AdWords API

Verticals

This appendix lists the available verticals (placement categories). To facilitate parsing, the structure of the downloadable CSV differs from the table below. Instead of providing the more human-readable category path and ID, the CSV provides the category name, ID, and parent category's ID.

Vertical criteria
When creating a vertical criterion to target or exclude a specific category of placements, set its path field such that each part of the listed category corresponds to an element in the path array. For example, to target the "Hobbies & Leisure > Outdoors > Hiking & Camping" category, set path to ["Hobbies & Leisure", "Outdoors", "Hiking & Camping"].
Getting placement category ideas
When using TargetingIdeaService to return placement category ideas (requestedAttributeTypes includes PLACEMENT_CATEGORY), use this table to find the human-readable category that corresponds to the returned placement category ID.

Category Root
CategoryID
Arts & Entertainment
Arts & Entertainment3
Arts & Entertainment > Celebrities & Entertainment News184
Arts & Entertainment > Comics & Animation316
Arts & Entertainment > Comics & Animation > Anime & Manga317
Arts & Entertainment > Comics & Animation > Cartoons319
Arts & Entertainment > Comics & Animation > Comics318
Arts & Entertainment > Entertainment Industry612
Arts & Entertainment > Entertainment Industry > Film & TV Industry1116
Arts & Entertainment > Entertainment Industry > Film & TV Industry > Film & TV Awards1108
Arts & Entertainment > Entertainment Industry > Film & TV Industry > Film & TV Production1117
Arts & Entertainment > Entertainment Industry > Recording Industry1115
Arts & Entertainment > Entertainment Industry > Recording Industry > Music Awards1113
Arts & Entertainment > Entertainment Industry > Recording Industry > Record Labels1114
Arts & Entertainment > Events & Listings569
Arts & Entertainment > Events & Listings > Bars, Clubs & Nightlife188
Arts & Entertainment > Events & Listings > Concerts & Music Festivals891
Arts & Entertainment > Events & Listings > Event Ticket Sales614
Arts & Entertainment > Events & Listings > Expos & Conventions1531
Arts & Entertainment > Events & Listings > Film Festivals1086
Arts & Entertainment > Events & Listings > Food & Beverage Events1530
Arts & Entertainment > Events & Listings > Live Sporting Events1273
Arts & Entertainment > Events & Listings > Movie Listings & Theater Showtimes1085
Arts & Entertainment > Fun & Trivia539
Arts & Entertainment > Fun & Trivia > Flash-Based Entertainment447
Arts & Entertainment > Fun & Trivia > Fun Tests & Silly Surveys1174
Arts & Entertainment > Humor182
Arts & Entertainment > Humor > Live Comedy895
Arts & Entertainment > Humor > Political Humor1180
Arts & Entertainment > Humor > Spoofs & Satire1244
Arts & Entertainment > Movies34
Arts & Entertainment > Movies > Action & Adventure Films1097
Arts & Entertainment > Movies > Action & Adventure Films > Martial Arts Films1101
Arts & Entertainment > Movies > Action & Adventure Films > Superhero Films1100
Arts & Entertainment > Movies > Action & Adventure Films > Western Films1099
Arts & Entertainment > Movies > Animated Films1104
Arts & Entertainment > Movies > Bollywood & South Asian Film360
Arts & Entertainment > Movies > Classic Films1102
Arts & Entertainment > Movies > Classic Films > Silent Films1098
Arts & Entertainment > Movies > Comedy Films1095
Arts & Entertainment > Movies > Cult & Indie Films1103
Arts & Entertainment > Movies > DVD & Video Shopping210
Arts & Entertainment > Movies > DVD & Video Shopping > DVD & Video Rentals1145
Arts & Entertainment > Movies > Documentary Films1072
Arts & Entertainment > Movies > Drama Films1094
Arts & Entertainment > Movies > Family Films1291
Arts & Entertainment > Movies > Horror Films615
Arts & Entertainment > Movies > Movie Memorabilia213
Arts & Entertainment > Movies > Movie Reference1106
Arts & Entertainment > Movies > Movie Reference > Movie Reviews & Previews1107
Arts & Entertainment > Movies > Musical Films1105
Arts & Entertainment > Movies > Romance Films1310
Arts & Entertainment > Movies > Science Fiction & Fantasy Films616
Arts & Entertainment > Movies > Thriller, Crime & Mystery Films1096
Arts & Entertainment > Music & Audio35
Arts & Entertainment > Music & Audio > CD & Audio Shopping217
Arts & Entertainment > Music & Audio > Classical Music586
Arts & Entertainment > Music & Audio > Country Music587
Arts & Entertainment > Music & Audio > Dance & Electronic Music588
Arts & Entertainment > Music & Audio > Experimental & Industrial Music1022
Arts & Entertainment > Music & Audio > Folk & Traditional Music1023
Arts & Entertainment > Music & Audio > Jazz & Blues589
Arts & Entertainment > Music & Audio > Jazz & Blues > Blues1040
Arts & Entertainment > Music & Audio > Jazz & Blues > Jazz42
Arts & Entertainment > Music & Audio > Music Art & Memorabilia218
Arts & Entertainment > Music & Audio > Music Education & Instruction1087
Arts & Entertainment > Music & Audio > Music Equipment & Technology1024
Arts & Entertainment > Music & Audio > Music Equipment & Technology > DJ Resources & Equipment1025
Arts & Entertainment > Music & Audio > Music Equipment & Technology > Music Recording Technology1026
Arts & Entertainment > Music & Audio > Music Equipment & Technology > Musical Instruments216
Arts & Entertainment > Music & Audio > Music Equipment & Technology > Musical Instruments > Drums & Percussion1327
Arts & Entertainment > Music & Audio > Music Equipment & Technology > Musical Instruments > Guitars1325
Arts & Entertainment > Music & Audio > Music Equipment & Technology > Musical Instruments > Pianos & Keyboards1326
Arts & Entertainment > Music & Audio > Music Equipment & Technology > Samples & Sound Libraries1091
Arts & Entertainment > Music & Audio > Music Reference1027
Arts & Entertainment > Music & Audio > Music Reference > Music Composition & Theory1028
Arts & Entertainment > Music & Audio > Music Reference > Sheet Music892
Arts & Entertainment > Music & Audio > Music Reference > Song Lyrics & Tabs617
Arts & Entertainment > Music & Audio > Music Streams & Downloads220
Arts & Entertainment > Music & Audio > Music Videos1408
Arts & Entertainment > Music & Audio > Pop Music1021
Arts & Entertainment > Music & Audio > Radio215
Arts & Entertainment > Music & Audio > Radio > Podcasting809
Arts & Entertainment > Music & Audio > Radio > Talk Radio1186
Arts & Entertainment > Music & Audio > Religious Music1020
Arts & Entertainment > Music & Audio > Religious Music > Christian & Gospel Music585
Arts & Entertainment > Music & Audio > Rock Music590
Arts & Entertainment > Music & Audio > Rock Music > Classic Rock & Oldies1037
Arts & Entertainment > Music & Audio > Rock Music > Hard Rock & Progressive1035
Arts & Entertainment > Music & Audio > Rock Music > Indie & Alternative Music1038
Arts & Entertainment > Music & Audio > Rock Music > Metal (Music)1036
Arts & Entertainment > Music & Audio > Rock Music > Punk (Music)1041
Arts & Entertainment > Music & Audio > Soundtracks893
Arts & Entertainment > Music & Audio > Urban & Hip-Hop592
Arts & Entertainment > Music & Audio > Urban & Hip-Hop > Rap & Hip-Hop1030
Arts & Entertainment > Music & Audio > Urban & Hip-Hop > Reggaeton1242
Arts & Entertainment > Music & Audio > Urban & Hip-Hop > Soul & R&B1039
Arts & Entertainment > Music & Audio > Vocals & Show Tunes618
Arts & Entertainment > Music & Audio > World Music593
Arts & Entertainment > Music & Audio > World Music > African Music1208
Arts & Entertainment > Music & Audio > World Music > Arab & Middle Eastern Music1034
Arts & Entertainment > Music & Audio > World Music > East Asian Music1033
Arts & Entertainment > Music & Audio > World Music > Latin American Music591
Arts & Entertainment > Music & Audio > World Music > Latin American Music > Brazilian Music1287
Arts & Entertainment > Music & Audio > World Music > Latin American Music > Latin Pop1285
Arts & Entertainment > Music & Audio > World Music > Latin American Music > Salsa & Tropical Music1286
Arts & Entertainment > Music & Audio > World Music > Reggae & Caribbean Music1031
Arts & Entertainment > Music & Audio > World Music > South Asian Music1032
Arts & Entertainment > Offbeat33
Arts & Entertainment > Offbeat > Edgy & Bizarre538
Arts & Entertainment > Offbeat > Occult & Paranormal449
Arts & Entertainment > Online Media613
Arts & Entertainment > Online Media > Online Image Galleries1222
Arts & Entertainment > Online Media > Webcams & Virtual Tours575
Arts & Entertainment > Performing Arts23
Arts & Entertainment > Performing Arts > Acting & Theater894
Arts & Entertainment > Performing Arts > Broadway & Musical Theater1243
Arts & Entertainment > Performing Arts > Circus1591
Arts & Entertainment > Performing Arts > Dance581
Arts & Entertainment > Performing Arts > Magic1592
Arts & Entertainment > Performing Arts > Opera1185
Arts & Entertainment > TV & Video36
Arts & Entertainment > TV & Video > Online Video211
Arts & Entertainment > TV & Video > Online Video > Web Series1409
Arts & Entertainment > TV & Video > TV Commercials1055
Arts & Entertainment > TV & Video > TV Guides & Reference1187
Arts & Entertainment > TV & Video > TV Networks & Stations359
Arts & Entertainment > TV & Video > TV Shows & Programs358
Arts & Entertainment > TV & Video > TV Shows & Programs > TV Comedies1047
Arts & Entertainment > TV & Video > TV Shows & Programs > TV Documentary & Nonfiction1411
Arts & Entertainment > TV & Video > TV Shows & Programs > TV Dramas1193
Arts & Entertainment > TV & Video > TV Shows & Programs > TV Dramas > TV Crime & Legal Shows1111
Arts & Entertainment > TV & Video > TV Shows & Programs > TV Dramas > TV Medical Shows1194
Arts & Entertainment > TV & Video > TV Shows & Programs > TV Dramas > TV Soap Operas357
Arts & Entertainment > TV & Video > TV Shows & Programs > TV Family-Oriented Shows1110
Arts & Entertainment > TV & Video > TV Shows & Programs > TV Game Shows1050
Arts & Entertainment > TV & Video > TV Shows & Programs > TV Reality Shows1049
Arts & Entertainment > TV & Video > TV Shows & Programs > TV Sci-Fi & Fantasy Shows1112
Arts & Entertainment > TV & Video > TV Shows & Programs > TV Talent & Variety Shows1410
Arts & Entertainment > TV & Video > TV Shows & Programs > TV Talk Shows1048
Arts & Entertainment > Visual Art & Design24
Arts & Entertainment > Visual Art & Design > Architecture477
Arts & Entertainment > Visual Art & Design > Art & Craft Supplies1361
Arts & Entertainment > Visual Art & Design > Art Museums & Galleries1521
Arts & Entertainment > Visual Art & Design > Arts Education1195
Arts & Entertainment > Visual Art & Design > Design653
Arts & Entertainment > Visual Art & Design > Design > Graphic Design654
Arts & Entertainment > Visual Art & Design > Design > Industrial & Product Design655
Arts & Entertainment > Visual Art & Design > Design > Interior Design656
Arts & Entertainment > Visual Art & Design > Painting1167
Arts & Entertainment > Visual Art & Design > Photographic & Digital Arts439
Arts & Entertainment > Visual Art & Design > Sculpture1412
Autos & Vehicles
Autos & Vehicles47
Autos & Vehicles > Bicycles & Accessories1191
Autos & Vehicles > Bicycles & Accessories > BMX Bikes1402
Autos & Vehicles > Bicycles & Accessories > Bike Accessories1398
Autos & Vehicles > Bicycles & Accessories > Bike Frames1399
Autos & Vehicles > Bicycles & Accessories > Bike Helmets & Protective Gear1400
Autos & Vehicles > Bicycles & Accessories > Bike Parts & Repair1401
Autos & Vehicles > Bicycles & Accessories > Cruiser Bikes1403
Autos & Vehicles > Bicycles & Accessories > Cycling Apparel1407
Autos & Vehicles > Bicycles & Accessories > Kid's Bikes1404
Autos & Vehicles > Bicycles & Accessories > Mountain Bikes1405
Autos & Vehicles > Bicycles & Accessories > Road Bikes1406
Autos & Vehicles > Boats & Watercraft1140
Autos & Vehicles > Campers & RVs1213
Autos & Vehicles > Classic Vehicles1013
Autos & Vehicles > Commercial Vehicles1214
Autos & Vehicles > Commercial Vehicles > Cargo Trucks & Trailers1215
Autos & Vehicles > Custom & Performance Vehicles806
Autos & Vehicles > Hybrid & Alternative Vehicles810
Autos & Vehicles > Hybrid & Alternative Vehicles > Electric & Plug-In Vehicles1380
Autos & Vehicles > Microcars & City Cars1317
Autos & Vehicles > Motorcycles273
Autos & Vehicles > Off-Road Vehicles148
Autos & Vehicles > Personal Aircraft1147
Autos & Vehicles > Scooters & Mopeds1212
Autos & Vehicles > Trucks & SUVs610
Autos & Vehicles > Trucks & SUVs > SUVs1057
Autos & Vehicles > Trucks & SUVs > Trucks1056
Autos & Vehicles > Trucks & SUVs > Vans & Minivans1058
Autos & Vehicles > Vehicle Brands815
Autos & Vehicles > Vehicle Brands > Acura820
Autos & Vehicles > Vehicle Brands > Audi821
Autos & Vehicles > Vehicle Brands > BMW822
Autos & Vehicles > Vehicle Brands > Bentley1059
Autos & Vehicles > Vehicle Brands > Buick1060
Autos & Vehicles > Vehicle Brands > Cadillac823
Autos & Vehicles > Vehicle Brands > Chevrolet826
Autos & Vehicles > Vehicle Brands > Chrysler833
Autos & Vehicles > Vehicle Brands > Citro├źn834
Autos & Vehicles > Vehicle Brands > Dodge836
Autos & Vehicles > Vehicle Brands > Ferrari1061
Autos & Vehicles > Vehicle Brands > Fiat838
Autos & Vehicles > Vehicle Brands > Fiat > Alfa Romeo1413
Autos & Vehicles > Vehicle Brands > Ford840