percent), for example `100` means 0.1%.

`FileSummary` type

Field Name	Type	Description
`name`	`string`	The file's file name (not including the bucket or directory name).
`num_records`	`integer`	The number of entities in the file.
`version`	`integer`	The major version number of the file. This number may change if new versions of the entity data format are created in the future.

`EntityCommonData` type

Field Name	Type	Description
`id`	`Numeric Id`	Unique ID within each entity type - for example with Partner entities this ID would be the Partner ID, for Advertisers it would be the Advertiser ID and so on.
`name`	`string`	The UI-visible name of the entity.
`active`	`boolean`	Status as set by the user - the entity may not be serving for other reasons, e.g. a depleted budget, out of flight and so on.
`integration_code`	`string`	Integration code set by the user

`ExchangeSettings` type

Field Name	Type	Description
`exchange_id`	`Numeric Id`	The ID for the exchange. Joinable with SupportedExchange.id
`seat_id`	`string`	Seat ID for the exchange
`seat_user_name`	`string`	The user name related to this seat (only applicable for Right Media non-RTB seats).

`ApprovalStatus` type

Field Name	Type	Description
`auditor`	`Enum`	`0=DOUBLECLICK_BID_MANAGER 1=DOUBLECLICK_AD_EXCHANGE 2=APPNEXUS 3=APPNEXUS_MICROSOFT 4=RIGHT_MEDIA_NON_RTB`
`status`	`Enum`	`0=APPROVED 1=REJECTED 2=PENDING 3=NO_AUDIT 4=UN_AUDITABLE`
`feedback`	`string`	Feedback form the auditor which may cotain additional information such as rejection reasons.
`sync_time`	`Time`	Last time that the entity was synced with the

`Budget` type

Field Name	Type	Description
`start_time[_usec]`	`Time`	Start time of the budget period.
`end_time_usec`	`Time`	End time of the budget period.
`max_impressions`	`integer`	Maximum number of impressions for this budget. If this field is missing it is an unlimited-impression budget.
`max_spend_advertiser_micros`	`integer`	Maximum spend (in advertiser currency micros) for this budget. If this field is missing it is an unlimited-spend budget.
`pacing_type`	`Enum`	`0=FLIGHT 1=DAILY`
`pacing_max_impressions`	`integer`	Maximum number of impressions per pacing interval set by the `pacing_type`. If this field is missing then there is not limit on impressions.
`pacing_max_spend_advertiser_micros`	`integer`	Maximum spend (in advertiser currency micros) per pacing interval set by the `pacing_type`. If this field is missing then there is not limit on spend.
`pacing_distribution`	`Enum`	`0=ASAP 1=EVEN 2=AHEAD`

`FrequencyCap` type

Field Name	Type	Description
`max_impressions`	`integer`	The maximum number of impressions in each capping interval.
`time_unit`	`Enum`	The unit of time: `0=MINUTE 1=HOUR 2=DAY 3=WEEK 4=MONTH 5=LIFE_TIME`
`time_range`	`integer`	The number of `time_units`, for example if the `time_unit` were `1` then a value of 6 for `time_range` is 6 hours.

`PartnerCosts` type

Field Name	Type	Description
`cpm_fee_1_advertiser_micros`	`integer`	CPM 1 Fee in advertiser currency micros.
`cpm_fee_2_advertiser_micros`	`integer`	CPM 2 Fee in advertiser currency micros.
`media_fee_percent_1_millis`	`integer`	Media Fee 1 in `Percentage Milli`
`media_fee_percent_2_millis`	`integer`	Media Fee 2 in `Percentage Milli`
`cpm_fee_1_cost_type`	`Enum`	`0=DEFAULT_COST_TYPE 1=BID_MANAGER_FEE 2=THIRDPARTY_AD_SERVER 3=DOUBLE_VERIFY 4=ADSAFE 5=ADXPOSE 6=VIZU 7=AGGREGATE_KNOWLEDGE 8=TERACENT 9=EVIDON 10=ATD_FEE` The `ATD_FEE` represents the Agency Trading Desk fee.
`cpm_fee_2_cost_type`	`Enum`	Same as for `cpm_fee_1_cost_type`.
`media_fee_percent_1_cost_type`	`Enum`	Same as for `cpm_fee_1_cost_type`.
`media_fee_percent_1_cost_type`	`Enum`	Same as for `cpm_fee_1_cost_type`.
`cpm_fee_1_bill_to_type`	`Enum`	`0=DEFAULT_BILL_TO_TYPE 1=INVITE_MEDIA 2=PARTNER`
`cpm_fee_2_bill_to_type`	`Enum`	Same as for `cpm_fee_1_bill_to_type`.
`media_fee_percent_1_bill_to_type`	`Enum`	Same as for `cpm_fee_1_bill_to_type`.
`media_fee_percent_2_bill_to_type`	`Enum`	Same as for `cpm_fee_1_bill_to_type`.

`PartnerRevenueModel` type

Field Name	Type	Description
`type`	`Enum`	`0=CPM 1=MEDIA_COST_MARKUP 2=TOTAL_MEDIA_COST_MARKUP`
`amount_advertiser_micros`	`integer`	The revenue amount in advertiser current micros. This value is only set if the type is `CPM`.
`media_cost_markup_percent_millis`	`integer`	The revenue percentage markup in `Percentage Milli`. This value is only set if the type is `MEDIA_COST_MARKUP` or `TOTAL_MEDIA_COST_MARKUP`.

`CostTrackingPixel` type

Field Name	Type	Description
`pixel_id`	`Numeric Id`	The ID of the tracking pixel - note that two `CostTrackingPixel`s may share the same `pixel_id` but have different view or click window values. This value can be joined with `Pixel.common_data.id`.
`view_window_minutes`	`integer`	The number of minutes in which to look for post-view conversions.
`click_window_minutes`	`integer`	The number of minutes in which to look for post-click conversions.

`Target` type

Field Name	Type	Description
`criteria_id`	`Numeric Id`	Joinable with another table depending on the type defined in the `TargetList`. This value might be missing.
`parameter`	`string`	Additional parameter whose definition depends on the type defined in the `TargetList`. This value might be missing.
`excluded`	`boolean`	When `true` this means that the target is excluded. A missing value means `false`.

`TargetUnion` type

Field Name	Type	Description
`union`	`[Target]`	An array of `Target` types representing the union of targets.
`excluded`	`boolean`	When `true` this means that the target union is excluded. A missing value means `false`.

`TargetList` type

Field Name	Type	Description
`inventory_sources`	`[Target]`	Array of `Target` types for inventory sources. `Target.criteria_id` is joinable with `InventorySource.id` and `Target.parameter` is undefined.
`geo_locations`	`[Target]`	Array of `Target` types for geo locations. `Target.criteria_id` is joinable with `GeoLocation.id` and `Target.parameter` is undefined.
`ad_position`	`Target`	A `Target` indicating the advert's position on the publisher page. The `Target.criteria_id` values are `0=ALL_POSITIONS 1=ABOVE_THE_FOLD 2=BELOW_THE_FOLD 3=UNKNOWN_POSITION` `Target.parameter` is undefined.
`net_speed`	`Target`	A `Target` indicating the network speed. The `Target.criteria_id` values are: `0=ALL_CONNECTION_SPEEDS` `1=BROADBAND` (2.0mbps and faster). `2=DIALUP` (56 kbps and slower). `3=UNKNOWN_CONNECTION_SPEED` `4=EDGE` (Enhanced Data for GSM Evolution (2G). 57 kbps and faster). `5=UMT` (Universal Mobile Telecom System (3G). 384 kbps and faster). `6=DSL` (Digital Subscriber Line. 768 kbps and faster). `7=HSDPA` (High-Speed Downlink Packet Access (3.5G). 1.8mpbs and faster). `Target.parameter` is undefined.
`browsers`	`TargetUnion`	`TargetUnion` type for browsers. `Target.criteria_id` is joinable with `Browser.id` and `Target.parameter` is undefined.
`device_criteria`	`[Target]`	`Array of Target` types for device criteria. `Target.criteria_id` is joinable with `DeviceCriteria.id` and `Target.parameter` is undefined.
`languages`	`TargetUnion`	`TargetUnion` type for language. `Target.criteria_id` is joinable with `Language.id` and `Target.parameter` is undefined.
`day_parting`	`TargetUnion`	`TargetUnion` type for day parting. `Target.criteria_id` has 6 digits: `(TimeZone)(DayOfWeek)(StartTime)(EndTime)` TimeZone: `0=USER 1=EASTERN 2=PACIFIC 3=LONDON 4=COPENHAGEN 5=SYDNEY 6=AUCKLAND 7=HONG_KONG 8=TOKYO 9=CALCUTTA` DayOfWeek: `0=MONDAY 1=TUESDAY 2=WEDNESDAY 3=THURSDAY 4=FRIDAY 5=SATURDAY 6=SUNDAY` StartTime: Minutes since midnight, divied by 15. Range from 0 to 95. EndTime: Minutes since midnight, dividied by 15. Range from 1 to 96. For example a value of `200380` means Monday 00:45 to 20:00 in Pacific time. `Target.parameter` is undefined.
`audience_intersect`	`[TargetUnion]`	Array of `TargetUnion` types for the intersection of audiences, for example [{“union”: [A, B]}, {“union”: [C, D]}, {“union”: [E, F], “excluded”: true}] Would mean "(A OR B) AND (C OR D) AND NOT (E OR F)". `Target.criteria_id` is joinable with `UserList.id` and `Target.parameter` is the pixel recency value in microseconds. If this value is missing then it means targeting all audiences.
`keywords`	`[Target]`	Array of `Target` types for keywords. `Target.criteria_id` is undefined and `Target.parameter` is a single keyword.
`page_categories`	`[Target]`	Array of `Target` types for AdExchange page verticals. `Target.criteria_id` is the numeric ID of a vertical and `Target.parameter` is undefined.
`universal_channels`	`[Target]`	Array of `Target` types for channels. `Target.criteria_id` is joinable with `UniversalChannel.id` and `Target.parameter` is undefined.
`sites`	`[Target]`	Array of `Target` types for sites. `Target.criteria_id` is joinable with `UniversalSite.id` or is not set if the site is not in `UniversalSite`. `Target.parameter` is a site such as `google.com` but is not necessarily found in `UniversalSite`.
`isps`	`TargetUnion`	`TargetUnion` type for Internet Service Provider. `Target.criteria_id` is joinable with `ISP.id` and `Target.parameter` is undefined.

`SummaryFile` type

Field Name	Type	Description
`file`	`[FileSummary]`	An array of zero or more FileSummary entries. If this array is empty then there was no data generated on that date.

Private Tables

`Partner` table

Field Name	Type	Description
`common_data`	`EntityCommonData`	Contains the common data about this partner such as name and ID.
`currency_code`	`string`	ISO 4217 three-letter currency code, for example `USD` for US Dollars.
`exchange_settings`	`[ExchangeSettings]`	Array of `ExchangeSettings` types containing information such as their seat IDs. Only enabled exchanges will be present.
`default_partner_costs`	`PartnerCosts`	Contains information about the deafault costs for this partner.
`default_partner_revenue_model`	`PartnerRevenueModel`	Contains information about the default revenue model for this partner.
`default_target_list`	`TargetList`	Contains the default targeting options for the partner. Currently only default geo-targeting is supported here.

`Advertiser` table

Field Name	Type	Description
`common_data`	`EntityCommonData`	Contains the common data about this advertiser such as name and ID.
`partner_id`	`Numeric Id`	The ID of the parent partner object. Joinable with `Partner.common_data.id`.
`currency_code`	`string`	ISO 4217 three-letter currency code, for example `USD` for US Dollars.
`timezone_code`	`string`	The canonical timezone code, for example "America/Los_Angeles". If the `dfa_configuration` is set as `NORMAL` or `HYBRID` this value will be the same as the associated DFA advertiser's time zone.
`landing_page_url`	`string`	The default landing page URL.
`available_channel_ids`	`[integer]`	Array of integers containing the available channels associated with this advertiser. Joinable with `UniversalChannel.id`.
`blacklist_channel_id`	`integer`	The id of the blacklist channel for this advertiser. Joinable with `UniversalChannel.id`.
`dfa_configuration`	`Enum`	`0=NONE 1=NORMAL 2=HYBRID`
`dfa_network_id`	`Numeric Id`	The ID of the DFA network. This value will be missing if the `dfa_configuration` is set as `NONE`.
`dfa_advertiser_id`	`Numeric Id`	The ID of the DFA advertiser. This value will be missing if the `dfa_configuration` is set as `NONE`.
`dfa_syncable_site_ids`	`[Numeric Id]`	Array of `Numeric Id` types for each syncable site for this advertiser.
`enable_oba_tags`	`boolean`	OBA tags are enabled when this is set as `true`.

`Campaign` table

.

Field Name	Type	Description
`common_data`	`EntityCommonData`	Contains the common data about this campaign such as name and ID.
`advertiser_id`	`Numeric Id`	The ID of the parent advertiser object. Joinable with `Advertiser.common_data.id`
`budget`	`Budget`	The planned budget for this campaign. Includes the start time and end time.
`frequency_cap`	`FrequencyCap`	The frequency cap active for this campaign. This value will be missing if there is no frequency cap set.
`default_target_list`	`TargetList`	Contains information about the targeting in effect for this campaign.
`uses_video_creatives`	`boolean`	When set to true, video insertion orders will be recommended.
`uses_display_creatives`	`boolean`	When set to true, display insertion orders will be recommended.
`uses_audio_creatives`	`boolean`	When set to true, audio insertion orders will be recommended.
`objective`	`Enum`	Values are: `1 = BRAND_AWARENESS` `2 = ONLINE_ACTION` `3 = OFFLINE_ACTION` `4 = APP_INSTALL`
`metric`	`Enum`	Key performance indicator. Use this field to keep track of the primary metric you'll use to evaluate the success of your campaign. Possible values are: `1 = IMPRESSIONS` `2 = VIEWABLE_IMPRESSIONS` `3 = CPM` `4 = CPV` `5 = UNIQUES` `6 = GRP` `7 = TRP` `8 = VCR` `9 = CPA` `10 = ROAS` `11 = CTR` `12 = CPC` `13 = CVR` `14 = CPI` `15 = VIEWABLE_PERCENT` `16 = CPIAVC` `17 = OTHER`
`objective_description`	`String`	When the metric is `OTHER` this is the short the description of the metric.
`metric_amount_micros`	`integer`	The target amount for the metric in micros.

`InsertionOrder` table

Field Name	Type	Description
`common_data`	`EntityCommonData`
`advertiser_id`	`Numeric Id`	The ID of the parent advertiser object. Joinable with `Advertiser.common_data.id`.
`campaign_id`	`Numeric Id`	The ID of the parent campaign object.
`overall_budget`	`Budget`	The overall budget for this insertion order. Includes the start time and the end time.
`scheduled_segments`	`[Budget]`	Contains any scheduled budget segments. This array might be empty or entirely absent.
`frequency_cap`	`FrequencyCap`	The frequency cap active for this insertion order. This value will be missing if there is no frequency cap set.
`default_partner_costs`	`PartnerCosts`
`default_target_list`	`TargetList`

`LineItem` table

Field Name	Type	Description
`common_data`	`EntityCommonData`
`line_item_type`	`Enum`	`0=RTB 1=RMX_NON_RTB 2=RTB_EXPANDABLE 3=RTB_MOBILE 4=RTB_VIDEO 5=TRUEVIEW 6=NON_RTB_EXCHANGES`
`insertion_order_id`	`Numeric Id`	The ID of the parent insertion order object. Joinable with `InsertionOrder.common_data.id`.
`creative_ids`	`[Numeric Id]`	An array of creatives that are assigned to this line item. Joinable with `Creative.common_data.id`.
`max_cpm_advertiser_micros`	`integer`	The maximum CPM value in advertiser currency micros.
`performance_goal`	`Enum`	`0=NONE` (vCPM is disabled) `1=CPC 2=CPA 3=ROI 4=CPCV 5=CPM 6=AVCPM 7=IMP_VALUE_ROAS 8=CIVA 9=IVO_TEN`
`goal_advertiser_micros`	`integer`	The vCPM goal in advertiser currency micros. This value will be missing if the `performance_goal` is set as `NONE`.
`partner_revenue_model`	`PartnerRevenueModel`	The partner revenue model being used for this line item.
`cost_tracking_pixels`	`[CostTrackingPixel]`	Array of CostTrackingPixels assigned to track this line item.
`Budget`	`Budget`	The overall budget for this line item. Includes the start time and the end time.
`frequency_cap`	`FrequencyCap`	The frequency cap active for this line item. This value will be missing if there is no frequency cap set.
`partner_costs`	`PartnerCosts`
`target_list`	`TargetList`	Contains information about the targeting in effect for this line item.

`Creative` table

Field Name	Type	Description
`common_data`	`EntityCommonData`
`advertiser_id`	`Numeric Id`	The ID of the parent advertiser object. Joinable with `Advertiser.common_data.id`.
`dfa_placement_id`	`Numeric Id`	The DFA placement ID associated with this creative.
`dfa_placement_name`	`string`	The DFA placement name associated with the `dfa_placement_id`
`right_media_id`	`Numeric Id`	The ID of the creative in Right Media.
`right_media_sync_time`	`Time`	Time when the creative was synchronised with Right Media.
`right_media_track_clicks`	`boolean`
`appnexus_id`	`Numeric Id`	The ID of the creative in AppNexus.
`width_pixels`	`integer`	The width of the creative in pixels.
`height_pixels`	`integer`	The height of the creative in pixels.
`approval_status`	`[ApprovalStatus]`	An array containing `ApprovalStatus` objects representing the status of the creatives in exchanges which approve creatives.
`expanding_direction`	`Enum`	`0=Not Expandable 1=Expanding Up 2=Expanding Down 3=Expanding Left 4=Expanding Right 5=Expanding Up Left 6=Expanding Up Right 7=Expanding Down Left 8=Expanding Down Right 9=Expanding Up or Down 10=Expanding Left or Right 11=Expanding Any Diagonal`
`creative_type`	`Enum`	`0=Image or HTML5 1=Expandable 2=Video 3=Mobile 4=Native Site 5=Facebook Exchange Page Post (News Feed) Ads 6=Templated App Install Mobile Ads (Banner) 10=Native Site Square 12=Templated App Install Mobile Ads (Interstitial/Video Interstitial) 13=Lightbox 14=Native App Install 15=Native App Install Square 16=Audio 17=Publisher Hosted 18=Native Video 22=Flipbook 23=Templated App Install Video`

`Pixel` table

Field Name	Type	Description
`common_data`	`EntityCommonData`
`advertiser_id`	`Numeric Id`	The ID of the parent advertiser object. Joinable with `Advertiser.common_data.id`.
`dfa_floodlight_id`	`Numeric Id`	The DFA Floodlight ID associated with this pixel.
`dfa_floodlight_name`	`string`	The DFA Floodlight name assocated with the `dfa_floodlight_id`.
`allow_rm_redirect`	`boolean`	When set to `true` the pixel will be enabled for reidrection to/from Right Media.
`remarketing_enabled`	`boolean`	When set to `true` this pixel will be enabled for use in targeting. This value will be present only if the parent advertiser's `dfa_configuration` is set as `NONE`.
`is_secure`	`boolean`	When set to `true` this pixel will use HTTPS. This value will be present only if the parent advertiser's `dfa_configuration` is set as `NONE`.

`Floodlight Activity` table

Field Name	Type	Description
`common_data`	`EntityCommonData`
`advertiser_id`	`Numeric Id`	The ID of the parent advertiser object. Joinable with `Advertiser.common_data.id`.
`partner_id`	`Numeric Id`	The ID of the parent advertiser's managing partner object. Joinable with `Partner.common_data.id`.
`remarketing_enabled`	`boolean`	When set to `true` this activity will be enabled for use in targeting.
`ssl_required`	`boolean`	When set to `true` tags are required to be compliant.

`InventorySource` table

Field Name	Type	Description
`id`	`Numeric Id`	Unique key for the inventory source.
`unclassified`	`boolean`	When set to `true` all unclassified inventory will be included.
`inventory_name`	`string`	The name of the inventory source as shown in the UI. This field may be absent. If `inventory_name` is absent and `unclassified` is true, it refers to the unclassified inventory of the exchange. If it is absent and `unclassified` is false, the inventory source is exchange level inventory.
`exchange_id`	`Numeric Id`	The ID of the exchange where this inventory source is available. Joinable with `SupportedExchange.id`.
`accessing_advertisers`	`[Numeric Id]`	An array of advertiser IDs, joinable with `Advertiser.common_data.id`, permissioned to use this inventory source. Note: If an inventory source is available to ALL advertisers, this field will not be present.
`external_id`	`string`	The external ID given to this inventory source and defined by the exchange, typically known as a deal or seller ID. This field might be absent.
`min_cpm_micros`	`integer`	The effective floor price of this inventory source in currency micros.
`min_cpm_currency_code`	`string`	The 3-letter ISO 4217 currency code used for the `min_cpm_micros`.

`UserList` table

Field Name	Type	Description
`id`	`Numeric Id`	Unique key for the user list.
`name`	`string`	The name of the user list as shown in the UI.
`data_partner_id`	`Numeric Id`	Joinable with `DataPartner.id`. This field is only set for third party user lists.
`accessing_advertisers`	`[Numeric Id]`	An array of advertiser IDs, joinable with `Advertiser.common_data.id`, permissioned to use this user list. Note: If a user list is available to ALL advertisers, this field will not be present.
`partner_pricing`	The three nested field types are: `string` `string` `Currency Micro` respectively.	Contains the following fields: `cost_type`, `currency_code`, `cost_micros`. Cost type will always be CPM, Currency Code will always be USD.
`advertiser_pricings`	The three nested field types are: `string` `string` `Currency Micro` respectively.	Contains the following fields: `cost_type`, `currency_code`, `cost_micros`. Cost type will always be CPM, Currency Code will always be USD.

`CustomAffinity` table

Field Name	Type	Description
`id`	`Numeric Id`	Unique key for the custom affinity.
`name`	`string`	The name of the custom affinity as shown in the UI.
`description`	`string`	The description of the custom affinity as shown in the UI.
`advertiser_id`	`Numeric Id`	The ID of the parent advertiser object. Joinable with `Advertiser.common_data.id`.

`UniversalChannel` table

Field Name	Type	Description
`id`	`Numeric Id`	Unique key for the channel.
`name`	`string`	The name of the channel as shown in the UI.
`site_ids`	`[Numeric Id]`	An array containing the IDs of the `UniversalSite`s in this channel. Joinable with `UniversalSite.id`.
`accessing_advertisers`	`[Numeric Id]`	An array of advertiser IDs, joinable with `Advertiser.common_data.id`, permissioned to use this channel. Note: If a channel is available to ALL advertisers, this field will not be present.
`is_deleted`	`boolean`	When set to `true` no new line items will be able to target this channel, butexisting line items that already target this channel will continue to do so.
`is_brand_safe_channel`	`boolean`	When set to `true` this channel can be used for brand safety filtering. Currently this is `true` only for the 4 built in brand safety tiers.

`NegativeKeywordList` table

Field Name	Type	Description
`id`	`Numeric Id`	Unique key for the negative keyword list.
`name`	`string`	The name of the negative keyword list as shown in the UI.
`advertiser_id`	`Numeric Id`	The ID of the parent advertiser object. Joinable with `Advertiser.common_data.id`.

Public Tables

`SupportedExchange` table

Field Name	Type	Description
`id`	`Numeric Id`	Unique key for the exchange.
`name`	`string`	Name of the exchange, for example `Ad Exchange`.

`DataPartner` table

Field Name	Type	Description
`id`	`Numeric Id`	Unique key for the third party data provider.
`name`	`string`	Name of the third party data provider, for example `BlueKai`.

`UniversalSite` table

Field Name	Type	Description
`id`	`Numeric Id`	Unique key for the universal site.
`name`	`string`	The site URL or name, for example `google.com` or `Google Unclassified`.

`SiteIdToPlacementId` table

Field Name	Type	Description
`siteId`	`Numeric Id`	Mapping from Universal Site ID to Web Placement IDs.
`placementId`	`Numeric Id`	The web placement URL or name, for example `google.com` or `Google Unclassified`.

`GeoLocation` table

Field Name	Type	Description
`id`	`Numeric Id`	Unique key for the geo location.
`canonical_name`	`string`	Comma-concatenated string of location and its parents. Example: "Seattle, Washington, United States".
`geo_name`	`string`	Name of location. Example: "Seattle".
`country_code`	`string`	ISO-3166 alpha-2 country code for this geo location, for example `US`.
`region_code`	`string`	ISO-3166-2 subdivision code for this geo location, for example `US-WA`. This field might be missing.
`city_name`	`string`	The name of the city for this geo location, for example `Seattle`. This field might be missing.
`postal_code`	`string`	The postal code for this geo location, for example `98033`. This field might be missing.
`dma_code`	`integer`	The DMA code for this geo location, for example `510`. This field might be missing.

`Language` table

Field Name	Type	Description
`id`	`Numeric Id`	Unique key for this language.
`code`	`string`	ISO-639-1 code for this language, or one of `zh_CN` for Chinese (simplified), `zh_TW` for Chinese (traditional), or `other` for other languages.

`DeviceCriteria` table

Field Name	Type	Description
`id`	`Numeric Id`	Unique key for this Device Criteria.
`is_mobile`	`boolean`	If true, this criterion covers only mobile devices. If false, this entry covers only non-mobile devices, even if its name (e.g., "Other") does not indicate so.
`name`	`string`	The familiar name of the Device Criteria.
`criteria_type`	`Enum`	`0=OPERATING_SYSTEM 1=MOBILE_MAKE_MODEL 2=DEVICE_TYPE`
`operating_system_id`	`Numeric Id`	Identifies the operating system. This field is only populated when the `criteria_type` is `0`.
`mobile_brand_name`	`string`	The brand name of the device. This field is only populated when the `criteria_type` is `1`.
`mobile_model_name`	`string`	The model name of the device. This field is only populated when the `criteria_type` is `1`. Optional.
`mobile_make_model_id`	`Numeric Id`	Identifies the model number of the device. This field is only populated when the `criteria_type` is `1`. Optional.
`device_type`	`Enum`	Indicates the type of device. This field is only populated when the `criteria_type` is `2`. `0=COMPUTER 1=OTHER 2=SMARTPHONE 3=TABLET 4=SMARTTV 5=CONNECTEDTV`

`Browser` table

Field Name	Type	Description
`id`	`Numeric Id`	Unique key for this browser.
`is_mobile`	`boolean`	If true, this criterion covers only mobile devices. If false, this entry covers only non-mobile devices, even if its name (e.g., "Other") does not indicate so.
`name`	`string`	The familiar name of the browser, for example `Safari 5`. It does not include the full user-agent string.

`Isp` table

Field Name	Type	Description
`id`	`Numeric Id`	Unique key for this Internet Service Provider.
`is_mobile`	`boolean`	If true, this criterion covers only mobile devices. If false, this entry covers only non-mobile devices, even if its name (e.g., "Other") does not indicate so.
`name`	`string`	The name of this Internet Service Provider.
`secondary_criteria_id`	`integer`	Optional alternative ID that can be used to identify the entity.

`AppCollection` table

Field Name	Type	Description
`id`	`Numeric Id`	Unique key for this app collection.
`name`	`string`	The name of this app collection.

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